Morgan Freeman's presence dominates the movie poster as he is associated with quality thriller films. The facial expressions tell the story of the film, with Freeman's character focused on protecting the scared woman. The red backdrop and serious expressions emphasize the thriller genre.

1.
The image of the actor, The tagline is quite
dominates the page mysterious and creates
because the fact that curiosity as it is suggestive of
Morgan Freeman is in a good storyline including
the film is clearly the twists. The use of the word
USP as he is often game suggests some sort of
associated with quality competition between
thriller films. characters.
The facial expressions The image is iconic of the
on the poster tell the man being the key
story of the film. The protagonist and his role is as
man seems to be a protector of the woman,
focussed as his eyes this is symbolised by his
face forwards and his position in front of her and
expression is serious, it his serious facial expression.
is also angry, which
looks like he is The actors name is
focussed on protecting positioned above the title
the woman. The because his appearance in
woman looks scared the film is the USP.
and distracted so
needs the protection The red behind the title
of Morgan Freeman’s symbolises bloodshed and so
character. emphasises the thriller genre
of the film.
The credit block is in
small font at the
bottom of the poster The title is positioned The font for the The overlaying of the spider’s web
so that it doesn’t towards the bottom of the title is sans serif, to on the image, with the red colour in
distract from the page so that it stands out. make it seem the middle emphasises the meaning
effective part of the People see the image first, serious, intense behind the title “Along came a
poster, but is within then the title so the story is and modern. There spider” which gives the impression
the legal requirements told and then named, which are no capital of a storyline to do with trapping
of what a poster should is a good order for it to go letters which and catching someone, like a spider
have on it, to name the through the audiences mind continues the traps a fly in its web. It may also
directors and what happens, then what theme of a child’s suggest the involvement of children
distributors etc. its called. involvement. in the storyline because it is a line
out of a children’s nursery rhyme.