This document summarizes three film institution logos and their symbolism: 1) Universal's logo features the Earth against a background of stars to convey that their productions are grand in scale and not confined to our planet. 2) Columbia's logo depicts a woman holding a torch, symbolizing power, wealth and status. The clouds focus attention on the figure. 3) 20th Century Fox's logo shows their title atop a building to represent power and status, with beaming lights suggesting classical film. Gold color signifies wealth and purple background focuses attention on the title.

1. Film Institutions
By Guedar

2. Choose three film institutions and look at their icon/logos.
Explain the connotations and what ideas they give about the
institution for example:
•Clouds •Mountains •Black •Gold •Moon/Earth •Crests
•Symbols of power/authority •Statues •Use of light etc.
Has the logo changed over time/Why?
Additional research:
•Who owns them? (the parent company)
•What else do they own?
•What else does the parent company own?
Institutions Task

3. The way universal presents its logo is that its a middle shot of the planet earth and the background is space, with about
hundred stars doted across the image. The reason why the designer did this is so that the audience gets the
impression that their production is grand, amazing and non existence on are planet. The motive for why the title
was place where it was place, is so the audience focuses is on the their production. The use of colours on the image
is that the background is black and blue in the centre, the title is white, so it stands out and catches audience
attention as are main focus is on the title then the blue planet, with starts and last is the darkness on the edges of the
image.
Universal

4. •
Columbia studio, founded in 1918 as Cohn-Brandt-Cohn
Film Sales by brothers Jack and Harry Cohn and Joe
Brandt.
• Production in California los Angeles.
• Owners : independent (privately held) 1918 – 1926
• Independent (publicly traded 1926 – 1982)
• The coca- cola Company1982 -1987
• Colombia pictures entertainment, inc. (publicly traded)
1987 – 1989
• Sony -1989 present
Parents with Sony pictures entertainment
• Key people - Doug Belgrade
Columbia logo is picture of a women holding a torch, that is as bright like a solar flare. This symbioses to the audience power,
wealth and status, we interpret this information by the way she is standing and holding the torch. The use of the background
being clouds, is so that the audience main focus is on the figure that is in front of us. The use of colours on this logo is bright
colours all the way, but starts to fade on the bottom, becoming darker. The designer did this so audience pay attention to the top
part of the logo. The title was placed above the figure, so that the audience attention is on the figure, which then the audience can
recognised their print /mark of the figure, then focus on the title and know that its Columbia production, every time that the
audience see the figure they know its Columbia production..
Columbia

5. 20th century Fox logo is on the top floor of a building which signifies to the audience its power and statues, as it is at is
peak. The beaming lights suggest to the audience that its classical film production. The use of colours is gold, so
that the audiences interpret that this production, is wealthy, classy and dominant. The use of the purple background
is so that audience concentration is on the gold title of the production studio rather than anything else going on. .
Another use of the purple is that so the audience find this appealing and relaxing as the purple doesn’t stand out to
much compared to the gold that is used.
th Century FOX
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