This document discusses the logos and branding of major media companies. It analyzes symbols and imagery used in logos for Dreamworks, Universal, Columbia, Paramount, MGM, Warner Bros, and 20th Century Fox. Common motifs included in the logos are strength, power, royalty, achievement, and dominance. Colors like gold and blue are frequently used to represent richness and happiness. Lighting is also used a symbolic device, such as spotlights and torches, to draw attention to important elements and create a sense of illumination.

1. Institutions Companies involved
in the production,
distribution and
marketing of media
texts

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Dreamworks – Children themed with a child sitting on the moon.
Universal – Picture of the world (applies to everyone) appeals to a
wider audience.
Columbia – Lady holding up a torch. She is the giver of light.
Symbolises power and dignity because she’s godlike.
Paramount + Summit – The peak of the mountains mean sense of
achievement (sense of the best).
MGM – Roaring lion = strength, dominance, king, dangerous. Lion
within gold crest to show he’s the best.
WB – Representation of authority (gold shield around the logo)
20th Century Fox – Low angle shot to show how statue dominates
the picture. Represents kings, queens and heroes. Shows power
dominance and importance.

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Logos show connotations of dreams/heaven/beauty = imaginary
and creative
Colours –Gold used a lot in the logos = Rich, Royalty, Valuable
Substance. Background colours mostly used is blue and Black. Blue
which represents happiness, goodness and the sky. Black transports
people into a ‘dream world’. Also makes the gold stand out.
Lighting – Light used to highlight certain elements to show it’s great
and important.
Glow of the light = illumination
Spotlight = Celebrity
Torch and cloud light
Angle of the light to show mountain