The document summarizes the Film Innovation Festival, a 2-day event in London featuring screenings of films created with innovative equipment as well as workshops and talks. Over 30 films captured with drones, smartphones or self-invented gear will be shown, along with interactive videos and immersive experiences. Awards will be given for the best innovative capture, presentation, and production using self-invented equipment. Sponsorship opportunities ranging from £150 to £13,000 are described to support the festival and partner with innovators in filmmaking.
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2. FILMKIT AT A GLANCE
2 day festival to take place in London in July 2016
Selection of film and mixed media art
Screenings of 30+ films captured with a drone, smartphone, in 360 or with self-invented
equipment OR delivered as an interactive video or immersive experience
Q&As with directors & producers
Talks by award winning film innovators such as IPhone filmmaker Conrad Mess
Video hacking and TV innovation workshops
Tech demos: Drones, VR, smartphone equipment, interactive video
Participatory showcases: installations and perceptive media narratives
Events leading up to the festival: drone filmmaking shoot & edit + others
‘Filmkit’film awards for best innovative capture, best cutting edge presentation and
best production with self-invented equipment
Networking to build a community of film innovators
Segundo de Chomón probably didn't realise what a difference he'd made when, in 1907,
he invented the camera dolly.
1907
3. TARGET AUDIENCE & REACH
500+ expected attendees
100,000+ expected social media & website views
Press coverage through collaboration partners such as the BBC
Flyers distributed accross various venues in London & Liverpool
Promos + marketing through festival partners such as Cinephone (1,253 followers) and
Starry ID (6,379 followers)
Social media campaigns (Facebook, Twitter, LinkedIn)
Email marketing
Live streaming of the festival and events leading up to the festival via Periscope
Recording sound effects and adding musical scores all started with ”The Jazz Singer”,
the first film to have dialogue and singing.
1927
4. LAST YEAR’S TESTIMONIALS
Testimonials from last year
“FilmKit 2014 was good! I enjoyed the festival and as any actor I just really enjoyed seeing
myself on the screen.”
“The highlight for me was definitely answering questions about my film and getting some
more information about using a smartphone for filmmaking.”
“What I would say to anybody who is thinking about coming along – Just make a film and
get it in!”
The first‘golden age’of 3D took place in the 1950s, with movies like
Alfred Hitchcock's“Dial M for Murder”.
1954
5. WHY SPONSOR FILMKIT?
Brand exposure
Attract new users
Advertising & marketing through branded content
Grow brand engagement
Tap into what users are doing
Demonstrate a natural synergy between your brand and innovation
Partner with the UKs first Film Innovation Festival
Insights into product usage & development opportunities
Find out what film innovators want
Play a key role in building a community around future cinema experiences
Strengthen your brand proposition through creative activity
Get cinematographers & innovators to become brand ambassadors
Garett Brown invented a system that used weight distribution & a rotating gimbal
to smooth out hand-held shots, which became known as the steadicam.
1976
6. SPONSORSHIP OPPORTUNITIES
RASPBERRY
£150
Logo on website and in event
guide
Banner displayed at event
BAFTA
2,500
Logo on website and event
guide
Dedicated advertising space on
the festival site
Mentions in social media
campaigns
Brand on pop up banners or
screens across the festival
venue
SUNDANCE
£5,500
Logo on festival website and
event guide
Brand on pop up banners or
screens across the festival venue
Large format marketing
presence at event and on
website
Mentions in press coverage
5 free tickets to both festival
days
1 day exhibition stand at the
festival
SILVER BEAR
£1,000
Full-page advert in event guide
Logo on website
Blog post about the sponsor’s
involvement
“Toy Story”was the first film created entirely by computer-generated imagery (CGI)
& kick-started an industry in terms of CG films.
1995
*Levels can be customised to meet your marketing needs and we also accept product donations instead of cash.
7. OSCAR
£13,000
Title sponsor recognition across the
festival
Your sponsor logo above the FilmKit
logo
Significant brand & product presence at
the festival including an exhibition
stand
Rights to use film submissions that
were created with your technology for
your own marketing purposes
Opportunity to develop an expanding
relationship with the UK’s first Film
Innovation Festival
Regular mentions in social media
campaign + press coverage
GOLDEN GLOBE
£9,000
High presence of company logo (front
page of event guide, FilmKit website,
all social media graphics & festival film)
Associated mention in all marketing
and promotional communications
(online, print & press releases)
Dedicated advertising space on the
festival site
Product showcase time slot as part of
the festival programme
George Lucas was the first to shoot a major motion picture with a digital camera in 2002’s
“Star Wars Episode II: Attack of the Clones”.
2002
SPONSORSHIP OPPORTUNITIES
*Levels can be customised to meet your marketing needs and we also accept product donations instead of cash.