Presentation for posters

Be Creative Poster
Campaign

Thursday, 13 December 2012

Brief
• For the task for this unit is to create a three posters that promote young
people to respect the ﬁlm and Television industry in the UK for this I will
need to need to do some research into what i need to and also look up
other pieces of work to draw more inspiration from before I can begin
planning my project after reading the brief i made a list of what I need to do.
These are some of the requirements that I will need to do for the project

• looking at a teenage audience

• Brainstorm ideas

• Look up the client

• Research copyright

• Peer evaluation

• MOST IMPORTANT MEET THE DEADLINE JANUARY 21st 2013


Film and TV support
• Before I could start to look into ideas for the Brief I needed to know the
way That Film and TV could be supported

• - Buy DVD's

- Go and watch the film in a cinema

- Watching the program or film on the television

- Become a fan on their facebook or twitter pages

- Buy the posters of the film to show support

- Watch the trailer on youtube

- Download a official trailer onto your phone to watch exclusive content

- Follow their website for updates

- Download films from websites such as Netflix or Now Tv


Identify the purpose of
the research

• I need to understand my target audience. what gets them interested to go
and see a ﬁlm?, what type of ﬁlms/TV shows seems to be popular?, do
people try and help with British Production? I need to gain an understanding
into What my target audience like and why does it seem so appealing to
them?


Design the research

• To gain an understanding into my target audience I need to know what
makes them interested and if more mainstream British ﬁlms seem to be
more popular than a low budget ﬁlm or TV program do this I need to get
some Quantitative research into the target audience. below are the
questions that I thought will help me gain an understanding into my target
audience


Questionnaires
• 1. What is your gender - Male - Female

2. Which of the following is the definition of British cinema

- Harry Potter - Shaun of the Dead - Trainspotting - This is England

3.How often do you go and watch a British film at the cinema

- Once a week - Twice a week -Three or more a week -Once a month - Not often

4. Have you ever gone to see a film or watch a program after seeing it on a poster (if Yes state the
names of the programs/films that you have gone out to see)

5. Have you ever helped a British film by either liking it on Facebook or Twitter or even helped on set
or even a small scale project which has been shown list any that you have done

6. are you aware of the copyright law and the consequences that you can face if caught. -Yes
-No

7. Have you ever illegally downloaded a film or television program online.
-Yes -No


Data Collection
• With the questionnaires completed I collected the results and then created
bar and pie charts to show the results of the questionnaires.

Gender? Which ﬁlm do you think is the
deﬁnition of british cinema?


Have you ever gone to see a film at a
How often do you go to the cinema?
cinema after seeing the poster of the film?

Have you ever supported a film before i.e Are you aware of the copyright law and the
liking it facebook before it came out or consequence you can face if caught?
even helped support a independent film?


Analysis of results
Have you ever downloaded a film illegally before?

With the results complete and also creating the graphs to clearly display the results that I have created I
can now start to gain a clear understanding of the results and what the ideas of the target audience
what in a poster with my results being mostly male it shows that my results will vary from person to
person. with the first pie chart of the films which I feel define british Cinema (not Harry Potter though
in my opinion). the results show that over a third of the results are for Harry Potter. The second pie
chart shows that more people either go quite often to the cinema or occasionally if their is film that
they want to go and see but their are no real cinema goers on here so it shows that more people are
willing to wait for it to come out of DVD or TV to watch the film so it does show you need to have an
adverting campaign which will encourage people to go and watch the film.

But when looking at the bar graph of the it shows that an effective poster will get people to go and
watch the film or program which is something I am looking into and now I have so ideas of what I want
to do now this question has helped me a lot to show that poster are effective if it appeals to the right
audience.

Analysis of results
continued
The fifth bar graph shows that half of the people do help follow films on facebook or even helping
out with a film as well but also most people might not know and wait until they see the film or
program being advertised and some people they also like the page after the film as come out.

The copyright law was no surprise that every single person knew the consequences if your are caught
and also looking back and the copyright video is very effective and people understand copyright law. this
gives me the idea that it is a subject that does need to be touched even though is not the task I am
looking at

The last bar graph shows that people do download films online to either watch the film before it comes
it the UK or rather watch the film instead of paying money to go and watch a film and then realise the
film is rubbish and not worth the time and money to watch a film where you have no idea of what the
viewer response will be and it's something that I will look into because the task is to promote british
film and TV and a good campaign poster will get people to watch a film and looking at the results it
shows that it works and can be very effective if it doesn't annoy anyone when looking at it.


Schedule
• With the results done I now can start to plan my ideas for the project to
keep on track with the deadline I made a schedule to know where I should
be during the lessons the numbers show where I feel I should be for the
lesson 1. Plan and develop Ideas create results chart 2. produce pitch 3.
presentation and feedback 4. reﬁne designs 5. submit 6. evaluate


Research into
successful campaigns
• Where ever you look their is always some form of poster advertising a campaign for something
and some poster are more memorable than others these are some of the poster that most
people will recognise straight away.

The ﬁrst and very famous war poster from World War 1 is the general kitchener poster of Your country
needs you. this is still one of the most effective poster campaigns ever because it targets everyone. you
look and the typography the letters are very small and basic and then the 'YOU' which makes you think
me it makes you feel important and targets you the poster feels unique to everyone. even the ﬁnger
pointing no matter where you stand it always look like it is pointing straight at you it's almost 3D like in
a time where there was no colour printing the basic stained background a very luminous yellow stands
out against the very dark image of general kitchener but the poster is still well remembered almost a
hundred years on and it shows the effective of it it's very basic but the message is clear and it gets it's
point out.

The second is the Barack Obama poster designed by Shepard Fairley is the poster campaign for Obama's
fight for his first term at the White house what makes this poster so memorable is that the poster has
been used it different ways but it shows that the presidential campaign can be also targeting audiences
that feel they can be persuaded and this image shows the definition of 'A picture can tell a Thousand
words'. looking at this I get the feeling that he is confident, smart, appealing, powerful and more terms to
sum this picture up when you look at the poster the main feature is Obama and the colours are very
basic making up the American flag to show he is proud to be American and shares the same sprit. the
text a very basic and very bold and noticeable 'HOPE' shows that the picture aims to show people I am
the one and the picture depicts him looking up showing that he is looking in the right direction.

The final poster is the KONY 2012 campaign where the video became one of the most
videos ever and the task was simple to raise awareness to a tyrant who was running lives
in Uganda even though later Kony has not been in the country for 14 years and was
already dead which lead the to the meltdown of the creator. but from that He created
the poster for people to post out around the world to raise awareness. the poster is a
very simple design it shows the two main American parties joining together to help hunt
down KONY in one night and the following night the posters were stuck every where in
major cities the poster is very basic but it get's it's point across to the viewer


Techniques into poster
making
• With looking into famous poster campaigns I now want to look into how I
can create a Good successful poster campaign the main points for the
project that I need to make sure they included are the following

- Tells A story

- Can be read from more than 5 meters away

- is interesting and eye-catching

- has a simple and uncluttered design

- uses clear language and images in a logical sequence

- summarises key points without excess detail


illustrator work
• To create the poster I will create the poster on illustrator having no experience with illustrator
before I had to get a clear understanding of illustrator to start of was to use the basic tools that
illustrator have such as the pen tools and the shape tools and then start to master the
techniques. I started of by making basic shapes and using the pen tool to make lines and curved
lines. for the ﬁnal piece I had try to create a object of my choice using the knowledge that I have
gained already. in the end I made a very basic drawing of a random man but I know with the more
time I spend on illustrator the quicker I will learn and understand how it works and what
techniques I am going to use for the ﬁnal project. so all this time is valuable in the time that I have
to create the posters.

•


Icons work
• With that done the next task was to create icons of everyday items that I either use or have to do
this I would have to use the shape tools and then start to join up the shapes to ﬁt each other
using the pathﬁnder tool I could then either join up any shapes together or make all the anchor
points form a shape using the unite tool. I could also make some shapes overlap other objects as
well to create curves or sharp edges using the intersect tool. with this I had to create ten objects
of my choice and the only colour that the objects could be are Black and white. I looked up at
other designs to give me an idea of how the objects were designed so I knew how to go about
this task even though I did not get the ten shapes the following objects I have created I feel up to a
good standard.


Tile
• I made a new ﬁle of 400x400 and then using the objects I have created I then dragged the image
into illustrator and placed it around the edge of the canvas which then I had to then copy the
image on the other sides but I couldn't just copy the image and then place it on the other side I
had to move the image going onto object transform and then move. I had to move the object to
the other side I know that the canvas is 400x400 so I have to move it by 400 either + or - to get
into the right position if the object went backwards it meant that I would have to either make it a
positive or negative number vertically and the same for horizontal as well with the edges ﬁll up I
could then add anything else in the middle.


illustrator copy images
These are some of the images that i have traced using illustrator. the task was to trace the image of any
object of are choice and using the pen tool trace around the image and then fill in the colours to do this I
needed to find the image of my choice and then place it into illustrator and then lock the image in the
middle of the screen and then put the opacity down to 50% so then I could see the lines are visible and
also to notice were the pen lines are to create the traced image I would have click were the line will
begin and then end to trace around the image until I have got the outline after the outline was done I
could then move onto to making the more detail in the centre of the image the image get tougher as
some need to be round around the corner this were you can drag the the anchor point and then curve
the line to fit the rounded part of the image which create a circle instead of points.


initial ideas
With the illustrator work completed I can now start to form so ideas that I will present to people to gain
feedback to see which ideas that I will continue with into the final project. looking at the brief I need to
create something that celebrates british film and TV so I need to look into productions that form an
understanding of British production. my ideas are to look at past films that have gained a wide following
such as Harry Potter, Shaun of the dead, Trainspotting and James Bond. maybe looking at certain
characters that can attract viewers so maybe using a well known character and a useful phase can be eye-
catching to the viewer. another idea that I have drawn is a map of Britain with the country being filled in
with well known British film and television names to create the map of Britain which I feel could be the
best option for me to do.


Initial ideas continue
The other posters that I have put forward are a camera that will be filled with the names much like the
map of Britain but just slightly different with a different slogan that I am still think of. other ideas i have
put forward are a film poster that has you create the film support British Production there are more
ideas that I am currently designing and will present them at a latter date.


Julian Opie self protrait
I took a picture of myself and then placed into illustrator and then putting the opacity down to 50% and
then locking the picture so it doesn't move about when drawing once that was done I could then start
to sketch the outline of the picture the problem being with photoshop you can trace the lines carefully
put illustrator you have mark the anchor points and then drag the line to create the curve and then
place into the right shape from the distance that I marked the anchor points to I could complete the
edge of the face and ears without doing any of the facial features as these are not required once that
was done I then traced over my neck and clothing to make the picture look more authentic to which
then lead onto the hair. the problem being with my hair is it's all different sizes it meant trying to create
sharp edges to make it look more realistic instead trying to draw the main standout points of my hair.


Julian Opie drawing
analysis
Sung Jin arrives In London

the ﬁrst thing that captured me was the expression on the face it shows him looking very puzzled
possibly by the culture or something has caught his eye and makes me think about what he is looking at
and why is looking so puzzled or interested it wants me to look more into the painting the image uses a
lot of detail in the face to create the emotion. I also like how one side is dark and the other is bright. the
ﬁrst thing I thought was does it represent from where he's come from from one side to the other and
the passing of the sun? maybe it has something to do with his expression? but that's what keeps me
interested the picture tells a story and it's something I want to know about. overall the picture is
fantastic the detail on the picture is something Julian Opie rarely does and the detail which he has
created in a digital piece as well is fantastic to say the leas. this picture is something look at if I wanted to
create a portrait of someone.


TO DO!

I need now to gain some feedback from my initial ideas from a range of people to see which design is
popular with most people and also see what needs improving so I can then start to draw some rough
ideas before starting the ﬁnal posters which then needs to be completed for the deadline which is
January 21 2013.

I need to write up my evaluation for the project explaining the project process to how it became
possible.


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