1. In what ways does your media product use , develop or
challenge forms and conventions of real media products?
My ideas for my coursework came from looking at the different music videos within the
folk gene. Many artists such as the script, Ed Sheeran and Mumford and sons have inspired
me through out this project.
This is the digipak from the few that I looked at which inspired me
the most. After listening to their album you can definitely see that
this links well with the songs and the music videos put together.
Folk music is Within my digipak this is something which I believe I challenged. I
often resembled believe that my digipak worked nicely with my music video, such
with the rural as the colour effect ( black and white) although I didn’t use a
outdoors. guitar in my music video I believe that it does fit In with the folk
Personally, I genre. Looking back at my digipak I wished I had linked the images Due to the emotion of the song which
resemble folk more to the video, so it looked more of a package like the script we were working which was depressive
with the digipak fits in well with their music videos. , sad and lonely, I didn't think that using
thought of hay bright colours would be appropriate.
bails, sunny Using the black and white effect has
days, trees and made the Digipak not as exciting and
I believe that I have
nature. happy. I have challenged forms and
been original in the
Although within conventions with a real media product
prospect that I have
my digipak and here, as I believe I have gone against
used a guitar which is
music advert I the normal look for a folk digipak.
something that connote
have gone the folk genre well.
against the Although, on the other
expected, and hand I will also argue
created that I have been un-
something original as not many folk
completely artists use black and
different. white within their
digipak.

2. Samantha Robbins responded to my Digipak that she thought I should “ swap
the two images over at the bottom of the digipak”. Although I took her views
into consideration, I decided to go against what she suggested and leave the
images in the following places. Reasons for this are that the song is called rain
and night, I believed that it looked effective and individual that the guitar on
the front slide of the digipak had sprinkles of rain on top of it. This looked
different and unique. Although she would of liked me to have changed it
round , I thinks sticking with my own decision worked better, as the front slide
of the digipak is the part which the public sees first.
I have decided to use the
effect which the script
used in their music video
with the black and white
I believe that being creative and close up I believed that
original is important when trying this looks effective so I
to catch the publics attention. thought it would be a
The public want to look at good idea to use it within
Within the script video they use my own project.
something interesting. In my view
an effect where some of the video
a plain digipak with not much
is in black and white and some is I believe that I have developed conventions of
creativity would be seen as
in colour, in our music video we real media products by filming some of the
boring. This could then reflect
have also decided to use this as video in places which may not fit into the folk
badly on the song as the public
we didn’t want the whole video genre in some peoples opinions. We filmed in
then may not want to buy the CD
being in black and white yet we some places which could come across as seen as
if the packaging around it looks
didn’t want all of the video being slightly urban.
boring. Catching the eye is
in colour either.
definitely important on trying to
advertise something.
Audience opinion: “being in black and white is different, works nicely with the folk
genre”

3. I decided to dress our model in a outfit that was a I decided to use the close
challenge, this could of gone either way, some of the up shot quite a few
audience may not have understood why she was in a times, which was a
thick fur coat as folk music is often represented through challenge as the actress
summer. Although as her outfit on the other hand looks could of sent of the
wrong signal by what
vintage, the buildings within the music video ( Friar
emotion she used. I
street) are very old buildings, we believe that her dress thought it would be good
sense fits in well with the mise en scene. to use a plain emotion
when I got close up to her
face with the camera as
we wanted to create a
vacant expression.
Steve Neale stated that ‘audiences take pleasure from genre
because of instances of repetition and difference’
I agree with the quote above as the use of repetition and
difference can work well. I have used repetition and difference
within my work, which has worked well in my own opinion. I
haven’t had any feedback from the repetitiveness which I have
used within my video. Although I also believe it good to have
difference in the video as well. My video was made to be
redundant and entropic as I didn't want it to be so redundant that
it was obvious what the video was going to be like. Although I
didn’t want it to be so entropic that it didn’t fit in well with the
folk genre. I believe that I challenged this as in some of my video
there were parts when the mise en scene could be seen as to
entropic fir example some of the scenery looked slightly urban.

4. From looking at different music adverts I was able to
look and explore all of the different props which are
connected with the folk genre. The one main and
original instrument came to mind as the acoustic
guitar. I thought that this was a good idea to use as it
really works well with the folk genre this is
something which I used within conventions.
When planning my ideas I have challenged the
for my music video I fact that the actress
decided that it would be within the advert is
a good idea to have some wearing clothes which
of the video in black and isn't very folk like.
white and some in colour. Although the audience
I then had an idea which I haven’t made any
then developed as I commented on how
thought it would look they didn't like it. I
creative if I had a black think that the other
and white effect on the elements of the image
image which then faded have distracted the
down to colour. I am audience from what
happy with this effect as I she is wearing.
believe it looks individual
and unique. The audience “looks effective
commented on how they and different, and
thought that it looked
effective and has worked well
different, and that it was , personally I
a challenge that worked
well and succeeded. think it has