Presentation at Founder Institute 2015 Hong Kong (Week 4) : How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

4. BRAND
naming & logo

5. UNIQUE STORY
ABOUT YOU

6. FEELI
N
G

7. MY BRAND
IS...

8. “If you are not a brand,
you are a commodity”
Philip Kotler

12. What names are your competitors
using to brand their products?

13. What word or words encompass the
most important thing your
product is here to change?

14. (verb + noun) (noun + noun)(adjective + noun)

20. United States:
http://tmsearch.uspto.gov
European Union:
https://oami.europa.eu/eSearch

21. http://www.namechk.com

22. POSITIONING

23. problem
solution fit
CUSTOMER
DISCOVERY
product
market fit
business
model fit
CUSTOMER
VALIDATION

26. FOR (target end user)
WHO WANTS/NEEDS (compelling reason to buy)
THE (product name) IS A (product category)
THAT PROVIDES (key benefit)
UNLIKE (main competitor)
OUR PRODUCT (statement of differentiation)

35. WaveMusic

40. WaveMusic

44. DIY

47. THANK YOU