Phoenix business law firm Jaburg Wilk Intellectual Property attorney and author of Protect Your Writing's Maria Crimi Speth, presents on creating and protecting great brands.
16. What Can Be a Trademark?
Names
Words (tag lines)
Pictures
Trade Dress
Colors
Sounds
Smells
17. Trademark Symbols
Use ™ after a trademark or service mark that
is not registered with the USPTO
Use SM after a service mark that is not registered
with the USPTO
Use ® after a trademark or service mark that is
registered with the USPTO
18. Trademark Infringement
Is the use of the trademark likely to cause a
reasonable consumer to be confused about the
source of the goods or services or about
sponsorship of the goods or services?
19. Trademark Searches
Search engine
Preliminary -- www.uspto.gov
Domain name
Professional Trademark Search
20. Benefits of USPTO Registration
Constructive use throughout the U.S.
Presumed Valid
Prevent Others from Registering
Other Statutory Benefits