The document discusses trends in digital technology and media consumption. It notes that over half of UK homes now have internet access via broadband connections, and over 90% of the population owns a mobile phone. It describes how businesses, government, and media are shifting from a "push" model to a "pull" model where consumers access and share content on their own terms. It envisions how future festivals could embrace this participatory culture by developing social media strategies, user-generated content and video channels to increase engagement and attendance.

1. Festivals Edinburgh 12th June 2008 Digital strategy development From push… to pull… to porosity!

2. 57% homes have internet access - c.85% connections broadband c.95% population have mobile phone

4. Participation ladder

7. From push to pull: government

18. Cultural Snacking and sharing the experience

22. Some co-production

24. “ By equipping visitors with the means to capture their own impressions and learnings from the museum to share with others, we turn visitors into a global teaching force that will act as advocates for the museum for generations to come.” Dr Nancy Proctor, Antenna Audio

25. Status Stories

34. National Theatre: new models of bringing together art & audiences “ It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec. “Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”