Edward Musinski www.futurerating.org Thank you for your interest in our project! We are looking forward receiving your feedback and suggestions. Together we can build a better future! Best regards, The Future Europe Team P.S. Please feel free to forward this information to your colleagues and contacts who may also find our initiative interesting. 17

1. on-line ranking & investment platform
Rating foresight association
«Future Europe»
Fouded by Edward Musinski
Futurerating.org – 11.01.2011

2. CONTENT
Description of concept
Overview of the investment environment
FORESIGHT & RATING METHODOLOGY
Opportunities
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3. Business-model
Business-partners – Investment
VC Investors
Consulting experts
agencies
Strategic investors – Independent
For 2-nd round of Rating Assotiation
investment experts
Knowledge center Business-center –
Technologic Marketing &
transfer Other services
Success factors
• International Co-operation (INCO)
• Mobility
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4. Trends
4

5. Investment statistics and VC sampling
• Investment has managed to increase, with $18 billion invested in the
first three quarters of 2010, a 10 percent increase in investment and
deal quality as last year.
• The fifth annual survey conducted by the NVCA drew responses from
330 U.S. venture capitalists and 180 startup CEOs, offering a
comprehensive look at an industry still fighting its way back to health.
• Most notable is the rising interest in technology investing and the
potential for startup exits. Large majorities of VCs and entrepreneurs
expect an upswing in technology M&A, and 72% of VCs anticipate
technology IPOs to increase in volume.
• What also seems clear is that fears of a cleantech bubble have largely
passed. Forty percent of VCs surveyed expect a decrease in energy
investing,
while 38% see an increase.
• Below are the key results from the study:
• * Fifty-one percent of VCs believe venture investing will
increase in 2011. Even more startups CEOs, 58%, concur.
Roughly a quarter of venture investors believe it will fall.
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6. Experts opinions and survey
A leading indicator of activity in the venture-backed ecosystem is job creation. There are
more than 10,000 job openings at venture-backed companies listed on StartUpHire.com.
Steve Fredrick and Don Rainey are general partners at Grotech Ventures. (disclosure: Steve
is an advisor to StartUpHire).
•For those wanting a quick update on the US venture capital industry, here are 4 Top Trends:
•1. Industry as a Whole: In January of 2010 the US Venture Capital industry’s 10-year
returns turned negative (2000-2010). Estimates range from -0.92% to -7% for the ten year
period. In 2009 alone the US Venture Capital Index returned 2.95%, significantly lower than
Barclay’s government and corporate bond index at 4.52%. In 2009 the Dow Jones Industrial
Average returned 22.68%, the S&P 500 returned 26.46% and the Nasdaq returned 43.89%,
making venture capital the lowest performing investment class last year amongst such
peers.
•2. Fund-raising by VC Firms: VCs raised $3.6 billion in the first quarter of 2010. This is a
31% decline in dollar commitments from the first quarter of 2009. The raw number of
investors (LPs) contributing to VC funds also declined by 44% in the first quarter of 2010.
Investments in follow-on VC funds far exceeded investments in new funds, a trend that
continues to grow.
•3. Areas of VC Investment: The top areas of investment in the first quarter of 2010 were
biotech (17.45% of all deals), software (14.41%) and industrial/energy (14.26%). The
lowest areas of investment were networking and equipment (1.45%), retailing/distribution
(0.87%) and healthcare services (0.38%).
•4. VC Exits: The total number of VC exits has fallen year-over-year since 2007, however the
first quarter of 2010 enjoyed a resurgence of 9 IPOs and 111 M&A transactions. M&A
transactions constitute more than 80% of all exits (versus IPOs), a gap that continues to
widen. The average VC-backed M&A transaction in Q1 2010 was $180.2 million, a 21%
increase from the average M&A deal size in 2009.
•Data: Thomson Reuters
•PricewaterhouseCoopers/National Venture Capital Association MoneyTree Report, 6

7. FUTURE RATING – synthesis of 3
elements
Experts
Distributed knowledge
participate in the rating of startups
Staff of Futurerating
Start-ups Investors
from the prediction – to analysis
Share options
from a single start-up- to iterative
together a wide range of experts
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8. Overview of the investment environment.
• That is 1 million euro is "Technology Award of the 21 st century”. The award is
given for technical innovation, leading to improved quality of life in
Europe. But this is purely an academic prize, scientists awarded scientists.
• In our case, the target audience is different: the creators and investors start-
ups (business angels). This opinion leaders of the business world, whose
presence on the selection and award will give the investment attractiveness
to our site.
• The initiators of innovative businesses have a need to attract interest in their
start-ups. On the other hand, investors who want to not lose the right
choice. So far in Europe and Asia, these two intersecting target audiences do
not have a common platform for evaluating the investment attractiveness of
startups.
• At present in Europe and Asia, there is no single investment field, which
makes the selection of projects existent agony for investors. Although both
parties (investors and founder of the business) there is a vital need to meet
and perform pre-investment work, adapting some suggestions to the needs of
others. Therefore, our forum has absolutely every chance to attract their
attention. Here's why.
• Existing forums for the investment data do not fulfill their mission because of
their narrowness: it is a national contest without prizes (like a fresh Russian
Russian Startup Challenge YEES-2010), or narrow technological (such as Dev
Generation 2010, whose winner will receive from Softline Venture Partners
investment to implement its project in the amount of $ 100,000, or sponsored
by Cisco - I-Prize, «Siemens», Microsoft and «Google» contests around the
same prize money).
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9. The dynamics of the process of working with
start-ups
Assessment of the
prospects of development The formation of alliances of
of existing and emerging startups promising
technologies with the highest
markets due to potential for innovation and
technological meeting the needs of
breakthroughs strategic investors
FORESIGHT
Evaluation of
medium-and long-term Development of strategic
potential of startups plans and marketing
and the economic technologies to improve
prospects competitiveness and sale
of startups at a higher
price
9

10. Open Source Foresight association vs traditional rating agencies
• Traditional rating agencies product –
valuation and consulting
• Our product:
increasing of the value of a startup, in
order to obtain profit for him not by
the cost method evaluation – but for
forecasting profitability. During this
startup founders are willing to pay
commissions and give option.
10

11. Know-how
• Investment-rating platform «Future Europe» will test the
registered start-ups for potential success, through the know-how
of E. Mushinski method.
• It provide possibility to select the best startups in the early
stages, and to invest in stock option scheme - a guarantee of
successful investing.
• The method of promotion - “grass roots” (another know-how of E.
Mushinski) lies in the fact that the staff will be specially involved
in the interaction of start-ups and experts, with two lures
(motivation): cash (20 awards) and foreseen consulting in return
of options.
• This method guarantees not only the participation of start-ups in
our project, but also that the start-ups and experts will make a
huge marketing impact - without investment from our part.
11

12. Raise of start-up value
economic impact
from falling into the
trends of the future
The need for comprehensive
Prospective
studies
technology
and market
choise
Фундамен-
тальные
исследования
t
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13. Foresight technology
Our synergetic methods
Traditional methods
relevancy
expertise
creativity interaction
creativity
confidence in the public data
D.Loveridge, B.den Meulen (1996) R.Popper, I.Miles (2005)
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14. Sinergy from rating agency prognosis
Priority areas for
investors
Critical technologies
он- Impact on the
economy and
... society
The level of the
research
The major scientific
and technological Custom
results - research ized
Invest Importance. .
. Period of
topics and prognosis ment
Ideas implemen
tation
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15. Goals
Business model provides the promotion of start-up (for free - all
on a common basis, and with those who will order a special
promotion - we'll be at Euro 4000, and 2% commission in case of
investment attracting).
To hold an investment competition with the biggest prize money
- $ 1 million.
Motivate the fund as start-ups, and experts: the prize goes
startup instead of shares in startups that get the best experts
Serve with the help of partners over 200 startups in 1000
registered on the site, and to compensate for prize money of 1
million dollars in revenue from services - the end of 2011
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16. Examples
DaimlerChrysler
How will societies in the triad change in Trend research for
the next 10 years?
Mercedes Car Group
What does this mean to our - future - Customer
customers? Trends
Mercedes Car Group
- Development
Mobility
What are the implications for product - Marketing
- Design Trends
development and marketing?
Market Environment Technology
Trends
Business Environment
How must specific products look like to
fit into these future societies?
Source: Frank Ruff, 2006
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17. Contact
futureeurope @ gmail.com