This document analyzes depictions of Britney Spears in one of her music videos through both feminist and post-feminist lenses. It notes stereotypical portrayals of women as sexual objects, damsels in distress, and as needing men. However, it also finds examples of Spears portraying strength, independence, empowerment through her own sexuality, and being in control rather than objectified. The analysis suggests the video both relies on and challenges traditional gender stereotypes.

1. Feminist View Post Feminist View
• She is wearing very revealing clothing which shows its all
about her body for men
• She is being questioned by a load of men and interrogated
which shows they are using her
• Men are staring at her for her sexuality
• She is in trouble – plays the damsel in distress which is the
female stereotypical role
• Saved by a man in the car which shows men are always
women’s saviours
• She has a boyfriend which shows women need a man
• Her boyfriend turns out to be a villain which shows how men
always have the power
• Two children are staring at her, this is offensive because it
shows even youth control women and use them for their
sexuality
• The police officer is a male which shows how men are always
stereotypically seen as the saviour and in power
• The police officer searches Britney and touches her, this
shows he is in control and shows how women are walked all
over
• She sticks her bum out when she is being strip searched
which shows how men only like women for their sexual
features
• She has her bra out for the music video which shows she is
flaunting the stereotypical assets of the female body
• She is wearing leather trousers and gloves which are sexual
• She is independent as she is walking around by herself which
shows she doesn’t need a man
• She is wearing sexy clothing for herself which shows she is
empowered by her sexuality
• She is her own saviour as she hits the villains with her
microphone
• She hurts the men with the microphone which shows she is
strong and better than men and defies the stereotype of
women being weak
• She tells everyone to f*** off which shows she is ruthless
and in control and breaks the stereotype of women being
innocent and polite
• She has all the men questioning her which shows everyone is
bowing down to her
• Britney squeezes a boys bum, this shows how she is sexually
using men like men do to women.
• She has her bra out for the whole video which shows how
she isn’t afraid to show off her sexuality and she is her won
person.
• Once she is picked up by her boyfriend she doesn’t put her
seatbelt on which shows how she is independent and isn’t
the fragile stereotypical woman
• All the boys are staring at her and she is just smiling at them
which shows how she is in control
• When signing an autograph a boy back flips which shows she
is important and people care about her

2. and show how she is just flaunting her sexuality for men