Britney Spears' music video "I Wanna Go" can be analyzed from both feminist and post-feminist perspectives. From a feminist view, Britney is portrayed as a sexual object for the male gaze through her revealing outfit and men lusting after her. However, from a post-feminist lens, Britney is in control and powerful over men as she dominates them physically and uses her sexuality to get what she wants. The video also shows androgynous elements and a role reversal with men as objects through scenes like Britney groping a man.

1. By Augustine Adeosun 13p
FEMINIST AND POST FEMINIST
ANALYSIS

2. FEMINIST POST-FEMINIST
• They way Britney is dressed would agree with • Britney is seen to be dressed very promiscuously but is
argument by feminist that women are seen as seen to be in control and powerful, even to go as far as to
promiscuous and sex objects. (Clothes are seen to swear at the journalists. She appears higher (Standing on a
reveal here chest as well as the fact that she is platform) above the journalists which could suggest here
wearing a very short skirt) importance or superiority above others considering the
• Also in the scene of Britney walking past the man way she is dressed. This adheres to post-feminism as
and the baby they turn to face her, this could Britney appears powerful over others.
suggest that Britney is still force to play the role of a • Britney is also seen grabbing a mans bottom which could
mother and wife. also suggest that men are the sex object in this music
• This could also suggest that Britney is also being video, could also suggest a female gaze as men are seen in
viewed as a sex object as the man can be seen the video as objects to be looked at..
“checking her out” which could show his interest in • During the scene with the police officer Britney can be
her. seen using her femininity to escape getting a parking
• As Britney removes her bra, men can be seen ticket, this suggest that women can use there femininity
lusting over again suggest that women are to even enslave men in to doing what they want.
promiscuous sex objects who only exist to please • In these scenes Britney can be seen as androgynous as she
men. presents attributes that are both feminine and masculine,
• Britney is also seen as sexually promiscuous as she Britney is seen as masculine as she aggressively grabs the
is willing to indulge in causal and indiscriminate camera of the photographer and smashes it to the ground,
sexual relationship, for example Britney leaves the while in the others scene she is presented as innocent.
police officer who is seen putting back on his • As Britney the use a microphone to savagely assault the
clothes, this is not only sexually suggestive to the photographers this could seen androgynous as Britney is
audience but highly promiscuous of a women. show to be sexy as a women but aggressive/dangerous like
• The photographer scene adhere to the argument a man.
posed by feminist as Britney is seen as the centre of • Britney is seen biting her lips as she watch a man drench
male attention, the men are seen to photograph himself in milk, this suggest that a female gaze is
here as she is provocatively dressed for to take identifiable as a women is seen lusting over a man the
pleasure in looking at her. what is usually .
• As Britney is surrounded by photographers, this
could suggest that men don’t want Britney to
escape the male gaze.
• At the end a man can be seen a dominant by the
way he put is hand around Britney, this I highly
Britney Spears-I Wanna