This is a presentation that we completed to show Femama our plan for creating an internal communications plan for their organization to use.

1. When there is unity,
there is Femama
Interface International’s
proposal for improved internal
communication

2. Mission
To provide public relations and
strategic communication services
that will build relationships for our
clients and build on the integrity
of our agency.
Vision
To bring new elements of creativity
and messaging to the world
through developing innovative
campaigns for every client and
partner.
Who we are.

3. Max Bayer
Senior public
relations student
Vice President of
PRSSA
Account Executive

4. Samantha Hillman
Senior advertising student
Years of experience in
yearbook and editor
positions
Research Director

5. Amanda Barreto
Senior public
relations student
Previous internships
working with Disney
and The Ringling
Creative Co-Director

6. John Campbell
Senior advertising
student
Years of working with
automotive and
fashion industries
Creative Co-Director

7. Isabella Gilbert
Junior advertising
student
Is a radio personality
for U92 FM.
Creative Co-Director

8. Cody Whisinnand
Senior public relations
student
Interns as a public relations
consultant for WVU’s
Center for Service and
Learning.
Creative Co-Director

9.  To strengthen the
relationships between Femama
and its NGOs
 Provide tools and techniques
that create institutional
dialogue and organizational
participation.
What you have asked of us

10.  We are going to increase the dialogue and
participation with all NGO affiliates.
 We are going to address the way Femama
communicates with its affiliates, which will
improve relationships that will take Femama to
the next level.
What we aim to address

11. Strengths Weaknesses Opportunities Threats
 Ability to influence
the government
 Passionate staff
and founder
 57 organizations
strong
 Strong
organizational
structure
 Past successful
movements
 Awarded 1st Latin
Excellence award
from the American
Cancer Society
 Lack of consistent
communication
 Lack of
engagement from
affiliates
 Weak
communication
methods with
affiliates
 Improve
relationships and
communication with
affiliates
 Professionalize
communication
materials
 Promote breast
cancer as a family
health problem
 Provide templates
of press releases to
Femama and
affiliates
 Little empathy
from public
 Miscommunication
with affiliates
 Survivors guilt and
shame from
disease
 Non- attentive
attitudes towards
health
 Brazil is 20 years
behind the United
States in
healthcare

12. Research

13. “Latin America has about 115, 000 new cases of
disease every year, with about 50,000 arising in
Brazil,” (Lee et. al, 2012).
“Breast cancer is the most common
cancer in women worldwide and 70% of
breast cancer deaths occur in women from
low-income and middle-income countries.”
Breast cancer

14. 69%
21%
2% 8%
Social Media Usage in Brazil
Facebook Youtube Twitter Other
[Experian, &eMarketer 2014]

15.  surveys distributed to NGOs
to evaluate affiliate attitude
and perception of Femama
 telephone conference with a
Brazilian contact
Primary Research

16. Olivia Mendonca:
 digital media planner for GoPro who is currently
residing in Brazil.
 Contributed insights about Brazilian
culture and the awareness level of
Femama and breast cancer in Brazil.
“An organization should not try
to buy off affiliates but instead
should actively work with them
to achieve mutual goals.”
“People in Brazil are
generally sloppy about
their health.”

17.  To increase the affiliate participation rate by
30%.
 To increase the satisfaction rating between
Femama and the NGOs by 30%.
 To generate excitement and unity between the
Femama family and the affiliate NGO’s with a
30% increase in organization interaction and
involvement.
Our Plan

18. To increase the affiliate participation rate by 30% by July of 2016.
Strategy 1
To increase the number of
meetings with the affiliate NGO’s
to twice a year.
Tools and Tactics
 Use teleconferencing via
HuddleRoom
 First meeting: brand identity
Second meeting: educational
 Email, standard mail, print
materials and social media will
be used to promote
Strategy 2
Establish a professional
communications model between
Femama and affiliate NGOs.
Tools and Tactics
 Establish “Key Words” to
promote mutual respect
 Email, standard mail, print
materials and social media will
be used
Objective 1

19. Measurement
Attendance will be taken at the meetings by filling out a survey
either in person or online.
To increase the affiliate participation rate by 30% by July of 2016.
Objective 1

20. Objective 2
To increase the satisfaction rating between Femama and the NGOs by
30% by July of 2016.
Strategy 1
Create a communications model
that Femama can use to
communicate with the affiliate
NGOs.
Tools and Tactics
 Bi- annual surveys to gauge
affiliate thoughts and feelings
 Equal and efficient messaging
in the form of news releases,
and emails.
 Personalized letters of
appreciation between Femama
and affiliates.
Strategy 2
Setting requirements for
affiliates to complete within a
certain amount of time
Tools and Tactics
 Clear and precise messaging
between Femama and NGOs
 Setting expectations and
dates for task completion
 Rewards for participation

21. Strategy 3
Give acknowledgement to the
NGOs that demonstrate good
communal involvement.
Tools and Tactics
 Educational print material
distributed to NGOs
 High achieving NGOs
awknowledged
 Awknowledge achieving NGOs
on social media
 Open discussions at bi-annual
meeting
Objective 2
To increase the satisfaction rating between Femama and the
NGOs by 30% by July of 2016.

22. Objective 2
To increase the satisfaction rating between Femama and the NGOs by
30% by July of 2016.
Measurement
Bi-annual surveys will be distributed opposite of the meetings, to
gauge NGO feelings and opinions.

23. Objective 3
To generate excitement and unity between the Femama family and the affiliate NGOs
with a 30% increase in organization interaction and involvement.
Strategy 1
Mama Brazil
Tools and Tactics
 Symbolizes nourishing mother
 Means something internal and
external
 Image is used on distributed
materials

24. Measurement
Evaluate affiliate performance after campaign in comparison to
the previous years.
To generate excitement and unity between the Femama family and the affiliate
NGOs with a 30% increase in organization interaction and involvement.
Objective 3

27. Who we are targeting
NGO affiliates
 Primary audience for this
campaign
 Currently not participating
as expected
 Campaign aims to increase
their involvement and
satisfaction with Femama
The People of Brazil
 Overall lack of awareness
about women’s health
 Campaign aims to alert the
public and gain support

28. Start of
the
campaign
30 days
60 days
90 days
180 days
Timeline of events
-Press releases and
materials provided
-NGOs develop
material with brand
identity guide
Femama and
affiliates start
using
materials
Adjustments
are made
Adjustments
are
implemented

29. In Review…

30.  Generate surveys
 Create effective communications model
 Create an inspiring internal campaign
Our Solution

31. “When there is unity,
there is Femama.”