Feedback report from 527 participants on Sensible Media's 2015-6 careers webinar series.

1. Alumni and Student Webinars
Spring 2015-16 Series
Feedback report for partners

2. 2015-16 overview
•We held five webinars on career issues
between autumn 2015 and spring 2016.
•More than 4,800 alumni and students
registered and more than 1,600 attended live.
•Of the 500+ who completed feedback, 95.4%
said they “would recommend to a friend”.

3. Our expert presenters
Steve Dalton on Using Informational Interviews to Find Your Next Role
March 22 2016
Nicolas Constantinesco on Stories That Get You Hired
April 27 2016
Giuseppe Conti on Overcoming Gender Bias in Salary Negotiation
February 4 2016
Jeffrey Pfeffer on Office Politics and Leadership BS
December 3 2015
Michael Watkins on The First 90 Days
November 11 2015

4. How we did
• 4,804 alumni and students registered (up 45%)
• 1,653 attended live (34% of registrants)
• 527 completed our feedback surveys
• 95.4% would recommend to a friend
• 95.0% rated speakers “excellent” or “good”
• Both metrics exceed our 90% target

5. Audience rising sharply
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Total Registrations Total Attendance Total Giving Feedback
2014 2015 2015-16
Registrations,
attendance and
feedback have
all risen over
the last three
seasons.
Registration
rising faster
than attendance
indicates a shift
to offline
viewing.

6. Support
The 2015 series was made possible by the support of our partners:
• Liz Mason and Natalie Simpson (London Business School)
• Marie Courtois and Felicia Solomon (INSEAD)
• Sarah Jackson and Ian Swann (Warwick Business School)
• Nicola Pogson and Nicola Conway (Imperial College Business School)
• Olivia Blythman (Leeds University Business School)
• Elizabeth O’Neill and Rachel Harris (TRIUM)
• Ana Herranz (IE Business School)
• Rachael Harris (Cranfield)
• Dominique D’Arcy (Alliance Manchester Business School)
• Shyla du Cosquer and Katie Courtois (Audencia Nantes)
• Irene Aitkenhead Taylor and Sarah Poulter (Strathclyde Business School)
• Terry Akitt (IMD Business School)

7. Registration & attendance up
0
200
400
600
800
1000
1200
1400
Attended Registered • Over five webinars on
average 961 registered
per webinar and 331
attended live.
• Compared with 2014
total registrations were
up 145%.
• Live attendance ratios
reduced as registrants
rely on viewing the
recording later.

8. “Recommend to a friend” high
50.0%
55.0%
60.0%
65.0%
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
100.0%
Would Recommend
Michael Watkins
(First 90 Days)
Jeffrey Pfeffer
(Leadership)
Giuseppe Conti
(Negotiation)
Steve Dalton (2
Hour Job Search)
Nicolas
Constantinesco
(Interviewing)
•On average 95.4%
of respondents said
they would
recommend the
webinar to a friend
•This is significantly
above our 90%
target (and the
same as last year’s
95.4%).
Target

9. Speaker rated excellent or good by 95%
• Speakers were
rated excellent or
good by 95.0% on
average (exceeding
our target of 90%
by some margin).
•We received two
of our highest ever
good or excellent
ratings for speakers
at 98.4% (Michael
Watkins) and
99.2% (Steve
Dalton)
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Watkins Pfeffer Conti Dalton Constantinesco
Presenter Moderator

10. 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Michael
Watkins
Jeffrey Pfeffer Giuseppe Conti Steve Dalton Nicolas
Constantinesco
Completed pre-event survey Gave feedback
Survey participation high
• We survey all attendees
before and after each
webinar.
• 61% (on average) of
those attending
completed our pre-event
survey
• 32% of those attending
completed our feedback
surveys

11. What participants liked
We had well over 300 comments on what people liked about the
sessions. Positive feedback focused on three issues:
1. Quality of presenters
• “Amazing webinar! Very experienced lecturer who went
straight to the point.”
2. Interactive nature of the radio-show dialogue format
• “The interactivity: that is the ability to give, receive and
discuss information real-time.”
3. Practical and focused nature of the content
• “Very well structured session. Plenty of practical advice/
recommendations/real life examples in a modern job
market.”

12. How to improve
We always ask for feedback on how we can
improve. Most cited comments were:
• Nothing to improve (47)
• More real life examples highlighting content (33)
• More time for questions (31)
• Technical issues, mainly related to audio* (28)
* Almost half of these arise from the Pfeffer webinar. Professor Pfeffer was using a telephone to
speak to us and the sound quality was not as good as we would have liked, plus he was
unfortunately cut off during the webinar (though we restored the connection quickly).

13. Eventbrite and GoToWebinar
very easy to use
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
GoToWebinar easy to use Eventbrite easy to use
Feedback continues to
be excellent for our
preferred technology
platforms

14. Topic requests
We ask all participants which topics they would like more help on
• Strong interest in networking
• Also career change and progression
• Renewed interest in social media
• Rising interest in communication and presentation

15. New series - dates
We will again run a series of five webinars. Our target
dates are:
In 2016
• November 3 or 10
• December 7
In 2017
• Feb 1 or 8
• March 8 or 15
• April 26

16. Speakers/topics for 2016-17
Our current wishlist includes:
• Dorie Clark (hotshot personal branding guru) on How to Stand Out (and be seen as
an expert)
• Linda Brimm on Taking your Career International (managing the challenges of
international careers)
• Panel event on portfolio careers with Karen Mattison MBE, Patrick J. McGinnis,
Professor Monique Valcour
• Horacio Falcao (superstar INSEAD professor) on Negotiating for Career Flexibility
• Tiziana Casciaro (star Rotman prof) on Learning to Love Networking
• Jeffrey Pfeffer on Power in the Workplace
• Nancy Duarte (presentation guru) on Better Presentations
• Herminia Ibarra on How Careers Actually Change
• Julian Birkinshaw on Being a Better Boss
• Chris Anderson (TED owner) on How to Present
• Angela Guido (ex-BCG career coach) on Making the Most of Performance Reviews
• Cal Newport (Computer science prof and careers author) on Making Time for Deep
Work
We are working on a schedule and will let you know what this will look like as
soon as possible. As last year, we will run five webinars over the autumn and
spring.