1. ORGANISATION STUDY ON
By
Vinoth G.

2. FEDERAL BANK
 Parent Company Government of India
 Category Banking
 Sector Banking and finance
 Tagline/ Slogan Your perfect Banking Partner
 Segment `Individual and Industry banking
 Target Group Semi-Urban Sector
 Positioning Complete Banking solutions

3. ABOUT FEDERAL
Date of Establishment 28-04 1931
Chairperson P C Cyriac
MD Shyam Srinivasan
Directors A M Salim, T C Nair Abraham Koshy,
Girish Kumar Ganapathy, K S Harshan,
M Venugopalan, M Y Khan, Nilesh
Vikamsey, P C Cyriac, P C John,
P H Ravikumar, P R Kalyanaraman,
P Surendra Pai, Shyam Srinivasan.
Business Operation Bank – Private
Headquarter Aluva, kochi, kerala.

4. As of March 13, 2012
 Federal has 952 branches spread across 24
states in India.
 1029 ATMs around the country(across 108
metro centers, 224 urban centers, 384 semi-
urban locations and 87 rural areas).
 The bank is planning to expand its branch
network to 1000 and hire 2000 professionals
by June 2012.

5. BACK GROUND
 Federal Bank, earlier known as Travancore.
 Federal Bank, was incorporated in 1931.
 Though initially it was known as the Travancore
Federal Bank, it gradually transformed into a
full-fledged bank under the able leadership of
its Founder, K P Hormis
 The name Federal Bank Limited was officially
announced in the year 1947

6. PRODUCTS
PRODUCT NAME
 Interest/discount on advances/bills
 Income on Investments
 Interest on balances with Reserve Bank of India and other inter-
bank funds
 Interest/discount on advances/bills

7. ACQUISITIONS AND MERGERS
 1964 - It acquired the Chalakudy Public Bank in Chalakudy,
the Cochin Union Bank in Thrissur and
the Alleppey Bank in Alappuzha.
 1965 - It acquired the St.George Union Bank in Puthenpally.
 1968 - It acquired the Marthandom Commercial Bank in
Thiruvananthapuram.
 2006 - It acquired Ganesh Bank of Maharashtra.
 2008 - It entered into a joint venture with IDBI Bank and Fortis
Insurance International to form IDBI Fortis Life Insurance.
 2010 - IDBI Fortis, rejuvenated as IDBI Federal Life Insurance with
Aegas of Belgium.

8. SPONSORSHIPS
 Federal Bank was the principal sponsor of
Kochi Tuskers Kerala .
 The tickets for KTK's home matches were
sold through Federal bank branches and
their website.

9. SWOT ANALYSIS
Strength
 743 branches spread across 24 states in India
and 803 ATMs around India
 Innovative but simple products and service
offerings.
 Expansion across country.
 State of Art I.T support for customers and
employees

10. WEAKNESS
 Less penetration in the urban market
 Federal Bank, the principal sponsor of
Kochi Tuskers Kerala.
OPPURTUNITIES
 Small enterprise banking.
 Rural banking and improved urban services.
 Acquisition of smaller units in small regions.

11. THREATS
 Economic slowdown.
 Highly competitive environment.
 Stringent Banking Norms.
COMPETITORS
 Indian bank
 Union Bank of India
 UCO bank

12. PEST ANALYSIS
Political
 Government policy & budget
 Budget measures
 Monetary policy
 FDI limit
Economical
 GDP
 Monsoon
 Inflation
 Savings &accounts
 Agriculture credit
 Interest rates
 Raising living standard
 Disposable income

13. SOCIOCULTURAL
 Changes in life style
 Literacy rate
 Demographic of large population
 Shift towards the nuclear
LEGAL
 Reserve bank of India act
 Banking regulation act

14. TECHNICAL
 Technology in banks
 Core Banking Solutions(CBS)
 ATM
 Internet
 I.T serves and mobile banking

15. ADVERTISEMENT TEMPLATE PREPARED
FOR FEDERAL BANK

16. THANK YOU