The feasibility study report summarizes the key considerations for establishing a new 200-bed multi-specialty hospital. It covers market feasibility, operational feasibility, and financial feasibility over three phases. Market feasibility involves demand and supply analysis of the target population including disease burden, socioeconomics, and current healthcare utilization. Operational feasibility examines legal requirements, government support, and staffing needs. Financial feasibility evaluates the capital costs, financing sources, projected returns, and risks of the investment.

1. FEASIBILITY STUDY REPORT
For a new 200 bedded multispecialty hospital

2. UNDERSTANDING CLIENTS BUISNESS
• Before continuing, it is extremely important to understand the clients' businesses and requirements; to
do this, we must consult a variety of sources:
-Annual report
-Websites
-Interview with managerial personnel/management to understand what is their expectation
-Understanding their Vision, Mission, and Objective.
• The flow of presentation is divided into 3 phases
• 1.Market feasibility
• 2.Operational feasibility
• 3.Finance feasibility

3. MARKET FEASIBILITY
• Demand analysis: we need to analyze below stated data with the help of buisness intellingent tools to
understand the demand of population.
Potential catchment population
Related healthcare need in the catchment population
Disease burden in the catchment population
% of aging population, % of ill population with co-morbidities etc.
Socio-economic status of the intended population
Current health service utilization: Frequency of visitation for health services, healthcare spending and health
insurance payment.
• Supply analysis:

4. COMPETITORS ANALYSIS
• 1. Determine who your competitors are
• 2. Determine what products your competitors offer.
• 3. Research your competitors' sales tactics and results.
• 4. Take a look at your competitors' pricing, as well as any perks they offer.
• 5. Ensure you're meeting competitive shipping costs
• 7. Take note of your competition's content strategy.
• 8. Learn what technology stack your competitors' use.
• 9. Analyze the level of engagement on your competitor's content.
• 10. Observe how they promote their marketing content.
• 11. Look at their social media presence, strategies, and go-to platforms
• 12. Perform a SWOT Analysis to learn their strengths, weaknesses, opportunities, and threats

5. Rivalry Among Existing
Competitors
Medium
• Many service providers in
India
• Industry growth
is high
Low
• High capital
requirement
• More government
intervention
• Poaching good
doctors is difficult
Low
• Limited service providers
in India
• Affordable Pricing for
catchment population
• Huge Number of patients
in India
• Customer’s ability to
demand is high
Low
• More than one
suppliers
• Switching cost of
supplier is low
High
• There are many
substitutes available
PORTERS FIVE FORCE MODEL

6. OPERATIONAL FEASIBILITY
• What are legal requirements?
• Government support (Subsidies, Grants, Tax benefit, etc.)
• Understanding staff related problem

7. PROJECT OUTLINE
• Estimated timeline of completion of project
• Gantt chart of project activities

8. CRITERIA FOR SITE SELECTION
• Demographic data
• Hospital utilization pattern
Analyzed hospital utilization pattern of the hospital catchment population (By taking in account number of
visit to physician & healthcare spendingper household)
By mapping the percentage of household that visited physician more than 6 times in 12 months
Insurance penetration, average spending on healthcare per annum in the catchment area
Anlyze the health behaviour (E.g. smoking rate & exercise rate of the cathcment)
• Accessibility of proposed hospital site
Traffic volume for existing roads leading to the hospital need to analyzed using google earth pro, a web based
GIS tools
Generally roadways should be in good operating condition without congestion when average annual daily
traffic (AADT) is 10,000 or less.
Expected ambulance travel time should be minimum
Analyze public transport service around the site and identifies comprehensive & high frequency service to the
area by different type of public transport

9. FEW GLIMPSE OF GIS ANALYSIS
(SOURCE)

10. FINANCIAL FEASIBILITY
• We should consider following for the finance feasibility
• Capital Cost:Capital Cost represents the total cost of construction including all necessary fees and
charges to completion, but not the cost of borrowing, leasing or land
• Capital costing is summarized in Net construction cost, Gross construction cost, Total project cost, Total
end cost.
• Source of financing & related cost involved (WACC)
• Time required to recover the initial cost/investment (Payback period)
• What is predicted return on investment? (IRR/NPR)
• What is cost/benefit analysis for the plan?
• Is it worth the effort? Would fund be better invested in other project?
• What are the financial risk of project plan?

11. PROJECT COSTING