Amity Multi Specialty Hospital is a proposed 100 crore hospital located in IMT Manesar near NH8. It will be led by principals ASIT KUMAR and VIPIN KUMAR. The hospital aims to provide affordable, high quality healthcare with world-renowned doctors. It will focus on emergency care and be located near the highway to serve road accident victims. Major competitors include Rockland, Kailash, Paras and Artemis hospitals. The hospital plans to outsource construction and engage registered medical suppliers. Technology like air ambulances, mobile ICUs, advanced imaging and HIS will be utilized. Pricing will be on par with competitors and promotion will use various media. The organizational structure includes

1. Amity Multi Specialty Hospital
Address – IMT Manesar, Close to NH8
Name of the principals – ASIT KUMAR
VIPIN KUMAR

2. Our Mission & Vision
To become most preferred and successful in
health care services
Practice ethics and transparency in serving the
humanity
Catering to the health issues and wellness with
best of the abilities

3. Capital and commencement
• Estimation – 100 crores Approx
• 40% of the capital by Bank loan
• 30% called up capital by stakeholders
• 30% investment capital by owners

4. Summary
• A place with total health solution which is
good enough to provide and avail the needs of
the masses at affordable price also facilitates
with dedicated team of worlds renowned
doctors who works with missionary zeal.

5. Future Outlook and trends &
Competitors
• Focusing actively on emergency casualties
• Located at prime location on NH8 looking over
RTA (Road Traffic Accidents )
MAIN COMPETTITORs
• Rockland Hospitals
• Kailash hospitals
• Paras hospitals
• Artemis

6. Production Planning
• Outsourcing to xyz construction company for
all engineering tasks (Civil & electrical)
• Affluent water supply for hospital will be
arranged
• All suppliers engaged will be registered to
DGSKD (Director General Of Supply &
Disposal)
• ¾ of the total budget comes under Production
Plan

7. Technology Utilization
• Air Ambulance with all necessary equipment's
• Mobile ICU with state of the art resuscitation
facilities
• 128 slice CT machine
• 3.5 Tesla machine

8. Marketing Plan
• Pricing – At par with competitors within the
area
• Distribution – Business to consumers
Direct to Consumers
• Promotion – Comprehensive media strategy
will be used (print, electronic) and hoardings
at peak places

9. Product Forecast
Considering the
utilization, depreciation and break
down time, the major equipment
being used will start generating
revenue with in 2 years

10. Organizational Plan
• Major strategic decisions – BODs
• Infrastructural & engineering – Assoc.
engineer
• Admin functions and Operations – Hospital
Administrator
• Employees & Staff - HRs

11. • Evaluation of weakness
One and Only branch
Covering limited areas
• New technologies
Paperless hospital
Fully functional HIS (Hospital Information
System)
CT scan building concept design

12. THANKYOU