The document discusses a feasibility study for a cruise terminal at Tanjung Priok Port in Jakarta. It analyzes cruise trends in Asia, potential cruise passenger demand based on surveys of ability and willingness to pay, existing and planned transportation access to the port, and forecasts cruise passenger demand growth under different scenarios. Existing and potential tourist destinations that could be visited from the port are also highlighted.

1. PT Rayasurverindo Tirtasarana
PORT AUTHORITY
TANJUNG PRIOK HUB PORT
JL. Palmas No.1 Pelabuhan Tanjung Priok Jakarta 14310
2016 Financial Year
Final Presentation
Feasibility Study of Tanjung Priok Cruise Terminal

2. Demand Profile:
- Geographically
- Demographicall
y
Cruise Characteristics:
- Route
- Duration
- Tariff
Ability and Willingness to
Pay (ATP/WTP)
Percentage of
Potential Cruise
Passenger Demand
Cruise Passenger
Demand
Existing Land Characteristics
and Development Plan:
- Land Use
- Transportation
Cruise Terminal
Land Accessibility
Cruise Passenger
Demand Forecast
Socioeconomic
Variables
Methodology

3. WTP
ATP
Price (Rp)
Percentage of Respondents (%)
Percentage of Potential
Cruise Passenger
Demand
Cruise Price
Conceptual Framework
Ability-to-Pay/Willingness-to-Pay (ATP/WTP)

4. CruiseTrends
Source:AsiaCruiseTrends,2014Edition,CLIASoutheastAsia,2015

5. Cruise Trends
The table above indicates that coverage area of Tg. Priok Port as a transit port is
strictly limited to the cruise ship transit time, i.e 8-10 hours. This limitation could be
significantly relaxed by implementing the Ministerial Decree released by the Minister
of Transportation No. 121 of 2015 on the Provision of Easy Access for Foreign Tourists
Using Foreign-flagged Cruise Ships. The decree include Tg. Priok Port as
embarkation/debarkation port (also known as turnaround port) along with Benoa
Port, Tg. Perak Port, Makassar Port, and Belawan Port. Once this decree takes effect,
tourists should have higher degree of freedom in organizing their itinerary. Hence,
widening Tg. Priok Port’s coverage area.
Existing Tourist Destinations in and near Jakarta
No Tourism Destination Itinerary
1 In Jakarta • Taman Impian Jaya Ancol (Ancol Dreamland)
• Lapangan Merdeka (Merdeka Square)
• Monumen Nasional (National Monument)
• Istana Presiden (Presidential Palace)
• Museum Nasional (National Museum)
• Pelabuhan Sunda Kelapa (Sunda Kelapa Harbor)
• Taman Mini Indonesia Indah (Indonesia Miniature Park)
2 Near Jakarta • Kebun Raya Bogor (Bogor Botanical Garden)
• Puncak
• Taman Safari (Safari Garden)

6. 54
%
46%
General Profile

7. 86%
Employed
Retired
Unemployed
4%
10%
Diploma
Bachelor
Master
PhD
1%
18%
49%
32%
GeneralProfile

8. Purpose of Travel
Vacation
Business
Work
Study
Other
60%10% 20% 30% 40% 50%0% 70%
Revisit Indonesia for
vacation
80%
Not Interested
20%

9. Global Hinterland

10. Local Hinterland
0%2%4%6%8%10%12%14%16%18%
Jakarta
West Java
Bali & Lombok
Central Java
East Kalimantan
North Sumatera
West Sumatera
Surabaya
Aceh
Riau
South Kalimantan
17%
10%
7%
4%
1%
1%
0.75%
0.50%
0.25%
0.25%
0.25%

11. 0% 30%
Frequency
5%
10%
15%
20%
25%
30%
20%10%
25%
21%
19%
1%
2%
VacationBudget
18
%
16
%
14
%
12
%
10
%
8%
6%
4%
2%
0%
Frequency(%)
<9,999
19,999
29,999
39,999
49,999
59,999
69,999
79,999
229,999
209,999
89,999
99,999
109,999
119,999
129,999
139,999
159,999
169,999
189,999
Annual Income (USD)
Income Profile

13. Kep. Seribu
Jakarta Old Town
TMII

14. Taman Safari
Bogor Botanical Garden
Gunung Padang Megalithic Site
Tangkuban Perahu

15. Pelabuhan Ratu
Pangandaran Beach

16. Tourism Destination
Bali
West Nusa Tenggara
West Papua
Yogyakarta
East Nusa Tenggara
Central Java
Sumatera
Maluku
Kalimantan
North Sulawesi
Southeast Sulawesi
South Sulawesi
Central Sulawesi
East Java
Banten
Mentawai Island
Kep. Seribu
Jakarta Old Town
TMII
Taman Safari
Bogor
Gunung Padang
Bandung
Pelabuhan Ratu
Pangandaran Beach
Other
10% 20%0% 30% 40% 50% 60% 70%
10% 20%0% 30% 40%

17. Vacation Behavior
Twice
37%
Once
51%
Three times
12%
Four times and more
2.5%
* in a year
45% 2% 2% 2% 1%
Holiday (family, school, pre-semester), break (spring, winter)
Off days, avoid holiday
season, other
Weather, low price,
work season, new year,
long holiday

18. GENERAL CRUISE
CHARACTERISTIC
24%
15%
19%10%
10%
5%
10%
10%Intra-continental
cruise trip
Inter-continental
cruise trip

19. adj PATP/WTP = ϕATP/WTP . r . PATP/WTP
ATP/WTP
No Cruise Packages Price ϕATP ϕWTP r adj PATP adj PWTP
1 3-5 days $500 0.13 0.28 0.10 9% 10%
2 6-8 days $1500 0.20 0.47 0.10 12% 11%
3 9-15 days $4500 0.06 0.17 0.10 3% 0.20%
y = 254.61x-4.513
R² = 0.8757
y = 252.94x-1.306
R² = 0.907
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
$5,000
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CruisePrice(USD)
Percentage of Respondent (%)
High Price
Medium Price
Low Price
ATP Med
WTP 6-8 days
Power (ATP Med)
Power (WTP 6-8 days)

20. DemandForecast
Direct Demand Linear Growth
Cruise Passenger
Demand
Direct Demand1
Induced Demand2
Estimated from historical
demand of Tg. Priok Port
Estimated form historical
demand of Soetta3 & Halim4
Airports
1Demand due to existing
capacity, i.e normal demand
2Demand due to increased
capacity, i.e additional
demand
Year Soetta+Halim Tg. Priok Total Tourists
2005 1,149,800 66,332 1,216,132
2006 1,168,843 66,671 1,235,514
2007 1,150,322 65,735 1,216,057
2008 1,466,903 67,886 1,534,789
2009 1,392,702 59,212 1,451,914
2010 1,829,007 63,859 1,892,866
2011 1,938,773 65,171 2,003,944
2012 2,059,345 66,168 2,125,513
2013 2,070,255 65,227 2,135,482
2014 2,254,354 64,941 2,319,295
Source: Compiled from BPS 2006 - 2015
ExistingandForecastedTg.PriokTourist 1
2
1
ExistingTg.PriokPassengers
3Soekarno-Hatta Airport
4Halim Perdanakusuma Airport

21. Scenario 1 Polynomial Growth Scenario 2 Linear Growth
Scenario 3 Power Growth Year Soetta+Halim Tg. Priok Total Tourists
2005 1,149,800 66,332 1,216,132
2006 1,168,843 66,671 1,235,514
2007 1,150,322 65,735 1,216,057
2008 1,466,903 67,886 1,534,789
2009 1,392,702 59,212 1,451,914
2010 1,829,007 63,859 1,892,866
2011 1,938,773 65,171 2,003,944
2012 2,059,345 66,168 2,125,513
2013 2,070,255 65,227 2,135,482
2014 2,254,354 64,941 2,319,295
Source: Compiled from BPS 2006 - 2015
DemandForecast
ForecastedSoettaandHalimTourist
2
Soekarno-HattaPassengersSoekarno-HattaPassengers
Soekarno-HattaPassengers

22. Demand Forecast
Japan
S. Korea
Malaysia
China
Singapore
Thailand
Vietnam
Hong Kong
Taiwan
India
Philippines
Myanmar
Cambodia
Sri Lanka
Maldives
Cruise Passengers in
Asia in 2015
* In thousands
Source: Asia Cruise Trends,
2014 Edition, CLIA Southeast
Asia, 2015
Total demand = direct demand + adj PWTP . Induced demand
Construction
Phase

23. The proposed “M” Island
Source: http://jakartalrt.com/info-dan-rute-mrt-
jakarta/, accessed on June, 19th 2016 04:31
Jakarta MRT

24. Jakarta MRT
Source: http://jakartalrt.com/info-dan-rute-mrt-jakarta/,
accessed on June, 19th 2016 04:31

25. Jakarta LRT
Source: http://jakartalrt.com/info-dan-rute-lrt-jabodetabek/ ,
accessed June, 19th 2016 04:31
The Proposed
“M” Island
KETERANGAN
1
2
3
4
5
6
7
Corridor 2: Pulo Mas-Tanah Abang
Corridor 3: Joglo-Tanah Abang
Corridor 4: Puri Indah-Tanah Abang
Corridor 5: Pesing-Kelapa Gading
Corridor 6: Ancol-Kemayoran
Corridor 7: Bandara Soetta-Kemayoran
Corridor 1: Kebayoran-Kelapa Gading
LRT Lines
LRT SERVICE SYSTEM