The document is a 15-page feasibility plan submitted by Sumeet Duhan for a course on business planning and entrepreneurship. It outlines a plan to open a large apparel showroom called Amazing Emporium in Gurgaon, India. Sumeet analyzes the opportunities in the Indian apparel industry and identifies two major competitors, Big Bazaar and Vishal Mega Mart. The target market is people aged 10 to 60 years old, focusing on students aged 10 to 25. Primary and secondary research is discussed to understand customer needs and market trends. A SWOT analysis and financial plan are included to evaluate the feasibility of the proposed business.
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
This project is a part of 1st year Post Graduation in Finance which include various topics and insight I got from respected people mentioned in the presentation.
List of Topics covered:
1. Transaction Banking.
2. Real Estate.
3. General Mills.
4. Banking Automation
5. Blue Ocean Strategy
6. Different modes of entry in International Business.
7. International Commerce & Guidelines.
8. IMportance of Me Time
9. Trends of digital Marketing.
10. Types of Debt Funds.
11. Advantage captives as Global Financial firms move core tech work-in house
12. Digital Economy
13. Microfinance Sector
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
This project is a part of 1st year Post Graduation in Finance which include various topics and insight I got from respected people mentioned in the presentation.
List of Topics covered:
1. Transaction Banking.
2. Real Estate.
3. General Mills.
4. Banking Automation
5. Blue Ocean Strategy
6. Different modes of entry in International Business.
7. International Commerce & Guidelines.
8. IMportance of Me Time
9. Trends of digital Marketing.
10. Types of Debt Funds.
11. Advantage captives as Global Financial firms move core tech work-in house
12. Digital Economy
13. Microfinance Sector
An Analysis of Strategy of Internet Marketing in Indian ScenarioDr. Amarjeet Singh
Â
The use of internet has a direct effect on country’s
economy. A study from Indian Council for Research and
International Economic Relations (ICRIER) reveals that on
an average 10% increase in internet subscriber results in
1.08% of increase in output. Thus, the increasing internet
penetration has a huge impact on country’s GDP. Internet is
overcoming the constraints like lack of alternative
infrastructure, lack of proper roads and lack of information
fairly efficiently and quickly. Internet has brought more
transparency into the system which is giving everybody equal
opportunity. Internet users are able to compare prices, search
hard-to-find items or information, communicate and learn in
new, improved ways. Governments can serve citizens much
more quickly and cost effectively through e-governance. It
has changed the way business is conducted in today’s world.
This article will focus on Internet marketing and the
strategies used to make the efforts successful. The Internet
poses both opportunities and threats to the field of marketing.
When developing a strategic marketing plan, organizations
will need to determine if and when internet marketing will be
utilized. The success of the Internet as a medium for
marketing depends upon how well the system outperforms
alternative systems. This article will also explore how an
organization can establish a customer base with the sitecentric and symbiotic marketing approaches.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
The Student Varun Bayla is a Final Year Student of Dezyne E' cole college doing his BBA.. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Promoting Brand in Digital Marketing.
An Analysis of Strategy of Internet Marketing in Indian ScenarioDr. Amarjeet Singh
Â
The use of internet has a direct effect on country’s
economy. A study from Indian Council for Research and
International Economic Relations (ICRIER) reveals that on
an average 10% increase in internet subscriber results in
1.08% of increase in output. Thus, the increasing internet
penetration has a huge impact on country’s GDP. Internet is
overcoming the constraints like lack of alternative
infrastructure, lack of proper roads and lack of information
fairly efficiently and quickly. Internet has brought more
transparency into the system which is giving everybody equal
opportunity. Internet users are able to compare prices, search
hard-to-find items or information, communicate and learn in
new, improved ways. Governments can serve citizens much
more quickly and cost effectively through e-governance. It
has changed the way business is conducted in today’s world.
This article will focus on Internet marketing and the
strategies used to make the efforts successful. The Internet
poses both opportunities and threats to the field of marketing.
When developing a strategic marketing plan, organizations
will need to determine if and when internet marketing will be
utilized. The success of the Internet as a medium for
marketing depends upon how well the system outperforms
alternative systems. This article will also explore how an
organization can establish a customer base with the sitecentric and symbiotic marketing approaches.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
The Student Varun Bayla is a Final Year Student of Dezyne E' cole college doing his BBA.. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Promoting Brand in Digital Marketing.
2
Table of Contents
SECTION ONE: Description/Overview
Background…………………………………………………………………………………...
Strategy……………………………………………………………………………………….
Target Market………………………………………………………………………....
Goals………………………………………………………………………………….
Strategic Advertising Plan…………………………………………………………………....
Storyboard…………………………………………………………………………………….
Press Release………………………………………………………………………………….
SECTION TWO: Competitive Edge
Competitive analysis…………………………………………………………………………..
Media………………………………………………………………………………………….
Social media…………………………………………………………………………..
Instagram………………………………………………………………………
Facebook………………………………………………………………………
Brochure……………………………………………………………………………………….
Print……………………………………………………………………………………………
Creativity………………………………………………………………………………………
Recommended Advertising & Marketing Activities…………………………………………...
SECTION THREE: Financial
Budget…………………………………………………………………………………………..
Benefits to the Environment and Nonprofits…………………………………………………...
SECTION FOUR: Conclusion
PowerPoint Presentation………………………………………………………………………….
3
SECTION ONE: Description/Overview
Background
Tiffin natives, Jason and Sasha Raitz moved from Raitzy’s Chop Shop, which also
housed Moxie salon, and expanded their services with the opening of Meraki Salon and Barber
in downtown Tiffin, Ohio. The building was purchased in June 2017 and opened at the beginning
of October after a $100,000
renovation. Meraki is a Green Circle
Salon, meaning they recycle
everything possible – including hair
and chemicals. The name, “Meraki”
is comes from the Greek language
meaning, “ to be passionate and love
your job, to put your soul into it.”
Meraki is perfect name for the business because it covers exactly what the brand stands for.
Partnering up with local talent, Green Circle Salons, and exclusive products they have built a comfortable
and sustainable home away from home with their team. They will continue to master their craft, challenge
themselves, and build an inspirational team of dedicated barbers, stylists and beauty professionals.
4
Strategy
The main objectives we will be focusing on are increasing brand/business exposure,
building clientele, separation from other salons and helping others for a cause. In order to
increase brand exposure, we must look at and analyze what we can do with social
media.Companies who have successful social medias tend have easier times at getting their name
and brand out there. Social media is also free which benefits businesses immensely by having
advertisements with no cost. We will look at sites such as Instagram (500 million daily active
users, up from 150 million in January 2017), (Statista , 201​8), ​and Facebook (2.07 billion
monthly active users), (Statista, 2018). An important part of brand exposure includes reviews
from previous clients and appointments. If Meraki were to have positive reviews on sites such as
Yelp, or Google r ...
Educating The Customer – Leading To Better SaleseTailing India
Â
People used to create brand through a process, through awareness, product proposition and then may be getting loyalty but now things are fast.Products are becoming very complex where today products are a combination of product and service. So it becomes difficult whether you educate about the product or the service.
This project gives a fair idea of starting a venture which is particularly applicable in India due to its various tax and legal laws. But still it gives the essentials of starting a venture anywhere in the world
Definition: the operation strategy is “the decision which shapes the long-term capabilities of the company’s operations and their contribution to overall strategy through the on-going reconciliation of market requirement and operations resources.”
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Â
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
Â
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
Â
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Â
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Â
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales đź’˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đź“Š
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
Â
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Training my puppy and implementation in this story
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Feasibility final
1. Graduate Business School
Assignment Cover Sheet
Student name:
SUMEET DUHAN
Student number:
2804324
Course:
MSC.-IB
Subject:
BUSINESS PLANNING& ENTREPRENEURSHIP
Study Mode:
Full time
Lecturer Name:
Mr. MICHAEL FLYNN
Assignment Title:
FEASIBILITY PLAN FOR APPAREL BUSINESS
No. Of pages:
15
Disk included?
Yes
Additional Information:
(i.e. number of pieces submitted, size of assignment, A2, A3 etc.)
Date due:
28/02/2012
Date submitted:
28/02/2012
Stage/year:
YES
2
Part-time
No
X
Plagiarism disclaimer:
I understand that plagiarism is a serious offence and have read and understood the college policy on
plagiarism. I also understand that I may receive a mark of zero if I have not identified and properly
attributed sources which have been used, referred to, or have in any way influenced the preparation of this
assignment, or if I have knowingly allowed others to plagiarize my work in this way.
I hereby certify that this assignment is my own work; based on my personal study and/or research, and
that I have acknowledged all material and sources used in its preparation. I also certify that the
assignment has not previously been submitted for assessment and that I have not copied in part or whole
or otherwise plagiarized the work of anyone else, including other students.
Signed:
Dated:
AMAZING EMPORIUM
SUMEET DUHAN (2804324)
1
2. Post Graduate Diploma in International Business Management
(PGDIP-IBM)
A Feasibility Plan
A Big Apparel Showroom in India
AMAZING EMPORIUM
Under Guidance By
Mr. Michael Flynn
Submitted By
Sumeet Duhan
(2804324)
28/02/2012
AMAZING EMPORIUM
SUMEET DUHAN (2804324)
2
4. Introduction
Garment business in India is one among the oldest producing sectors in country. India
is world’s additional bigger ambassador of textile and apparel afterwards China and
world’s third bigger ambassador of cotton afterwards China and USA. In 1990’s
apparel or textile industry in India was unorganized, individuals in India they weren’t
so acquainted that what kind of fashion is traveling on in the market. At that time
there were not any huge showrooms of apparel in India. People used to shop for their
clothing from the tiny outlets. However currently on the daily basis humans
abnormally youngsters are traveling westernize and they are searching for a modern
fashion. The breadth of business that I am aiming to begin is to accessible a “Big
Apparel Showroom” in India. Now a day’s retail industry is growing day by day,
therefore by analyzing I actually have determined to open my own business in retail
area, which is “Big Apparel showroom”. My basic business is to cater the
requirements of clients by selling ladies; Gents and Kids wear in my showroom.
Added western and European companies are advance in India in retail area by giving
authorization so it will be nice opportunity for me to be in this business. Before
starting business I will be able to use altered kind of alignment to accomplish my
primary research like questionnaire, focus group, interviews etc.
I will use both kinds of research such as primary and the secondary research to
understand about the current trends in the apparel market. In my primary research, I’ll
use altered kind of methodology such as observation. By application this method I can
absolutely realize the customers that what the customers really wants and what are
their needs and it will be done by doing observation in Big Bazaar and Vishal Mega
Mart. Because these two big stores are my main competitors and I ought to recognize
that how they are selling their products, what are their planning and how they are
alluring the people? My methodology would be direct interview with the shoppers to
understand about their needs and appeal and this can be the best method to know
about the customer. Because if I do know that what the customers desire and I offer
an equivalent things to the customers at a bargain amount so I can allure more and
more customers and I can build a foothold in the market. And in addition technique, I
will focus to apparel professional, academic professional and adviser for my primary
research. I will use a research apparatus (Questionnaire) as well in my primary
AMAZING EMPORIUM
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4
5. research and these questionnaires I’ll forward it to the administration of altered
companies and apparel professional, academic professional and adviser to get the
response. For my primary research I will get the advice from my ancestors who accept
been in this business from last abounding years.
In my secondary research, I will get the knowledge or data from the web site,
newspapers and magazines of well-established companies of this industry.
Project concept
After analyzing the Indian apparel industry I have accepted to open a new huge
apparel showroom in the heart of Gurgaon (NCR) district of state Haryana with
providing completely differentrange of apparel articles for customers at a cheapest
amount and a much better quality. The concept to open a Big Apparel showroom in
Gurgaon came to my mind because apparel industry is growing day by day. Humans
wish latest appearance at a most cost effective price. Thus it’s an acceptable idea to
accessible a Big apparel showroom because countless of opportunities abide in this
business. And additionally, I am working in a shop, which deals with the ladies and
kids garments and shoes from last two year and has some knowledge from my
grandfather and my uncle. They are the apparel whole seller in Delhi from last 18
year. So now I think that I have good knowledge of apparel and can fulfill my dream
in India. If my owner can earn that much profit in a year especially on Christmas then
why not I in India where there are three main festivals and people do a lot of
shopping. Also I compared the population of Dublin and nearby area and Delhi then I
found a huge difference.
Opportunities
The basic opportunity to accessible a Big apparel showroom and sell my own
products in my showroom is to accomplish my brandpopular in the market and
afterwards turning into famous I will start to sell my products to small shops in
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6. several places close to New Delhi to accomplish added profits and to expend my
business but this is an approaching prospectus. People in India they mainly focus on
the products which is reasonable and acceptable in superior and there are actual less
big apparel showrooms in India which are providing acceptable superior of product at
a cheapest amount such as Big Bazaar, Vishal Mega Mart, Sahara Mall
etc.(clickindia). There are numerous apparel showrooms in India which are providing
acceptable superior of product at a high amount such as Spyker, Pepe, Killer, Lacoste,
Armani, Diesel, Allen Solly, Levis, Monte Carlo, Mufti, Park Avenue, BlackBerrys,
etc.(FashionUnited, 2012)
And designer clothes as well by famous designer such as Ritu Beri, Donatella
Versace, Vallentino, Ralph Lauren, Rohit Bal, etc.These companies attractsolely top
middle class and top class families. But my focus is to target each and every group
from lower to higher. The conceptof opening apparel showroom is acceptable for the
customer point of view as well because they accept an ample variety of product at a
bargain amount with latest fashion at a cheapest price.
Macro Environment
Political Factors: What could be the amount of the state or central government action
into my business? Do I charge any allotment to authorize the business? What am I
able to do, what can’t I do relating to the government? Is my business principally
regulated or deregulated? How airy is the current state and axial government that
would have an effect on my business?
Economic Factors: What are the capital trends in economic growth? Would my
audience be able to purchase my services? What about the taxes? What all amount
factors should I take into account in adjustment to authorize my business in north
India?
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7. Social Factors: What are the main trends in fashion industry that the peopleare
following? Are they interested for an added subtle technology platform? How
appealingis my business to the retail professionals?
Legal Factors: What are the rules and regulations that are constituted by the
state/central government to my business? What’s the competition law in my business?
I would like to analyze all the prevailing legal factors and accurately what laws that
my company has to attending onto.
Technological factors ought to be advised in analytical any specific situation that
would be adverse for my business prospect. I should ask for cyber-related issues for
business startup for my company website. It is beneath acceptable that any ecology
factors would be a problem since my company is found at shopping hub DLF MEGA
MALL that has the most effective of nature's infrastructure complemented by the best
fashionable man- made accessories.
Micro Environment
Knowledge Capital
I would say the foremostimportantissue for any business is to concentrate on industry
experience, knowledge, and abilities of the advisers of my approaching company.
This will admit abiding competitive advantage inside the industry.
HR
A research-based interview with HR managers on acknowledged companies would
accredit me to know how HR works. I will additionally look onto HR issues that
failed companies have incurred. This will admit an acceptable sensing on do’s and do
not’s for my future company.
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8. Intellectual Property
The political and legalenvironment research study that would accommodate me with
the principles for the patents, copyright, etc. A safe inventive property domain could
appropriately be established for my company.
Technology
In adjustment to be able to accommodate the anytime changing demands of ITES
services offered, my company will accept to accept asophisticated technology
platform, which provide my shoppers quality documents at low price.
Finance
As I accept affairs to operate my company at DLF MEGA MALL, I have to analyze
with the government officials concerned at DLF MEGA MALL on how much basic
investment should I make. All reports regarding initializing company basement
should be determined.
Target Market and Customer
Target market
My basic focus is to target the tiny and average apparel shops that sell the apparel
articles of various brands in New Delhi. There are bags of the small apparel shops in
New Delhi. I will try to argue them by applying altered adjustment such as to sell my
products to them at actual bargain price, providing all kinds of help. Therefore by
doing this factor within the first year, I can accompany them into a trust. Once I
accomplish a contract with them then I can accomplish a big profit. My initial target
is to capture the bazaar in New Delhi with in a pair of years and afterwards again I
will start to expend my business in the arctic India such as in the altered cities of
Punjab, Haryana, Rajasthan, Chandigarh and Himachal Pradesh.
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9. Customer Target
The total population of National Capital Territory (NCT) Delhi as per the census
carried out in 2011 is about 1,67,53,235 as compared to the census 2001 that is of
1,37,82,976. Out of them 54 % are male and 46 % are female (indiaonlinepages,
2011).
Current population of Delhi in 2011
1,67,53,235
Total male population
89,76,410
Total Female population
77,76,825
http://www.indiaonlinepages.com/population/delhi-population.html
Gurgaon is advised as a highly dense busy commune of Haryana. According to the
demography report 2001 the absolute citizenry of Gurgaon commune is 8, 70,539 out
of which 4, 70,504 are males and 4, 00, 343 females. The rural citizenry of Gurgaon
commune is 4,00,343(45.98%) and the urban citizenry is 4,70,196 (54.02%) the body
of rural citizenry is 495 bodies per sq. km and the body of urban citizenry is 3,438
bodies per sq. km.
My customer target would be the people age from year 1 to 60 years and I accept
aggregate them into altered categories. And these are:
(0 – 10 years) - baby children.
(10 – 25 years) – school and college students.
(25 – 40 years) - adolescent married people.
(40 – above) - old people.
Out of these groups my basic focus would be the age of 10 – 25 years school and
college going students because these students commonly attracts with the most recent
AMAZING EMPORIUM
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9
10. fashion at a bargain price. So my target would be accouterment them varieties of
products with a modern fashion.
Competitors
In this business mainly there are two major competitors in the north India and these
are Vishal Mega Mart and Big Bazaar, which are dealing in advanced varieties of the
apparel products at a bargain price. Vishal Mega Mart has started their business in
1986 by aperture one big abundance in Kolkata and now it has 142 showrooms in 24
states/110 cities all over the India, out of them 8 in Delhi (Singh),(Vishal Mega Mart,
2012). Big Bazaar is another big name in retail sector, head quarter in Mumbai
opened in 1997 in Kolkata, which aimed over 350 outlets across all over the India by
2010. It has been successful in many cities and small town because it works on the
same economy scale of Wal-Mart (slideshare).
Conclusion
Today, Garment/Apparel business is on booming and there's not thus high
competition at the instant for huge apparel showrooms as I discussed that there are
solelytwo big competitors. With this the population of Delhi and the surrounding area
i.e. NCR is too high as I mentioned above so that’s why we have large number of
customers from every class. Thusit'll be a goodchancefor me to enter into this
business and all kind of resources that are required into this business are
obtainablelike land, capital, technology, labor, raw material and all these resources are
creating my planfeasible.
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11. Reference
Clickindia.
Shopping
Malls.
Available
at:
http://delhi.clickindia.com/shopping/malls.html [Accessed on 26th February, 2012].
Delhi Government, 2003. Dte. Of economics and statistics [online]. Available from:
http://delhigovt.nic.in/dept/economic/stat/statistics.asp [Accessed on 26th February,
2012].
FashionUnited, 2012. Available at: http://www.fashionunited.in/ [Accessed on 26th
February, 2012].
Gurgaon
Beta.
Available
at:http://www.gurgaon.co.in/gurgaon-city/index.html
[Accessed on 26th February, 2012].
Indiaonlinepages.com, 2011. Population of Delhi 2011. Available at:
http://www.indiaonlinepages.com/population/delhi-population.html [Accessed on
26th February, 2012].
Sarikabedi, 2011. Population of Delhi-2011 census result. Available at:
http://populationindia.wordpress.com/2011/05/07/population-of-delhi-2011-censusresults/ [Accessed on 26th February, 2012].
Slideshare. Organization profile. Available at:
http://www.slideshare.net/bnharsha/big-bazaar-project03-final, pg. 16 [Accessed on
26th February, 2012].
Singh, D., presentation on Vishal Mega Mart. Available at:
http://www.scribd.com/doc/15830176/vishal-megamart [Accessed on 26th February,
2012].
Top Indian & International Designers. Available at:
http://www.indobase.com/fashion/fashion-designers/ [Accessed on 26th
February, 2012].
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