Jameson whiskey wants to launch its brand in China. China represents a huge market opportunity due to its large and growing population and economy. While facing competition from domestic baijiu brands, the popularity of foreign spirits is increasing among younger Chinese consumers who see them as a luxury. The distribution of spirits is dominated by retail outlets like supermarkets. Jameson will need to build brand awareness through marketing and build relationships with distributors to succeed in the Chinese market.
Here is overview of the markets, especially areas like retail sales, Chinese Debt, Canada Trade and Automotive.
The presentation will discuss global pressures including slow economic growth, reduction in consumer spending, pressure of commodity prices, natural disasters and corporate debt/profitability.
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
The growth in China’s luxury market has slowed from 7% in 2012 to around 2% in 2013. China’s domestic luxury market is losing its luster. Aranca highlights the reasons behind the recent slowdown in growth.
Market Research Report : White spirits market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled White Spirits Market in India 2015 highlights the competitive market scenario of the Indian white spirits market and its growth prospects in the ensuing years. Alcoholic beverages market in India is dominated by whisky; however, the white spirits market has been the fastest growing segment. Vodka forms a huge market under white spirits in India followed by gin and white rum. Due to changing cultures, consumers are gradually opting to visit pubs and lounges more frequently. With a growth in young population in India, the youth is more inclined to drinking lighter spirits which is spurring growth in white spirits such vodka, rum, gin and tequila. Players in the industry are launching regular and premium brands to tap this potential and growing demand.
One of the reasons for the low preference for white spirits is high taxes imposed on their consumption. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market include innovative packaging, entry of new players and growing popularity of flavored drinks.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: White Spirits Market – Introduction
Market Overview
Slide 6-9: Indian White Spirits Market – Overview
Market Segmentation
Slide 10: Indian Spirits Market – Segmentation
Slide 11: Indian Made Foreign Liquor (IMFL) – Segmentation
EXIM
Slide 12: Export and Import of vodka (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Slide 13: Export and Import of Gin in Containers (2 Liters or Less) (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Slide 14: Export and Import of Gin in Containers (> 2 Liters) (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 15: Drivers and Challenges – Summary
Slide 16-20: Drivers
Slide 21-22: Challenges
Trends
Slide 23: Trends – Summary
Slide 24-27: Key Trends
Competitive Landscape
Slide 28: Porter’s Five Forces Analysis
Slide 29: Competitive Benchmarking, Public Trading Comparables
Slide 30-32: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2014)
Alcoholic beverages in Poland by NielsenAgataLorenc1
Alcoholic beverages sales was worth 32,6 billion PLN in 2017 and accounted for about a fifth of the entire FMCG market in the country.
In terms of value sales, half of the top 10 manufacturers and 7 out of top 10 brands on food FMCG market originated from the alcoholic beverages business.
While being a significant part of the Polish FMCG market landscape, alcoholic beverage industry faces serious challenges. A number of legislative changes have recently been introduced, or are planned for the upcoming months. Fierce
competition and growing costs require in-depth analytics and rational decision making process. At the same time, Polish retail environment is changing rapidly, moving to convenience and omnichannel solutions. Shoppers are smart and seek for new tastes or higher-end value for a reasonable price.
In this report we will cover the current setting of the alcoholic beverages industry and point out some of the industry’s responses to the trends that can be observed within
this demanding industry.
Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Prefere...AMMindpower
The report titled “Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations” provides a comprehensive analysis on Indian alcoholic beverages market. The report discusses in details various aspects such as market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The report also entails the SWOT analysis of alcoholic beverage market in India.
Here is overview of the markets, especially areas like retail sales, Chinese Debt, Canada Trade and Automotive.
The presentation will discuss global pressures including slow economic growth, reduction in consumer spending, pressure of commodity prices, natural disasters and corporate debt/profitability.
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
The growth in China’s luxury market has slowed from 7% in 2012 to around 2% in 2013. China’s domestic luxury market is losing its luster. Aranca highlights the reasons behind the recent slowdown in growth.
Market Research Report : White spirits market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled White Spirits Market in India 2015 highlights the competitive market scenario of the Indian white spirits market and its growth prospects in the ensuing years. Alcoholic beverages market in India is dominated by whisky; however, the white spirits market has been the fastest growing segment. Vodka forms a huge market under white spirits in India followed by gin and white rum. Due to changing cultures, consumers are gradually opting to visit pubs and lounges more frequently. With a growth in young population in India, the youth is more inclined to drinking lighter spirits which is spurring growth in white spirits such vodka, rum, gin and tequila. Players in the industry are launching regular and premium brands to tap this potential and growing demand.
One of the reasons for the low preference for white spirits is high taxes imposed on their consumption. The key challenges identified encompass high tax structure and improper regulations and advertising ban on alcohol. Key trends in the market include innovative packaging, entry of new players and growing popularity of flavored drinks.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: White Spirits Market – Introduction
Market Overview
Slide 6-9: Indian White Spirits Market – Overview
Market Segmentation
Slide 10: Indian Spirits Market – Segmentation
Slide 11: Indian Made Foreign Liquor (IMFL) – Segmentation
EXIM
Slide 12: Export and Import of vodka (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Slide 13: Export and Import of Gin in Containers (2 Liters or Less) (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Slide 14: Export and Import of Gin in Containers (> 2 Liters) (2011-2012 – 2014-2015 [Apr-Oct], Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 15: Drivers and Challenges – Summary
Slide 16-20: Drivers
Slide 21-22: Challenges
Trends
Slide 23: Trends – Summary
Slide 24-27: Key Trends
Competitive Landscape
Slide 28: Porter’s Five Forces Analysis
Slide 29: Competitive Benchmarking, Public Trading Comparables
Slide 30-32: Competitive Benchmarking, Key Ratios of Top 3 Companies – Operational Basis (FY 2014)
Alcoholic beverages in Poland by NielsenAgataLorenc1
Alcoholic beverages sales was worth 32,6 billion PLN in 2017 and accounted for about a fifth of the entire FMCG market in the country.
In terms of value sales, half of the top 10 manufacturers and 7 out of top 10 brands on food FMCG market originated from the alcoholic beverages business.
While being a significant part of the Polish FMCG market landscape, alcoholic beverage industry faces serious challenges. A number of legislative changes have recently been introduced, or are planned for the upcoming months. Fierce
competition and growing costs require in-depth analytics and rational decision making process. At the same time, Polish retail environment is changing rapidly, moving to convenience and omnichannel solutions. Shoppers are smart and seek for new tastes or higher-end value for a reasonable price.
In this report we will cover the current setting of the alcoholic beverages industry and point out some of the industry’s responses to the trends that can be observed within
this demanding industry.
Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Prefere...AMMindpower
The report titled “Indian Alcoholic Beverages Market Outlook to 2015 - Evolving Consumer Preference and Government Regulations” provides a comprehensive analysis on Indian alcoholic beverages market. The report discusses in details various aspects such as market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The report also entails the SWOT analysis of alcoholic beverage market in India.
The Downward Giants and Upward New Brands—the volatile food industry东明 马
Recently, many brands in food and beverage industry have published their 2016 financial results. It can be seen that the developments of several traditional giants are declining or slowing down in different degrees in global or Chinese markets, and even some firms have experienced that for four years in succession. Most of them blame "the slow-down economy and insufficient consumption demand" or "the challenging macroeconomic environment" for this downward tendency. While in view of global and Chinese markets, there are some new brands with surging growth rate despite of the existing obstacles. And more importantly, they are grabbing the market share against those big ones. Confronted with this contrast, there are a lot of questions: What is the fundamental problem, the downward market or the giants themselves? And how can the emerging brands make it in this hard time?
Based on the data of global F&B industry, this article would analyze the overall market situation, point out the essential reasons for giants' declination, and reveal the secrets of new food brands and emerging brands' growth. It also aims at seeking out a right direction and motivation for the F&B industry.
Outline:
1) The declination of F&B giants
2) The consumption demand is weakened, yes or no?
3) In recession, who is grabbing market shares?
4) Innovation—the way of building to last
Weak currency, strong anti-corruption reforms, and stiff luxury taxes are forcing global luxury brands to rethink their expansion plans in one of the world's fastest growing consumer economies. Read more from Aranca's Investment Research Experts here.
A weak currency, strong ant-corruption reforms, and stiff luxury taxes are forcing global luxury brands to rethink their expansion plans in one of the world's fastest growing consumer economies.
Latin america in 2015. manufacturing aces, commodity bases and basket cases ...Rishabh Tah
Latin American countries witnessed a boom in the economy between 2001 to 2011, primly because of increasing prices of commodities. However, due to recession of 2008-09 and steady fall in the prices of commodities has resulted in low to negative growth of the region. The presentation deals with the reasons behind the fall of Latin America's economy and
Why the Chinese market represents an economic opportunity for Italian operato...MTM IULM
Professor Alastair Morrison, Distinguished Professor Emeritus and ITSA President, presents tourism operators 9 excellent reasons to start business in China, 5 challenges to face and 8 reccomandations in order to succeed.
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www.mtm.iulm.it
The beverage market in China by Daxue consulting Daxue Consulting
The beverage market in China is one of the fastest growing markets in the Chinese food industry.
As living standards have improved in China, beverage consumption has changed. Consumers are searching for a greater diversity of products, and further, have become more and more discerning.
The beverage market in China is one of the fastest growing markets in the Chinese food industry.
As living standards have improved in China, beverage consumption has changed. Consumers are searching for a greater diversity of products, and further, have become more and more discerning.
The beverage market in China is one of the fastest growing markets in the Chinese food industry.
As living standards have improved in China, beverage consumption has changed. Consumers are searching for a greater diversity of products, and further, have become more and more discerning.
March 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Food and Beverage Industry
COMPANY ANALYSIS : Britannia Industries Ltd
BRAND ANALYSIS : Fevicol
Event Report: CONFLUENCE '15
Concept of the month
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Exploring Patterns of Connection with Social Dreaming
Globalisation(jameson)
1. JAMESON WHISKEY
Assignment Summary
Jameson whisky is the successful Irish whiskey brand that had succeeded in global
markets. Even in the recession times across Europe Jameson is the only brand that has
increase in its sales. We succeeded to launch our product successfully in different
markets globally by successfully positioning our brand. Now the company has decided to
launch Jameson whiskey in Chinese market and this report gives a detailed insight into
the factors that are needed to be considered by the company in launching its brand in
China.
Why China?
China is the highly populated country in the world. It constitutes 22% of the world’s
population. It is the developing country contesting with US in regards to power and
markets. China has a lot of younger population aged between 25-40 (Data monitor 2010).
We can see a huge change in the cultural patterns of drinking in younger generation when
compared to the older generation. The aspects of drinking are highly regarded in Chinese
history. The corporate culture has increased in China because of its growth in markets all
1|Page
2. around the world. During the past decade several social and economic changes have
boosted the sales of alcoholic beverages in China. China’s fast paced economic growth
and high incomes have led to urbanization and lots of people are willing to spend on high
end alcoholic beverages. The Chinese governments are also encouraging foreign
companies by reducing import taxes and VAT on foreign products.
The younger generation is open to changes and this is a very favorable aspect for us to
launch our product.
MARKET DESCRIPTION
As we mentioned earlier China is the highly populated country in the world, as a result it
offers a huge market for launch of our Jameson whiskey. According to a survey on liquor
consumption in China the spirits consumption in China grew by stunning 52% between
2005-2009(BBC 2009). As this an encouraging aspect for us regarding launching our
product there is a prediction that the spirit consumption rate going to increase by
2014(The globe 2010). The international spirits category is relatively low when compared
to the domestic industry, but there is a lot of scope for the global brands to prosper in
China. Alcohol production in China dates back to 12th century and now there are about
100000 alcohol manufactories in China in which 1/3rd is occupied by the spirits
companies. Foreign spirits make up 10% of the markets (business insights 2010). This
offers us a huge market to target. There is an expanding elite consumer segment in China
has boosted sales of foreign spirits. There is a huge market for us to create an impact and
change the drinking habits of the Chinese people.
The east and north east regions dominate overall alcohol consumption rates in
China.Growth opportunities continue to increase for the global brands because of its
younger generation. Foreign spirits are limited to premium end in the spirit industry due
to restricted distribution channel and fierce domestic competition.
2|Page
3. COMPETITION
We are going to face a lot of competition by the domestic brands. Locally produced spirit
called “baijiu” holds the top position in China. It is the most popular and best selling
liquor in terms of volume in the world. Baijiu is the few remaining Chinese spirits
companies in which the foreign capital has very low hand. It is the most consumed spirit
in China.
Foreign competition is dominated by the Scottish group and Chivas brothers owned by
PernodRicard and the Diageo Group. Other foreign spirits in Chinese markets include the
Japanese spirits and Russian vodka. A good understanding of the consumer is important
for the success of foreign brands in China. Foreign brands are perceived as luxury in
China. So it is going to be a task to compete with the domestic brands which are available
at very low prices in China. We may also face competition from counterfeit brands.
These are so prevalent in country that some alcoholic beverages manufacturers are forced
to take special measures to preserve their brand image.
DISTRIBUTION
Retail sales dominate the spirits markets in China mainly in independent food stores,
specialist retailers and supermarkets. Low cost super markets such as Wal-Mart
andCarrefour are providing mostly one stop distribution channels even for the high end
brands (emagazine2009). Specialist retailers act as a gateway mainly between traditional
old buyers and foreign spirits. Spirits are mostly sold via retail outlets than any other
means. Foreign spirits are mainly considered as high end and luxury item which are given
as gifts on Chinese holidays. As China lack national spirit chains the supermarkets and
retail outlets play an important role in distribution. In addition to this local retailers and
night clubs mostly depend on local specialist retailers to supply their needs at discounted
prices.
3|Page
4. MARKETING
Foreign spirits consumption is mainly regarded as luxury or high end in China. To market
our brand in China we need create awareness of spirits among Chinese people. Most of
the people in China do not relate the foreign brands as compared to the local brands. So
the marketing of our brand must be done in such a way that the people can relate to our
brand.Chivas sales in 2006 have been increased by 50% in China all thanks to the “this is
the Chivas life” campaign by the Chivasgroup (Datamonitor 2010). This ad campaign
became successful and the people started to change their drinking habits. An ad campaign
has to be designed in a way that the local people can relate to our brand.
There are certain restrictions in China regarding advertising of spirits. No more than 2
ads are permitted per brand in an hour in the prime time (word press 2009). However
these are not adversely effecting the promotion of foreign brands. The high end spirit
market is extremely brand sensitive. We have to build our brand awareness among the
people of china from ground zero. We have to seek strong relationships with the local
supermarkets and specialist retailers as they are the main supply chain of spirits in China.
LAWS IN CHINA ON SPIRITS
Chinese governments provide a favorable environment for the foreign spirit companies in
china. Recent evidence is that of the Scottish whiskey for which the Chinese government
has agreed to recognize the brand. By this it prevents the fake companies to come in the
markets.
The Chinese government is also encouraging companies by reducing the consumption
taxes and importing taxes which is a good sign for our company to launch our brand in
china. It appears to be a good sign for the competitiveness of the foreign brands.
4|Page
5. COUNTRY RISKS
There is a need to look into Counterfeits in alcohol industry in China. It is not only
restricted to alcohol industry. But there were many legal issues concerned with alcohol
industry regarding counterfeits. Recently there was a legal issue regarding counterfeiting
of Chivas group brands. The governments are supporting the foreign brands and
enforcing strict laws to counter the counterfeits.
China's political situation was stable and the people lived and worked in peace and
contentment, which created necessary social conditions for attracting foreign investment.
So these conditions favors to our company.
The initially established market economy system and the gradually perfected laws and
rules created favorable legal environment for our company. The economic rate of
increase during 1998-2001 was about 7.5%, which was still the highest in the world. The
economic rate of increase of 2002 is 8% and is expected to be about 8% in the years to
come. Meanwhile, the macro-economic environment was fairly stable. The government
has, in recent years, energetically taken positive financial policies to stabilize exchange
rate and reduce deposit interest rate so as to promote the development of economy.
China's economic development level was also improved with a high speed; the per capita
GDP was nearly US$1,000. The Gross Domestic Product in 1997 was RMB7, 446.3
billion Yuan, RMB7, 939.6 billion Yuan in 1998, RMB8.205.4 billion Yuan 1999,
RMB8.940.4 billion Yuan 2000, RMB9, 593.3 billion Yuan in 2001 and RMB10.2398
trillion Yuan in 2002 and become the sixth largest economic entity of the world.
GDP and Population of six Asian countries
GDP in key sectors (%)
Countries Population GDP GDP/capita Agriculture Industry Services
(Million) ($ Billion) ($)
China 1281.00 1237.10 7.262 13.80 52.90 33.30
Japan 127.10 3978.80 3.745 1.30 24.70 74.10
India 1043.30 515.00 3.319 23.60 28.40 48.00
Korea 47.60 476.70 925.1 3.20 40.00 56.30
5|Page
6. Indonesia 211.70 172.90 827.4 14.60 45.00 40.60
Thailand 61.60 126.40 524.8 9.00 44.30 46.70
(Chatterjee&Nankervis 2007, p.4)
Consumer prices in the world's second largest economy rose 6.2% from a year earlier,
down from 6.5% in July.Food prices have been the main reason for the rising costs in the
country.Separately, the Bureau said China's industrial output had risen 13.5% in August
year-on-year, slightly down on growth in July (BBC 2011).
After the global financial crisis in October 2008, the Yuan has largely fluctuated between
6.82 and 6.89 to the U.S. dollar. Lian points out that China, the world’s third largest
economy and one of the fastest growing, is important to a global recovery.
Blaming the RMB rate for the huge U.S. trade deficit is unjustified because the Chinese
currency has gained more than 21 percent against the U.S. dollar(Lian2011).
So with high GDP, good inflation rate are very helpfuland suit for our company’s future
in China.
In China, Transparency International study that measures the perceptions of international
businesspeople on global corruption, China scored 3.4 on a scale of 0-10, where zero is
"highly corrupt" and 10 is "highly clean" surveyed in 2005. So China is not very cleannor
highly corrupted country. So with this low corruption rate as compared to other Asian
countries, our company will face problem in China but very few.
Corruption perception index for five Asian countries
Countries Score World rank Surveys used
Singapore 9.3 5 13
Japan 6.9 24 15
Malaysia 5.0 39 15
6|Page
7. China 3.4 71 16
Thailand 3.6 64 14
(Chatterjee& Nankervis 2007, p.7).
The amount of labor force with improved diathesis was sufficient. The cost advantage
caused by abundant cheap labor forces provided tremendous opportunities for foreign
investors. On the other hand, China also possessed related number of skilled labor forces
that have accepted favorable training and education, and can meet the requirements of
foreign investment on high-tech industries. So there is an advantage to get the labor at
very low price.
The area of China's land is more than 9.6 million square km, and is only next to that of
Russia and Canada. China is characterized by both the continental monsoon climate and
complicated and diversified climate. Also China stretches from the south to the north
equator belt, sub-torrid zone, warm temperate zone, temperate zone and cold temperate
zone. These are the favorable conditions to our company. We’ll get the land to open a
new branch there even at low price so that we can control the middle and eastern Asia
and can save the transport charges from Ireland to the Asia. The climate conditions favors
to people of China to drink alcohol throughout the year which favors us as well with
respect to production.
In recent years, China's infrastructure has been greatly improved, and the infrastructure
constructions like transport, telecommunication, water, electricity and gas supply, etc.
have been basically matured, and the capacity and quality of energy, raw material and
component supply were also obviously elevated, providing a favorable external
production management conditions for foreign investment. With these facilities we need
not to worry about selling our whiskey to different regions of China(2004).
CONCLUSION
From the above stated report we conclude that there are very favorable and encouraging
conditions for us to launch our brand in china. A huge proportion of young generation,
people willing to spend on high end products, the economic growth and the change in
tastes of people are going to be a huge boost up for us launching our brand in China. The
7|Page
8. global markets will continue to be highly competitive. China is a huge emerging market
in recent times and by having a right marketing strategy and good ad campaign we can
taste the success of our brand in china.
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