The document provides guidelines for submitting an assignment for the Discovering Marketing Essentials course. It includes a checklist for students to confirm they have followed all requirements. The assignment marking scheme lists the criteria that will be used to evaluate assignments out of 100 total marks. Key criteria include addressing the purpose of the assignment, clarity of expression, use of examples, critical analysis, and following assignment guidelines. Finally, the document provides the contents page for the assignment submission.
strengthening look and feel of indian wear section & resolving key barriers t...Biki Patro
Reliance Retail Limited is a subsidiary of Reliance Industries Limited based in Mumbai. It was established in 2006 to organize retail operations for the Reliance Group. Reliance Retail operates stores across India, including two stores in Bhubaneswar called Reliance Trends. The document discusses Reliance Trends' customers, which are primarily youth, and competitors like Shoppers' Stop and Westside. It also outlines the scope, objectives, methodology, and findings of a study on how to improve merchandise display and customer experience at Reliance Trends stores. Suggestions from the study include making all sizes available and improving staff training.
Mr. Thilakawardana owns a clothing store called Fashion House that has seen declining sales over the past few months. He is concerned about a new competitor opening nearby. He asked his friend Newton, a market research officer, to investigate factors impacting Fashion House's sales.
Newton should consider various elements of Fashion House's marketing environment in his findings, including:
1) The macroenvironment (economic, technological, cultural, political/legal factors affecting demand)
2) Customer needs and how they are changing
3) The competitive environment and threats from the new store
4) Fashion House's marketing strategy and whether it needs updating
A thorough analysis of the marketing
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
This document discusses the nature and purpose of business. It defines business and differentiates it from professions and employment. Business activities are classified into primary, secondary and tertiary industries. The objectives of business are outlined, with profit earning being the main objective. Risk is an inherent part of business due to uncertainties. Various factors that influence the degree of business risk are also discussed.
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial projections estimate maximum monthly profit of 74.25 million VND can be achieved by producing 495 lipsticks. In summary, the document outlines the market, operations, and financial plans for a new lipstick manufacturing business in Vietnam.
This document presents an analysis of two clothing businesses - Pink Petals Fashion and Fashion Tee. It describes the background and operations of each business, including their founders, locations, employees, customers, and competitive environment. The document then provides recommendations to help the businesses with future expansion, marketing, pricing strategies, and ways to sustain themselves against competitors.
The Effect of Working Satisfaction Factors on Employees’ Working Discipline a...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Summer Internship Report on Study of Consumer Behaviour At Louis Philippe which is part of aditya birla group.Louis Philippe is Owned by Madura Garments P Ltd.
strengthening look and feel of indian wear section & resolving key barriers t...Biki Patro
Reliance Retail Limited is a subsidiary of Reliance Industries Limited based in Mumbai. It was established in 2006 to organize retail operations for the Reliance Group. Reliance Retail operates stores across India, including two stores in Bhubaneswar called Reliance Trends. The document discusses Reliance Trends' customers, which are primarily youth, and competitors like Shoppers' Stop and Westside. It also outlines the scope, objectives, methodology, and findings of a study on how to improve merchandise display and customer experience at Reliance Trends stores. Suggestions from the study include making all sizes available and improving staff training.
Mr. Thilakawardana owns a clothing store called Fashion House that has seen declining sales over the past few months. He is concerned about a new competitor opening nearby. He asked his friend Newton, a market research officer, to investigate factors impacting Fashion House's sales.
Newton should consider various elements of Fashion House's marketing environment in his findings, including:
1) The macroenvironment (economic, technological, cultural, political/legal factors affecting demand)
2) Customer needs and how they are changing
3) The competitive environment and threats from the new store
4) Fashion House's marketing strategy and whether it needs updating
A thorough analysis of the marketing
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
This document discusses the nature and purpose of business. It defines business and differentiates it from professions and employment. Business activities are classified into primary, secondary and tertiary industries. The objectives of business are outlined, with profit earning being the main objective. Risk is an inherent part of business due to uncertainties. Various factors that influence the degree of business risk are also discussed.
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial projections estimate maximum monthly profit of 74.25 million VND can be achieved by producing 495 lipsticks. In summary, the document outlines the market, operations, and financial plans for a new lipstick manufacturing business in Vietnam.
This document presents an analysis of two clothing businesses - Pink Petals Fashion and Fashion Tee. It describes the background and operations of each business, including their founders, locations, employees, customers, and competitive environment. The document then provides recommendations to help the businesses with future expansion, marketing, pricing strategies, and ways to sustain themselves against competitors.
The Effect of Working Satisfaction Factors on Employees’ Working Discipline a...iosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Summer Internship Report on Study of Consumer Behaviour At Louis Philippe which is part of aditya birla group.Louis Philippe is Owned by Madura Garments P Ltd.
The document provides guidance for entrepreneurs on assessing business opportunities. It discusses determining customer needs and wants, generating business ideas, and selecting viable concepts. The document emphasizes considering community demand, competition, and personal fit when choosing an idea. It also stresses environmental scanning, such as surveying the local population's demographics and requirements, to inform business planning.
Retail sector in india (national handloom)Yash Agarwal
This document is a project report comparing the service quality of Big Bazaar and National Handloom retail stores in Jaipur, India. It includes an introduction to the retail industry in India, brief histories of Big Bazaar and National Handloom, and an overview of the research methodology to be used. The student will analyze customer perceptions of service quality across several dimensions and provide a SWOT analysis and recommendations.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This document contains a project report submitted by Soumyajit Mukherjee for his Post Graduate Program in Business Management (PGPBM) at Bengal Institute of Business Studies (BIBS) in Kolkata, India. The project focuses on the basic floor operations of Reliance Trends store located at Avani Mall in Howrah. It includes an introduction, objectives, details about Reliance Retail Ltd. and Reliance Trends, acknowledgements and various chapters on store operations, methodology, data analysis, job assignments and conclusions. The report provides insights into the functioning and management of apparel retail operations at Reliance Trends.
This document discusses human resource management practices at Britannia, an Indian FMCG company. It provides an overview of Britannia's business model, the functions of an HR manager including recruitment, training, and performance management. It also describes Britannia's employee retention strategies, sources of recruitment, training methods used, performance management system, sample job descriptions, and employee benefits.
The document summarizes a study conducted at Reliance Trends stores. The objectives were to study daily floor operations, monitor compliance with standard operating procedures, analyze competitors, and understand customer satisfaction and preferences. Reliance Trends is a division of Reliance Retail Ltd, which has over 1200 stores across India. The report details the store rollout history and growth in store numbers from 2007 to the present. It also analyzes customer purchase data and feedback on aspects like product quality, pricing and need for more offers to improve the home fashion section.
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
NMIMS Solved Assignment Answer Sheet June 2019palaniappann
Sir / Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guidance for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com.
Contact
Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD.
Mail:- palaniappanmail@gmail.com
MBA Subject Coaching/ MBA Assignment/ MBA Project Consultant
Director - Knowledge Point.
Ph:-9025810064 (whatsapp available)
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
This document is a project report submitted by Janvhi Sahni to fulfill the requirements for a BBA degree. The report examines the consumer perception and buying behavior of products from Apple Art Press Pvt. Ltd. It includes an acknowledgement, certificate, executive summary, and table of contents. The objectives are to analyze customer satisfaction, determine Apple Art's market share, identify strengths and weaknesses, and understand customer expectations. The literature review covers topics like consumer perception, purchase behavior, brand preference, and factors influencing choices.
Analysis of Market Scenario (Hot Tea Stall) of Ispahani Tea and Competitors i...Hasan Bappy
The document is an internship report submitted by Md. Hasan Murad analyzing the market scenario of Ispahani Tea and its competitors in hot tea stalls in Dhaka City. It provides background on Ispahani as a company and the tea market, describes Murad's internship activities, and analyzes survey results on brand awareness, preferences, and reasons for customer loyalty or switching among tea stall owners. The report then makes recommendations to help Ispahani address challenges from competitors and regain market share in the hot tea stall segment.
The document discusses analyzing brand promotion strategies for CBL Munchee Bangladesh to build customer loyalty. It outlines objectives to analyze CBL's brand development stages, identify effective promotion tools, and make recommendations. A customer survey was conducted to collect primary data on promotion effectiveness. Most respondents felt television commercials were very effective and CBL should increase digital marketing and promotions. The document recommends CBL increase promotional activities and decrease some product prices to boost sales and customer satisfaction.
This document provides a marketing analysis for a proposed new restaurant called Grubway in Sri Lanka. It analyzes the micro and macro environment factors that will impact Grubway's success. The micro factors examined are competitors, customers, suppliers, and marketing intermediaries. The macro PESTEL analysis looks at political, economic, social, technological, ecological, and legal issues. Market segmentation is discussed along with targeting young adults, families, and office workers. The marketing mix of product, price, place, promotion, people and physical evidence is also outlined. Consumer behavior aspects like customer value, satisfaction, and attitudes are evaluated. The document concludes with recommendations for Grubway's successful market entry in Sri Lanka.
NMIMS Solution Dec 2021 Cost Management Accountingpalaniappann
Sir / Madam,
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
FMCG Sector analysis, Porter five model in fmcg sector, company analysis of ITC Ltd., Business model of ITC-Ltd, Function of HR Manager, Type of Training in ITC Ltd., Performance management cycle of itc ltd. Employee benefit provided in ITC Ltd.
ETHICS IN MANAGEMENT CALCUTTA UNIVERSITY SEMESTER 4 CBCSMAHUA MUKHERJEE
business ethics ; whistle blowing ; accounting and ethics ; ethics in HRM ; ethics in management ; marketing and ethics ; AMA code ; CRM ; social responsibility marketing ; calcutta university semester 4 business ethics ;
NMIMS 1st Year Assignment Solution Sep 2021 palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides an analysis of branding practices for small businesses. It defines branding and discusses its objectives such as differentiating products and establishing credibility. Small businesses face challenges like lack of financing and marketing support. Their branding differs from large companies in focusing on digital strategies like websites, SEO, social media and word-of-mouth. The document uses the example of Nainital Momos, a small food business that grew from a street cart to a restaurant chain through effective branding techniques.
Annamalai MBA 2nd Year Assignment Questions (2021- 2022) Solved Call 902581...palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Solved 2nd Year MBA Annamalai Assignment (2021–2022) Call 9025810064palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
The document provides guidance for entrepreneurs on assessing business opportunities. It discusses determining customer needs and wants, generating business ideas, and selecting viable concepts. The document emphasizes considering community demand, competition, and personal fit when choosing an idea. It also stresses environmental scanning, such as surveying the local population's demographics and requirements, to inform business planning.
Retail sector in india (national handloom)Yash Agarwal
This document is a project report comparing the service quality of Big Bazaar and National Handloom retail stores in Jaipur, India. It includes an introduction to the retail industry in India, brief histories of Big Bazaar and National Handloom, and an overview of the research methodology to be used. The student will analyze customer perceptions of service quality across several dimensions and provide a SWOT analysis and recommendations.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This document contains a project report submitted by Soumyajit Mukherjee for his Post Graduate Program in Business Management (PGPBM) at Bengal Institute of Business Studies (BIBS) in Kolkata, India. The project focuses on the basic floor operations of Reliance Trends store located at Avani Mall in Howrah. It includes an introduction, objectives, details about Reliance Retail Ltd. and Reliance Trends, acknowledgements and various chapters on store operations, methodology, data analysis, job assignments and conclusions. The report provides insights into the functioning and management of apparel retail operations at Reliance Trends.
This document discusses human resource management practices at Britannia, an Indian FMCG company. It provides an overview of Britannia's business model, the functions of an HR manager including recruitment, training, and performance management. It also describes Britannia's employee retention strategies, sources of recruitment, training methods used, performance management system, sample job descriptions, and employee benefits.
The document summarizes a study conducted at Reliance Trends stores. The objectives were to study daily floor operations, monitor compliance with standard operating procedures, analyze competitors, and understand customer satisfaction and preferences. Reliance Trends is a division of Reliance Retail Ltd, which has over 1200 stores across India. The report details the store rollout history and growth in store numbers from 2007 to the present. It also analyzes customer purchase data and feedback on aspects like product quality, pricing and need for more offers to improve the home fashion section.
Objectives of the Project:-
1.Learned the Demographic Profile of people living in Tricity
2.Carried out the Catchment Analysis.
3. Studied the awareness level, purchasing power and monthly expenditure of college students.
4. To understand the catchment area of Elante Mall.
5. To know the awareness level of people regarding Reliance Trends.
NMIMS Solved Assignment Answer Sheet June 2019palaniappann
Sir / Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guidance for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com.
Contact
Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD.
Mail:- palaniappanmail@gmail.com
MBA Subject Coaching/ MBA Assignment/ MBA Project Consultant
Director - Knowledge Point.
Ph:-9025810064 (whatsapp available)
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
This document is a project report submitted by Janvhi Sahni to fulfill the requirements for a BBA degree. The report examines the consumer perception and buying behavior of products from Apple Art Press Pvt. Ltd. It includes an acknowledgement, certificate, executive summary, and table of contents. The objectives are to analyze customer satisfaction, determine Apple Art's market share, identify strengths and weaknesses, and understand customer expectations. The literature review covers topics like consumer perception, purchase behavior, brand preference, and factors influencing choices.
Analysis of Market Scenario (Hot Tea Stall) of Ispahani Tea and Competitors i...Hasan Bappy
The document is an internship report submitted by Md. Hasan Murad analyzing the market scenario of Ispahani Tea and its competitors in hot tea stalls in Dhaka City. It provides background on Ispahani as a company and the tea market, describes Murad's internship activities, and analyzes survey results on brand awareness, preferences, and reasons for customer loyalty or switching among tea stall owners. The report then makes recommendations to help Ispahani address challenges from competitors and regain market share in the hot tea stall segment.
The document discusses analyzing brand promotion strategies for CBL Munchee Bangladesh to build customer loyalty. It outlines objectives to analyze CBL's brand development stages, identify effective promotion tools, and make recommendations. A customer survey was conducted to collect primary data on promotion effectiveness. Most respondents felt television commercials were very effective and CBL should increase digital marketing and promotions. The document recommends CBL increase promotional activities and decrease some product prices to boost sales and customer satisfaction.
This document provides a marketing analysis for a proposed new restaurant called Grubway in Sri Lanka. It analyzes the micro and macro environment factors that will impact Grubway's success. The micro factors examined are competitors, customers, suppliers, and marketing intermediaries. The macro PESTEL analysis looks at political, economic, social, technological, ecological, and legal issues. Market segmentation is discussed along with targeting young adults, families, and office workers. The marketing mix of product, price, place, promotion, people and physical evidence is also outlined. Consumer behavior aspects like customer value, satisfaction, and attitudes are evaluated. The document concludes with recommendations for Grubway's successful market entry in Sri Lanka.
NMIMS Solution Dec 2021 Cost Management Accountingpalaniappann
Sir / Madam,
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
FMCG Sector analysis, Porter five model in fmcg sector, company analysis of ITC Ltd., Business model of ITC-Ltd, Function of HR Manager, Type of Training in ITC Ltd., Performance management cycle of itc ltd. Employee benefit provided in ITC Ltd.
ETHICS IN MANAGEMENT CALCUTTA UNIVERSITY SEMESTER 4 CBCSMAHUA MUKHERJEE
business ethics ; whistle blowing ; accounting and ethics ; ethics in HRM ; ethics in management ; marketing and ethics ; AMA code ; CRM ; social responsibility marketing ; calcutta university semester 4 business ethics ;
NMIMS 1st Year Assignment Solution Sep 2021 palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides an analysis of branding practices for small businesses. It defines branding and discusses its objectives such as differentiating products and establishing credibility. Small businesses face challenges like lack of financing and marketing support. Their branding differs from large companies in focusing on digital strategies like websites, SEO, social media and word-of-mouth. The document uses the example of Nainital Momos, a small food business that grew from a street cart to a restaurant chain through effective branding techniques.
Annamalai MBA 2nd Year Assignment Questions (2021- 2022) Solved Call 902581...palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
Solved 2nd Year MBA Annamalai Assignment (2021–2022) Call 9025810064palaniappann
Sir/ Madam
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Annamalai MBA Solved Assignment (2021-2022) Solution Call 9025810064palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Ph: - 9025810064 (whatsapp available)
Get Ready Annamalai MBA 2nd Year Assignment Solution (2021- 2022) Call 90258...palaniappann
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
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Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 9025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
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Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
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The document outlines a business plan project for a client called Wood Interior Solutions, where a team of students from the University of Greenwich's Faculty of Engineering will develop a 3-5 year business plan to help Wood Interior Solutions enter and establish itself in the UK market, as the client currently has limited knowledge of the UK market. The business plan will include marketing, financial and competitive analyses to evaluate opportunities and risks over the first 3-5 years of business in the UK.
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The document is a 15-page feasibility plan submitted by Sumeet Duhan for a course on business planning and entrepreneurship. It outlines a plan to open a large apparel showroom called Amazing Emporium in Gurgaon, India. Sumeet analyzes the opportunities in the Indian apparel industry and identifies two major competitors, Big Bazaar and Vishal Mega Mart. The target market is people aged 10 to 60 years old, focusing on students aged 10 to 25. Primary and secondary research is discussed to understand customer needs and market trends. A SWOT analysis and financial plan are included to evaluate the feasibility of the proposed business.
Nisidin Company Ltd is a social business that will produce handicraft products from recycled materials like cloth to provide jobs for unemployed people and reduce poverty. It will have 5 initial employees selected from the local unemployed and will produce products like mats, bags, and kitchen items to sell in upscale neighborhoods. The business aims to eventually expand operations and create more jobs while selling products at lower prices than competitors to fulfill its social mission.
The document discusses the process of identifying business opportunities through seeking, screening, and seizing opportunities. It describes various methods for seeking opportunities, such as analyzing macroenvironmental factors like STEEPLED, industry trends, and customer needs. Opportunities are then screened by assessing their alignment with the entrepreneur's objectives and risk tolerance. The most viable opportunity is then seized by developing a product or service through concept testing, development, and test marketing to validate commercialization potential. Overall, the document provides an overview of the opportunity identification process entrepreneurs should follow to successfully start a new venture.
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The document provides information about assignments for business economics, corporate social responsibility, information systems for managers, and management theory and practice courses. It includes instructions for each assignment, asking students to answer compulsory questions in under 1000 or 500 words each. Students are allowed to do research but cannot copy directly from sources. The assignments cover topics such as long-run cost curves, market structures, supply and demand, CSR activities, software development, supply chain management, and leadership styles.
The document provides a situational analysis for the Active Sports Apparel company. Some key points:
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This document is a project report submitted by Amrita Srivastava for her internship at Future Retail's Hometown outlet. The report discusses consumer behaviour and customer engagement at Hometown. It includes an introduction to management, marketing, retail, Future Group and Future Retail. It also describes the research methodology used and analyses the consumer behaviour and customer engagement practices at Hometown. The report concludes with recommendations and limitations.
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1. Discovering Marketing Essentials (DME)
Assignment Topic “Fashion House” Traffic Moving to Snail Pace
Student Name
Reg. No.
June 2017 Examination
Postgraduate Diploma in Marketing
Sri Lanka Institute of Marketing
2. Assignment checklist & declaration
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Assignment checklist & declaration form ( This sheet)
Assignment marking scheme is attached
Assignment sheet is attached
Table of contents
Body of the assignment
References
Course fee paid in full (coaching/registration/exam and membership)
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which is outlined in the students’ handbook. I confirm that the work that I have submitted
accompanying this report is wholly my own, and that any quotations or sections of text
taken from the published or unpublished work of any other person is duly and fully
acknowledged therein.
Signature: _________________ Date: _________________
3. Assignment Marking Scheme
June 2017
Subject Discovering Marketing Essentials (DME)
Student Registration Number 0000020067
Criteria
Marks
Allocated Awarded
Aligning to the purpose of the assignment 20
Some of the answer addresses to the purpose of the question 1-5
This has addressed the purpose of the assignment 6-10
Has addressed the purpose of the assignment coherently 11-15
This has addressed the purpose of assignment comprehensively 16-20
Clarity of expression 20
An attempt to organize in a logical manner 1-5
Satisfactory showing of logical manner and organization 6-10
Shows higher level of Carefully and logically organized 11-15
Shows coherent structure with clearly expressed ideas 16-20
Using examples/evidences 20
Shows a little use of examples 1-5
Some use of examples. Some evaluation attempted 6-10
Some use of examples. Well evaluated 11-15
Shows appropriate examples are fully and reliably evaluated 16-20
Critical analysis of concepts, theories, conclusions 20
Demonstrates limited evidence of critical analysis 1-5
Demonstrates some critical analysis of relevant theory 6-10
Demonstrates application of theory through critical analysis 11-15
Demonstrates application of critical analysis well integrated 16-20
Following assignment guidelines 20
Limited follow-up of assignment guidelines 1-5
Some level of follow-up of assignment guidelines 6-10
Good display of adherence to assignment guidelines 11-15
Excellent adherence to assignment guidelines 16-20
Total
100
Special Remarks
Signature of the Examiner
4. Contents Page
Acknowledgement 02
Executive Summery 03
Task 01
1.1 Introduction to Fashion Industry 04
1.2 Introduction to “Fashion House” 04
1.3 Micro & Macro environmental audit 04
1.4 SWOT analysis of Fashion House 07
Task 02
2.1 Strategies on segmentation for Fashion House 08
2.2 Geographic segmentation 09
2.3 Demographic segmentation 09
2.4 Psychographic segmentation 10
Task 03
3.1 Product mix analysis 10
3.2 Place mix analysis 11
3.3 Price mix analysis 11
3.4 Promotion mix analysis 12
Conclusions 13
Recommendations 14
Reference 15
5. Acknowledgement
I would like to thank for all the tutors, my family members, my immediate superior on
this great support. And I would acknowledge this assignment for all the contributors.
2
6. 01. Executive Summary
The basic marketing theories are applies in this assignment to the field of cosmetics.
This assignment is based on the Marketing Essential subject and I as a student have been
assigned to perform mainly three basic tasks and I have been summarized them below.
The given organization is Fashion House and the owner is not satisfied with poor sales
performance. And therefore he has decided to get outside consultation to increase sales.
There are three main tasks in this assignment. The first task is explaining the impact of
Micro and Macro environment to this business. The second task is to analyze the market
segment strategies and its execution. The last task helps to understand the marketing mix
application to the fashion house business.
3
7. Task 01
1.1 Introduction to Fashion Industry
According to the Oxford Dictionary, Fashion is “a popular or the latest style of
clothing, hair, decoration or behavior” or “the production and marking of new styles of
clothing and cosmetics”. As the definition clearly shows fashion is a part of day-to-day
lives of people all over the world from the very primitive tribes to the people of most
developed and developing countries.
As considering Sri Lankan fashion industry, it’s rapidly growing business and the most of
the young generation is looking for best quality fashion products. Now there are several
big fashion stores located in Sri Lanka and available world famous brands like, addiads,
Nike, Gio Dano & Ect…
1.2 Introduction of “Fashion House”
The “Fashion House” is the fashion destination which offers styles that exudes glamour
and sophistication with world renowned brands, located at Colombo 07. The outlet is
synonymous with the ultimate fashion trends for shopaholics who seek the latest trends in
designer wear and this has made “Fashion House” a preferred stop shop. The owner of
“Fashion House” Mr. Thilakawardana dissatisfied person now due to low sales recorded
continually during last 06-08 months. But the wide range of collection still available at
“Fashion House” to caters a mass range of customers with attractive prices.
1.3 Micro and Macro Environment Audit
This task presents on the environmental factor impact to the Fashion House as to
increase the sales. This is suggested by Mr. Newton, a research officer. In the Micro
environment following parties can be identified.
4
8. The customers are the main element in the Micro environment and without them, the
company Fashion House is unable to sustain. Therefore Mr. Thilakawardana should
always strive to satisfy the customers and that is why the customers have been kept in the
middle of the company.
When analyzing the competition, there is a huge threat for “Fashion House” business
because another clothing outlet named “Bug Fashion” will be opened around the corner
soon. The Fashion House should be aware on the “five forces of Porter.” This is
explaining the competitive analysis and this has the following five forces which can be
impacted to the Fashion House business operation as well.
⊗ Threats from new market entrants - The Fashion House have to face for this
competition of new cosmetic brands. China, India, Thailand including some other
Asian and Europe brands will be the new market entrants.
⊗ Threats from substitutes- There are substitutes for cosmetics/accessories and they
are also in the competition.
⊗ Bargaining power of suppliers- The power of bargaining should be minimized
with the suppliers. If the bargaining power is high, the company has to face some
challenges to run the clothing business
⊗ Industry Rivals - The industry present all the cosmetic distribution and production
firms are the main competitors.
⊗ Bargaining power of customer- The customers’ bargaining power should be
managed well to maintain a good relationship
5
9. The cloths suppliers are also considered as an important party in the Micro
environment. Their influence is high and if the clothing supply is not provided well, the
business operation would be in a risk. But considering current scenario Mr.
Thilakawardana has very good relationship with suppliers and he does not have brother is
the supply of clothes to the store, as the supply is always at a constant. Then “Fashion
House” is on low risk considering the factor of suppliers.
Considering the factor of Public, those who are interested in our business are called
public. The main weakness in the ‘’Fashion House’’ business is that, they are closed on
Sundays. ‘’Fashion House’’ business in that prospect they have done a mistake because
most of the Sri Lankans do shopping on Saturdays and Sundays. Mr. Newton should be
considered on this.
The Macro Environment consists with PESTEEL and refers to analyze the external
environmental factors to Fashion House. When taking marketing decisions, this
uncontrollable environment should be taken into consideration.
The “social and cultural” environment is also another factor to be considered. The
present life style has become so busy and the population of working females is also
increased. In addition the fashion-conscious population has also been increased.
Therefore the demand for different styles is going high. This leads to demand for latest
style fashion clothing and the management of Fashion House should be well aware on the
social changes. The social and cultural changes could be another environmental factor to
be considered. The “Economic” environment is the most visible aspect in the macro
environment. This affects the lives of its citizens, the conduct of business and the
wellbeing of the country. How the income distribution among the people of the country is
important to be concerned. Most of the time, the income distribution is unequal. In this
situation the clothes customers; affordability to purchase latest design is an issue and this
should be identified by Fashion House. The inflation rate of country is another matter to
be considered.
6
10. 1.4 “SWOT” analysis of “Fashion House” business
Strengths
∗ Located in prime place
∗ Availability in clothes range
∗ One Stop shopping for all fashion
needs
∗ Well experienced friendly & loyal
staff
∗ Constant supply
∗ Store Space
∗ Established brand image
Weakness
∗ Closed on “ Sundays”
∗ Less ATL/BTL promotions
∗ Less parking facility available
∗ No separate place for branded clothes
∗ Wrong positioning
∗ High cost in operation
Opportunities
∗ Upcoming Sinahala & Hindu new
year festival season
∗ 04th
floor still vacant
∗ Expanding market for foreign
customers
∗ New technology
∗ Brand expansion
Threats
∗ Strong competition
∗ Government new Tax implementation
∗ Changes in fashion constantly
∗ Increase interest rates
∗ Economic slow down
∗ Changes in consumer preferences
7
11. Task 02
02. Strategies on Segmentation
This presents on the segmentation and its importance to the Fashion House. The
segmentation strategies are presented in this task.
“Segmentation is the process of subdividing the total market into clusters of
customers/consumers with similar needs and wants.”
The market segmentation can be classified into the following main bases.
These bases are analyzed in keeping with Fashion House. Mr. Thilakawardana should
focus on the analysis on these different segmentation variables.
2.1 Segmenting the market for ‘’Fashion House’’ business
Market Segmentation is the process of dividing Consumers into different categories based
on distinguishing characteristics. If we analyze the market Segments in a proper manner
Mr.Thilakawardana can expand his business into a large shopping complex with the hope
of catering to all segments. If we cater the ‘’Fashion House’’ Business to all Segments we
can attract more customers around the area and It will be a plus point to improve their
sales.
8
12. 2.2 Geographic Segmentation Analysis for the ‘’Fashion House’’ business
Fashion House’’ business is located in Colombo-7. The neighborhood is boarded to the
East by Borella, to the North by Union Place & Pettah and to the south by Nugegaoda and
west by Kollupitiya/Bamabalapitiya. This is the physical location for ‘’Fashion House’’
Business. The location of ‘’Fashion House’’ Business will be an advantage to attract local
customers and tourists customers as well.
According to Geographic Segmentation we have to focus now what are the key areas that
the ‘’Fashion House’’ business must target the customers around their Physical location.
So as above, ‘’Fashion House’’ is the major fashionable place to visit in Colombo-7.So
‘’Fashion House’’ has been located in Colombo-7.We can target such Regions as
Kollupitiya, Wellawatta, Havelock Town, Narahenpitiya, Pamankada, Slave Island,
Borella, Cinnamon Gardens, Dematagoda,Nugegoda, etc… For an Example “Kandy
Textiles” has become a famous fashion store because they have become smartly target the
areas such as Kadawatha, Kiribathgoda & Dehiwala etc… so as above regions ‘’Fashion
House’’ Business must target people on the areas that have mentioned above. Then it will
be an advantage to increase the rate of sales.
2.3 Consumer Demographic Segmentation for the fashion house business
Mr.Thilakawardana always had a mission of ‘’one stop-shop for all clothing
requirements’’ So as we are considering the demographic Segmentation The ‘’Fashion
House’’ business is catering both male and female, Segments in the Gender category.
‘’Fashion House’’ business is focusing on several products which are gender focused
such as deodorants, clothing, accessories, footwear , ladies hand bags, perfumes & ect..
One of the first variables of demographic Segmentation is age. This is because consumer
needs and wants change with their age according to Age ‘’Fashion House’’ business is
catering product to kids such as age group 1-9, ‘’Fashion House’’ business is catering
products for Teenagers aged 13-19 as well and they target teenage girls with their trendy
new fashion lines, including Jeans, blouses, and other apparels.
‘’Fashion House’’ business is also targeting the income level too. ‘’Fashion House’’
business is producing branded clothes for higher income customers such as Nike, Adidas,
Puma, Levis, etc…
So what would be the target group of such products? Basically “Fashion House” could be
target Upper- Upper & Upper- Middle segments. Similarly, in FMCG, you will see many
9
13. brands and products which are targeted towards sec B and sec C customers. Thus, income
too can be used to define a customer group from population.
2.4 Psychographic Segmentation for the ‘’Fashion House’’ business
‘’Fashion House’’ business is focusing on life style in the Psychographic Segmentation
category. They are focusing Premium level products such as branded products to segment
their business.
Task 03
03. Marketing Mix
This task is analyzing the marketing mix and the selected product category of
clothing. The marketing mix consist with four main elements such as
3.1 Product Mix analyses
The Fashion House brand is an established clothing brand and Mr. Thilakawardane
marketers can use the company name with the promotions but the Fashion House should
be positioned well in the heart of customers to win the marketing goals.
Their packages should also be attractive. Packages will be playing a main role in the
product mix. The company is famous for quality product and service offering to the
customers and the Fashion House could be developed the quality of all types of products.
10
14. Mr. Thilakawardana has idea to open a cafeteria in 04th
floor, but it will be delayed in
starting due to recent drop in sales. We as Newton , have motivated Mr. Thilakawardana
to start cafeteria and as well as kids play area on the same floor.
There is another value that ‘’Fashion House’’ business is providing world renowned
clothing brands for examples Nike, Adidas, Levis as well as local products. We have
recommend to open separate corner for branded clothes to cater premium segment and
branded as “Fashion House- Premium” And for the moment ‘’Fashion House’’ business
don’t have a Jewelery corner as well as Silver corner so to attract customers we will
Introduce a Jewelery corner as well as Silver corner to attract customers. At the moment
we don’t cater infant products so we will bring this segment as well. Those jewelries,
ladies hand bags & perfumes can be located at ground floor.
3.2 Place Mix analysis
As far as the existing distribution of other products of Fashion House is concerned, the
clothing product distribution strategy should be intensive strategy. The company strong
network of distribution can be used for this.
Fashion House should build up a strong relationship with the channel members by
offering incentives, air tickets, get-togethers etc. This company then will have a strong
financial capacity to spend.
3.3 Price Mix analysis
All companies required liquid money to run its operation in paying bills, salaries and
other payments. Although companies make profits sometimes it needs to maintain good
cash flows. The correct pricing decisions will be
The pricing strategy proposed for the Fashion House is competitor oriented pricing
method. This is where the company is guided by the competitors’ pricing strategies. At
the same time we have categorized an infant’s corner, so for that particular part we follow
‘’Market-Penetration’’ Strategy. There for we can set a low price for the infant products
and get maximum volumes. For the up comings Sinhala, Tamil new year
Mr.Thilakawardana can focus on ‘’Good value pricing’ & “Consumer value-based
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15. pricing” strategies as well. These are the pricing Strategies that Mr.Thilakawardana
should implement for the ‘’Fashion House’’ business.
3.4 Promotion Mix analyses
This clothing brand can be promoted by using different tools.
3.4.1 Advertising
Different advertising methods can be used by the Fashion House management. They
can use newspaper as an advertising tool. Newspaper ads can also be used. Hoardings
and posters can be executed to position this Fashion House brand. TV commercials &
Radio jingles are suitable advertising tools recommended to implement for targeting
upcoming Sinhala-Hindu New Year season.
Social media promotion is the latest trend. According to that recommend to have separate
well experienced staff to be recruited for handling social media promotions, such as on
Facebook, twitter, YouTube & etc.…
3.4.2 Sales Promotion
Fashion House management is practicing sales promotional activities as well. The
short term and seasonal (Upcoming New Year) incentive programs could be organized.
3.4.3 Direct Marketing
Direct marketing refers to various activities used by a marketer in exchanging goods
and services with the buyer through direct efforts to a target audience using one or more
media for the purpose of getting a response from a prospective customer.
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16. Catalogue selling is an element in the direct marketing. Fashion House will be used this
tool. Social media like Face Book, You tube, Twitter etc can be used to communicate the
message to target markets.
04. Conclusion
I have learnt my marketing knowledge by doing this assignment and my firm
determination is to be a professional marketer. I as a student of this valuable program me,
was able to learn on practical application of marketing theories. And I would be
continuing my higher studies with this great Sri Lankan body of marketing.
This assignment was based on application on basic marketing theories to the given
organization of Fashion House and for the product range of clothing. The applied
marketing concepts of market segmentation, marketing mix and marketing environmental
impacts should be considered by the management for better marketing results.
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17. 05. Recommendations
As per the studies by Mr.Newton, followings are the recommendations to Mr.
Thilakawardana for uplift his Fashion House business,
∗ Entire store should be arranged on following manner,
Ground Floor- Ladies hand bags, perfumes, Jewelries, all accessories, Kids ware,
Cashiers, Customer waiting area,
01st
Floor- Ladies clothes, Gents clothes
02nd
Floor- “Exclusive Premium” all ladies, Gents & Kids branded cloths, all
branded shoes, watches, leather products
03rd
Floor- Food court with “Barista” coffee shop, Kids play area
∗ Valet Parking service should be introduced
∗ Arrange seasonal offers
∗ Advertising campaigns
∗ Customer loyalty card introduced with additional benefits
∗ Organize CSR projects , to build Fashion House brand image
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18. 06. List of References
1. “Marketing An Introduction” Gary Armstrong, Philip Kotler, Pages 91,
206,207,210
2. www2.nau.edu/~rgm/ha400/class/.../concept/Article-Mkt-Con.htm
3. http://www.businessdictionary.com/definition/market-segmentation.html#
4. http://marketingteacher.com/lesson-store/lesson-marketing-mix.html
5. SLIM.”PCM Text book” Pages 62,64,66
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