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Amul is a dairy cooperative in India owned by 3.6 million milk producers. It handles 11.22 million liters of milk per day from 2.79 million producer members across 13,328 villages. Amul markets dairy products including milk, butter, cheese, and ice cream. It uses innovative marketing strategies like cartoon advertising and has expanded internationally. Amul aims to double its dairy processing capacity to 20.7 million kg per day by 2020 and expand its cattle feed manufacturing as well through continued growth and new product development.
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Presentation1
This document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was established in 1955 in Gujarat, India and is owned by milk producers.
- It has over 2.79 million producer members and handles over 11 million liters of milk per day.
- Amul's core competencies include distribution, supply chain management, and marketing. It markets its products through various advertising strategies.
- Amul produces and distributes a wide range of dairy products including milk, butter, cheese, ice cream and chocolate that it sells to retailers and consumers.
Amul project
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
Presentation1
AMUL is a dairy cooperative founded in 1946 in Gujarat, India. It is made up of 13 district cooperative milk producers unions representing 2.79 million milk producing farmers. AMUL handles over 11 million liters of milk per day. It has a three-tier organizational structure with members, village societies, and district unions making decisions around milk pricing and production. AMUL's twin objectives are to provide remunerative prices to milk producers and supply quality products to consumers.
Amul ppt
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
ghgh
The document summarizes Amul, an Indian dairy cooperative. Some key points:
1) Amul was formed in 1946 in Gujarat and has led India's white revolution, making India the world's largest milk producer. It is also the world's largest vegetarian cheese brand.
2) Amul has expanded overseas and supplies over 9 million liters of milk per day collected from 3 million farmers across India.
3) Amul operates on a three-tier cooperative structure with village societies feeding into district level unions and state level federations. This robust supply chain and distribution network has made Amul very successful.
Amul case study
Amul was formed in 1946 in Anand, Gujarat and has since become the largest milk cooperative in India, currently handling nearly 14 million liters of milk per day from over 3 million farmers. It operates on a 3-tier structure with village cooperatives feeding into district level unions which are then part of the state level cooperative federation. Amul utilizes a robust supply chain and diverse product portfolio coupled with low costs and strong distribution to achieve significant annual sales turnover.
amul in rural india
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million liters of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment efficiency to farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
Amul
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million litres of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment processes for farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
Recommended
Presentation1
This document provides an overview of Amul, an Indian dairy cooperative. Some key points:
- Amul was established in 1955 in Gujarat, India and is owned by milk producers.
- It has over 2.79 million producer members and handles over 11 million liters of milk per day.
- Amul's core competencies include distribution, supply chain management, and marketing. It markets its products through various advertising strategies.
- Amul produces and distributes a wide range of dairy products including milk, butter, cheese, ice cream and chocolate that it sells to retailers and consumers.
Amul project
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
Presentation1
AMUL is a dairy cooperative founded in 1946 in Gujarat, India. It is made up of 13 district cooperative milk producers unions representing 2.79 million milk producing farmers. AMUL handles over 11 million liters of milk per day. It has a three-tier organizational structure with members, village societies, and district unions making decisions around milk pricing and production. AMUL's twin objectives are to provide remunerative prices to milk producers and supply quality products to consumers.
Amul ppt
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
ghgh
The document summarizes Amul, an Indian dairy cooperative. Some key points:
1) Amul was formed in 1946 in Gujarat and has led India's white revolution, making India the world's largest milk producer. It is also the world's largest vegetarian cheese brand.
2) Amul has expanded overseas and supplies over 9 million liters of milk per day collected from 3 million farmers across India.
3) Amul operates on a three-tier cooperative structure with village societies feeding into district level unions and state level federations. This robust supply chain and distribution network has made Amul very successful.
Amul case study
Amul was formed in 1946 in Anand, Gujarat and has since become the largest milk cooperative in India, currently handling nearly 14 million liters of milk per day from over 3 million farmers. It operates on a 3-tier structure with village cooperatives feeding into district level unions which are then part of the state level cooperative federation. Amul utilizes a robust supply chain and diverse product portfolio coupled with low costs and strong distribution to achieve significant annual sales turnover.
amul in rural india
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million liters of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment efficiency to farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
Amul
Amul Dairy is a $500 million institution owned by over 2.4 million milk producers in Gujarat, India. It is the largest food brand in India with annual turnover of $1.068 billion. Amul collects an average of 6.04 million litres of milk per day from 3.11 million producer members. Amul introduced an electronic system to automatically weigh and test milk fat content at collection centers, improving payment processes for farmers. Amul's product range includes milk, butter, cheese and other dairy products which it markets widely in rural India through various advertising methods.
AMUL PROJECT - BUSSINESS STUDIES
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
Amul
Amul was founded in 1946 in Anand, Gujarat as a cooperative effort to end exploitation of farmers by middlemen. It procures over 14.85 million liters of milk per day and has over 3.37 million milk producer members across Gujarat. Led initially by Sardar Vallabhbhai Patel and later Dr. Verghese Kurien, Amul provides remunerative prices to farmers and high quality, good value products to consumers. It is India's largest food brand and aims to grow its annual turnover to over 50,000 crores by 2020.
Amul
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
Dairy Market Presentation
This document discusses the major players in the Indian dairy market and provides an overview of the dairy market and products. It notes that Rabobank expects the organized dairy market in India to more than double to $24 billion by 2020. It also discusses some of the challenges faced by dairy players like high investment needs, low milk yields from Indian cows, and low margins in liquid milk. It provides examples of value-added dairy products and case studies of major players like Amul and Parag Milk Foods. It outlines the effects that value-added products have had on sourcing milk from outside Gujarat for Amul. Finally, it briefly mentions some external investors in the dairy industry.
SUMMER INTERNSHIP PROJECT ON AMUL
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
AMUL PRESENTATION
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Indian dairy industry & mastitis tks
India is the world's largest producer and consumer of milk. Milk production has grown significantly over time due to factors like increased genetic potential of cattle, artificial insemination programs, and government initiatives. However, the dairy industry faces challenges as well, such as lack of infrastructure, quality issues, and unorganized markets. Cooperative dairies play a major role in milk procurement and marketing in India.
Dairy
This presentation provides an overview of the dairy industry in India and the role of dairy cooperatives. It discusses that dairy cooperatives form the backbone of the Indian dairy industry. It then highlights some key dairy cooperatives in India like Amul, Vijaya, Verka, and Gokul. It also summarizes the role of the National Dairy Development Board and highlights achievements and potential areas for investment in the dairy industry.
Dairy Industry
- Amul is a dairy cooperative in India owned by 3.7 million milk producers. It was formed in 1946 and is headquartered in Anand, Gujarat.
- Amul is the largest food brand in India and Asia, collecting over 14 million liters of milk per day. It has annual sales of over $3 billion.
- Amul enjoys high brand recognition due to its use of quality ingredients and competitive pricing. However, it faces threats from large multinational competitors and substitute products.
Sumul
This document provides an overview of Sumul Dairy or the Surat District Co-operative Milk Producers' Union Ltd. It discusses the dairy's history beginning in 1951, operations including milk procurement, production processes, and distribution channels. It also describes the various departments within Sumul Dairy including human resources, marketing, production, and quality management.
Sumul
The document provides information about Surat District Co-operative Milk Producer's Union Ltd (SUMUL), including:
1) It was established in 1951 to support milk producers in Surat and is part of the Gujarat Co-operative Milk Marketing Federation.
2) It collects milk from farmers, tests quality, processes the milk and sells products like milk, butter, ghee across Surat.
3) It has grown significantly over the years in terms of milk procurement, production and sales.
AMUL BUTTER PROJECT FILE
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Overview of indian dairy industry
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
Amul presentation by ibs students
Amul was formed in 1946 as a dairy cooperative in India managed by the Gujarat Cooperative Milk Marketing Federation. It is based in Anand, Gujarat and helped spur India's white revolution. As of 2012, Amul held a 25% market share in the Indian dairy industry and had an annual turnover of $2.2 billion. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management. The document discusses Amul's product strategies, competitors, growth, and opportunities to expand its youth segment.
Amul by paddu
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
report Amul
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul in rural markets
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
amul.pptx
Amul was founded in 1946 in Anand, Gujarat with a mission to stop the exploitation of farmers by middlemen. It is managed by the Gujarat Cooperative Milk Marketing Federation and has spurred India's white revolution, making it the top milk producing nation. Amul's business model involves milk producers, village dairy cooperatives, district and state milk cooperatives, and consumers. It has achieved over 17.5% annual growth due to higher milk procurement and currently collects over 10 million liters daily from 2.6 million producers across 18,500 villages. Amul has also expanded internationally to markets like UAE, USA, Bangladesh, Australia and China.
Amul
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word amulya , meaning rare, valuable . The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL.
History of AMUL
Amul (Anand Milk Union Limited), formed in 1946 is a dairy cooperative movement in India.
It is managed by Gujarat co-operative milk marketing federation Ltd.(GCMMF).
AMUL is based in anand , Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development.
Amul has spurred the white revolution of India. It is also the world`s biggest vegetarian cheese brand.
Case study-amul dairy
The Amul/NDDB case study summarizes the dairy cooperatives in India. It describes how Amul began in 1946 as a cooperative movement against private milk companies. Led by Sardar Vallabhai Patel, dairy farmers organized to gain control of the supply chain. Amul is now the largest dairy cooperative in India, collecting over 10 million liters of milk daily. In the 1970s, the National Dairy Development Board launched Operation Flood, which replicated the Amul model nationwide through dairy cooperatives. This helped integrate rural milk producers with urban consumers across India. The Amul model gives farmers ownership and control over the entire value chain from production to retail.
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AMUL PROJECT - BUSSINESS STUDIES
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
Amul
Amul was founded in 1946 in Anand, Gujarat as a cooperative effort to end exploitation of farmers by middlemen. It procures over 14.85 million liters of milk per day and has over 3.37 million milk producer members across Gujarat. Led initially by Sardar Vallabhbhai Patel and later Dr. Verghese Kurien, Amul provides remunerative prices to farmers and high quality, good value products to consumers. It is India's largest food brand and aims to grow its annual turnover to over 50,000 crores by 2020.
Amul
The document provides a history of Amul, beginning with the establishment of the Kaira District Co-operative Milk Producers Union in 1946. It details Amul's growth over the decades as it established dairy cooperatives across Gujarat. Amul is now the Gujarat Co-operative Milk Marketing Federation, with over 3 million producer members, handling nearly 14 million liters of milk per day. Amul has become one of the largest food brands in India and pioneered the white revolution to boost rural incomes. It aims to ensure milk producers receive the maximum share of consumer rupees.
Dairy Market Presentation
This document discusses the major players in the Indian dairy market and provides an overview of the dairy market and products. It notes that Rabobank expects the organized dairy market in India to more than double to $24 billion by 2020. It also discusses some of the challenges faced by dairy players like high investment needs, low milk yields from Indian cows, and low margins in liquid milk. It provides examples of value-added dairy products and case studies of major players like Amul and Parag Milk Foods. It outlines the effects that value-added products have had on sourcing milk from outside Gujarat for Amul. Finally, it briefly mentions some external investors in the dairy industry.
SUMMER INTERNSHIP PROJECT ON AMUL
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
AMUL PRESENTATION
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Indian dairy industry & mastitis tks
India is the world's largest producer and consumer of milk. Milk production has grown significantly over time due to factors like increased genetic potential of cattle, artificial insemination programs, and government initiatives. However, the dairy industry faces challenges as well, such as lack of infrastructure, quality issues, and unorganized markets. Cooperative dairies play a major role in milk procurement and marketing in India.
Dairy
This presentation provides an overview of the dairy industry in India and the role of dairy cooperatives. It discusses that dairy cooperatives form the backbone of the Indian dairy industry. It then highlights some key dairy cooperatives in India like Amul, Vijaya, Verka, and Gokul. It also summarizes the role of the National Dairy Development Board and highlights achievements and potential areas for investment in the dairy industry.
Dairy Industry
- Amul is a dairy cooperative in India owned by 3.7 million milk producers. It was formed in 1946 and is headquartered in Anand, Gujarat.
- Amul is the largest food brand in India and Asia, collecting over 14 million liters of milk per day. It has annual sales of over $3 billion.
- Amul enjoys high brand recognition due to its use of quality ingredients and competitive pricing. However, it faces threats from large multinational competitors and substitute products.
Sumul
This document provides an overview of Sumul Dairy or the Surat District Co-operative Milk Producers' Union Ltd. It discusses the dairy's history beginning in 1951, operations including milk procurement, production processes, and distribution channels. It also describes the various departments within Sumul Dairy including human resources, marketing, production, and quality management.
Sumul
The document provides information about Surat District Co-operative Milk Producer's Union Ltd (SUMUL), including:
1) It was established in 1951 to support milk producers in Surat and is part of the Gujarat Co-operative Milk Marketing Federation.
2) It collects milk from farmers, tests quality, processes the milk and sells products like milk, butter, ghee across Surat.
3) It has grown significantly over the years in terms of milk procurement, production and sales.
AMUL BUTTER PROJECT FILE
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Overview of indian dairy industry
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
Amul presentation by ibs students
Amul was formed in 1946 as a dairy cooperative in India managed by the Gujarat Cooperative Milk Marketing Federation. It is based in Anand, Gujarat and helped spur India's white revolution. As of 2012, Amul held a 25% market share in the Indian dairy industry and had an annual turnover of $2.2 billion. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management. The document discusses Amul's product strategies, competitors, growth, and opportunities to expand its youth segment.
Amul by paddu
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
report Amul
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul in rural markets
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
amul.pptx
Amul was founded in 1946 in Anand, Gujarat with a mission to stop the exploitation of farmers by middlemen. It is managed by the Gujarat Cooperative Milk Marketing Federation and has spurred India's white revolution, making it the top milk producing nation. Amul's business model involves milk producers, village dairy cooperatives, district and state milk cooperatives, and consumers. It has achieved over 17.5% annual growth due to higher milk procurement and currently collects over 10 million liters daily from 2.6 million producers across 18,500 villages. Amul has also expanded internationally to markets like UAE, USA, Bangladesh, Australia and China.
Amul
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word amulya , meaning rare, valuable . The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL.
History of AMUL
Amul (Anand Milk Union Limited), formed in 1946 is a dairy cooperative movement in India.
It is managed by Gujarat co-operative milk marketing federation Ltd.(GCMMF).
AMUL is based in anand , Gujarat and has been a sterling example of a co-operative organization's success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development.
Amul has spurred the white revolution of India. It is also the world`s biggest vegetarian cheese brand.
Case study-amul dairy
The Amul/NDDB case study summarizes the dairy cooperatives in India. It describes how Amul began in 1946 as a cooperative movement against private milk companies. Led by Sardar Vallabhai Patel, dairy farmers organized to gain control of the supply chain. Amul is now the largest dairy cooperative in India, collecting over 10 million liters of milk daily. In the 1970s, the National Dairy Development Board launched Operation Flood, which replicated the Amul model nationwide through dairy cooperatives. This helped integrate rural milk producers with urban consumers across India. The Amul model gives farmers ownership and control over the entire value chain from production to retail.
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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fdocuments.in_amul-ppt-558455506cbe5.pptx
- 1. Amul
- 2. Overview A-Anand M-Milk U-Union L-Limited. AMUL means “priceless Amul – The Taste of India Multi-dimensional impact on rural economy and society.
- 3. GCMMF Members: 13 district cooperative milk producers' Union No. of Producer Members: 2.79 million No. of Village Societies: 13,328 Total Milk handling capacity: 11.22 million litres per day Milk collection (Total - 2008-09): 3.05 billion litres Milk collection (Daily Average 2008- 09): 8.4 million litres Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3500 Mts per day State level apex body of milk cooperatives in Gujarat. Dr Verghese Kurien, former Chairman of the GCMMF. Rated "AAA/Stable/P1+" by CRISIL.
- 5. Competition Products Major Competitors Cheese Range Britannia Cheese, Mother Dairy Cheese, Gowardhan, Kraft Mithaee Range (Ethnic sweets) Haldirams Milk Range Mother Dairy, Nestle, Aarey,Gokul Amul Icecreams Kwality Walls, Mother Dairy, Pastonjee, Vadilal Chocolate & Confectionery Cadbury, Nestle, Parle
- 6. Promotional Strategy In the initial stages, Amul Butter had a staid and boring image. Sylvester daCunha - The man behind change of image. The moppet Friday to Friday star.
- 7. Where does Amul's magic actually lie?
- 8. Distribution Network Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers Retailers Home Delivery Contractors Consumers Network Services Veterinary Services Animal Husbandry Animal Feed Factory Milk Can Producers Agriculture University Rural Mgmt Institute Trucking Facilities Chilling Plants Consumers Amul’s Supply Chain
- 9. Intelligent and Innovative Marketing Amul follows an Umbrella Brand International Marketing Amul Cyberstore Spoken Web A T M Amul Outlets
- 10. SWOT Analysis
- 11. BCG Matrix Business growth Rate High Low High Low Amul Chocolate Amul Butter Amul Cheese Amul Chocolate drink Amul Ice-cream Relative Market Share Amul Sweets
- 12. What went wrong with Amul Pizza?
- 13. Future Outlook Amul plans to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020. Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. Tapping the rising demand for new value- added products.
- 14. CSR Initiatives Orientation to Distributors & Retailers Amul Yatra Amul Relief Trust
- 15. Care for a drink……. Cheers!!!!!
- 16. Thank you 🙂