Food companies are finding ways to highlight inulin and resistant starch in their products even though consumers may not be familiar with these terms. They will describe these as "chicory root fiber" or "resistant starch" instead. While the FDA has not officially recognized inulin or resistant starch as fiber, most global regulatory agencies have. General Mills, for example, lists "inulin (natural chicory fiber)" or "chicory root extract" in their Fiber One products to emphasize the natural image and describe inulin. Recent research also shows that parents recognize the importance of fiber for their children's health and digestion.