Various possibilities of lactic acid bacteria fermented beverages: flavor, ta...Simba Events
Various possibilities of lactic acid bacteria fermented beverages: flavor, taste, nutrition and Health
——Susan Jin, Regional Product Line Leader AP, Dupont Nutrition & Health
The document analyzes the Chinese market for vitamins and dietary supplements, which grew 75% from 2009 to 2014. Key points:
- Dietary supplements are the largest category, led by immune boosting, anti-aging, and fatigue-fighting products.
- The market is expected to continue growing to 127 billion CNY by 2019, driven by an aging population and busy lifestyles.
- Top regions are East, North/Northeast, and South China. South China offers the most growth potential.
- Major players are Amway, Infinitus, and foreign brands like Pfizer. Local firms also show potential.
- A collaborator is needed to enter China. Options include
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
Protinex targets consumers in tier 1 and 2 cities who are looking to fulfill expectations of health and fitness. It positions itself as a solution for protein deficiency, which affects 85% of Indians. Protinex shifted from an illness-focused to a wellness-focused brand promoting health through food. Its marketing mix includes products for all ages, prices from Rs. 500-600, distribution in supermarkets and online. Promotion uses celebrities, dieticians and online/offline campaigns. Digital marketing leverages platforms like Google, Facebook, YouTube and focuses on metrics like reach, engagement and conversion rates.
The document discusses key and emerging weight management ingredients and how they are addressing the global obesity epidemic. It begins with an overview of the increasing issue of obesity worldwide and consumers' motivational challenges to maintaining a healthy lifestyle. Several functional ingredients for weight management are then highlighted, including protein, fibre, konjac, chia seeds and various phytochemicals. The presentation examines how these ingredients are featured in different product categories and considers demographic targeting of things like women during menopause. It concludes that the obesity crisis continues globally and that protein and fibre will remain important for nutraceutical weight loss products, while new polyphenol and green coffee bean containing products emerge.
Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotic...MarketResearch.com
This document discusses probiotics, prebiotics, and digestive enzymes and their relationship to immunity and digestive health. It provides definitions of probiotics as "live microorganisms which, when administered in adequate amounts, confer a health benefit on the host" and of prebiotics as nondigestible carbohydrates that feed beneficial bacteria in the digestive system. The document also notes that probiotic and prebiotic product introductions increased globally between 2004 and 2008, with retail sales of these products reaching $15.4 billion in 2008. It explores opportunities for incorporating probiotics, prebiotics, and digestive enzymes into various food and beverage products.
1. High protein is proving to be more than just a fad — will it change the way we eat?
2. Slimming and beauty benefits of tea continue to be a focus for innovation in Asia
3. Going against the grain: Using health and history to promote the ancient grain Kamut
4. Going against the grain: Using health and history to promote the ancient grain Kamut
5. Broccoli sprouts are explored as a detox ingredient
6. Can packaging help to make us healthier?
Various possibilities of lactic acid bacteria fermented beverages: flavor, ta...Simba Events
Various possibilities of lactic acid bacteria fermented beverages: flavor, taste, nutrition and Health
——Susan Jin, Regional Product Line Leader AP, Dupont Nutrition & Health
The document analyzes the Chinese market for vitamins and dietary supplements, which grew 75% from 2009 to 2014. Key points:
- Dietary supplements are the largest category, led by immune boosting, anti-aging, and fatigue-fighting products.
- The market is expected to continue growing to 127 billion CNY by 2019, driven by an aging population and busy lifestyles.
- Top regions are East, North/Northeast, and South China. South China offers the most growth potential.
- Major players are Amway, Infinitus, and foreign brands like Pfizer. Local firms also show potential.
- A collaborator is needed to enter China. Options include
Protinex market opportunity analysis by Debayan PurkaitDEBAYAN PURKAIT
Protinex targets consumers in tier 1 and 2 cities who are looking to fulfill expectations of health and fitness. It positions itself as a solution for protein deficiency, which affects 85% of Indians. Protinex shifted from an illness-focused to a wellness-focused brand promoting health through food. Its marketing mix includes products for all ages, prices from Rs. 500-600, distribution in supermarkets and online. Promotion uses celebrities, dieticians and online/offline campaigns. Digital marketing leverages platforms like Google, Facebook, YouTube and focuses on metrics like reach, engagement and conversion rates.
The document discusses key and emerging weight management ingredients and how they are addressing the global obesity epidemic. It begins with an overview of the increasing issue of obesity worldwide and consumers' motivational challenges to maintaining a healthy lifestyle. Several functional ingredients for weight management are then highlighted, including protein, fibre, konjac, chia seeds and various phytochemicals. The presentation examines how these ingredients are featured in different product categories and considers demographic targeting of things like women during menopause. It concludes that the obesity crisis continues globally and that protein and fibre will remain important for nutraceutical weight loss products, while new polyphenol and green coffee bean containing products emerge.
Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotic...MarketResearch.com
This document discusses probiotics, prebiotics, and digestive enzymes and their relationship to immunity and digestive health. It provides definitions of probiotics as "live microorganisms which, when administered in adequate amounts, confer a health benefit on the host" and of prebiotics as nondigestible carbohydrates that feed beneficial bacteria in the digestive system. The document also notes that probiotic and prebiotic product introductions increased globally between 2004 and 2008, with retail sales of these products reaching $15.4 billion in 2008. It explores opportunities for incorporating probiotics, prebiotics, and digestive enzymes into various food and beverage products.
1. High protein is proving to be more than just a fad — will it change the way we eat?
2. Slimming and beauty benefits of tea continue to be a focus for innovation in Asia
3. Going against the grain: Using health and history to promote the ancient grain Kamut
4. Going against the grain: Using health and history to promote the ancient grain Kamut
5. Broccoli sprouts are explored as a detox ingredient
6. Can packaging help to make us healthier?
In this Project, I choose Protine x of Danone Brand and I have done its segmentation, Targeting and Positioning, I also include Go - To strategy for Protine x of Danone brand.
The rise of Clean Labeling is a result of consumer needs and demands. But Clean Labeling also represents an opportunity to build trust with consumers, by putting on their needs and interests first.
As Southeast Asia achieves rapid economic growth and fast urbanization rate, nutritional issues are becoming increasing relevant and pressing. In Indonesia, population continues to expand rapidly and is estimated to rise to 260 million in 2018. As the population grows, the need for more available, affordable, safe and nutritious food is increasing.
Food safety is a major concern in China. How can people optimize their health? As a family medicine doctor in China for 5 years, I've often discussed food safety on my blog at http://myhealthbeijing.com. Here, I offer my insights and tips on how to live a healthy lifestyle.
This white paper offers a brief review of the better-for-you bar market in Europe, the market drivers and the ingredient solutions for developing new and healthy snacks.
Social marketing applies marketing principles and techniques to influence behaviors that benefit society. It began in the 1950s with ideas around using marketing to promote public health and social issues. Government agencies, non-profits, and corporations now use social marketing. The "4 P's" of social marketing are product, price, place, and promotion. A recent study found many junk foods contain high levels of trans fats, salt, and sugar that can negatively impact health, especially in youth, contradicting nutritional claims made by companies. Strict adherence to product quality guidelines is important for foods and other products that directly impact consumer health.
The document discusses the growing global market for dietary fibers and their increasing use in foods and beverages. It focuses on the application of dietary fibers in bubble water drinks. Bubble water sales are growing rapidly due to consumer demand for healthier options with zero calories and sugar. Many companies are launching bubble water products containing dietary fibers, which provide health benefits and help reduce sugar content. The document also reviews the dietary fiber market and regulations, as well as various case studies and potential applications in other industries.
Ingredients: The Difference between 'Clean Label' & 'Free From' Organic Moni...Paul Hart
Market trends show consumer concern for 'Whole Foods'
- But what's the distinction between 'Clean label' and 'Free From'?
In fact the latter has a labeling imperative...
The ingredient brand example of Solanic is considered through brand strap lines - through 'clean label; to the current focus on 'free from; .
Market data for 'free from' tends is presented; from Datamonitor; Innova & Mintel.
Food composition issues and label claims are contrasted for the major groups of foods constituents: Carbohydrates; Fats & Oils; Proteins + Sustainability, and Additives.
Finally 'Natural' is also considered ... [defies a single definition].
The document summarizes discussions from an on-stage panel about fermented milk products. Panelists from different countries and industries discussed topics like the fermented milk market in Argentina, using soybeans to produce fermented milk, testing of probiotic claims on product labels in New Zealand, the effects of probiotics on health, and producing low-lactose fermented products. Panelists shared insights from their research and experience with developing and testing fermented dairy products in their respective markets.
Top 10 most innovative foods in china in 2017Wilbur Zhu
After half a month's collection, vote and internal selection, FBIF finally figures out the Top 10 Most Innovative Foods in China in 2017. Wishing to promote China's food innovation, we picked out the top 10 pioneering products of 2017.
Probiotics as Health Promoting Micro-organisms.........
Characteristics of probiotics, Types of probiotics, Mechanisms of probiotic activity, Probiotic containing Foods
Top 10 Most Innovative Foods in China in 2017FoodInnovation
After half a month's collection, vote and internal selection, FBIF finally figures out the Top 10 Most Innovative Foods in China in 2017. Wishing to promote China's food innovation, we picked out the top 10 pioneering products of 2017.
Biopeptides article for Prog Dairyman 6-12-16Jane Caldwell
This document discusses biopeptides, which are small protein fragments produced during the fermentation of milk by probiotic bacteria. There are several key points:
1) Biopeptides have beneficial physiological effects when consumed, such as reducing stress and lowering blood pressure. They act like hormones or messengers in the body.
2) Fermented milk products like yogurt contain higher concentrations of biopeptides than plain milk due to the fermentation process. These biopeptides can improve mineral absorption and immune function.
3) As populations age, fermented milk products containing biopeptides may become more popular functional foods due to their potential health benefits compared to caffeinated energy drinks.
Probiotics with documented health benefits give
dairies a huge opportunity to stand out on the yogurt
market in Southeast Asia. But there are challenges to
overcome, writes DR. ANDERS HENRIKSSON.
The health food market in India is poised to significantly grow, reaching Rs. 22,500 crore by 2015. Major food companies are tapping into this market by developing new product lines focused on health and wellness. The market can be divided into categories like "better for you", functional, and natural foods. While the dairy and juice categories currently dominate, there is growing demand for other types of healthy foods and beverages. Factors like increasing lifestyle diseases, health awareness, and recommendations from scientists are driving further innovation in this expanding market.
This document describes a marketing plan for AIG-ONE, which sells chlorophyll and other health products. It offers three package levels - basic, premium, and supreme - with increasing numbers of "business centers" and compensation. The basic package includes 2 boxes of chlorophyll and allows earning up to PHP240,000 per month. The premium package includes 8 boxes of chlorophyll and allows earning up to PHP480,000 monthly. The supreme package includes 26 boxes of chlorophyll and allows earning up to PHP3,600,000 per month. The document emphasizes the importance of health and taking action now to build an empire and financial freedom through this opportunity.
The document discusses how to choose a probiotic supplement. Key factors include choosing strains that are beneficial for your specific needs, selecting a probiotic that is effective for the desired health benefits, and choosing ones that are safe, acid/bile resistant, and reliably deliver live cultures. The document recommends considering strain origin, ability to colonize the gut, and individual dietary needs or preferences when selecting a probiotic supplement.
Dannon probiotic yogurt contains beneficial bacteria like Bifidobacterium lactis that can aid digestion when consumed daily. These probiotics survive the gastrointestinal system and establish themselves in the intestines to provide effects like supporting the immune system and digestive health. Dannon yogurt provides over 1 billion live, active strains of B. lactis per serving along with Lactobacillus bulgaricus and Streptococcus thermophilus. It works by delivering probiotics to the intestines alive where they can confer benefits. Probiotics from food provide nutrients not found in supplements, though supplements contain higher bacteria counts. Both sources can be beneficial when combined with a balanced diet and lifestyle.
YEVO International produces nutrient-dense dehydrated whole food meals. Their goal is to provide affordable, shelf-stable meals containing all 43 essential nutrients. Their founder, Peter Castleman, predicts the company will reach $20 billion in three years by addressing the global health crisis of nutrient-deficient processed foods. The presentation promotes joining YEVO's direct sales opportunity to earn income while helping distribute their whole food product line.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
In this Project, I choose Protine x of Danone Brand and I have done its segmentation, Targeting and Positioning, I also include Go - To strategy for Protine x of Danone brand.
The rise of Clean Labeling is a result of consumer needs and demands. But Clean Labeling also represents an opportunity to build trust with consumers, by putting on their needs and interests first.
As Southeast Asia achieves rapid economic growth and fast urbanization rate, nutritional issues are becoming increasing relevant and pressing. In Indonesia, population continues to expand rapidly and is estimated to rise to 260 million in 2018. As the population grows, the need for more available, affordable, safe and nutritious food is increasing.
Food safety is a major concern in China. How can people optimize their health? As a family medicine doctor in China for 5 years, I've often discussed food safety on my blog at http://myhealthbeijing.com. Here, I offer my insights and tips on how to live a healthy lifestyle.
This white paper offers a brief review of the better-for-you bar market in Europe, the market drivers and the ingredient solutions for developing new and healthy snacks.
Social marketing applies marketing principles and techniques to influence behaviors that benefit society. It began in the 1950s with ideas around using marketing to promote public health and social issues. Government agencies, non-profits, and corporations now use social marketing. The "4 P's" of social marketing are product, price, place, and promotion. A recent study found many junk foods contain high levels of trans fats, salt, and sugar that can negatively impact health, especially in youth, contradicting nutritional claims made by companies. Strict adherence to product quality guidelines is important for foods and other products that directly impact consumer health.
The document discusses the growing global market for dietary fibers and their increasing use in foods and beverages. It focuses on the application of dietary fibers in bubble water drinks. Bubble water sales are growing rapidly due to consumer demand for healthier options with zero calories and sugar. Many companies are launching bubble water products containing dietary fibers, which provide health benefits and help reduce sugar content. The document also reviews the dietary fiber market and regulations, as well as various case studies and potential applications in other industries.
Ingredients: The Difference between 'Clean Label' & 'Free From' Organic Moni...Paul Hart
Market trends show consumer concern for 'Whole Foods'
- But what's the distinction between 'Clean label' and 'Free From'?
In fact the latter has a labeling imperative...
The ingredient brand example of Solanic is considered through brand strap lines - through 'clean label; to the current focus on 'free from; .
Market data for 'free from' tends is presented; from Datamonitor; Innova & Mintel.
Food composition issues and label claims are contrasted for the major groups of foods constituents: Carbohydrates; Fats & Oils; Proteins + Sustainability, and Additives.
Finally 'Natural' is also considered ... [defies a single definition].
The document summarizes discussions from an on-stage panel about fermented milk products. Panelists from different countries and industries discussed topics like the fermented milk market in Argentina, using soybeans to produce fermented milk, testing of probiotic claims on product labels in New Zealand, the effects of probiotics on health, and producing low-lactose fermented products. Panelists shared insights from their research and experience with developing and testing fermented dairy products in their respective markets.
Top 10 most innovative foods in china in 2017Wilbur Zhu
After half a month's collection, vote and internal selection, FBIF finally figures out the Top 10 Most Innovative Foods in China in 2017. Wishing to promote China's food innovation, we picked out the top 10 pioneering products of 2017.
Probiotics as Health Promoting Micro-organisms.........
Characteristics of probiotics, Types of probiotics, Mechanisms of probiotic activity, Probiotic containing Foods
Top 10 Most Innovative Foods in China in 2017FoodInnovation
After half a month's collection, vote and internal selection, FBIF finally figures out the Top 10 Most Innovative Foods in China in 2017. Wishing to promote China's food innovation, we picked out the top 10 pioneering products of 2017.
Biopeptides article for Prog Dairyman 6-12-16Jane Caldwell
This document discusses biopeptides, which are small protein fragments produced during the fermentation of milk by probiotic bacteria. There are several key points:
1) Biopeptides have beneficial physiological effects when consumed, such as reducing stress and lowering blood pressure. They act like hormones or messengers in the body.
2) Fermented milk products like yogurt contain higher concentrations of biopeptides than plain milk due to the fermentation process. These biopeptides can improve mineral absorption and immune function.
3) As populations age, fermented milk products containing biopeptides may become more popular functional foods due to their potential health benefits compared to caffeinated energy drinks.
Probiotics with documented health benefits give
dairies a huge opportunity to stand out on the yogurt
market in Southeast Asia. But there are challenges to
overcome, writes DR. ANDERS HENRIKSSON.
The health food market in India is poised to significantly grow, reaching Rs. 22,500 crore by 2015. Major food companies are tapping into this market by developing new product lines focused on health and wellness. The market can be divided into categories like "better for you", functional, and natural foods. While the dairy and juice categories currently dominate, there is growing demand for other types of healthy foods and beverages. Factors like increasing lifestyle diseases, health awareness, and recommendations from scientists are driving further innovation in this expanding market.
This document describes a marketing plan for AIG-ONE, which sells chlorophyll and other health products. It offers three package levels - basic, premium, and supreme - with increasing numbers of "business centers" and compensation. The basic package includes 2 boxes of chlorophyll and allows earning up to PHP240,000 per month. The premium package includes 8 boxes of chlorophyll and allows earning up to PHP480,000 monthly. The supreme package includes 26 boxes of chlorophyll and allows earning up to PHP3,600,000 per month. The document emphasizes the importance of health and taking action now to build an empire and financial freedom through this opportunity.
The document discusses how to choose a probiotic supplement. Key factors include choosing strains that are beneficial for your specific needs, selecting a probiotic that is effective for the desired health benefits, and choosing ones that are safe, acid/bile resistant, and reliably deliver live cultures. The document recommends considering strain origin, ability to colonize the gut, and individual dietary needs or preferences when selecting a probiotic supplement.
Dannon probiotic yogurt contains beneficial bacteria like Bifidobacterium lactis that can aid digestion when consumed daily. These probiotics survive the gastrointestinal system and establish themselves in the intestines to provide effects like supporting the immune system and digestive health. Dannon yogurt provides over 1 billion live, active strains of B. lactis per serving along with Lactobacillus bulgaricus and Streptococcus thermophilus. It works by delivering probiotics to the intestines alive where they can confer benefits. Probiotics from food provide nutrients not found in supplements, though supplements contain higher bacteria counts. Both sources can be beneficial when combined with a balanced diet and lifestyle.
YEVO International produces nutrient-dense dehydrated whole food meals. Their goal is to provide affordable, shelf-stable meals containing all 43 essential nutrients. Their founder, Peter Castleman, predicts the company will reach $20 billion in three years by addressing the global health crisis of nutrient-deficient processed foods. The presentation promotes joining YEVO's direct sales opportunity to earn income while helping distribute their whole food product line.
Marketing PlanVita-Go, Inc., a division of PepsiCo1. Com.docxinfantsuk
Marketing Plan
Vita-Go, Inc., a division of PepsiCo
1. Company Description
Vita-Go, Inc. is a division of PepsiCo which was formed by Jennifer Stieffenhofer, Christine Stear, Sally Swartz, Ryan Tate, Jonathan Vick, Jaclyn Wisecarver, and Teel Witt to develop, market, and promote a product that is inexpensive and convenient for the consumer to utilize on a daily basis in order to promote wellness. Initially, the line was introduced in the Lynchburg, Virginia market, spread to Maryland within the next 2 years, and to North and South Carolina within the next few years.
To the best of Vita-Go’s knowledge, Vita-Go is the only product/beverage on the market today that, with just one simple twist of a cap and a shake of a bottle, releases a daily dose of vitamins and nutrients equal to a person’s recommended daily intake of vitamins. What also sets the bar high on this product in relation to others is the availability of the product. While most manufacturers feel that their product can only be available in health stores, Vita-Go is not only available in health stores, but also grocery, convenience, and superstores.
2. Strategic Focus and Plan
“This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission, (2) goals, and (3) core competency/sustainability competitive advantage” (Kerin, Hartley & Rudelius, p.47) of PepsiCo.
Mission
Vita-Go’s mission is in line with PepsiCo’s mission which is "to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity" (PepsiCo, 2015).
Vision
"Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company” (PepsiCo, 2015).
Performance with Purpose
Just like PepsiCo, “we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability" (PepsiCo, 2015).
Goals
For the next five years, Vita-Go seeks to accomplish the following goals:
· Nonfinancial goals - “As a leading food and beverage company, we believe we can play an important role in helping people lead healthier lives”, (PepsiCo). Vita-Go’s bottle will be manufactured by PepsiCo. PepsiCo, as well as Vita-Go, seeks to achieve a healthier lifestyle by presenting vitamins on the market that allow customers to enjoy their vitamin in-take.
1. To provide a heal ...
Many are confused what is the difference between prebiotics and probiotics. They are always surprised when they find out that they are completely different, but they complement each other very well.
1) Technologically enhanced and genetically modified foods are becoming more common as consumers demand greater health, convenience and technological benefits. Food companies are fortifying foods with added nutrients and tailoring products to specific demographic needs.
2) Emerging technologies like vertical farming, lab-grown meat, and food with nanoparticles promise more efficient and nutritious food production, though safety issues remain. Genetically modified crops are also becoming more sophisticated in their enhancements.
3) These advances will impact the food industry and consumers as companies take sides on issues like GMO labeling and new kinds of products emerge, changing customer preferences and business strategies.
1) Technologically enhanced and genetically modified foods are becoming more common as consumers demand greater health, convenience and technological benefits. Foods are increasingly fortified with nutrients and tailored to specific demographic needs.
2) New technologies allow for tracking of food sources and nutrition via RFID chips and apps. Future innovations may include edible probiotic straws and designing food sounds. Genetically modified crops and vertical farming are also discussed.
3) Proposition 37 in California would require labeling of genetically modified foods, and big companies that own organic brands are fighting the measure through lobbying efforts. The initiative's passage could significantly impact various food industry players.
Technologically and genetically enhanced foods are becoming more common as consumer demands change. People want healthier, more convenient options, so foods are increasingly fortified with nutrients and probiotics. New technologies like vertical farms and lab-grown meat aim to make food production more efficient. However, these advances are controversial regarding safety and transparency. Proposition 37 in California would require labeling of genetically modified foods, but big organic brands owned by corporations are fighting it due to containing GMOs. As technology progresses, it will continue shaping how food is produced and consumed.
Probiotics are living microorganisms that provide health benefits when consumed in adequate amounts. They help maintain a healthy balance of bacteria in the gut and can aid in digestion, strengthen the immune system, and reduce risks of certain diseases. Common probiotic strains include Lactobacillus and Bifidobacterium species. Probiotics are available in foods like yogurt as well as supplements like tablets and capsules. Consuming probiotics may benefit those with digestive issues, weak immune systems, or frequent infections.
Probiotics are living microorganisms that provide health benefits when consumed in adequate amounts. They help maintain a healthy balance of bacteria in the gut and can aid in digestion, strengthen the immune system, and reduce risks of certain diseases. Common probiotic strains include Lactobacillus and Bifidobacterium species. Probiotics are available in foods like yogurt as well as supplements. Prebiotics are non-digestible fibers that feed beneficial bacteria in the gut. Synbiotics combine probiotics and prebiotics to support a healthy microbiome.
On-Stage discussion: Is precision Marketing a Pseudo-Proposition?Simba Events
The panelists discussed precision marketing and whether it is an effective strategy. Vincent Lee argued that precision marketing, using big data analysis and targeting consumers, can help achieve digital marketing and company growth goals. However, Ronnie Chen believed technology and creativity should be combined, not viewed as distinct, and used data from a camera brand to develop more creative campaigns. While precision marketing aims to target the right consumers, the challenges are a lack of data sharing between platforms in China and proving the value and return on investment of marketing strategies. Both panelists agreed that combining data insights with creativity can lead to better results, but developing quality products remains essential for long term success.
Bugs Crawling to the Supermarket Shelves - The New World of Insect-Based Cons...Simba Events
Bugs Crawling to the Supermarket Shelves - The New World of Insect-Based Consumer Packaged Goods (CPG)
—Massimo Reverberi, Founder, Bugsolutely
Susie Liu, CBO, Pesign
Foodservice Sector: A Catalyst for Innovation ——Marie-Pierre Membrives, Foods...Simba Events
This document discusses opportunities for innovation in the foodservice sector. It notes that foodservice encompasses a wide range of establishments from street vendors to high-end hotels. The foodservice industry is changing as different categories adapt to new trends, requiring constant innovation. Some key factors that can help foodservice businesses improve competitive advantage include focusing on food quality, developing a clear business identity, and maintaining a clean and attractive environment. The document also examines trends in the Chinese foodservice market and opportunities to better meet consumer demands around food safety, customization, and health. Overall, it argues that digitization, changing consumer preferences, and a focus on sustainability present many possibilities for innovative new approaches in foodservice.
The Sil Lum Tao of Innovation ——James Andrade, Former VP Research Developme...Simba Events
The Sil Lum Tao of Innovation
——James Andrade, Former VP Research Development & Quality, Mondelez International; Adjunct Professor, Griffith University
Do Food Tech Startups Have the Recipes for Consumers of Tomorrow —Joseph Zhou...Simba Events
1) The document discusses opportunities for food technology startups in China, including addressing issues like food safety, health, and sustainability.
2) It notes consumption upgrades are driving demand for higher quality food products. Technology is poised to be a disruptive force in the food industry as it has been in other sectors. Emerging areas like alternative proteins and insect proteins could see applications in China.
3) The author believes there are significant opportunities for food startups in China to address issues of food safety, waste, and access through innovative applications of technology.
2017 fbif report product b-craig stephen slavtcheffSimba Events
The Intersection of Real Food and Snacking
——Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup Company
Ausnutria’s Efforts to Goat IMF ——Yan Weibin, Chairman, Ausnutria Dairy Corpo...Simba Events
1) Ausnutria aims to produce high-quality goat dairy products up to the standard of Australian dairy. It has pursued an internationalization strategy involving acquiring supply chains in the Netherlands and cooperating with companies in Australia and New Zealand.
2) The company sees goat milk as having nutritional advantages over cow milk and has invested in clinical research and regulatory approvals internationally.
3) Ausnutria has built a global supply chain and distribution network for its goat milk products. The Kabrita brand in particular has grown rapidly in China and global markets due to Ausnutria's investments and market positioning.
In the times of consumption upgrading, how does yogurt deliver the factor of ...Simba Events
In the times of consumption upgrading, how does yogurt deliver the factor of “enjoyment”?
——Sun Yingbei, FIS China Application Center Manager, FS Product Manager for CTS AP, Cargill Asia Pacific Food Systems (Beijing) Co., Ltd.
Prospecting the Future of Chinese Infants’& Adults’ Nutrition Products under the New Policy.
——Jack Zhang, Chief Editor, Food Gnosis Media Group
Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd
Innovation Trends from Carton Package Design Perspective-henry yu & ying wuSimba Events
1. The document discusses trends in carton package design from Tetra Pak's perspective, including geometry/minimalism, handcrafted culture, and nature-inspired designs.
2. It provides examples of package designs that exemplify these trends, such as a tomato juice package that uses bright colors, handwritten text, and a checked fabric pattern to convey humanity.
3. Additional trends discussed are high-end customization inspired by the night and gems, and Tetra Pak's development of longer-shelf-life, easy-open, recyclable carton packages to meet evolving consumer preferences.
Studying and Interacting:The Food's New Clothes ——Artem Movsesyan, Partner, NeomSimba Events
This document discusses the importance of packaging design in influencing consumer behavior and perceptions of food brands. It explains that packaging design needs to appeal to both the emotional and rational parts of the brain. Effective design draws on principles like "food appeal" to make products look appetizing and familiar to customers at a glance. Conducting shelf tests is important to ensure the packaging design allows a product to stand out to customers in the short time they browse store shelves. The goal is to create packaging that communicates quality and builds brand identity through visual elements like logo, images, and color in a culturally sensitive way.
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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World’s Leading Innovative Products: Probiotics and Prebiotics ----Grace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and China
1. World’s Leading Innovative Products: Probiotics and Prebiotics
----Grace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and China
Why do we choose to engage in the probiotics and prebiotics industry?
In contemporary times, there are three reasons exerting influence on the
health of human body.
The first reason is gene, which is hard to explain. For example, the
politician in political field who tends to suffer from Alzheimer’s vaccine
and senile cardiovascular disease in declining years, which is related to
genes. Even if they attach more importance to nutrition and movement,
including powerful enlightenment of brain, they are still attacked by
similar diseases; therefore, gene is of great importance.
2. The second point determining health is lifestyle.
The third reason is enteric microorganism. More and more researches
show that the intestinal flora not only affects all health index of human
body, but also is related to chronic disease, “three-high”, cancer and
diabetes etc. According to global researches made in recent years,
personal emotion is closely related to enteric environment inside of body.
A great number of surveys with respect to Autism, Alzheimer’s Vaccine,
Parkinson and melancholia were made in oversea countries, which
demonstrates that their intestinal flora are extremely imbalanced, thus
leading to a series of chronic diseases. Intestinal flora has tremendous
connection with the cooperative effect of probiotics and prebiotics.
Therefore, we will spend some time here in introducing probiotics and
prebiotics that determine physical health as well as the trend of relevant
products.
First, we will show you a couple of products. We always try to start from
the perspective of women and children when regarding to probiotics as a
whole.
3. Product: yoghurt beverage containing excessive probiotics
Nation: Japan
Description: 10 billion probiotics are involved in each bottle of product,
with special added collagen and zero fat.
This product is of great feminization, which is a kind of probiotic yoghurt
itself, representing the type of “probiotics + acidified milk” product.
What I call this kind of product is functional beverage and functional
water. Raw ingredients with diverse functions are added together on the
basis of water. Such as the coconut water of Stephen, which gains great
prevalence in recent years. Though no viable bacteria exist there, dead
Product: yoghurt beverage containing excessive probiotics
Nation: Japan
Description: 10 billion probiotics are involved in each bottle of product, with special added
collagen and zero fat.
4. bacteria are a good source of prebiotics; therefore, it is an irresistible
development trend to add probiotics and prebiotics, even the collagen
peptide, into functional water. Apart from in the west, this kind of
product remains the same popular in China. Why can the old in Bama
keep a long life? Relevant studies demonstrate that the amount of
probiotics within local people is 75 times more than that within common
people living in other areas, which shows that a series of probiotics
products are beneficial to detoxification and prolonging lifetime.
Another type of product is probiotics nutrition bar. This is absolutely a
tremendous trend, especially in China in which relevant rules and
regulations make it not a sensible choice to manufacture probiotics and
5. prebiotics into capsule. Similar products are prevailing in the market of
New York, US. However, from my perspective, impeccable products of
nutrition bars made of prebiotics and probiotics are pretty rare in China.
This is a kind of product specially designed for women health. The
incidence suffering from colpitis disease of Chinese women has reached
75%. Actually, what improves colpitis is not depending on sterilization
products, but the prebiotics which can ameliorate the balance of vaginal
bacteria flora. This kind of products has been very prevalent in Japanese
market, and will become popular in China as well.
6. There is another section of probiotics products targeted for kids. This
kind of products will be labeled as specially designed for kids. Priority
shall be given to tastes, so soft sweets or palatable probiotic series are
made for kids. The products have high span for target customers,
ranging from infants to juveniles. Such a kind of products needs
particular attention, for not all probiotics released by ministry of Health
can target for infants. Therefore, we need to consider the specialty of
bacterial strain. This type of product is mixed powder, with various
bacterial strains mixed together. Perhaps there are some carriers,
including milk powder, albumen powder or protein specially designed
7. for lactose.
This type of product is the best probiotics commodity in contemporary
market, a BB12 single bacterial strain specially designed for children.
What gradually become competitive in the market will not be the total
amount of viable bacteria, but the key element, the crown bacterial strain,
then the security, and finally the amount of viable bacteria in crown
bacterial strains.
8. This kind of product belongs to probiotics series, which represents the
category of a probiotics series; what it emphasizes is not only the
intestinal balance, but also the beauty effect.
9. The probiotics products shown on the photo is taken from a shop in New
York, with abundant types and extensive target customers and uses.
The problems to be addressed by this product range from children,
middle-aged people, intestinal health, vagina health to peculiar smell of
Breath etc. We can see that the probiotics products in foreign countries
have been divided into different parts, while occupying huge shelves
with a series of products line extended.
When probiotics information has been introduced, we will talk about the
concept of prebiotics next. The prebiotics is the key element of probiotics,
and they are couple partner either. Therefore, it is common to catch sight
of foods added with super dietary fiber. As far as I am concerned, there
will be two dosage forms that will have a bright future in China. One is
the meal replacement powder form. In the weight loss and body shaping
industry, meal replacement powder is a booming industry in China.
Currently, the milkshake of Herbalife performs well in domestic market,
and there will be more and more meal replacement powder products.
The raw ingredients play a significant role, and the source of prebiotics,
such as oat bran, herb and extractive from sugar, determines the quality
of prebiotics.
10. Another one is the form of nutritional bar, which is laggard in China.
Different kinds of nutrition bars are displayed on commodity shelves in
foreign countries, while there are only several kinds of nutrition bars with
high sugar content in Chinese market. As a result, the meal replacement
powder and nutrition bars will be an irresistible and impeccable trend. In
addition, prebiotics can be put into a carrier. For example, milk is a
wonderful carrier. To add diverse extractives of oat bran into milk will
produce a delicious and healthy food, for these two ingredients are
complementary in taste and nutrition. This kind of products is common,
for various functional products can serve as three meals themselves and
can be made into the form of oral dissolution bars either. What is shown
on the figure is cereal products. Cereal itself is a breakfast food, a
necessity abroad. Some domestic famous brands initiate producing grain
series products. However, most grains have been processed precisely, so
extra dietary fiber and prebiotics should be added into the products,
which is one of advantages of prebiotics.
11. What’s more, bread is an excellent main food for prebiotics carrier. A
great number of bread in domestic market merely contain calorie, but
without nutrition. Hence, bread can be made into a good functional food
through adding all kinds of dietary fibers, so does the biscuit. There are a
lot of biscuits added with prebiotics in European market. Manufacturers
add various dietary fibers which are conducive to body health. What our
products emphasize is not merely the dietary fiber, for functions of most
products are also developed for lowering three highs.
How to develop a type of truly incomparable probiotics products or
prebiotics products in China? When I go back to China after traveling
abroad, I realized that the greatest challenge is marketing. Brand
12. marketing is a challenging thing. Naobaijin brand has spent 200 to 300
million yuan on advertisement, so does the By-health. Under this
condition, for Viva, a new functional brand without any basis, how can we
gain the biggest output with minimum investment in a totally different
way. Actually, a true breakthrough point is how to utilize social media
and new media. As for Viva brand, its acting point is to start from social
media. However, in the whole industry, the major problem to be
addressed is food safety, while other elements are icing on the cake. If
one functional food cannot free itself from safety problems, it has no
future.
What our advantage is? At the initial start, our company has develop
close cooperation with Chr Hansen and Royal DSM, two huge enterprises,
and our raw material and production plant have been certified by them.
This is a bottom line for addressing food safety issues. Another one is to
solve the issue of products certification. It is extremely complicated for a
functional product overseas to enter into Chinese market, for it should
meet not only the rules and regulations of Europe and the US, but also
that of China. Why so many excellent functional foods and dietary
supplement cannot gain access to Chinese market is a problem that
cannot be solved on the basis of laws.
13. Another point lies in the products orientation. According to observation
and consideration on overseas and domestic markets, we set women
aging from 25 to 45 as a target group. For women in this section have a
keen insight for accepting new things, while grasping the economy of
the whole family. As a result, only by making our products aimed to
women and letting them consume for her kids, husband and herself can
we truly catch all consumers in China. Therefore, the design and
orientation of our products are developed from the perspective of
women all the time.
As everyone notices that we have grasped the probiotics series when
producing the whole series products. The first product orientation is
probiotics series and probiotics+ series products, which have been
divided into different segments, including target for infants, women,
whole family members and middle-aged and elder men. Meanwhile, the
safety of bacterial strains is based on the BB12 royal bacterial strain of
Chr Hansen, which attains prominent effects.
Here, we will stress that BB12 is a bacterial strain co-produced with Chr
Hansen, a famous brand with over one hundred year history. At the same
time, we will tell consumers that there are 6 billion viable bacteria and
stress that it is imported form Danmark. At last, we can instruct that the
14. oral dissolution liquids taste good and can be drunk directly. Therefore,
whether from the security or the viable bacteria, bacteria strain and
tastes have all reached the best binding point. Meanwhile, we keep
contact with insiders of social media to ensure our products to have
frequent exposure not merely in Chinese social media, but also in
American media. Actually, the market in American is very limited; that’s
why we do not place much expectation to it. We only have research and
development group and social media team in America, instead of
salesperson.
Then why do we operate social media in the US? That’s because
everyone wants to know the exposure degree of overseas brand, so we
employ a great number of experts, hot moms and bloggers. To increase
brand exposure frequency, we sell our products in core drugstore in New
York.
15. Next, we will talk about how to work with social media of China. To say
not in a shy way, I build myself into a net star in nutrition field. I have 25
million audiences in Himalaya App in which I am used to spend 10
minutes in talking about topic involving nutrition, exercise and positive
energy. We have tens of thousands of fans in Facebook on which I write
stories about entrepreneurship. The price of our lessons is 99 yuan on
Ganliao/Ganhuo Forum, and 1700 people buy that each time. Meanwhile,
an answer on Baby Tree website values 50 yuan. We have got several
millions of fans within 2 years, which is attributed to social media and
“we media”. In this process, we get plenty of incomes from these
platforms without any monetary investment. Before our products going
to the market, I insist on eating my own products every day, punching
16. the clock every morning and sharing breakfast and morning exercise
moment with 50 thousand of female elites from over one hundred fans
QQ groups. Furthermore, I participated in many TV shows last year. For
example, I won the champion of Who’s still standing.
In china, we come to realize that we must have an opinion leader in
building a brand, so we initiated a crowdfunding campaign in 2014.
Apart from institutions, we need to rely on crowdfunding model to
transform ordinary female elites into shareholders, for they have their
own fans and will influence a group of people. Nowadays, to develop the
fans from 60 people to tens of thousands or millions of people is achieve
through constant efforts by each member. By spreading the concept of
nutrition and health, we have persuaded more and more people into
joining us.
The traditional marketing way is resorting to advertisement, which is
hard to win the heart and passion of the 80, 90 and 00 generation. What
they care about is social media and new media, so we need to attempt
different ways on new social media. That is to say that nowadays we
must overturn the traditional ideas and adopt a new method to build a
brand in China.
17. Finally, I would like to share my views on future development. I believe
that functional food will be absolutely a ten billion level market. In the
primary stage, there is no really good brand. Viva is determined to be a
nutrition brand with one-hundred year functional food. The main reason
lies in that we grasp the key points of time.
In summary, today we have talked about diverse forms, the significance
of probiotics of star single fungus, the baby and mom group and new
media marketing.
Meanwhile, some small brands come into view, whose promoting way is
net celebrity economy, just like the way of Viva today. Another point to
mention is that there are great potential in the whole market, so I advise
you not to start from first-tier city. We will set target for second-tier city,
even the third-tier or fourth-tier city, for these cities are in need of
nutritional products and corresponding education market while their
optional choice is limited. In addition, we are working to conclude the
summit seasons over the past years. For e-business, including T-mall,
Jingdong and global shopping, we invest more money to it than off-line
business. What actually help us to build a steady market are the social
groups and VIP customers groups. For example, our previous product
have gained attention of 200 people in social communication groups
18. within several hours, received responses within one week and go to
market within one month. Such a rapid speed is impracticable through
traditional way of big company.
At last, I think that the one-hundred-year nutrition brand appeared in
Chinese market is likely to be Viva, or a small middle-sized brand similar
to Viva. But please remember that innovation is different from creation
for the former is a new model based on original sources, which is the
condition of Viva and the whole industry.