This document provides information about bringing E! News content to the Facebook Instant Articles platform, including: - Enabling an immersive mobile experience for E! News content on Facebook through Instant Articles. - Details workflows for tagging content in the content management system for use in Instant Articles, previewing articles, and publishing content to the platform. - Provides guidelines for E! News branding styles and analytics to measure performance of Instant Articles content.

1. Product Highlights
• Bring E! News to life (with hi-res photos, videos)
• New immersive mobile experience
• Brand customization
• 10X faster load than standard mobile web
• Omniture, comScore analytics
• RSS feed using content tagged as Top Stories*
Facebook Instant Articles
1
Desktop Access: Facebook Console Manager using the Publisher tools tab under Instant Articles
Business Manager > Publishing Tools > Instant Articles
Mobile Access: Download and install Facebook pages manager app. This is the only environment to preview instant articles and how
they will render in the news feed (preview) and article detail page.
Styles
• E! News Blue HEX #2ea3f0
• Headline font – Lato Regular HEX #000000
• Body content – Helvetica HEX #222222
• Assets managed in E! Online style section
*Will
need
to
begin
tagging
specific
content
with
Facebook
Instant
Ar9cles
tag
in
SAGE
to
use
Available on iOS and Android (US only)

2. Workflow
2
1 Tag
specific
content
in
SAGE
(Top
Stories,
Facebook
Instant
Ar;cles)
2 Log
into
FB
Business
Manager
>
Publisher
Tools
>
Instant
Ar;cles
>
Produc'on
3 Preview
via
Facebook
Pages
Manager
(cover
unit)
via
the
Mobile
app
4 Preview
via
Facebook
Pages
Manager
(select
content
on
tap)
via
Mobile
app
5 Publisher
Tools
>
Instant
Ar;cles
>
Produc;on
>
Ac;ons
>
Publish
6 Click
on
story
;tle
to
open
insight
metrics

3. Finished Product
3
News Feed Detail Page Ads & Related Content