Marketing First at a Glance• A marketing and business development agency• Taking a management view, not just providers• A wide range of solutions for technology companies• Specializing in international markets with a focus onWestern Europe and the US
The TeamAn economist with over years of 15 business development &marketing experienceWorked in high tech and service providers (Yigal Arnon,Cukierman Investment House)Specializes in business development, web marketing, PR.MA in English with over 10 years experience in marketingcommunications and business developmentWorked in high tech (last position Marketing Manager atApplicure)Specializes in marketing strategy, marketingcommunications, advertising and campaigns.
Our Services• Strategy & positioning• Marketing plans• Branding• Exhibitions & launches• Web marketing• PR, advertising• Sales collateral• Lead generationMarketingBusinessDevelopment• Recruiting partners• Developing relationswith eco-system• Key customers• Support in fund raising
Example 1: Pilat MediaChallenge• Translate the new corporate identity into a clear design• Revamp the web siteBackground• Israeli company with a large international customer baseStrategy• Simplify the layout of the Home Page with graphic elements and main messages• Simplify the layout of the inner page with visuals, links and iconsResults• Professional web site• High quality leads
Example 2: PREDA IsraelChallenge• Use the existing corporate identity and adapt it for theIsraeli web siteBackground• Israeli office of Parisian governmental agencyStrategy• Add a twist to the existing corporate identity• Simplify the layout of the web site (architecture, fonts and images)Results• Professional web site• Dynamic tool that generates visibility and leads
PREDA Israel Ongoing MarketingChallenge• Create awareness to events and opportunities with Parisian companies• Identify and engage innovative Israeli companies in different industriesBackground• Israeli office of Parisian governmental agency looking to develop R&Dconnections between Parisian and Israeli companiesStrategy• A combination of direct approach with social media and PR• Activities based around special events, delegations, visits, etc.• Yearly competition to generate interest in flagship Futur-en-Seine festivalResults• Numerous Israeli companies participating in events, RFP and projects in Paris• Successful delegation for 2ndyear in a row to Futur-en-Seine festival
Example 3: bSolarChallenge• Create clear differentiation and explain new productBackground• Launching innovative double-sided solar cellsStrategy• Position product launch as revolution• Big launch at Europe’s largest solar exhibitions with PR supportResults• Successful launch – recruited new partners, starting new projects• Enthusiastic media response and wide coverage
Example 4: GamaSecChallenge• Create a corporate identity that reflects the quality of the solution ina crowded marketBackground• Innovative web security companyStrategy• Position the company as innovative with a strong leadership in websecurity and cutting edge solutions• Simplify all the messages to streamline the essence of the companyand technologyResults• Successful launch of new web site and marketing materials• Increased number of inquiries from potential customers and partners
Example 5: Mer GroupChallenge• Provide Marcom outsourcing services to various companies in the groupBackground• Mer Group is a holdings company (TASE:MER) focusing on security, telecomand cleantechStrategy• Work in close cooperation with the Group’s marketing department andupper management in daughter companies that have no marketing dept.• Develop marketing materials in line with the Group’s brandServices• Marketing First has been supplying the Mer Group with event production,collateral production, copywriting and translation services since 2011
Example 6: GoMidjetsChallenge• Ongoing marketing support from start-up stage to commercial salesBackground• A developer of IBM ClearCase productivity tools and solutionsStrategy• Position company as expert in its area• Develop messaging and collateral that address technical peopleServices• Marketing support for ongoing marketing initiatives since 2009• Services included event support, email marketing, web marketing, PR, analystrelations, presentations collateral production.