This document discusses message on-hold services provided by THM Group. THM Group creates customized on-hold messages using professional writers and voice actors to positively represent businesses. Research shows that most callers prefer informational messages to silence and that on-hold messages can increase sales by influencing callers. The document provides examples of on-hold messages created for various businesses and outlines the services THM Group offers to create custom on-hold programs.

1. “We keep you . . . . .
. . . . . to your customers!”

2. What is Message On-Hold?
Message On-Hold by the THM Group is a Dynamic Image-
Building Marketing Tool. Our professional creative writers and
vocal talent help to effectively reinforce and market your
business with customized friendly On-Hold Messages.
“Companies spend millions of dollars on marketing their image in
every other medium, yet their telephone image lags far behind.

3.  Silent Air
 Constant Beeping
 Inappropriate Music
 News Channels
 Competitors Advertisements
Consider
This
What are your customers, or potential customers,
listening to when they call your place of business?

4. 88% - Prefer Educational, Information Message
7% - Prefer Music
3% - Prefer Radio
2% - Prefer Silence
88%
7%
3%
2%
Educational Message
Music
Radio
Silence
What
Callers
Prefer

5. • 82% Of all callers will be placed On-Hold
• Only 12% will stay on the line if they hear silence
• 68% will continue to hold if they hear a message
• 16 – 20% will make a commitment based on
the information heard while On-Hold
The
Facts

6.  Reduce the number of abandoned calls
 Reflect the professionalism and personality of your business
 Enhance and reinforce your on-going advertising
 Educate your callers on your full range of products and services
 Increase sales and revenue opportunities
Message
On-­Hold
Will:

7. Phone calls placed on hold per hour 4
Calls per week placed on hold.
(8 hour work day)
160
2% of callers make a decision based on
information heard while on hold
3
If 3 on hold callers make a decision to
purchase item valued at $100
(3 x $100 weekly)
$300.00
Annual revenue based on 48 weeks $14,400.00
Assumption::
Increased
Revenue

8. The Keg Steakhouse
We value your call please hold and we’ll be right with you. Are you looking
for great steaks that are grilled to perfection? Friendly knowledgeable
service and a real comfortable atmosphere?
Then stop into the Keg. You don’t need a reservation, so come
discover what makes our recipe for a great Steak House so inviting.
The Keg is open daily at 4pm. We’re open Mon through Thursday until 10
pm in the Dining Room and until 12 pm in the bar.
Friday & Saturday until 11pm in the Dining
Room and 1am in the bar and Sun until 10
in the Dining Room and 11pm in the bar.
We do take limited reservations 7 days a week.

9. Midland Tim-Br Mart
Thank you for calling Midland Tim-Br Mart. Please remain on the line
and we’ll return to assist you in just a moment. As a family owned and
operated business for over 70 years, the staff at Midland Tim-Br Mart
takes great pride on providing complete customer satisfaction
through quality service and exceptional products. We’re your
source for quality King power tools, the best power tools for the price.
Drop by and check out these value oriented power tools today. We’re
located at 4th and Montreal Streets in Midland
with plenty of free parking and we’re open to
serve you Monday through Friday 7:30 am
to 5:30 pm and on Sat 8 to 5. We’re closed
on all Sundays and holidays.
Please surf on over to www.midlandtimbrmart.on.ca

10. Sunrise Toyota
Thank you for calling Sunrise Toyota. We’ll return to assist you
momentarily. At Sunrise Toyota our product advisers are eager to
assist you in finding the vehicle that best suits your individual driving
needs with a no pressure relaxed approach. Drop by and
allow them the opportunity to show you all the exciting
new models from Toyota for 2010 including the totally redesigned
Toyota 4Runner or the 76 miles per gallon Toyota Prius Hybrid and
we are excited to announce the arrival of the 2011 redesigned
Toyota Sienna March 1st 2010.
Be sure to find out more when we are back.

11. Beverly Tire and Auto
Thank you for calling Beverly Tire and Auto, we’ll be right with
you. Our name is Beverly Tire and Auto but we don’t just specialize
in tires, in fact, our name should be Beverly Tire and Breaks,
Alignments, Shocks, Suspension, Tune Ups and Emissions
Testing. Its just easier to say Beverly Tire and Auto. Our friendly
qualified service technicians continuously upgrade their skills with
training on all makes and models from
imports and domestics to hybrids and diesel.
If your car needs it, we can do it. Trust the
pros here at Beverly Tire and Auto and
Breaks and … well you get the picture!
Visit www.beverlytire.com for more information.

12. • Web sites are an excellent source for script material
• Marketing Plans and Goals
• Brochures & Handouts
• Radio/TV Ads
• New Equipment & Procedures
• New or Renovated Offices
• Educational Activities
• Anything to be proud of!
The Take-Hold Script Writers use this information to
develop the first draft. The Script Writers will continue to
communicate directly with the Client until the script is
approved and ready for production.
Sources
for
Script
Material

13. • Creation and Production
• Choice of Professional Female/Male Voice Talent
• Licensed Background Music
• Use and Maintenance of Digital Playback Recorder
• Customized Productions Tailored to Your Needs
• Bilingual Productions
THM
Group
Provides
“Let us design
a custom On-Hold Program
for your business.”