Fast Food Near Schools May Impact Student Health

Fast Food Restaurants Affected The Health Of Customers Essay
Fast food restaurants raise a number of important issues related to health. In this paper it will be
argued that fast food restaurants negatively impact the health of customers. The consumption
contributes to obesity, diabetes and heart disease. However, the growing popularity of fast causal
restaurants has made healthier options more popular. In the near future fast causal restaurants will
either dominant the restaurant industry or the fast food restaurants will become more like fast casual
restaurants. Fast food restaurants have been very popular in North America. The number of fast food
restaurants has been increasing and so have the sales of these restaurants. Paeratakul, Ferdinand,
Champagne, Ryan and Bray(2003) notes, More recent estimates show that in 2001, there were about
222,000 fast food locations in the United States, generating sales of more than $125 billion. The
number is projected to increase by 4.1% in 2002, with estimated sales of $130.1 billion (p. 1332).
The large number of fast food restaurants means that they are very accessible. This can be seen in
the large number of sales for fast food restaurants. Fast Food restaurants have become an important
part of North
American culture. Fast food plays an important part in the lifestyles of many people. Paeratakul,
Ferdinand, Champagne, Ryan and Bray(2003)explain that survey results indicate that three of ten
respondents believed that fast food was vital to their way of life(p. 1332). Fast food has been
... Get more on HelpWriting.net ...

Explain Why Sonic Drive In Is A Fast Food Restaurant
Sonic Review
Sonic drive in is a fast food restaurant with a variety of menu options. It consists of a drive thru, and
a variety of drive in stalls it has the option of calling in, to place an order. During summer and spring
it's open from 7am to 12am and during winter and fall it is open from 7am to 11pm.. Anybody can
eat at Sonic if you are hungry for some fast food. Sonic originated in Oklahoma City, Oklahoma and
was ranked 10th in the QSR Magazine ranking the top 50 quick service and fast food restaurants in
the nation. Sonic is an exceptional fast food restaurant with a wide variety of different foods and
drinks, although there could be a reduced wait time, a cleaner environment, and better attitudes from
employees towards their customers. ... Show more content on Helpwriting.net ...
There are plenty of ways to reduce wait time its just the way people manage it. One way I can
suggest to reduce wait time would be to bring back roller skates. If you ever go to sonic to eat you
will see that skates aren't used to take out orders. Skating is proven to be faster than walking as long
as you know how to skate but even if you don't know how to skate there should be some kind of
training to teach you how to skate. Another way to reduce wait time would be to eliminate bad
employees. You can't expect to reduce wait time if you have lazy employees, you need people who
want to improve in their work area. For example, I work at sonic and I have witnessed lazy
employees in the present and past, and they bring up our times which make us look bad. Eliminating
bad employees could solve a lot of problems with reducing wait time. Why should somebody be
getting paid for doing nothing? Well I don't agree that they should, therefore if we can avoid hiring
them in the first place we wouldn't have to go out of our way trying to eliminate

The Industry Of Western Fast Food Restaurants
Industry Analysis
Rivalry among Competing Sellers Now in the industry of western fast food restaurants, there are
several strong competitors against Yum! Brands such as The McDonald 's Corporation, Papa John 's
International, Inc., Domino's Pizza Inc., Subway Inc, Wendy's Company, Burger King Inc, and so
on. These companies are competing with Yum! Brands both in the U.S. and internationally. As a
result of the high level of competition within the industry, profit margins are low for most
companies, forcing them to lower cost and to take quality controls to maintain efficiency and
minimize wastage to attract customers. Companies also face strong competition based on quality.
Good quality ingredients and well–presented meals are highly ... Show more content on
Helpwriting.net ...
Yum! Brands' biggest competitor, McDonald's Corporation, is specific in the hamburger restaurant
segment, with 90% of the market share within the industry. McDonald's two largest competitors,
Burger King Corporation and Wendy's International, Inc., each only hold a mere 4% of the market
share. As more and more fast food restaurants establishing in the U.S., Yum! Brands Corporation
faces its highest competition domestically. The largest seven fast food restaurants possess 45% of
the total market share. So developing internationally is a vital and wise decision that Yum! Brands
has made.
In comparison to the U.S. division, the situation is totally different in the international market. KFC
is the first fast food restaurants to enter the China market, and continues to be the most popular
brand. Pizza Hut is the first chain pizza restaurant to bring pizza, Western casual dining, and pizza
delivery to China. According to these facts, the competition is less severe in the China market.
However, Yum! Brands need to deal with a new wave of competitors in foreign countries. Although
it provides products that are differentiated from local restaurants, the tastes of consumers and the
quality of service will greatly affect the success of the corporation. If consumers are not willing to
purchase the food type that Yum! Brands offers, the company will lose to other restaurants that have
been long established in foreign countries.
Potential New Entrants The

Mcdonald 's The Largest Fast Food Restaurant Essay
McDonald's ' 'Our whole concept was based on speed, lower prices and volume. A guy comes in;
you ask him what he wants on his burgers; he says, 'I got to go back to the car to ask my wife. '
Wouldn 't work. ' ' Mr McDonald
McDonald's is the largest fast food restaurant in the world both in terms of customers served and
revenue generated. McDonald's is a chain of fast food restaurants that was established by two
brothers called Richard and Maurice McDonald. The two brothers opened their first restaurant up in
California in 1940.
A few years later a man called Ray Kroc visited the brother's restaurant and was very fascinated by
how efficient the brothers operation was that he pitched his vision of creating McDonald's
restaurants across the U.S.
Kroc noticed that the brothers had a limited menu that concentrated on just a few items. The
brothers had 25 items on their menu. In 1955, Kroc founded the McDonald's system. Six years later
he bought the exclusive rights to the McDonald's name.
Ray Kroc's vision was to build a restaurant system that would be famous for providing consistent
high quality food and consistent methods for preparation. Basically he wanted the food in one
restaurant to taste the exact same in another restaurant.
To attain his vision, he chose a unique path: persuading both franchisees and suppliers to buy into
his vision.
Kroc's motto was "quality, service, cleanliness and value". Due to this motto, customers know
exactly what to expect when they walk

Mcdonalds : The Best And Largest Fast Food Restaurant...
Name:–prabhkirat thiara
Unit standard: – US2950
Student id111: – ND15220
Introduction:–
McDonalds' is one of the best and largest fast food restaurant chains in all over world. They have
30,000 restaurants in over 100 countries. Their main object is to be best in fast food market rather
than to be biggest restaurant chain in world. They served over one billion people in 2007 moreover
their income was down in 2007 but they made a revenue record of $ 23 billion. As they have great
brand image in market so to keep that brand image and that standard they always keep focusing on
their strategies. Like in U.S. they are focusing on breakfast and chicken so, they launched new
product for promotion which is southern style biscuit for breakfast and southern style chicken for
lunch it attracts people a lot and in Europe their menu features premium selection and classic menu
which offers a cheap or affordable meals and they also provide limited time food promotion
moreover in Asia–pacific, middle east and in Africa their plan is to focus on convenience, breakfast
and value.
And McDonald gives lots of importance to drive thru and continues they are getting success in this.
To satisfy their customers they open their drive thru late night for late nighters who want quick bite
of their meal. Moreover, McDonald is upgrading their restaurants with opening of Mccafe in all over
world. And they mainly attract their customers through social media.
Marketing mix that McDonalds

Why Do Fast-Food Restaurants More Likely To Be Clustered...
Fast–food chains choose locations for restaurants based on accessibility for their consumers. Many
of these consumers are children and adolescents, leading Chicago researchers to question whether
fast–food restaurants are more likely to be clustered around schools. In order to answer this, they
first collected the addresses of all 613 fast–food restaurants in the city of Chicago and determined
their exact placements through geocoding. The same was done for the 1292 public and private
schools located in the city. This allowed them to calculate distances between Chicago schools and
their nearest fast–food restaurants; there was a mean distance of 0.60km and a median of 0.52km. To
determine whether fast–food restaurants were likely to be within walking distance of schools, the
researchers created 400m and 800m radiuses around the schools. They then calculated the number of
fast–food restaurants located within these radiuses; there were anywhere from 0 to 33 fast–food
restaurants within 400m of each school and 0 to 85 within 800m. To put this in perspective, the
average adult can walk 400m in roughly five minutes. ... Show more content on Helpwriting.net ...
The k–function gives insight on the spatial dependence between the locations of fast–food
restaurants and schools by comparing the calculated value to an expected value based on the
premise of no spatial relationship between the two. This comparison was displayed on a graph
showing the expected k–function value, the observed k–function value, and a 95% confidence
interval. The observed value fell above both the expected k–function value and the upper boundary
of the confidence

Fast Food Restaurants : The Dangers Of Fast Food
As you're driving home from work in the evening how many different fast food places do you pass?
Just in a two mile radius there is probably a McDonalds, Wendy's, Taco Bell, Chick–fil–a, and many
others. In David Zinczenko's "Don't Blame the eater," he makes a point that fast food restaurants
don't have to provide information on their food. Zinczenko also mentions that not only is obesity an
issue, but diabetes rates have seemed to rise, causing children issues and money spent to treat it to
increase. Children are big targets to the fast food industry. With fast food being as unhealthy as it is
and companies not being required to tell its food ingredients, obesity, diabetes, and more
importantly the cost to fix these health issues has increased tremendously, and for that reason fast
food restaurants need to be regulated. To begin, there are way too many fast food restaurants. With a
whopping 13,000 McDonald's restaurants in the US alone, it's no surprise that when you're driving
down the street looking for a bite to eat, McDonalds is one of the easiest places to stop and go
(Zinczenko 463). There is never a shortage of places to go eat at, but unfortunately the majority of
them are fast food. Although some seem healthier than others, they all share one thing in common,
cheap, easy to access food. Zinczenko provides a good point saying "Lunch and dinner, for me, was
a daily choice between McDonald's, Taco Bell, Kentucky Fried Chicken, or Pizza Hut. Then as now,
these were

How Fast Food Restaurants Affected America
Fast food restaurants have developed so much over the past century with so many choices available.
Sme to include are Subway, McDonalds, and Arbys'. These choices provide unique food
combinations like shakes, burgers, wraps, and fries. These choices provide quick often inexpensive
meals with the dollar menu. these meals are often unhealthy and have led to an obesity epidemic.
There are many positive and negative effects that fast food restaurants has had on America.
One effect fast food restaurants have had on America is cheap and convenient meals. On your way
home from work you can drive through the drive–thru and within 5 minutes you have a meal for
your family. These restaurants are cheap because you can get a burger and fries off

Fast Food Restaurants and the Decline of American's Health...
One out of every three Americans is obese and the majority of these obese people in the United
States have eaten regularly at fast food restaurants. As the obesity rate increases, the number of fast
food restaurants goes up as well. Although it is not certain, many believe that obesity in the United
States is correlated to eating fast food. Since the United States has the highest obesity rate out of any
country, it is important for Americans to monitor the fast food industry that may be causing obesity.
With the pressure to get things done in a timely manner, fast food became a big necessity. However,
when creating fast food restaurants, the industries were not thinking about the negative effects such
as obesity. Other than obesity, other ... Show more content on Helpwriting.net ...
Fast food restaurants save their customers the time of getting out of their car, waiting for their order,
and sitting down to eat. The drive–through has come in handy many times for those who are trying
to get a bite before work. Most people do not have either the time or skills to prepare something at
home, and fast food restaurants make it possible for their customers to still get a chance to eat no
matter what the situation may be. Even worse, if a parent is taking his or her child to school in the
morning, they will also get a happy meal for their kids to eat on the way to school. Advertisements
have been targeted towards children to manipulate them that fast food is good and cool because it
comes with a toy. This toy is a key player in getting more and more kids into fast food restaurants
and eating their unhealthy food. More importantly, studies have shown that "Fast food is mainly
targeted to children. The restaurants are advertising toys to children; this will bring them in. Some
fast food restaurants are the world's largest distributors of toys. A survey of American school
children found that 96% could identify Ronald McDonald. Once the children are in the restaurant,
they buy the fast food to get a toy. The high fat foods taste good to these youngsters, which in turn
makes them believe that fast food is quick, easy and satisfying. Fast food restaurants are now
making "value" meals for children which have increased in portion

Fast Food Restaurant: Rubio's Baja Grill
For a year, I worked at a fast food restaurant called Rubio's Baja Grill. When I started there, the
restaurant had opened in Peoria, Arizona, where I am from. When working at Rubio's, I did cash
handling and operation of cash register, served food to customers, stocked all items and took
inventory, helped prepare food, cooked food, and bussing and cleaned tables, floors, and dishes. For
being a Mexican place that sold fish and was by the popular Lake Pleasant, it was always a busy
place, but always understaffed. With this facility understaffed, it meant we had to work twice as hard
to make sure the place was in the proper condition or we would have an inspection again a week
later. Peoria has very strict food and beverage laws that had to be

Are We Taking It Too Far by Blaming Fast Food Restaurant...
Are we taking it too far by blaming fast food restaurant for obesity? Although throughout the years
many people have claimed that obesity is a genetic disorder for the most part; results of recent
studies strongly indicate that lifestyles rather than genetics are what are causing an obese society,
because people choose to not exercise, not watch their diet, and eat fast food.
For the past few decades, food companies had aimed their marketing at single meals, pushing to
inflate portion sizes. That initiative was wildly successful. As the Centers for Disease Control and
Prevention recently reported, the average restaurant meal in the United States is now an
unfathomable four times larger than it was in 1950(Health). That has translated ... Show more
content on Helpwriting.net ...
Today 's stressful lifestyles compound the effects of environmental factors by impairing weight loss
efforts and by promoting fat storage. Combating the obesity epidemic demands environmental and
social policy changes, particularly in the areas of portion size, availability of healthful foods, and
promotion of physical activity. Food choices are often made without thinking. The fact of the matter
is that many Americans do not have time to sit down and have a home cooked meal. This is
unfortunate, because our society is always on the run. Many turn to fast food as a quick and easy
option. What they fail to realize is that the choices they make are more harming then effective.
Bibliography
Dhar Tirtha, amd Kathy Baylis. "fast food consumption and the ban on advertising targeting
children." The Quebec experience (2011): 799–813.
This article talk about amid growing concerns about childhood obesity and the associated health
risks, several countries are considering banning fast food advertising targeting children. In this
article, the authors study the effect of such a ban in the Canadian province of Quebec. Using
household expenditure survey data from 1984 to 1992, authors examine whether expenditure on fast
food is lower in those groups affected by the ban than in those that are not. The authors use a novel
triple difference–in–difference methodology by appropriately defining treatment and control groups
and find that the ban's effectiveness is not a

The Plague Of Fast Food Restaurants
Dru Olson
Marti
English 1A Sec V18
27 October 2015
Plague to Society Plague; as defined by dictionary.com is a widespread affliction, calamity, disease
or evil. Fast food has become this plague for America, outgrowing and overrunning the United
States since the opening of Ray Kroc's first McDonalds restaurant in 1955. According to Leslie
Patton, reporter for Bloomberg Business, by 1983 6,000 McDonalds franchises covered the U.S. and
for the next two decades the restaurant has opened about 360 outlets in the U.S. every year. (Patton,
"Have We Reached Peak Burger?") This fast and steady growth has encouraged rivals like Burger
King and Wendy's to do the same; oversaturating communities with corporate giants. The takeover
of fast food franchises has had a direct relation to our health epidemic among American citizens, the
decline in quality of life and the abuse of employees, and even livestock associated with such
franchises. The abundance of fast food restaurants in communities, especially those of lower
income, influence consumer dietary choices and intensifies obesity among adolescents and adults.
Obesity is a major health concern in the United States; the Centers for Disease Control and
Prevention reports that more than one–third of American adults are obese, and that obesity related
conditions such as heart disease, stroke and type 2 diabetes are the leading cause of preventable
death. A study by the "Retail Food Environment Index," shows that the number of unhealthy

Case Study: Consumer Attitudes To Western Fast Food...
Consumer attitudes to Western fast food restaurants
1. The introduction of the program.
I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to
investigate the attitudes toward western fast food restaurants in Xi 'an city. Among most western
restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the market
survey.
2. The background and history of the three companies.
KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast
food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and
operating segment, termed a concept[1] of Yum! Brands since 1997 when that company was spun
off from PepsiCo as ... Show more content on Helpwriting.net ...
They offer a limited menu with many products not found at traditional Pizza Huts. These type of
stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco
Bell, and are also found on college campuses, food courts, theme parks, and in stores such as Target.
Traditionally, Pizza Hut has been known for its ambiance as much as pizza. Vintage "Red Roof"
locations can be found throughout the United States, and quite a few exist in the UK and Australia.
Even so, many such locations offer delivery/carryout service. This building style was common in the
1960s and 1970s. The name "Red Roof" is somewhat anachronistic now, since many locations have
brown roofs. Dozens of "Red Roofs" have closed or been relocated/rebuilt. Many "Red Roof"
branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the 1980s,
the company moved into other successful formats including delivery/carryout and the fast food
"Express" model. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas,
in a shopping and tavern district known as Aggieville near Kansas State University.
References:
1. "Yum 2008 Annual Report" (PDF). Archived from the original on 2010–02–01.
http://www.webcitation.org/5nCxugU9O.
2. "KFC Nutrition Guide" (PDF). http://www.kfc.ca/home/en/downloads/nutrition.pdf.
3. Peter O. Keegan (1991–02–21). "KFC shuns 'fried ' image with

Top 5 Worst Fast Food Restaurants In America
There is a wide variety of fast food restaurants in America catering to different regionals, cultural,
and ethic tastes. Of all the choices available, which ones would qualify as the top 5 Worst Fast Food
Restaurants in America? Based on their management, service, and cleanliness, my personal choices
would be McDonald's, Burger King, KFC, Wendy's, and Taco Bell. My brother gave up all fast food
for these same reasons. The results of his decision was a loss of weight, increased energy, and better
health overall. Using these criteria, management, service, and cleanliness, we can examine and
compare each of my fine restaurant choices.
1. McDonald's
In a recent movie "Super Size Me", director Morgan Spurlock examines the effects of a steady diet
... Show more content on Helpwriting.net ...
Marine Coles ranked KFC's fast food restaurants with a 69/100. She says, "KFC's food quality and
freshness, its value, and the cleanliness of it's dining area all got bad reviews. The chain which has
famously sold its fried chicken in buckets since 1950's has restaurants throughout the country."
Personal experience has shown an unclean dining area with flies, employees not wearing gloves and
handling food, and restrooms with trash on the floor and un sanitized toilets. I've also received
incomplete or totally wrong orders.
Pro: Good for big family's
Con: Cleanliness
4. Wendy's
The inherent problem with fast food restaurants is food quality, enhancing taste by adding increased
calories, fasts, sodium and sugar. Wendy's menu is no exception. "Wendy's Dave's Hot N Juicy ¾ Ib
Triple Cheeseburger, the calories in it are 1,090, 66 grams of fat and sodium is 1,990" (America's
Best and Worst Food). "Soft drinks can lead to obesity, research found out that for every can or glass
of sugar– sweetened beverage a child drank during that time, the child's body mass index inched up
and the chances of becoming obese increased to 60%" (Eric Schlosser pg. 56).
Pro: They have good frosty's
Con: Product offering
5. Taco

Yum ! Australi Fast Food Restaurant
Yum! Australia is an exclusive company owned by foreign that works as a fast food restaurant chain;
it is the licensee of the trademark and systems behind KFC and Pizza Hut. They are both fast food
restaurateur but one specializing in fried chicken while another specializing in pasta and pizza. Yum
Australia is a branch of Yum! Brands, which has more than 35000 stores in over 110 countries and
has become as one of the largest restaurant group in the world. The first Australia's KFC was opened
in 1968 and the first Pizza Hut in 1970. Nowadays, Yum! has more than 610 KFC stores and 280
Pizza Hut stores in Australia, being one of the biggest franchise systems in the country. They
employ almost 32000 people in Australia and always being busy because

Is the Job in Fast-Food Restaurant Exploitative?
4. Is the job in fast–food restaurant exploitative? It yes, in what sense it is exploitative? Please also
take into consideration the implementation of minimum wage when illustrating your argument.
Introduction
Exploitation is a term to describe person that are being mistreated. Karl Marx used it to explain the
relationship between the capitalists and workers. It is claim that the value of a product is depended
by how much labor has paid on it such as time, energy or ideas. Therefore the price of a product
minus the cost and energy to produce a product or other sufficient usages should be equal to what a
worker can earn. However, as the workers own nothing but their labor, they could only sell their
labor to capitalists who own all ... Show more content on Helpwriting.net ...
In 2007, there are approximately 32,100 fast food restaurant employee, compare with
unemployment workers of age group between 20 to 50, which is over 100,000 in 2007. It is obvious
that the supply of potential workers is far more than the job opportunities. Since the workers lack of
bargaining power, it means capitalists could heavily exploit and extract the surplus value from
workers. In order to earn a living or at least subsidies the family, workers have no choice but to
accept the offer from capitalists.
Exploitation in Hong Kong fast food restaurant There are two sectors for capitalists to exploit the
labors, first is low wage and long working hour , another would be on cutting employee welfare, and
these two kinds of exploitations are common in fast food restaurant. It is terrified that the first
aspect, low wage and long working hour, is a kind of norm in fast food industry. In before minimum
wage launched, the average wage of fast food restaurant workers is extremely low, most of the fast
food restaurant offer the workers with less than $20 per hour. Besides pay for a low wage to
workers, long working hour and mechanized steps in the fast food industry also reflect exploitation
on the workers. As the capitalists treat labor as a product, they want to use this product to gain profit
as much and fast as it can. On one hand they reduce the wage of workers, on the other hand the want
to increase the rate of getting reward.

Fast Food Restaurant Case Study
a. The broad issue your team has selected and a brief description of your business question (5 Ws)
and preliminary claim. Note that your claim can change as you collect further research.
–Broad issue:
The restaurant industry in North America is an especially competitive industry with many different
competitors. The broad issue that our team has selected to further examine is measuring the success
of local fast food chains versus international chains. Employee motivation has a direct correlation to
the success of a fast food restaurant because employees can directly influence the way in which a
fast food restaurant operates and ensuring customer satisfaction.
–Preliminary claim:
Employees in local fast food chains are more satisfied with their jobs than employees in large
international fast food chains.
Who: We will be looking at "smaller" fast food chains such as Foodchain, Uniburger, La Belle
Province, Basha, Vai Burger, and comparing them to fast food restaurants such as McDonald's,
A&W and Starbuck's (all internationally–operating chains).
–5Ws:
Our sample will consist of employees that work within the fast food restaurants' industry (managers,
servers, cashiers, cooks, etc.).
What: We will examine the differences in employee job–satisfaction between fast food restaurants
operating locally and internationally. (Focus on McD vs. other locals)
Where: We will focus on fast food restaurants (operating locally and globally) in Montreal.
When: Currently active fast food

An Analysis Of George Ritzer 's ' Fast Food Restaurants '
According to Ashley Crossman , "fast–food restaurants are coming to dominate more and more
sectors of American society as well as the rest of the world." This can be summed up with one term,
McDonaldization. As a way to easily describe the changes that society was going through, George
Ritzer used this as a tool to understand the sociological phenomenon that was upon society.
Efficiency, predictability and calculability. According to Ritzer, efficiency is the process of
"...choosing the optimum means to a given end." (p.36) Predictability "...emphasizes such things as
discipline, order, systematization, formalization, routine, consistency, and methodical operation. In
such a society, people prefer to know what to expect in most settings and at most times."(p.79)
Calculability "...of outcomes based on quantifiable rather than subjective criteria." In other words,
according to Ritzer, "quantity over quality. They sell the Big Mac, not the Good Mac."
McDonaldization is the process of rationalization which is the substitution of traditional methods of
completing a task, with logical rules. In Weber's theory, this was the manifestation of the
rationalization process, or in other words the bureaucracy; a formal organization compiled of
hierarchical authority, regulations, and impersonality and technical competence. An underlying basis
of a rationalized society is that almost everything can be rationalized. In his book, George Ritzer
takes the ideas of Max Weber and relates them to

Fast Food Chain Restaurants In New York City
New Yorkers who frequent fast food chains may soon notice a new addition to the menu come
Tuesday.
The Wall Street Journal is reporting that all chain restaurants in New York City will now be required
to put a salt shaker icon next to any food item that contains more than one teaspoon (approx. 2,300
milligrams) of salt. The number represents the average person's suggested daily sodium
consumption.
The City is the first in the United States to implement such a ruling.
At a press conference held at an Applebee's branch in Times Square, City Health Commissioner
Mary Basset explained the reasons behind the new ruling.
"When you see this warning label, you know that that item has more than the total amount of
sodium that you should consume in

Political, Social and Legal Factors That Affect Mcdonalds...
You would hope that businesses all over the world would work to the best of their ability in order to
be the best. However, this is not always the case as there are many differences when it comes to
businesses that are based in different countries. The way that a UK McDonalds functions is very
different to the way Haveli in India does, due to the political, social and legal factors that cause them
do so.
Political Factors
The Government in the UK is relatively stable. We currently have a coalition government as none of
the political parties got enough votes to win the majority. Therefore, both of the parties' manifestos
are co–joined so there is a lot more UK businesses need to prepare for. Political decisions can affect
businesses ... Show more content on Helpwriting.net ...
The priorities of businesses set up in India will not always be for the benefit of the customer, so they
have little chance of expanding. However, for Haveli this is not a problem as they are a well known,
popular restaurant in the area.
Another law that is important for UK businesses such as McDonalds is company law. It is usually
said that anyone can start up a business; however this is not entirely true. There are various rules that
are in place about who sets a business up and all the paperwork involved in setting a business up.
Theirs rules for the names that business use; they aren't allowed to use any names or names that are
similar to businesses already functioning. In India they do have this law in place and it is likely to be
followed by businesses like Haveli as they have a reasonably good reputation and they understand
the rules they should follow to lead them to success. Unfortunately smaller restaurants are not as
likely to follow this law and are quite capable to use Haveli's name for their own restaurant and
receive no punishment, as company law is not seen as essential. Finally, contract law covers two
main types of contracts; ones with employees and ones with consumers. The contract with
consumers is called the Sales of Goods Act, which says that all goods should be: * to a satisfactory
quality * fit for purpose * as described, whether that is on the packaging or on the sale description *
with adequate skills and care *

Obesity in America: Fast Food Restaurants are NOT the Problem
With the continued growth of fast food restaurants, low priced food, and fast friendly service, these
restaurants have become very appealing to the average consumer. With this increase in popularity,
there has come many problems for these companies associated with the fast food industry. These
stores are being blamed for the rise of obesity and other health issues in America; leading to many
wanting a ban or probation on these fast food restaurants. The Government has stepped in on this
issue and is trying to coming up with solutions for this so called "epidemic". "One ordinance has
passed by the Los Angeles City Council that bans the issuance of permits relating to the construction
of any new fast food restaurants in South Los Angeles, ... Show more content on Helpwriting.net ...
Whereas, McDonalds offers a similar smoothie for $3, it takes only a few seconds to make, and
contains only 220 calories" (Freedman, 2013, p. 13). This is very important considering that the
main factor to people becoming obese is caused by calorie intake versus outtake. With the fast food
restaurant, the consumer is taking in less calories than a "healthy" restaurant. For these reasons, fast
food restaurants should not be blamed for obesity in America when their servings have less calories
than other restaurants. Fast food restaurants are said to be full of fattening foods that lead to health
problems for all of the people that eat at these restaurants on a continually bases. "The fact is, there
is simply no clear, credible evidence that any aspect of food processing or storage makes a food
uniquely unhealthy" (Freedman, 2013, p. 13). People just believe that processed food is bad for you
just because it is different from traditional food, they are just afraid of this new concept. The biggest
fast food chain "McDonald's has quietly been making healthy changes for years, shrinking portion
sizes, reducing some fats, trimming average salt content by more than 10 percent in the past couple
of years alone, and adding fruits, vegetables, low–fat dairy, and oatmeal to its menu" (Freedman,
2013, p. 13). This company is giving the consumer many healthy choices to choice from,

Subway Restaurants And The Fast Food Restaurant Franchise...
KITCHEN & KITCHEN LTD.
Introduction of Company:
Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads.
Subway is owned and operated by Doctor's Associates Inc. and doing business as Subway IP Inc.
Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in
112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is the
largest single brand chain in the world.
Subway international headquarters is located in Milford, Connecticut, U.S. founder of subway
restaurant is Fred DeLuca and Peter Buck. Founded in Aug 28, 1965 in Bridgeport, Connecticut,
U.S. currently the president of subway is Suzanne Greco.
Since 2007, subway has consistently ranked in Entrepreneur magazine's top 500 franchises list. In
which it ranked 2 in 2012. It also ranked 2 as "Fastest Growing Franchise" and "Global Franchise"
list.
Subway restaurants started in NZ in 1994 after seeing potential and opportunity within the fast food
industry for great tasting, better food. New Zealand now boasts over 250 stores throughout the
country, and Subway restaurants has become a very popular and well respected brand offering high
quality product and great service and providing Kiwis with a freshly made, better choice. Subway
restaurants continue to grow.
Subway's Mission statement is: "To provide the tools and the knowledge to allow entrepreneurs to
successfully

Effects Of Inequality In Fast Food Restaurants
"Inequality in fast–food restaurants" Introduction:
What roles are common for people of color working in fast–food restaurants compared to their
counterparts? It is my belief that African–Americans are more likely to be crew members that get
paid minimum wage. I suppose that is the case because most restaurants crew members are not
required to have any level of degrees, but should be familiar with basic functions, such as addition
and subtraction. However, managers and assistant mangers require a high school diploma or
equivalent.
According to the article "Why Are Black Workers Relegated to the Lowest–Paying Jobs at
Baltimore's Airport" by Michelle Chen a survey found that in the mostly black workforce, black
workers were ... Show more content on Helpwriting.net ...
I decided to order like any other customer then I started the conversation by asking how they day
was going and proceed to ask questions like do they enjoy the job they have, and if not, what other
occupation they prefer. Also, what prevented them from getting that job. I repeated this each day
that for the three fast–restaurants. My first interviewee was a woman by the of name Rachel who is
39 and she is currently a single mother of four. Unfortunately, she was didn't have the opportunity to
finish high school because she became a teen mom and had no choice but to drop out to provide for
her child. Rachel states that she really dislikes her job because the pay is not enough to provide for
her family, so she is forced to work two jobs. She feels that her life would be better if she was able
to work in her dream job, which is an obstetrician. Obstetricians can be defined a medical doctor
who are responsible for caring for women during and after childbirth. Rachel says that she has
always loved babies and helping others. https://rewire.news/article/2012/10/29/teen–pregnancy–
alarmism–disguises–real–issues–at–play–0/
Day 2:
On the second day, I went to a Burger King that was nearby and proceeded with greeting the cashier
whom took my order. I interviewee a young man by the name of Brandon who is 24, and lives with
his mother and 2 younger siblings. Brandon informs me that he has a bachelor's degree majoring in
art because he loves to draw and he's interested in

Fast Foods : Fast Food Restaurants
Fast Foods in America Fast food restaurants have always been extremely successful and are
experiencing an increase in popularity in America. The ongoing question all consumers have is
which one is the best. Everyone has their opinion on which one they like best, but what about the
actual quality and health of the foods served? When one is choosing to eat at one of these
restaurants, they may just simply choose one without evaluating things such as food quality, prices,
and service experience. Two of these major food chains are Burger King and Wendy's with Wendy's
placing third out of the most popular food chains in the world behind MacDonald's and Burger
King. When passing by one of these places, the first thing consumers notice is the huge sign in front
of the restaurant whose main purpose is to attract people inside. One can either choose to eat inside
or get a quick meal through a drive thru. Although all of these brands are different, the overall look
of them appears similar. This is even more true when comparing restaurants of the same brand. For
example, all Wendy's building will have the same general outlook and atmospheric feel to it. The
same goes for Burger King as well. Although over the years, these companies have been making
subtle, yet drastic enough changes to their company's look and feel in order to keep up with today's
changing economy and consumer expectations. This being said, some things have not changed.
Things such as the logo of Wendy's and Burger

Case Analysis: Quick Is A Hamburger Fast Food Restaurant...
1. Presentation of the Company:
Quick is a hamburger fast food restaurant chain created by François Vaxelaire in Belgium in 1968,
making it the first one to be introduced in Europe. It was then established in France in 1980. With
sales worth over 1.029 billion euro in 2014, Quick is now considered the main competitor of
McDonald's in France. The company represents 495 restaurants operating under the brand in 6
territories including France, Belgium, Luxemburg, Réunion, New Caledonia and Martinique, with
75% of the Quick restaurants operating as a franchise. The fast food restaurant employs over 19.000
people worldwide, and it is very proud of being loyal to its strong values that are shared by the
employees throughout Quick. These values incorporate simplicity, generosity and enthusiasm.
The Brand has changed their slogan 14 times over the past 45 years, varying all the way from
"Quick, the restaurant of freedom" (1971), to "The best for you, every day" (2011), and to "A taste
of legend", being the one on at the present.
2. Problem Identification: Cause and Effect
We have noticed ... Show more content on Helpwriting.net ...
This is a very costly process, in an acquisition that has to be fulfilled in as little time as possible.
Moreover, it has been announced that Burger King France is rebranding Quick, but it is extremely
difficult to find any further information on the purchase.
How the company reacted
Even though the rebranding is not completely fulfilled yet, the lack of transparency arises many
questions not only to customers and employee, but surely to all of the stakeholders of both, Burger
Kind France and especially Quick. The fact that Quick showed little to no reaction at all might be
concerning especially for employees, who must be unsure about the future of their careers.
3. Managerial

The Problem Of Fast Food Restaurant
"It is true that fast food restaurant have a large contribution to America being ranked one of the most
obese countries; however, we cannot blame every single fast food restaurant for this obesity." This
comes from the first assignment on "Do not blame the eater" As I wrote my first assignment which
was a persuasive essay for English 1010 I had prior experience with this. This experience came from
prepping for the ACT writing portion. I am able to properly make a stand point and argue.
"Alternatives are present at varies food chains and at popular food chains. "But where, exactly, are
consumers– particularly teenagers supposed to find alternatives?" Teenagers in this century are
heavily controlled and impacted by media. They are easily able to find out what is in there food with
a quick google search. Videos on social media on what is in our foods are easily shared and
retweeted by millions of teenagers. Most teenagers are aware that McDonalds and Burger King are
not the only sources of fast food." I was fully able to quote and back up my quotes from the passage
"Do not blame the eater". Places like Subway, Jimmy Johns, and Panera Bread have quick food that
tends to be healthier. While these restaurants tend to have a larger healthier food menu someone can
find healthy food options at a restaurant like McDonalds. For example, I am a teenager who used
social media to find a healthy food option at McDonalds. Quickly with a google search I found on
health.com what healthy

Mcdonald's The Fast Food Restaurant Business
McDonald's Corporation has continued to evolve in the fast–food industry, and introduced a more
contemporary look and new menu items, while altering traditional favorites. The changes we see
before us today, are all a part of the company's strategic plan. However, five things still remain a
priority in McDonald's strategy; people, products, place, price, and promotion. The company
depends on each of these core drivers to create opportunities for McDonald's Corporation. During
my research I have taken a look at how some of McDonald's competitors measure up to the
company. However, in this paper I will be discussing Burger King's position compared to
McDonald's by using some of the recent articles I read about the fast–food restaurant business.
Additionally, I will be summarizing McDonald's strategies and performance in 2010, and the
effectiveness of the company's strategies. Lastly, I will discuss some recommendations that I would
offer McDonald's chief executive officer. Burger King is one of many competitors McDonald's
continues to crush year after year. However, all eyes are currently on Burger King with its newly
introduced menu item; flame grilled hot dogs. Although it may not be bringing as much revenue as
McDonald's, this could be a smart strategy by Burger King, because hot dogs are not on a lot of fast
food menus; especially not McDonald's. It could assist the company in attracting children and other
diners who are looking for something traditional and inexpensive

Mcdonalds : A Fast Food Restaurant That Changed The World
Think "The Golden Arches". Think "Fast–food restaurant that changed the world." By now, you
would have already figured it out. Where do we go to when we crave for a delicious, fast–paced,
hearty take away? McDonalds!
Headquartered in United States of America (USA), McDonalds is known as the emblem to
globalization with their successful worldwide franchises. McDonalds are a leader in the fast food
industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds
have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic
corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes
(2013), ranked McDonalds #6 in the world's most valuable brands. With a brand value of US$39.4
billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now,
how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in
1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds,
2014). Ever since then, McDonalds had been the name on everyone's lips when talked about
scrumptious, tender, mouth–watering foods. McDonalds stated, "By 1958, McDonald's had sold its
100 millionth hamburger.". It was a success like no other. McDonalds were one of the first to bring
the concept of fast–food in the food industry at the early era of 50s. It catered to its most famous
menus – Filet O Fish, Big Mac and Egg McMuffin.

Fast Casual Restaurant As A Fast Food Restaurant
Assignment 3
Fast–Casual Restaurants in Ukraine
Student: Diana Hyrya
Instructor: Raef Assaf, DBA
BU 536 – Global Strategy and Management
Newport Beach Winter – 2016
Many US consumers want their meals in a hurry, but with more service and higher quality food than
in traditional fast food restaurant. The result has been the rise of fast–casual restaurant chains such
as Daphne 's Greek Cafe, Boston Market and Panera Bread. The intent of fast casual restaurants is to
deliver a quality home cooked meal such as roast chicken, or fresh salad and bread in comfortable
setting and quickly. Many consider concept of fast casual to be a major restaurant niche that will be
as important as fast food, and perhaps even surpass it in the ... Show more content on
Helpwriting.net ...
Additionally, some people live and work in the small towns where fast casual restaurants have not
yet established and there actually the demand is very small for such restaurants because people live
not far from work and just go home during lunch break. Ukraine people also state that eating casual
or fast foods daily is not healthy since most of the meals in the restaurants are deep fried and can be
a problem to your health if daily consumed (Yunus, Zulkeflee, Razak, & Ilias, 2013). Now about
position of Fast Casual restaurants compare to Fast Food restaurants. A fast–casual restaurant is a
new concept in the restaurant industry. It combines concepts from the fast–food and full–service
casual dining restaurants. Some famous fast–casual restaurants include Chipotle Mexican Grill
(CMG), Panera Bread (PNRA), Noodles & Company (NDLS), Potbelly Sandwich Works (PBPB),
and Subway.
Several restaurants are focusing on changing their restaurants' images by remodeling their existing
stores. Burger King (BKW), for example, has a goal to remodel about 40% of its U.S. and Canadian
market restaurants by the end of 2015. According to the company, its already re–imaged stores have
boosted sales by 10% to 15%
Reports suggest that this service can be started in Ukraine, and some companies such as McD,
already started and getting good responses. In Ukraine, as elsewhere, McDonald 's is shaping the
public 's standard for quality and service and setting an

What Makes A Fast Food Restaurant?
Ancient Rome and Greece had thermopoliums, which is where ready–to–eat food was served for
travelers. Unfortunately, when the volcanoes erupted in Pompeii, the thermopoliums were
destroyed. The thermopolium is often compared to the modern day fast food restaurant, due to the
already prepared food and quick service. Everyone has eaten fast food in their life, but do they know
the history and consequences of choosing the fast food life?
White Castle, which opened in Wichita, Kansas, in 1921 is credited as the first fast food restaurant.
White Castle's founders decided to change how the public perceived hamburgers, since many people
saw hamburgers as low quality. For this reason, they built their restaurant so that the customers
could see their food being prepared. The term fast food was not widely used when White Castle first
opened. The actual term fast food was recognized in the Merriam–Webster dictionary in 1951. A fast
food restaurant is generally known for its fast food cuisine, minimal table service, and quick service.
The customers place their own orders and take care of picking up their own condiments, utensils,
etc. The Curb Service started as a novelty at an A&W shop, but soon spread nationwide.
In 1955, April 15, the first McDonald's restaurant opened in Des Plaines, Illinois. The first assembly
line was introduced in 1937. An assembly line is a line of method where meals are put together very
quickly by several employees. McDonald's growth spread tremendously

Burger King 's Successful Fast Food Restaurants
Burger King is one of the most successful fast food restaurants in the world. Burger King has been
very effective in applying their strategic vision and mission statement to build their brand. The
leadership team has positioned Burger King for a path of continued domestic and international
growth, because of a strong brand recognition and quality products. Burger King uses two generic
strategies to deal with competition, they are differentiation and cost leadership. Cost leadership
within Burger King is essential to minimize costs. This allows Burger King to control margins and
operating costs. For Burger King to offer such competitive prices, they have to reduce operating
costs, but at the same time they need to provide a quality product that the customers want. Burger
King also uses a differentiation strategy. A good example would be the way they grill their products
and the specific techniques they use for products such as the "Whopper". The marketing teams has
also formed slogans such as "Have It Your Way" and the most current slogan "Be Your Way". These
slogans attempt to form a differentiation pattern in the consumer's minds. These marketing slogans
are also used to attract new customers especially in the competitive market such as the fast food
market. These techniques have allowed Burger King to reach out to new and current customers.
Burger King uses a pricing strategy that is based off of their successful cost leadership techniques.
This is a vital component to

The Cultural Impact Of Fast Food Restaurants
Fast food restaurants have been in existence since the dawn of the early 20th century. Since its
emergence in the market, there have been over thirty notable brands. Some rose to fame, became
profitable and for varied reasons, some now cease to exist. Others have remained strong and are
reaping profits worldwide. Nevertheless, fast food restaurants continue to increase on global scale as
the market adjust per cultural changes in eating habits and lifestyles. Should a global poll be
conducted to find out the most popular fast food restaurant today, the answer would undoubtable be
McDonalds regardless of one's country polled. The golden arch and its bright smile is widely
regarded as the most notable fast food chain of restaurants around the globe. Similarly, McDonald's
founder Ray Kroc is one of history's greatest businessman in the restaurant and food industry for his
stellar vision and achievements.
This restaurant's signature offering is hamburgers, fries and more recently its chicken nuggets. The
tremendous success of this restaurant giant all began back in 1940 when brothers Dick and Dan
McDonald opened up their first drive–in restaurant in San Bernardino, CA named McDonald's Bar–
B–Q. Shortly thereafter, Ray, who was a salesman at the time had a sales appointment with the
brothers. Ray was impressed with their operation and saw an opportunity to turn the business into a
multi–million–dollar company. Ray signed as an agent with the brothers and later bought exclusive

Fast Food Restaurants For The Obesity Epidemic
Fast–food restaurants are very cheap and convenient way to get a quick meal and also in quick,
convenient areas. Whether someone is in a hurry or just need something to eat, pulling through a
drive through is very simple and a way to get food almost instantly. Obesity is a significant issue in
the United States and having America plastered in fast–food chain restaurants does not help the fact,
but we can not put them to blame. People need education on nutrition to learn what they need to eat
and what they can enjoy in moderation. We also need many more healthy options in busy areas that
also offer quick and simple meals at a reasonable price that give people the option to get a
wholesome, nutritious meal. Many people want to blame fast ... Show more content on
Helpwriting.net ...
Another study done showed results that with a fast–food restaurant within a quarter mile of a school,
resulted in a 5.2 percent increase in the incidence of obesity at that school and implied an increased
caloric intake of around 30 to 100 calories per day. Another study done on pregnant women in close
proximity of a fast–food restaurant showed an increase in the likelihood of gaining 20 kilograms
(Currie, Dellavigna, Moretti, Pathania 2009). While the effects from these studies done in 2009 are
still applicable today, I cannot help but think how the effects would not be amplified in our current
society. People have only gotten busier and locations have only increased since then. Consuming the
high calorie food served by fast–food restaurants on a regular basis can obviously lead to weight
gain and eventually obesity. Some complications are not as obvious and can take people by surprise.
Most people probably do not think of the long–term effects that can result from making regular trips
to drive–thrus or stops at fast–food restaurants. Some more obvious consequences of obesity is
cardiovascular complications and diabetes, but there are many consequences that people may not
realize. It can lead to respiratory disorders, such as asthma. It can also lead to a numerous amount of
different types of

Relation Between Fast Food Restaurants and Obesity
Fast Food Restaurants and Obesity
Introduction
The combination of increasingly sedentary lifestyles, two–income families with children, busy
single professionals and the proliferation of fast food restaurants in recent years has created a
"perfect storm" of obesity in the United States as well as a number of other countries. Further
exacerbating the problem is the lack of nutrition and high levels of fat content in many fast food
restaurant products, making their consumption a high–risk activity for many people today. In
response to increasing public concerns over these trends, some fast food chains have introduced
healthier and culturally specific choices for their consumers, but critics suggest that these initiatives
fail to go far enough in addressing the problem. To determine the facts in this case, this paper
provides a review of the relevant literature concerning the role of fast food restaurants in
contributing to the increasing levels of obesity around the world in general and in the United States
in particular. A summary of the research and important findings are presented in the paper's
conclusion.
Review and Discussion In a process termed "McDonaldization," the proliferation of fast food
restaurants has been alternatively credited with and blamed for spreading Western values and
business practices to other countries. Irrespective of these implications, though, the harsh reality of
this proliferation of fast food alternatives has been epidemic–levels of

Mcdonalds : A Fast Food Restaurant Company
Mcdonalds Corp. McDonalds is a fast food restaurant company founded on April 15, 1955, by Ray
Kroc. It's headquarters are located in Oak Brook, Illinois, United States. They serve 68 million
customers on a daily across 119 countries around the world. With approximately 35,000 running
locations, they sell all types of fast food including burgers, wraps, fries, salads, pastry's, sandwiches,
and beverages and more!
Industry: The industry that McDonalds Corp. operates within is the food industry, and to be more
specific, the fast–food industry. For the most part, McDonalds has dominated all other fast food
corporations since it's existence. The fast food industry alone is said to have a 2.5% growth rate for
the next couple years ahead. Companies operating within this industry focus on taste, price, and
quality, respectively. This is why despite the bad quality hamburgers, people continue to come back
for more because they enjoy the taste for an extremely affordable price. It is an explosive industry
and has become more and more responsive over the years to changing consumer taste and
preferences.
Competition: Burger King – This company was founded a year before McDonalds in 1954 and since
then has opened 14,000 locations across 100 countries around the world with 11 million daily
visitors. These numbers fall well below McDonald stats and is due to branding, innovations, kid–
friendly variations of the restaurant, and many more areas where Burger King has failed to keep

Mcdonald 's The Biggest Chain Of Fast Food Restaurants
McDonald's is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525
outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70
million customers on daily basis (Mackey, 2014). McDonald's is operating in Informal Eating Out
(IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was
difficult for the company. The global sales of the company dropped by 1% and operating income
decreased by 4% (MCD Annual Report 2014 , 2015). McDonald's brand image was negatively
reported for unhealthy food and obesity among its consumers. McDonald's is taking initiatives to
improvise its menu, quality of food and the source of it. In a way, the company is also targeting
different market segments and consumer age groups by ads and promotions and creating an
emotional bonding with the brand (Blakely, 2012) (Dhaliwal, 2015).
McDonald's current market share is valued at $121.17 as of 06/02/16. Since the company is
operating in the informal eating out (IEO) segment, it can have short or long term impact of high
emerging competition from new restaurants and from traditional and non–traditional markets such
as coffee shops, convenience stores, etc. Some of the major competitors of McDonald 's are
Dominos, Burger King, Yum Brands Inc., Chipotle Mexican Grill Inc., Wendy's, Subway and Taco
Bell (© Copyright 2016 Morningstar, Inc., 2016).
Opportunities and Threats
Opportunities
–Growing foodservice

The World 's Largest Chain Of Fast Food Restaurants Essay
Organization Name and Background Founded in the year 1940 in San Bernardino, California,
McDonald's Corporation, the industry pioneers of fast food restaurant chains, grew to become the
world's largest chain of hamburger fast food restaurants, with a worldwide client base of more than
58 million daily customers. Through the introduction of their "Speedee Service System" in 1948, the
principles of modern fast–food restaurants arose, and saw the establishment of the present
McDonald's corporation that dates back to April 15th, 1955 with the opening of a franchise
restaurant by Ray Kroc, in Des Plaines, Illinois. It was Kroc, who then purchased equity in the
company and led to the worldwide expansion of the corporation. The first McDonald's restaurant,
located at Des Plaines, Illinois saw relative success early on with its first day sales revenue totalling
to $366.12 back in the year 1955. Accounting for inflation based on the consumer price index (CPI)
of 1955 and current day CPI indexes, this amounts roughly to around $3,250, which would be
considered a relatively moderate success for an organization that was so unique, innovative and
revolutionary for its time. The company saw tremendous growth over the next decade and grew to
over 700 locations by the year 1965, throughout the United States, shortly before going international
in the year 1967, expanding operations to Canada and Puerto Rico as test markets, owing to their
proximity. As of today, based on 2015 data,

The Fast Food Restaurant Market
International Lead Markets – established markets (Australia, Canada, France, Germany, UK). They
operate within similar economic and competitive dynamics. They collectively represented 40% of
the operating income in 2014.
High Growth Markets – markets with high expansion and franchising potential (China, Italy, Poland,
Russia, Korea, Spain, Switzerland, the Netherlands). The collectively represented 10% of the
operating income in 2014.
Foundational Markets & Corporate – remaining markets and corporate activities
In the Fast food restaurant market McDonalds can be found as the global leader due to its
effectiveness responding to Porter's five forces model inside its environment. This model is
supposed to analyze the environment and identify the most relevant factors that could influence the
firm's performance, in this case the fast food restaurant industry. McDonald's success reflects how
effective the company is in overcoming issues related to its environment and how it addresses them.
As mentioned before, McDonalds competes in the restaurant industry, in the IEO segment, which
stands for Informal Eating Out. This segment has different categories like, casual dining full service,
self service cafeterias, quick–serving eating establishments, coffee shops, cafes, street stalls,
smoothie bars, and takeaway providers. (http://www.euromonitor.com/).
PORTER'S FIVE FORCES
Threat of Substitutes : This particular force is considered to be from a moderate to a high level of

Mcdonald 's The World 's Biggest Chain Of Hamburger Fast...
McDonald 's is the world 's biggest chain of hamburger fast food restaurants, serving around 68
million customers every day in 119 nations crosswise over 35,000 outlets. Founded in the United
States in 1940, the organization started as a grilled restaurant worked with Richard and Maurice
McDonald. In 1948, they redesigned their business as a hamburger stand utilizing generation line
standard. Ray Kroc joined the organization as an established agent in 1955. He in this way acquired
the chain from the McDonald, owners and managed its overall growth. A McDonald 's restaurant is
worked by a franchisee, a subsidiary, or the organization itself. The McDonald 's revenues originate
from the rent, royalties and the amount they receive from other franchises. (MCDONALDS.UK)
Mission: – Our purpose goes beyond what we sell. We're using our reach to be a positive force. We
are providing good quality food and world class service to keep customers happy and satisfied. We
always try to exceed the expectations of the customers and to be our customer 's first choice, when it
comes to, top quality products, outstanding service / cleanness and great value for money ".
(aboutmcdonalds, 2015) Vision: – McDonald 's Brand vision is "To be the best quick service
restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and
value, so that we make every customer in every

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