1. A clear path to digital presence.

2. MARKETING
&THE DIGITAL
REVOLUTION

3. customer
service
fulfillment
advertising
social SEM
media
YOUR
content online sales
BUSINESS
email
SEO
PR business
dev
merchan-
dising

4. Social media is a
CONNECTION
tool.

5. People are
SHARING
more information than
EVER BEFORE.

6. “
We now create as much information
in two days as we did from
the dawn of man through 2003.
- Eric Schmidt
CEO of Google
@ Techonomy, 8/4/2010

8. Today’s challenge lies in
CURATING &
LISTENING.

9. a simple
SCIENCE
EXPERIMENT

10. SOCIAL MEDIA
only
RELATIONSHIP
MARKETING

11. Emotional
Bank Account
In order to make a withdrawal,
you must first make a deposit.

12. Relationships are built on:
1 CONNECTION
2 EXPERIENCE
3 EMOTION

13. Over time,
RELATIONSHIPS
develop
STORIES.

14. TRADITIONAL BUSINESS
(The Old Town Model)

15. Communities are
CONNECTED.
CONNECTED clients
clients
clients
People experience. clients
People talk. STORE
People share. other store
People discuss. clients
People recommend.
People tell stories. clients
clients

16. Over time,
MARKETERS
RUINED IT
for everyone using...
STORE

17. Market | Message | Medium
STORE A
STORE B $

18. ONE-WAY
+
FEW OPTIONS
+
LARGE AUDIENCE

19. BRAND AWARENESS >
$ $
$ $
TIME >
ONE-AND-DONE
Marketing Efforts: THEN

20. TODAY: TWO-WAY
MORE OPTIONS
SMALLER AUDIENCES

21. BRAND AWARENESS >
$ $
$ $
TIME >
ONE-AND-DONE
Marketing Efforts: NOW

22. 11

24. Information must be
RELEVANT.

25. So how can you
LOCATE &
new customers
INTERACT
with the ones you already have?

26. Access
Connection 1
Connection
2
Relationships
Experience 3
Affinity
4
Influence
Emotion 5
Conversion
6 C

27. “I use Twitter to listen.”
- Gary Vaynerchuk
Public | Real-Time | Location-Based | Searchable

28. Demographic | Curated | Connective | Relevant

29. search.twitter.com google.com/places
biz.yelp.com foursquare.com/business

30. QA
&