The document contains evaluations of 4 photographs taken for a men's casual fashion spread. For each photo, the photographer explains their intentions, how the final image fulfilled those intentions, how the image is appropriate for the front cover of a fashion magazine targeted towards teenage boys, how the combination of image and text creates meaning and theme, and how the photo fits the intentions of capturing a model in casual clothing in an urban setting. Across all 4 photos, the evaluations indicate the photos meet the goals of clearly showing the model and clothing while maintaining space for additional text and maintaining an urban, casual style and theme appropriate for the target audience.

1. FASHION SPREAD
EVALUATIONS

2. PHOTO 1

3. • What your intentions were when you
took the photograph?
• My intentions for this photograph were to
have a landscape photo featuring a model
wearing casual clothing. I was also trying to
make sure that there was plenty of room next
to the model for a title, stand first, as well as a
by-line. I also left room for the information
about the clothes.
• How the final image fulfils your
intentions
• The final image fulfils my intentions because
the model is looking directly at the camera, as
well as wearing men's casual clothing. The
final image also left enough space
surrounding the model for a title, stand first,
as well as a by-line. I also left room for the
information about the clothes.
• How the image is appropriate for the
front cover of a fashion spread; and
the specific issue you have created.
• This photo is appropriate for a fashion spread
because it clearly shows the model who is
wearing casual clothing that fits the theme of
my fashion spread. The photo also used direct
address.
• The meaning created in the image.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.

4. • How well the combination of image
and text works.
• The combination of image and text work well
because they create a casual theme for the
image as the font is quite basic like the
clothing being worn by the model.
• The meaning created.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.
Also by adding a drop shadow to the text used
on this image, I have made the writing stand
out against the bricks in the background.
• How it is appropriate for the target
audience.
• This photo is appropriate for the target
audience because it shows a teenage model
wearing the clothes in an urban setting
against a brick wall.
• How it fulfils your intentions.
• The photo fulfils my original intentions
because it clearly shows a teenage model who
is a man wearing casual clothing. This fits my
theme of casual clothing for men which was
the idea behind my fashion spread.

5. PHOTO 2

6. • What your intentions were when you
took the photograph?
• My intentions for this photograph were to
have a landscape photo featuring a model
wearing casual clothing. I was also trying to
make sure that there was plenty of room for
the information about the clothes.
• How the final image fulfils your
intentions
• The final image fulfils my intentions because
the model is looking directly at the camera, as
well as wearing men's casual clothing. The
final image also left enough space
surrounding the model for the information
about the clothes.
• How the image is appropriate for the
front cover of a fashion spread; and
the specific issue you have created.
• This photo is appropriate for a fashion spread
because it clearly shows the model who is
wearing casual clothing that fits the theme of
my fashion spread. The photo also used direct
address.
• The meaning created in the image.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.

7. • How well the combination of image
and text works.
• The combination of image and text work well
because they create a casual theme for the
image as the font is quite basic like the
clothing being worn by the model.
• The meaning created.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.
Also by adding a drop shadow to the text used
on this image, I have made the pricing of the
clothing stand out against the dark colours in
the garden.
• How it is appropriate for the target
audience.
• This photo is appropriate for the target
audience because it shows a teenage model
wearing the clothes in an urban setting as he
is sat down in a back garden that is untidy.
• How it fulfils your intentions.
• The photo fulfils my original intentions
because it clearly shows a teenage model who
is a man wearing casual clothing. This fits my
theme of casual clothing for men which was
the idea behind my fashion spread.

8. PHOTO 3

9. • What your intentions were when you
took the photograph?
• My intentions for this photograph were to
have a landscape photo featuring a model
wearing casual clothing. I was also trying to
make sure that there was plenty of room for
the information about the clothes.
• How the final image fulfils your
intentions
• The final image fulfils my intentions because
the model is looking directly at the camera, as
well as wearing men's casual clothing. The
final image also left enough space
surrounding the model for the information
about the clothes.
• How the image is appropriate for the
front cover of a fashion spread; and
the specific issue you have created.
• This photo is appropriate for a fashion spread
because it clearly shows the model who is
wearing casual clothing that fits the theme of
my fashion spread. The photo also used direct
address.
• The meaning created in the image.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.

10. • How well the combination of image
and text works.
• The combination of image and text work well
because they create a casual theme for the
image as the font is quite basic like the
clothing being worn by the model.
• The meaning created.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.
Also by adding a drop shadow to the text used
on this image, I have made the pricing of the
clothing stand out against the dark colours in
the garden without making them distract from
the main image.
• How it is appropriate for the target
audience.
• This photo is appropriate for the target
audience because it shows a teenage model
wearing the clothes in an urban setting as he
is sat down in a front garden that is untidy.
• How it fulfils your intentions.
• The photo fulfils my original intentions
because it clearly shows a teenage model who
is a man wearing casual clothing. This fits my
theme of casual clothing for men which was
the idea behind my fashion spread.

11. PHOTO 4

12. • What your intentions were when you
took the photograph?
• My intentions for this photograph were to
have a landscape photo featuring a model
wearing casual clothing. I was also trying to
make sure that there was plenty of room for
the information about the clothes.
• How the final image fulfils your
intentions
• The final image fulfils my intentions because
the model is looking directly at the camera, as
well as wearing men's casual clothing. The
final image also left enough space
surrounding the model for the information
about the clothes.
• How the image is appropriate for the
front cover of a fashion spread; and
the specific issue you have created.
• This photo is appropriate for a fashion spread
because it clearly shows the model who is
wearing casual clothing that fits the theme of
my fashion spread. The photo also used direct
address.
• The meaning created in the image.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo.

13. • How well the combination of image
and text works.
• The combination of image and text work well
because they create a casual theme for the
image as the font is quite basic like the
clothing being worn by the model.
• The meaning created.
• By adjusting the brightness, the colour
contrast and the sharpness of the image, I was
able to reflect an urban style in my photo, also
by adding a drop shadow to the text used on
this image, I have made the pricing of the
clothing stand out against the dark colours in
the garden without making them distract from
the main image.
• How it is appropriate for the target
audience.
• This photo is appropriate for the target
audience because it shows a teenage model
wearing the clothes in an urban setting as he
is sat down in a back garden that is untidy and
overgrown.
• How it fulfils your intentions.
• The photo fulfils my original intentions
because it clearly shows a teenage model who
is a man wearing casual clothing. This fits my
theme of casual clothing for men which was
the idea behind my fashion spread.