Sophie White conducted three photo shoots for her magazine to represent different audiences. The first was set in the 1950s style to appeal to both young and old vintage lovers. The second shoot had a 1930s mystical theme to display vintage fashion wearably. For the cover, she used a photo from the 1930s shoot with warm sunset lighting. Additional photos were taken on location to illustrate magazine articles. Sophie planned her shoots carefully considering location, model, equipment and permissions. She used limited editing to keep an unaltered scrapbook look, but recognizes better lighting could have improved professionalism.

1. Magazine Evaluation
Sophie White

2. Question 2
• A) How do the images you have used in your
magazine represent certain focus groups?
I have completed 3 main photo shoots and will talk through
each one individually . They have 3 different purposes in the
magazine.

3. Street shoot
My first photo shoot is set at a bus stop for this shoot I have kept to a 1950s theme with a black lace 50’s
styled dress and contrasting red petticoat and shoes I wanted an elegant 50’s look. I chose to do this photo
shoot because I had a timeless appeal the photos I took would not only remind people of the 50’s era but
also see a younger generation in the vintage clothing. I wanted my photographs to attract both the young
and the old because my magazine has a split audience as it will not only attract the young vintage lovers of
today but also the elders who loved the vintage clothing and want to see how the younger generation view
it. This photo is a recreation of photos of my nan and I wanted to give the look that they are not just
modern photos with vintage clothing but that they could have been taken in the past. The photos are
planned and posed so that the way my model was standing was recreation of people in everyday life I
wanted to show how the vintage clothing could fade into the everyday norm. I think this appeals to my
audience as they are more likely to wear vintage inspired outfits most days and its just the norm for them.
Umbrella sitting along
the rule of thirds.
Posed to look as if she is
Waiting for a bus.

4. 30’s shoot
My second shoot was more mystical, my model wore a 1930’s styled dress set in an old country lane. I used this
photo shoot to demonstrate the fun of vintage as it is a way to dress up and become like our ancestors. This
shoot was more posed then the street shoot as it was used more to display the vintage look including the
dress. I think this attracts a younger audience who are used to posed magazine covers that show the fashion.
This shoot gives the vintage look that is wearable to festivals and this is mostly attractive to the younger
audiences.
I liked the look of
this picturesque
background.
I tried to use the leading lines
Of the lane

5. Front cover
For the front cover I used a posed photo from my 1930’s shoot. This photo has the warm lighting
provided by sunset this is inviting and gives a comfortable look to the image. I chose not to edit
this image as the hair taken by the wind intrigues the reader and the lighting provided by the
sunset gives the image a glossy look.
Sun coming in from the
side has a half good,
half bad that explains
that the magazine has
2 looks on vintage.
Explaining the 2
shoots.
The pink dress was
used to fit in with
the pastel theme of
the magazine.

6. On the street
The last of photo shoots were taken on the go when getting inspiration for articles such as Lining a vintage life
and Too expensive. These photos were taken to explain what I was writing about within the articles. I used
these to assist the readers through the articles because my target audience is young I wanted to keep their
attention but not undermine them with helpful imagery. These images did not feature people but instead the
items of vintage clothing. I did not edit these images but I would now as it did not give the glossy look I was
going for. Although unedited they did fit with the theme of a scrapbook layout.
Image of unnamed
shop from
Too expensive article
Should of edited lighting.

7. B) How do the images you have
obtained reflect professional practice?

8. Planning
When planning my photo shoot I had to consider many elements such as:
Photo
shoot
Location
Model
When
What permission is needed
Equipment
Firstly I considered the basic details such as :
• Who?
• What?
• Where?
• When ?
• Why?
• How?

9. Basic planning
• Who? My model for my photo shoot was performing arts student Eloise Bryant. I picked this model
because she had a dainty look that went with the vintage theme of the magazine. Her feature allowed my
to achieve photos that look like they come from the past. To use my model who was 16 at the time of the
shoot I had to create a model release form that allowed me to display any of the photos taken of her
publically.
• What? Not only did I complete one planned photo shoot but two. The first was a look back to the 50’s for
this I needed the themed clothing such as the black lace cocktail dress and red petticoat that were typical
for this era. The second photo shoot had a mystical look on vintage for this I used a long floor length 30’s
inspire dress and boots that were typically worn in the 30’s. Overall the equipment I needed was limited
most of the photos were taken with a canon digital camera.
• Where? My photo shoots were both taken within Warren Park, Leigh Park this was local to my house
allowing me to use it for a base in between the two shoots. My first shot based at a bus stop on Middle
Park Way, Warren Park allowed me to frame my model in an everyday situation. My second shoot was
taken still within warren up a country lane where I found a large overgrown tree I thought this gave the
photographs taken an historical atmosphere.
• When? My photos were taken in Febuaray because I choose to do two different shoots I planned the
whole event to take all day.
• Why? The two photo shoots were used throughout the magazine from the front cover to stock images to
go with articles such as The perfect body.
• How ? I took all photos with a small digital camera as the locations were public none needed permission.

10. Permission
For my photo shoot the only permission I needed was from my model. I did
not need any permission from the owners of my location as it was a public
council owned location.
For my photo shoot I need to produce a model release form the allows me to
use any photos of my model within my magazine and in a public place. This
protects the model from any wrong use and is seen as her contract so she has
to agree to the shoot.
A model release form is used on many proffesional photo shoots as it is a
record of the agreement between the company and the model. It allows the
company to use the photos how they want as long as this is state on the form.
This form also has to be signed by an adult if the model is under the age of
18.

11. Model release form
Rosie magazine
contact information
is stated above
theirs as they have
comisioned the
shoot.
My photo shoot
was altered
So that the model
knew all
places the photos
would be
displayed.
I forgot to put
date and print box
I would alter this.

12. What changed would you make to
your photo shoots ?
For my magazine I took photos at Albert Road if I was to do this today I would take a
range of photos at different locations and events. I would also for my main photo
shoots set up a proffesional shoot background for so facial images instead I mainly
stuck to using full body images. Using more inside shoots would also allow me to use
lighting that could of improved my images considerably.

13. How did you use post-production software to
enhance your images and why?
I used limited post production software as I wanted it too look like home images that had come
straight from a polaroid camera and stuck into the magazine like a scrapbook.
I did alter a few image as the lighting on most of my photos was dull because of the weather on
the day that I chose. On photo shop I changed contrast and highlights to achieve an improved
image. This did keep to the unaltered look that I was going for and fitted in with the overall
theme of a scrapbook.
I would now consider changing these images and alter the light on many of the photos used in
the magazine just to get a more proffesional look. As the low quality images that I used did fit
with the theme but lost its glossy high marketed effect.