"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...Contactlab
Presentazione di Arianna Galante, Director of Agency Department ContactLab, e G. Grassi, Direttore Generale CIPI Italia, tenuta durante l'incontro organizzato da Anved Italia e Netcomm su "Fare business con i social media: come e perché: edizione 2013".
Digital Luxe Meeting – Paris, le 8 avril 2015Contactlab
Marketing Direct Digital et Luxe, Intervention d’Arianna Galante, Directeur Général ContactLab France, à la keynote "Comment le digital a changé les stratégies de contact et communication du luxe".
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...Contactlab
"Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email marketing" web-conférence d'Arianna Galante, Directeur Général ContactLab France.
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
Intervento di Ivan Saladino - Team Leader Operations ContactLab - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...Contactlab
Presentazione di Arianna Galante, Director of Agency Department ContactLab, e G. Grassi, Direttore Generale CIPI Italia, tenuta durante l'incontro organizzato da Anved Italia e Netcomm su "Fare business con i social media: come e perché: edizione 2013".
Digital Luxe Meeting – Paris, le 8 avril 2015Contactlab
Marketing Direct Digital et Luxe, Intervention d’Arianna Galante, Directeur Général ContactLab France, à la keynote "Comment le digital a changé les stratégies de contact et communication du luxe".
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...Contactlab
"Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email marketing" web-conférence d'Arianna Galante, Directeur Général ContactLab France.
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
Intervento di Ivan Saladino - Team Leader Operations ContactLab - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
#HR HACKING - Recruiting officers, such hackersFabernovel
[Growth Hacking] : Mix of techniques aims at rapidly developing your business on a limited budget.
If so-called "growth hacking" methods applied to HR seem to be the preserve of startups, large corporations are also embracing them. Even if they were born within young organizations - first to recruit developers - these methods are spreading. Today, François Truong, Change Maker at FABERNOVEL INSTITUTE, shares his 6 recipes to hack the hiring process and get the best talents. To be continued...
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
I 5 trend del digital direct marketing nel 2015Contactlab
La presentazione dell'hangout in diretta su Google Plus tenuto da Arianna Galante, Director of Agency Dept., e Lisa Molteni, Digital Strategist. Nel corso della presentazione sono state presentate le tendenze chiave nell'email marketing con idee pratiche per attuare una strategia sempre più avanzata ed efficace.
Stefano Lena, VP Sales & Marketing ContactLab, presenta la seconda edizione della ricerca E-commerce & Fashion 2015 all'evento "Dal Fashion all'e-Fashion all'Omni-Channel Fashion" di Hybris software.
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
BTO 2014 - Utenti travel e email marketing: Contactlab
Un’indagine sui comportamenti digitali che ci aiuta a costruire un piano di contatto efficace, presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Lisa Molteni: Opportunità di dialogo e vendita: il potere delle email transaz...Meet Magento Italy
Troppo spesso sottovalutate, le email transazionali accompagnano i consumatori lungo il customer journey, contribuendo a costruire la relazione con un sito o un brand a partire dalla registrazione al servizio, passando per l’email di benvenuto, la conferma d’ordine, fino all’abbandono del carrello. Poiché sono a tutti gli effetti delle email di servizio, sono le benvenute nell’inbox dell’utente ed è perciò importante saperne valorizzare il contenuto, che ancora troppo spesso appare scarno, se paragonato a newsletter o messaggi promozionali e relazionali.
Dopo averle definite, aver esaminato il contesto e qualche dato di mercato, Lisa Molteni ci accompagnerà nell’analisi di molti esempi di email transazionali, dando risalto alle best practice e indagandone le strategie di utilizzo come strumento di dialogo e di vendita nell’ambito dell’eCommerce. Scopriremo come valorizzare la user experience grazie a questi messaggi one-to-one e come cogliere tutte queste opportunità di contatto, trasformando le email transazionali in messaggi non soltanto informativi, ma soprattutto efficaci dal punto di vista della costruzione della relazione con l’utente.
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
Intervento di Federico Sisinni, Loyalty Marketing Manager, e Mirco Vassallo, Head of Direct Marketing & CRM - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
OMExpo Madrid 2013 - Anatomía de un emailContactlab
¿Cuáles son los principales elementos en un email? Desde el remitente hasta el asunto pasando por la estructura y los contenidos, Arianna Galante (Director of Agency dept.) analiza una selección de casos reales para ilustrar las mejores prácticas y daros ideas nuevas para vuestras futuras campañas.
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
#HR HACKING - Recruiting officers, such hackersFabernovel
[Growth Hacking] : Mix of techniques aims at rapidly developing your business on a limited budget.
If so-called "growth hacking" methods applied to HR seem to be the preserve of startups, large corporations are also embracing them. Even if they were born within young organizations - first to recruit developers - these methods are spreading. Today, François Truong, Change Maker at FABERNOVEL INSTITUTE, shares his 6 recipes to hack the hiring process and get the best talents. To be continued...
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
I 5 trend del digital direct marketing nel 2015Contactlab
La presentazione dell'hangout in diretta su Google Plus tenuto da Arianna Galante, Director of Agency Dept., e Lisa Molteni, Digital Strategist. Nel corso della presentazione sono state presentate le tendenze chiave nell'email marketing con idee pratiche per attuare una strategia sempre più avanzata ed efficace.
Stefano Lena, VP Sales & Marketing ContactLab, presenta la seconda edizione della ricerca E-commerce & Fashion 2015 all'evento "Dal Fashion all'e-Fashion all'Omni-Channel Fashion" di Hybris software.
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
BTO 2014 - Utenti travel e email marketing: Contactlab
Un’indagine sui comportamenti digitali che ci aiuta a costruire un piano di contatto efficace, presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Lisa Molteni: Opportunità di dialogo e vendita: il potere delle email transaz...Meet Magento Italy
Troppo spesso sottovalutate, le email transazionali accompagnano i consumatori lungo il customer journey, contribuendo a costruire la relazione con un sito o un brand a partire dalla registrazione al servizio, passando per l’email di benvenuto, la conferma d’ordine, fino all’abbandono del carrello. Poiché sono a tutti gli effetti delle email di servizio, sono le benvenute nell’inbox dell’utente ed è perciò importante saperne valorizzare il contenuto, che ancora troppo spesso appare scarno, se paragonato a newsletter o messaggi promozionali e relazionali.
Dopo averle definite, aver esaminato il contesto e qualche dato di mercato, Lisa Molteni ci accompagnerà nell’analisi di molti esempi di email transazionali, dando risalto alle best practice e indagandone le strategie di utilizzo come strumento di dialogo e di vendita nell’ambito dell’eCommerce. Scopriremo come valorizzare la user experience grazie a questi messaggi one-to-one e come cogliere tutte queste opportunità di contatto, trasformando le email transazionali in messaggi non soltanto informativi, ma soprattutto efficaci dal punto di vista della costruzione della relazione con l’utente.
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
Intervento di Federico Sisinni, Loyalty Marketing Manager, e Mirco Vassallo, Head of Direct Marketing & CRM - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
OMExpo Madrid 2013 - Anatomía de un emailContactlab
¿Cuáles son los principales elementos en un email? Desde el remitente hasta el asunto pasando por la estructura y los contenidos, Arianna Galante (Director of Agency dept.) analiza una selección de casos reales para ilustrar las mejores prácticas y daros ideas nuevas para vuestras futuras campañas.
Start Reaching the Always-On Consumer Starting Now: Five Key Marketing Projec...Signal
Learn the five ways you can begin to reach the always-on consumer starting now.
With a combined 25 years of digital experience representing both brands, marketing technology companies, and agencies, Ana and Drew will lay out the steps required to set your organization up for success and delight your customers across all touch points.
e-marketing Paris 2013 - Analyser le comportement des consommateurs pour offr...Contactlab
"Analyser le comportement des consommateurs pour offrir un parcours personnalise...et maximiser le ROI" présentation d’Arianna Galante, Directeur Général ContactLab France.
Strategia di personalizzazione omnichannelContactlab
Come personalizzare l'esperienza del cliente?
Grazie all’integrazione tra Fresh Relevance e la Contactlab Marketing Cloud è oggi possibile interagire con i tuoi clienti in modo più personalizzato e proporre contenuti in base ai loro interessi e coerenti su tutti i canali di contatto.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Contactlab
La nuova funzionalità della piattaforma di Contactlab consente di applicare all’intero set di dati anagrafici e comportamentali degli strumenti di machine learning, algoritmi e analitiche predittive, declinati sulle industry, per scoprire nuove caratteristiche dei propri utenti, creare cluster automatici sulla base dei pattern di comportamento, predire il potenziale di spesa o il rischio di abbandono.
Il 25 maggio entrerà in vigore il GDPR: la maggior parte delle attività di marketing, basandosi sull’uso di dati più o meno personali, saranno soggette a nuovi controlli e vincoli!
Sei sicuro di essere in grado di dimostrare il rispetto di tutta la normativa?
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...Contactlab
La presentazione della nuova edizione della ricerca “The Online Purchase Experience Ranking” realizzata da Contactlab ed Exane BNP Paribas, che analizza l’esperienza di acquisto online nel fashion&luxury.
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...Contactlab
Contactone è il nuovo arrivato in casa Contactla. Una soluzione di clienteling in mobilità che permette di gestire il dialogo con il cliente prima, durante e dopo l’esperienza in store.
Soddisfazione del cliente, cambiamento, motivazione, feedback costante, semplicità, flessibilità… alcuni dei punti chiave dell’Agile Manifesto, validi non solo per lo sviluppo del software, ma per l’intera organizzazione Contactlab.
La ricchezza di Contactlab è rappresentata dalle Persone che la compongono: lo strumento Welfare permettere di offrire iniziative alternative volte a incrementare il benessere delle nostre Persone e delle loro famiglie.
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactlab
Intervento in Tech Track di Andrea Parodi, Product Manager Contactone di Contactlab, Giada Delli, Tech Leader Contactone di Skillbill e Sergio Cagol, Project Manager di Dimension
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
Les 5 tendances clés en email marketing en 2015
1. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Paris, le 14 avril 2015
Arianna Galante
Director of Agency Dept., Directeur Général France
arianna.galante@contactlab.com | @digitalzia | @contactlab_fr | #EMP2015
LES 5 TENDANCES CLÉS
EN EMAIL MARKETING
EN 2015
2. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 2@digitalzia | @contactlab_fr | #EMP2015
CONTACTLAB
EN BREF
3. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 3
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
100% MARKETING DIRECT DIGITAL
100% ENGAGEMENT CLIENTS
100% RÉSULTATS MESURABLES
4. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 4
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
UNE OFFRE UNIQUE
Le marketing direct digital : un levier stratégique de business pour votre entreprise
5. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 5
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
AU CŒUR DE L’ENGAGEMENT CLIENT
Une solution complète de communication
pour générer de la valeur et augmenter le ROI
STRATÉGIE CRÉATIVITÉ ANALYSEENVOI
EMAILS SONDAGESSMS NOTIFICATIONS PUSH
CONSEIL
MESSAGERIE
En cours
EXÉCUTION
6. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 6
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
LES CHIFFRES ET LES FAITS
Plus de 1000 clients, tous secteurs confondus
80 millions d’emails et 800 campagnes par jour
15 ans d’expérience sur le marché Internet
Plus de 130 spécialistes en marketing direct digital
5 bureaux à Milan, Paris, Londres, Madrid et Munich
7. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 7
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
UNE EXPERTISE VERTICALE QUI A FAIT SES PREUVES
Une méthodologie qui s’adapte à chaque secteur, pour intégrer les besoins et les tendances
spécifiques de chaque marché
Mode & Luxe
Biens de consommation
ONG
Media & Télécom
Banque & Services
Tourisme & Loisirs
Distribution & e-commerce
8. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 8@digitalzia | @contactlab_fr | #EMP2015
NOTRE VEILLE CONCURRENTIELLE (Newslettermonitor)
Conçue et développée par ContactLab
Collecte et archive des milliers d’emails chaque jour
6 000 000 de newsletters
17 000 annonceurs
5 langues
25 secteurs d’activité
Permet de suivre de près et en temps réel l’activité email marketing
de vos concurrents sans devoir vous inscrire à des dizaines de
newsletters
Disponible en version beta gratuite
o un site www.newslettermonitor.com
o un blog http://fr.blog.newslettermonitor.com/
9. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 9@digitalzia | @contactlab_fr | #EMP2015
5 TENDANCES
À SURVEILLER EN 2015
10. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 10@digitalzia | @contactlab_fr | #EMP2015
1/ FAIRE
DE LA STRATÉGIE
11. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 11@digitalzia | @contactlab_fr | #EMP2015
Ce n’est plus un canal tactique mais aussi stratégique
Les investissements augmentent
La direction s’y intéresse
Les grands du consulting y consacrent des ressources
Forrester Research Email Marketing Forecast, 2014 To 2019 (US)
https://www.forrester.com/Forrester+Research+Email+Marketing+Forecast+2014+To+2019+US/fulltext/-/E-RES117461
Forrester Research: The Email Marketing Playbook
https://www.forrester.com/The+Email+Marketing+Playbook/-/E-PLA230?objectid=PLA230
McKinsey&Company: Why marketers should keep sending you e-mails (2014)
http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails
ON EN PARLE DE PLUS EN PLUS
12. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 12@digitalzia | @contactlab_fr | #EMP2015
LES CHIFFRES ET LES FAITS
88% des internautes habituels français consultent leurs emails au moins chaque semaine, vs
62% pour les réseaux sociaux : il s’agit de l’activité en ligne la plus répandue
Pour 48% d’entre eux l’email est le moyen le plus efficace pour rester en contact avec une
marque (vs. 32% pour les réseaux sociaux)
50% des internautes habituels français font confiance à l’email (+13,6% vs 2013)
L’impact de l’email ne se limite pas à l’online
o 61% des abonnés à au moins une newsletter ont déjà acheté en ligne depuis un lien dans
un email
o 53% se sont déjà rendus en magasin pour acheter un produit signalé dans un email
L’email est plus efficace que les réseaux sociaux pour acquérir de nouveaux clients:
o l’impact de l’email sur les ventes est plus de 3 fois supérieur à celui des réseaux sociaux
o la transaction moyenne est plus élevée de 17%
McKinsey & Company, janvier 2014
Le RPE (revenue per email) a augmenté de 28% entre 2013 et 2014
European Digital Behaviour Study 2014, ContactLab
Email Marketing Industry Census 2014 - econsultancy
13. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 13
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
«Digital glue»
Dénominateur
commun sur le web
Pont vers toutes
les initiatives
ANALYTICS
SHOPPING
CRM
SITE
MOBILESOCIAL
SONDAGES
L’EMAIL AU CŒUR DU MARKETING
14. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 14@digitalzia | @contactlab_fr | #EMP2015
Connaitre notre
consommateur
Le bon message
A la bonne personne
Au bon moment
Sur le bon canal
Ce qu’il dit (Déclaratif)
Ce qu’il fait
interactions
transactions
Ce que nous pouvons
découvrir
Etudes
One to one
Win win
De valeur
Durable
Etre pertinentsConstruire une
relation
À CONDITION DE CONNAITRE LE CONSOMMATEUR
25% des abonnés à une
newsletter sont prêts à fournir plus
de renseignements en échange de
messages plus pertinents
15. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 15@digitalzia | @contactlab_fr | #EMP2015
ET DE CONSTRUIRE UN PLAN DE CONTACT VARIÉ
Promotions
Lancements
Initiatives spéciales
Bienvenue
Anniversaire
Gratification
Réengagement
Sondage de qualification
Sondage post achat
CYCLE DE VIE SPOT
Newsletters
Calendrier
RENDEZ-VOUS
16. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 16@digitalzia | @contactlab_fr | #EMP2015
2/ CRÉER
UNE EXPÉRIENCE EMAIL
17. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 17@digitalzia | @contactlab_fr | #EMP2015
OFFRIR DE LA VARIÉTÉ
-15€ dès 60€ d'achat
+ Lumière sur les
tendances Fêtes
12.12.2014
30% dès 2 articles
achetés + Spécial
fêtes : 3 looks, 3
styles !
15.12.2014
Un article acheté, le
2ème à -50% ! +
Pour elle, pour lui :
trouvez les meilleurs
cadeaux de Noël
17.12.2014
Noël avant
l'heure : -30%
sur la collection
avec la Carte
Promod !
24.12.2014
Il vous manque
encore un cadeau ?
On a la solution !
22.12.2014
30% de réduction à
découvrir dans cet email
+ Fauve en ville :
l’imprimé à apprivoiser !
03.12.2014
Un article acheté, le
2ème à -50% ! + La
doudoune 2 en 1 :
réversible et
doublement fashion !
08.12.2014
30% de réduction à
découvrir dans cet
email + Shopping de
Décembre : allez à
l’essentiel !
10.12.2014
18. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 18@digitalzia | @contactlab_fr | #EMP2015
CRÉER DES HABITUDES
☼ Bons plans : l'été est là,
les promos aussi ! ☼
03.07.2014
⌛ Départs immédiats : A
partir de 210€ la semaine
en Juillet ! ⌛
11.07.2014
☼ Destination soleil à prix
réduits : suivez vos envies !
21.07.2014
☼ Bons plans d'Août : Un
gîte à partir de 175 euros
la semaine!
08.08.2014
19. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 19@digitalzia | @contactlab_fr | #EMP2015
RASSURER
20. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 20@digitalzia | @contactlab_fr | #EMP2015
ÉCOUTER
21. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 21@digitalzia | @contactlab_fr | #EMP2015
GRATIFIER LES CONSOMMATEURS ACTIFS
-20% sur TOUT…helline vous
dit MERCI !
Guess how many people have
seen your review?
22. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 22@digitalzia | @contactlab_fr | #EMP2015
CONVAINCRE LES CONSOMMATEURS MOINS ACTIFS
Click Inside to Keep Your VIP
Status
Ada, Respond Now to Keep
Receiving Emails
You're All Signed Up! Let's
See What's Next …
3 mois Post
réactivation
23. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 23@digitalzia | @contactlab_fr | #EMP2015
ACCOMPAGNER LE CONSOMMATEUR DANS LES MOMENTS IMPORTANTS
24. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 24@digitalzia | @contactlab_fr | #EMP2015
ACCOMPAGNER LE CONSOMMATEUR APRÈS L’ACHAT
25. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 25@digitalzia | @contactlab_fr | #EMP2015
OFFRIR DES PETITS PLUS
26. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr 26
SURPRENDRE
27. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 27@digitalzia | @contactlab_fr | #EMP2015
3/ FACILITER
LA VIE
28. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 28@digitalzia | @contactlab_fr | #EMP2015
MÊME PAS BESOIN D’OUVRIR !
Découvrez nos Trophées Argus, les
offres Easy Pack tout inclus et roulez en
sécurité cet hiver
Preheader: Inscrivez-vous à My Renault
pour accéder à l'intégralité de votre
Renault Mag.
C'est la finale de la Coupe du Monde de
la FIFA™. Qui veut le plus la victoire ?
Preheader: C'est le moment d'être all
in. Regarde la vidéo.
29. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 29@digitalzia | @contactlab_fr | #EMP2015
RÉSUMER LE SITE
Cadeaux : faites vos
achats en ligne !
13.12.2014
A Noël, tous les rêves
sont permis !
27.11.2014
Check Gifts Off Your List |
Under: $100✔ $200✔
$300✔
11.12.2014
30. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 30@digitalzia | @contactlab_fr | #EMP2015
FAIRE DES LISTES
Les 5 rendez-vous de la
semaine
22.03.2014
— LES COUPS DE COEUR DE LA
RÉDACTION — Les textures
essentielles de l’automne
23.09.2014
31. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 31@digitalzia | @contactlab_fr | #EMP2015
ORIENTER LE CHOIX
Spoil Thy Mother: The Best Gifts for Mother's Day
17.04.2014 Hand-picked Father's Day gifts
05.06.2013
32. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 32@digitalzia | @contactlab_fr | #EMP2015
CONVAINCRE LES INDÉCIS
33. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 33@digitalzia | @contactlab_fr | #EMP2015
CONSTRUIRE DES ALERTES SUR MESURE
34. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 34
This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. @digitalzia | @contactlab_fr | #EMP2015
4/ PENSER
OMNI-CANAL
35. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 35@digitalzia | @contactlab_fr | #EMP2015
EMAIL > SITES MARCHANDS
36. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 36@digitalzia | @contactlab_fr | #EMP2015
EMAIL > POINTS DE VENTE
37. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 37@digitalzia | @contactlab_fr | #EMP2015
EMAIL > ON ET OFF-LINE
38. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 38@digitalzia | @contactlab_fr | #EMP2015
EMAIL > RÉSEAUX SOCIAUX
39. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 39@digitalzia | @contactlab_fr | #EMP2015
RÉSEAUX SOCIAUX > EMAIL
40. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 40@digitalzia | @contactlab_fr | #EMP2015
EMAIL > SMS
41. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 41@digitalzia | @contactlab_fr | #EMP2015
EMAIL > SMS
42. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 42@digitalzia | @contactlab_fr | #EMP2015
En France:
28%* des ouvertures sont depuis mobile
*smartphones et tablette
Les ouvertures depuis mobile varient entre 3% et 46%
95% des ouvreurs consultent leurs emails sur un seul
appareil
“Etude sur l'ouverture des emails en France” (2013)
http://pignonsurmail.typepad.fr/pignonsurmail/2014/03/infographie-reachtag.html
EMAIL = MOBILE
Plateforme ContactLab 2011 - Octobre 2014
43. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 43@digitalzia | @contactlab_fr | #EMP2015
ADOPTER LE RESPONSIVE
44. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 44@digitalzia | @contactlab_fr | #EMP2015
5/ TESTER,
MESURER, OPTIMISER
45. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 45@digitalzia | @contactlab_fr | #EMP2015
Version A
+ 136% transactions
+ 191% CA
Version B
TOUJOURS TESTER
ÉLÉMENT TESTÉ EXEMPLES INDICATEURS
Nom expéditeur marque – division - personne ouvertures
Objet promotion teaser ou concrète ouvertures / clics
Contenu du message:
- texte
- graphisme
- ordre contenu
- offre
- visuels
- longueur
ton – vouvoiement vs
tutoiement
emplacement des boutons
rédactionnel vs promotionnel
coupon montant fixe vs % age
uniques ou segmentés
nombre de modules
clics / conversions
Timing d’envoi weekend ou en semaine
matin, midi, soir, nuit
ouvertures / clics /
conversions
46. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 46@digitalzia | @contactlab_fr | #EMP2015
SURVEILLER LES RÉSULTATS EN TEMPS RÉEL
47. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 47@digitalzia | @contactlab_fr | #EMP2015
ALLER BIEN AU-DELÀ DES CLICS
Conversion
Navigation
Clic
Ouverture
Réception
Global
Par campagne
Par produit / catégories
Par canal
RPE
ROI
IMPACT SUR LES VENTES
Navigation
Fréquence
Panier moyen
Réactivation
Abandons
Déplacements entre
segments
COMPORTEMENTS
48. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 48@digitalzia | @contactlab_fr | #EMP2015
POSER DES QUESTIONS
Quality Relationship Score
= Un indicateur concis pour
une compréhension immédiate
en termes absolus et relatifs
Satisfaction Recommandation
Intention
d’achat
Caractère
distinctif
Satisfaction
Réponse aux besoins du consommateur
Recommandation
Faculté du produit / service à être recommandé
Caractère distinctif
Perception du caractère unique du produit / service
Intention d’achat
Probabilité de ré-achat
49. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 49@digitalzia | @contactlab_fr | #EMP2015
BON EMAIL MARKETING EN 2015 !
1/ FAITES
DE LA STRATÉGIE
5/ TESTEZ,
MESUREZ, OPTIMISEZ
2/ CONSTRUISEZ
UNE EXPÉRIENCE EMAIL
4/ PENSEZ
OMNI-CANAL
3/ FACILITEZ
LA VIE
50. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 50@digitalzia | @contactlab_fr | #EMP2015
MERCI !
Arianna Galante
Director of Agency Dept., Directeur Général France
arianna.galante@contactlab.com | @digitalzia | @Contactlab_fr
www.contactlab.fr
www.contactlab.fr/digitalhub/
www.newslettermonitor.com
http://fr.blog.newslettermonitor.com/
RENDEZ-VOUS DEMAIN
Anatomie d’un email
Stratégies clients, 15h, salle 2
SUIVEZ-NOUS