Fanton: #Oculisti 2.0 digital & social skills

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This document discusses the growing need for digital and social media skills among healthcare professionals. It notes that older age groups over 45 have lower rates of digital skills proficiency compared to younger generations. It advocates for healthcare providers to better utilize social media to communicate with patients, as many patients now use online forums and reviews to research medical issues. Specifically, it recommends that providers collaborate with patients using social media to provide information, answer questions, and empower patients through open communication.

Health & Medicine

OVER 65 Y.O.: 37%
55 – 64 Y.O: 65%
45 – 54 Y.O: 45%
35 – 45 Y.O: 82%
MILLENNIALS: 51%
Z GENERATION: 32%

• NESSUN LIMITE
GEOGRAFICO
• 24/24 & 7/7
• COSTI RIDOTTI
• FAKE NEWS
• ASSENZA DI REGISTRO
COMUNICATIVO
• MARKETING DELLE
COMPETENZE

KAISER FAMILY FOUNDATION HEALTH TRACKING POLL, AUGUST 2016
59% CONSULTA FORUM E
SITI WEB
35% «ONLINE
DIAGNOSER»

16% HA
CERCATO IN RETE QUALCUNO
KAISER FAMILY FOUNDATION HEALTH TRACKING POLL, AUGUST 2016
30% HA
CONSULTATO LE RECENSIONI

53% HA
CHIESTO AD UN MEDICO
41% HA
RICEVUTO CONFERMA
KAISER FAMILY FOUNDATION HEALTH TRACKING POLL, AUGUST 2016

55% DEI PAZIENTI RITIENE VALIDE LE INFORMAZIONI
PUBBLICATE DAGLI OSPEDALI E CENTRI MEDICI
IL 39% E’ DISPOSTO A
CONDIVIDERLE
IL 41% DEI PAZIENTI UTILIZZA I SOCIAL

COLLABORATE
INVOLVE
CONSULT
INFORM
EMPOWE
R

MOTIVO 2: «APPIATTIRE» IL REGISTRO COMUNICATIVO
J Med Internet Res. 2014 Dec; 16(12): e267.

«QUANDO I CANALI
TRADIZIONALI DELLA
COMUNICAZIONE NON
SODDISFANO LE
ESIGENZE DEI PAZIENTI, I
SOCIAL OFFRONO LE
MIGLIORI RISPOSTE»
Bryan Vartabedian Texas
Children’s Hospital

IL LINGUAGGIO E’ LO
STRUMENTO BASE DELLA
COMUNICAZIONE.
DECIDE CHI ASCOLTA. MAI
CHI PARLA.
RACCONTATI COME SE
PARLASSI A TE STESSO

LE 5 REGOLE DEL BUON
COMUNICATORE SOCIAL:
• SII SINCERO
• ASCOLTA
• IMPARA
• CHIEDI
• RESTA CONNESSO

DOBBIAMO ESSERE IL
CAMBIAMENTO CHE
TUTTI VORREMMO
VEDERE

SI IMPARA MOLTO DI
PIU’ DA UNA CRITICA,
PIUTTOSTO CHE DA
UNA CONFERMA.
RISPONDI SEMPRE!

In February 2014 we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their social media metrics and so on. We are delighted that so many of you took time out of your busy schedules to participate in and share our survey! Since we had responses from all around the globe, we were able to identify some very interesting results which we are going to present in a series of three articles during the next weeks. Let’s get started!

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Fanton: #Oculisti 2.0 digital & social skills

1. OCULISTA 2.0 DIGITAL & SOCIAL SKILLS

6. OVER 65 Y.O.: 37% 55 – 64 Y.O: 65% 45 – 54 Y.O: 45% 35 – 45 Y.O: 82% MILLENNIALS: 51% Z GENERATION: 32%

10. • NESSUN LIMITE GEOGRAFICO • 24/24 & 7/7 • COSTI RIDOTTI • FAKE NEWS • ASSENZA DI REGISTRO COMUNICATIVO • MARKETING DELLE COMPETENZE

11. KAISER FAMILY FOUNDATION HEALTH TRACKING POLL, AUGUST 2016 59% CONSULTA FORUM E SITI WEB 35% «ONLINE DIAGNOSER»

12. 16% HA CERCATO IN RETE QUALCUNO KAISER FAMILY FOUNDATION HEALTH TRACKING POLL, AUGUST 2016 30% HA CONSULTATO LE RECENSIONI

13. 53% HA CHIESTO AD UN MEDICO 41% HA RICEVUTO CONFERMA KAISER FAMILY FOUNDATION HEALTH TRACKING POLL, AUGUST 2016

14. 55% DEI PAZIENTI RITIENE VALIDE LE INFORMAZIONI PUBBLICATE DAGLI OSPEDALI E CENTRI MEDICI IL 39% E’ DISPOSTO A CONDIVIDERLE IL 41% DEI PAZIENTI UTILIZZA I SOCIAL

15. COLLABORATE INVOLVE CONSULT INFORM EMPOWE R

16.

17. MOTIVO 2: «APPIATTIRE» IL REGISTRO COMUNICATIVO J Med Internet Res. 2014 Dec; 16(12): e267.

18. COLLABORATE

19.

20. «QUANDO I CANALI TRADIZIONALI DELLA COMUNICAZIONE NON SODDISFANO LE ESIGENZE DEI PAZIENTI, I SOCIAL OFFRONO LE MIGLIORI RISPOSTE» Bryan Vartabedian Texas Children’s Hospital

21. IL LINGUAGGIO E’ LO STRUMENTO BASE DELLA COMUNICAZIONE. DECIDE CHI ASCOLTA. MAI CHI PARLA. RACCONTATI COME SE PARLASSI A TE STESSO

22. LE 5 REGOLE DEL BUON COMUNICATORE SOCIAL: • SII SINCERO • ASCOLTA • IMPARA • CHIEDI • RESTA CONNESSO

23. DOBBIAMO ESSERE IL CAMBIAMENTO CHE TUTTI VORREMMO VEDERE

24. SI IMPARA MOLTO DI PIU’ DA UNA CRITICA, PIUTTOSTO CHE DA UNA CONFERMA. RISPONDI SEMPRE!

25. OCULISTI 2.0 NETWORK: TU COSA LEGGI?

26.

27.

28.

29. www.oftalmologiaclinica.it

30. …TO BE CONTINUED: THANK YOU!

31. www.oftalmologiaclinica.it FOLLOW US