In February 2014 we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their social media metrics and so on. We are delighted that so many of you took time out of your busy schedules to participate in and share our survey! Since we had responses from all around the globe, we were able to identify some very interesting results which we are going to present in a series of three articles during the next weeks. Let’s get started!

1. SOCIAL MEDIA
40%HAVE
BUDGET 60%HAVE
BUDGET
SOCIAL MEDIA ADS
SCHEDULING
POSTS AND
SAVE TIME TRACKING THE
SUCCESS OF
CAMPAIGNS
GETTING
IDEAS FOR
CONTENT
IDENTIFYING
INFLUENCERS
THIS STUDY WAS BROUGHT TO YOU BY
SHARE ME!
WORKING IN
STATS & FACTS
VS
SOCIAL MEDIA PR
ONLINE ADVERTISING
PRINT, TV, RADIO
+45%
+36%
+32%
+4%
+27%
+23%
+20%
+6%
USA: STRAPPED FOR CASH OR SPENDTHRIFT?
BUDGETS SHIFT TO SOCIAL MEDIA
WHERE THE MAGIC HAPPENS
HOW ARE SOCIAL TOOLS IMPACTFUL?
ULTIMATE CHALLENGES IN SOCIAL MEDIA
70%
68%67%
60%
BY SIZE OF IMPORTANCE
46% 18%NO BUDGET RAISE!
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What is YOUR advice to
overcome these challenges?
FROM THE 771 PARTICIPANTS OF THE SURVEY LAUNCHED IN FEB 2014
ATTRACTING
NEWTARGET AUDIENCES
ATTRACTING
NEWTARGET AUDIENCES
STAYING ON TOPWITHOUT FREAKING OUT
STAYING ON TOPWITHOUT FREAKING OUT
VS
1 IN 4 AGREE!
1 IN 3 AGREE!
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