A study conducted by Share Me reveals that 40% of respondents have a budget for social media, while 60% do as well, indicating a shift towards social media advertising. Challenges such as attracting new audiences and managing campaigns remain prevalent, with significant percentages of participants reporting difficulties. The study surveyed 771 individuals in February 2014, emphasizing the growing importance of social media in advertising budgets.

1. SOCIAL MEDIA
40%HAVE
BUDGET 60%HAVE
BUDGET
SOCIAL MEDIA ADS
SCHEDULING
POSTS AND
SAVE TIME TRACKING THE
SUCCESS OF
CAMPAIGNS
GETTING
IDEAS FOR
CONTENT
IDENTIFYING
INFLUENCERS
THIS STUDY WAS BROUGHT TO YOU BY
SHARE ME!
WORKING IN
STATS & FACTS
VS
SOCIAL MEDIA PR
ONLINE ADVERTISING
PRINT, TV, RADIO
+45%
+36%
+32%
+4%
+27%
+23%
+20%
+6%
USA: STRAPPED FOR CASH OR SPENDTHRIFT?
BUDGETS SHIFT TO SOCIAL MEDIA
WHERE THE MAGIC HAPPENS
HOW ARE SOCIAL TOOLS IMPACTFUL?
ULTIMATE CHALLENGES IN SOCIAL MEDIA
70%
68%67%
60%
BY SIZE OF IMPORTANCE
46% 18%NO BUDGET RAISE!
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What is YOUR advice to
overcome these challenges?
FROM THE 771 PARTICIPANTS OF THE SURVEY LAUNCHED IN FEB 2014
ATTRACTING
NEWTARGET AUDIENCES
ATTRACTING
NEWTARGET AUDIENCES
STAYING ON TOPWITHOUT FREAKING OUT
STAYING ON TOPWITHOUT FREAKING OUT
VS
1 IN 4 AGREE!
1 IN 3 AGREE!
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