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Smart Stadium: How do you scale a personalised fan experience

  1. How do you scale a personalised fan experience? Johannes Waldstein VP Business Development 5/15/2014 CONFIDENTIAL 15h May 2014, Dortmund, Germany
  2. FanPlay is partnering with Huawei to pursue the Football Club vertical
  3. Why are we here today?
  4. The FANS
  5. How do you return REAL LOVE in an Authentic way?
  6. How do you scale a personalized fan experience?
  7. 7  Data insight enables personalisation and transformation which creates measureable value  Insight to Personalise the fans experience  Transform the clubs into data driven fan centric organisations  This causes Measurable Value growth through bigger basket size, additional revenue streams and higher frequency of purchase; while giving a better fan experience Personalisation and Transformation to create Value GrowthData transformed to measurable value Source: dunnhumby data value diamonds To understand the Fans you need to understand the data
  8. Key Benefits - Extending the Experience Beyond The Stadium , Beyond Match Day and Internationally
  9. Welcome to FanPlay Electronic ticketing Merchandis e sales from the seat Digital display purchasin g Faster beverage purchasin g Faster food purchasing In stadium games In game betting Video streaming and replay Social media Sponsorshi p and advertising Payment s Platform Level 3 Data Huawei provide High Density WiFi connectivity to enable FanPlay to provede a range of intelligent products and services - through fans own smart phones. Personalised messaging
  10.  FanPlay is a specialist white label mobile payments and m- commerce technology provider  Fanplay allows fans to buy drinks, food, merchandise, bet and watch video replays, before during and after a match  Fanplay allows personalised fan experiences to international fans  FanPlay is Fan-centric What is FANPLAY? The FanPlay platform solves real fan pain points & enables a range of intelligent products & services that deliver a superior fan experience.
  11. Thank you Johannes Waldstein VP Business Development +44 777 899 3900