Staples Erin Hollabaugh


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Staples Erin Hollabaugh

  1. 1. 1<br /> YOU GOT FANS<br />Congratulations, many people love the Staples brand,<br />and it’s got a lot of fans in the social arena<br />109,779 fans 48,118 followers<br />Erin Hollabaugh, E-Marketing/New Media Manager<br />-Confidential-<br />
  2. 2. 2<br />AND NOW WHAT?<br /><ul><li> Can you handle all those fans?
  3. 3. Do you own the data of your fans?
  4. 4. Do you know who your ‘top fans’ are?
  5. 5. Do you reward and leverage their activity?
  6. 6. Do they really contribute to you?</li></ul>you<br />
  7. 7. FANS MANAGEMENT!<br />MyBrandz is proud to present you with the first<br />fan management platform for engaging your fans in your social arena: <br />3<br />
  8. 8. WHEREVER THEY ARE<br />Our solution is installed in your Facebook Fan Pages and is Fully integrated into your Twitter accounts and even your brand Home Page<br />4<br />
  9. 9. ACTIONS = REWARDS<br />FANS ACTIONS:<br />From now on, every action your fans do about your brand is identified and measured<br />YOU REWARD:<br />You can encourage your fans to be active by rewarding them<br /><ul><li> Posts, comments, likes – in your fan page
  10. 10. Advocate your brand on Facebook
  11. 11. Retweet you or tweet about you
  12. 12. Participate in your engagements
  13. 13. .. ANY ACTION you want them to do
  14. 14. Points
  15. 15. Badges
  16. 16. Virtual gifts
  17. 17. Prizes</li></ul>you<br />Reward ALL activity and identify top fans in one Social CRM <br />5<br />
  18. 18. LET’S GO INSIDE<br />FANS CLUB<br />
  19. 19. 7<br />RANKING<br /><ul><li>Dannie gained 357 points because she wrote 12 statuses about Staples, created an ad campaign, did 10 likes, and invited friends to Staples
  20. 20. She is now ranked at “Executive” level on the fans board</li></li></ul><li>8<br />ACTIVATION<br /><ul><li>You create any challenge to engage fans in a controlled environment
  21. 21. Challenges are activities dynamically generated and can be updated and changed anytime
  22. 22. FANS choose a challenge to participate and earn points</li></ul> Examples:<br /><ul><li>Sharing a video
  23. 23. Playing a game
  24. 24. Promoting an upcoming initiative
  25. 25. Entering info from sponsored events or special offers
  26. 26. Branded applications from partners</li></li></ul><li>9<br />REWARDS<br /><ul><li>Points translate to virtual currency
  27. 27. FANS can buy gifts using virtual currency, whereas each gift has its own price
  28. 28. Gifts can be anything you choose, from images, coupons, product samples and much more…
  29. 29. API allows integration of any Staples partner or program</li></li></ul><li>10<br />AMBASSADORS<br /><ul><li>Fans share your posts with their friends and get points by their influence
  30. 30. Fans engage other fan club members and invite friends to join
  31. 31. Fans publish updates on their activities and like content to drive growth
  32. 32. Fans get Staples badges on their wall
  33. 33. Fans buy Staples virtual gifts to their friends</li></li></ul><li>11<br />EVERYWHERE<br />
  34. 34. 12<br />NOW YOU CAN<br /><ul><li> Can you handle all those fans?
  35. 35. Do you own the data of your fans?
  36. 36. Do you know who your ‘top fans’ are?
  37. 37. Are your fans active?
  38. 38. Do they really contribute to you?</li></ul>you<br />The Fans Club turns your fans to your Ambassadors<br />
  39. 39. 13<br />EASY TO MANAGE<br />Those with the highest points are your Top Fans – Now you know them<br />
  40. 40. 14<br />
  41. 41. LOYALTY AND CONTINUUM<br />Peer-to-peer sharing creates a feedback loop to drive brand ambassadorship <br /><ul><li> Missions and tasks
  42. 42. Rewards and challenges
  43. 43. Unlock badges and awards
  44. 44. Status updates
  45. 45. Facebook posts
  46. 46. Tweets and Likes
  47. 47. Recommend to
  48. 48. Friends and family
  49. 49. Fan Club Launch</li></ul>Via Facebook, Twitter, blogs and websites <br /><ul><li> Identify brand ambassadors
  50. 50. Feedback from influencers
  51. 51. Data for retargeting
  52. 52. Positively reinforce engagement</li></ul>15<br />
  53. 53. 16<br />EASY TO USE<br />FANS CLUB<br />Measurable<br />Data is managed, tracked and analyzed continuously<br />Simple & Worthy<br />Easy for install and use. No pre-payments<br />Scalable<br />API Platform. Just pick your applications to integrate<br />Fun & Fans<br />Unique applications - Not just polls and trivia. Your fans are empowered by you on a daily basis<br />
  54. 54. 17<br />
  55. 55. 18<br />We look forward to working with you. You’ll find MyBrandz to be a creative and fun team, but like you, we take what we do very seriously and work extremely hard.<br /> <br />Best regards,<br />Eran Gefen CEO<br />LET’S START!<br />