One of the most difficult tasks in the social media world is creating good content. Especially when it comes to Facebook with it’s super secret filter-algorithm (former Edgerank).
Although there is no “one size fits all”-strategy for making a Facebook post successful, there are still some basic principles that at least minimize the risk of your post failing completely (i.e. reaching and engaging nobody and their grandmother).
In this short and amusing session from Social Media Week Berlin '13 we took a look at the 10 best and 10 worst Facebook posts of the last 12 weeks and tried to work out why they succeeded/failed. Content, posting time, wording, type and some more will all be examined.
2. 10TopandFlopPosts–#smwTopsnFlops
24.09.2013–SocialMediaWeekBerlin
‣ Marketing & Sales Manager at Fanpage Karma
‣ Former freelance consultant for all things social media
‣ Pretty much a nice guy except when he loses at Monopoly
Beforewestart
Yourpresenter:KarstenWusthoff
‣ Social Media analytics and benchmarking tool
‣ Born and raised in Berlin
‣ Over 13,000 users worldwide
Thecompany:FanpageKarma