Sarah Ward, Senior Director, Client Management at Pitney Bowes at NMPi's Big Debate Failure Is, in Fact, an Option How Data-Driven Bets Can Help Prepare You for Unknown Unknowns The digitisation of commerce does not immunize brands from macroeconomic impacts and market tailwinds. These unforeseen outcomes, however, are not without safeguards. In this presentation, you will hear examples of how data-fuelled, calculated risks can better prepare you for Brexit and beyond.