Failing Forward is an inspirational keynote conference, where seasoned entrepreneurs will give an honest testimonial about the hardships they encountered on their way to success and the lessons learned that got them through, breaking through the stigma associated with failure in Belgium and Europe. About Will Erens Will Erens is a key person within the Flemish design world. He helps brands live in a shop by telling fascinating stories. In the last 25 years, has worked on projects from all corners of the world: New York, Barcelona, London and Hasselt. He founded from scratch and managed Creneau International during 13 years, while opening offices in NewYork/Barcelona and London. His latest business venture is Pure-Sang where he creates beautiful, inspirational retail projects and help brands evolve their personalities. He has faced successes and failures that he wants to share with other creative and entrepreneurs.

2. WE'RE NOT AN AGENCY, WE'RE JILLIONS.
WILL ERENS FOR C-MINE 12/2014

3. THE ERA OF BIG BRANDS GIVING BIG AGENCIES BIG MARKETING
BUDGETS ARE OVER.

4. NOW, THOUSANDS OF DESIGNERS AND MARKETERS WANT A SLIVER
OF THE SHRINKING MARKETING PIE.

5. NEWLY MINTED DESIGNERS, BRAND MANAGERS, SOCIAL
MEDIA GURUS CAN SIT IN COFFEE SHOPS, NURSING A
DOUBLE SHOT SOY LATTE, TALKING ABOUT THEIR
"AWESOME" IDEA, AND FLASH SHINY BUSINESS CARDS
WITH A CLEVER TITLE.

6. NOT US.

11. AT TOO MANY AGENCIES,
1. WE DON'T HAVE TITLES
2. AND WE ARE NOT WILD ABOUT THE WORD AWESOME EITHER.
3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE
RECEPTION OR A BLOATED PAYROLL.

12. AT TOO MANY AGENCIES,
1. WE DON'T HAVE TITLES
2. AND WE'RE NOT WILD ABOUT THE WORD 'AWESOME' EITHER.
3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE
RECEPTION OR A BLOATED PAYROLL.

13. AT TOO MANY AGENCIES,
1. WE DON'T HAVE TITLES
2. AND WE'RE NOT WILD ABOUT THE WORD 'AWESOME' EITHER.
3. WE DON'T WANT AN OFFICE WITH THREE CONFERENCE ROOMS, PRICY ART IN THE
RECEPTION OR A BLOATED PAYROLL.

14. LIKE BRANDS, WE CARE ABOUT RESULTS

15. THE TOP-HEAVY COMMUNICATION FIRMS CAN BE WEIGHTED DOWN WITH ALL
THAT OFFICE BLING.

16. LET THE INEXPERIENCED DRINK THEIR COFFEE AND SPOUT 'AWESOME' IDEAS

17. TALENT IS MEANINGLESS WITHOUT SMARTS AND AGILITY.

18. WE DREAM,
BUT MORE IMPORTANTLY,
WE'RE F.R.E.E TO MAKE DREAMS HAPPEN.

19. HOW?
1. WITH A MIX OF BRAINS
2. A WELL DEVELOPED NETWORK
3. …. AND MAGIC

20. HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. AND MAGIC

21. HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC

22. HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC

23. HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC

24. HOW?
1. WITH A MIX OF BRAINS
2. A WELL-DEVELOPED NETWORK
3. …. and magic3. …. AND MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGICMAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC
MAGIC MAGIC

25. WE INHALE AND EXHALE IDEAS

26. WE HAVE THE CREATIVE EXPERIENCE OF BIG FIRMS AND
THE FLEXIBILITY OF INDEPENDENTS

27. DEVELOPING A STRATEGY TO CONTRACT AND EXPAND ACCORDING TO
THE BRAND'S NEEDS.

28. WE STRIPPED PURESANG TO JUST THE ESSENTIALS AND
REFINED OUR METHODS TO PERFECTION.
AND MAKE BRANDS SPANKING HAPPY

29. CASE STUDY:
INTRODUCING VEDETT IPA ON THE MARKET

30. A NEW VEDETT IS BORN

31. MOONSHINE BREWERY

32. ACTIVATION DRIVING BOLLYWOOD CAR

33. EXTRA ORDINARY NIGHTSHOP

34. CASE STUDY:
AND MANY OTHER PROJECTS

35. RAY-BAN

36. GREY GOOSE

37. HOSPITAL

38. SPIRITO MARTINI

39. DUVELORIUM

40. PEPE JEANS – KARL LAGERFELD

41. HAVING IMAGINATION HELPS,
BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:
1. TO ADAPT
2. shed expenses
3. operate with agilbility to each brands needs

42. HAVING IMAGINATION HELPS,
BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:
1. TO ADAPT
2. SHED EXPENSES
3. OPERATE WITH AGILBILITY TO EACH BRANDS NEEDS

43. HAVING IMAGINATION HELPS,
BUT IT WAS DECADES OF EXPERIENCE THAT GAVE WISDOM:
1. TO ADAPT
2. SHED EXPENSES
3. OPERATE WITH AGILITY TO EACH BRAND'S NEEDS

44. SITUATED IN ANTWERP WITH BRAINPORTS IN EINDHOVEN,
BARCELONA AND SHANGHAI MAKES US MOBILE AND CAN OPERATE
GLOBALLY.

45. LEAVE THE SOYA LATTES FOR THE WANNABES.
SEND THE BIG BOYS OUT TO PLAY WITH THE FAX
MACHINES.

46. WE MAKE BRANDS HAPPY,
BECAUSE WE'RE THE ENEMY OF AWESOME
AND THE KING OF AMAZING!