Tech Startup Day - Scaling Up- The Sky is the Limit- Adrien Roose- Take Eat Easy
•Download as PPTX, PDF•
2 likes•499 views
Adrien Roose is the CEO of Take Eat Easy
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
More from StartUps.be
More from StartUps.be (20)
Recently uploaded
Recently uploaded (20)
Tech Startup Day - Scaling Up- The Sky is the Limit- Adrien Roose- Take Eat Easy
- 1. Scaling Up
- 11. Geographic density is the new network effect
- 12. Blitzscaling: Funding is the limit Growth is more valuable than profitability and you can always focus on profits once you have “captured the market”- Fred Wilson http://bit.ly/1Q5GvSc
Editor's Notes
- Growing up, I never thought about being an entrepreneur In high-school, when our teacher asked us what we wanted to do after graduation, I figured I would simply continue studying, go to university and probably become an engineer In my last year of high-school, I took my first « management » class. I actually initially applied to the « economics » class, but the class was full, and back then I didn’t know the difference between both This class was focused on the very basics of people management, and I found it fascinating. This was the first time I started thinking about managing a company. Actually creating a company didn’t even cross my mind.
- 5 years later, I graduated from University with a « business engineering » degree. I was then faced with the same question: « what to do after graduation »? One of my teachers actually offered me to start a PhD, but I figured that would simply postpone the question again for another 4 years. Our graduation speech was terrible, and I ended up in Banking.
- A year later, I was working in London, in the m& team of a large French bank. A good friend of mine had a similar job at another bank, and kept trying to convince me to quit my job, and to launch a startup together. We had no clear idea of what we wanted to do but by then we actually understood that we wanted to build something. Every weekend we went through different business ideas, discussing the pro’s and con’s. A couple of months later, we both quit our jobs. He eventually went back to Canada, to launch a platform to order food online, and advised me to do the same thing.
- At that point I was sold on the idea to launch my own startup, and kept thinking about this food food ordering platform idea. I wasn’t convinced by the User Experience of existing platforms, and pizza.be was actually doing exactly that in Belgium already. So I started thinking about different ideas to improve the experience, and started talking about them to Karim, JC and Chloé, who are now my co-founders.
- In September 2012, we were selected by Nest up, a Belgian incubator
- 3 months later, on the 1st of January 2013, we « launched » In the whole year of 2013, we got less orders than what we have today in one day. We realised later that the only reason why some people were ordering on our platform was because they liked the photos.
- It took us a while to realised we were solving the wrong problem. It actually took us more than 6 months to completely undesrtand that the only way to improve the food delivery experience was to connect good restaurants tp potential customers through a reliable logistics platform.
- At the beginning, we started experimenting with a local bicycle delivery company in Brussels called Hush Rush, which I highly recommend btw. Back then, we were simply dispatching orders via text message. We didn’t have a mobile app, and there was no algorithm. I remember clearly the day when I told my co-founder and CTO that we needed a dispatching system in the next 2 weeks otherwise we wouldn’t be able to support the growing demand. That’s when we reached product market fit, exactly 2 years ago.
- Mid 2014, we were gainging traction, which allowed us to raise money, through friends and family at first, and then a couple of angels as well as the Lean Fund. With that, we decided to expand to Paris, one of the most attractive market in Europe for the food delivery business. To prepare for the launch, we figured that we needed to sign and upload minimum 30 restaurants, recruit about 50 couriers, and get the press to cover our story. We launched mid-october 2014, and Paris grew bigger than Brussels in a couple of days. Expanding to Paris as early as we could was one of the best decision we’ve made We then managed to raise our first and second round of financing, and a couple of months afterwards expanded to other cities in France, as well as Spain and the UK.
- This graph was sketched by Bill Gurley, sitting on the board of Uber. It shows Uber’s virtuous cycle, with a service that gets more efficient, basically faster and cheaper, as it scales. The exact same dynamic applies to Take Eat Easy, which is a collection of hyperlocal 3-sdied markeplaces, which each have their own network effects, which is mainly driven by the utilisation of couriers We are only starting to fully understand this now, and this is what our tech and ops teams are currently focusing on.
- Now, for those really interested in learning how to scale a startup, I recommend watching the video of the Blitzscaling class given at Stanford by Reid Hoffman, Sam Altman, Eric Schmit and others. In the meantime, I’m obviously happy to try to answer any question now