Facebook trying to catch up with Google in terms of measuring video content.

1. The
new
Facebook
Video
Ad
Dashboard

2. Check
out
the
new
Facebook
video
ad
dashboard
-­‐>
In
a
bid
to
improve
their
video
adver=sing
model,
Facebook
have
announced
an
advanced
data
driven
method
of
measuring
video
content.
By
increasing
the
granularity
of
the
metrics
available,
Facebook’s
video
ad
plaForm
is
now
a
real
compe=tor
to
Google.

3. Find
out
exactly
what
your
pos=ng
your
video
ad
on
Facebook
can
tell
you
about
your
audience
-­‐>

4. See
why
March
as
been
the
best
month
for
Video
ads
-­‐>
Adver=sers
can
now
see
the
number
of
views
a
video
has
goKen
from
specific
demographics.
The
detailed
metrics
also
enable
adver=sers
to
see
the
number
of
viewers
that
reached
certain
points
in
a
video.
The
knock
on
effect
of
these
stats
is
that
adver=sers
can
now
judge
what
parts
of
a
video
are
most
effec=ve
and
what
parts
need
to
be
improved.
How
detailed
are
the
new
metrics?

5. The
new
Facebook
video
Ad
dashboard
will
be
rolled
out
to
all
Facebook
pages
over
the
coming
weeks.
Be
prepared
for
this
update
and
create
your
video
ad
now
on
Viddyad.com

6. Click
here
to
create
your
own
Viddyad