If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

1. Your Post-Launch Toolkit for Understanding
Your Users
Brittney Gwynn Hannah Flynn
With: Moderated by:
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Setting the Customer’s Journey
Webinar Series

2. Revulytics gives any software producers deep and actionable insight into
who is using their software products and how they are being used, and the
out-of-box analytics that enable them to grow incremental revenue, convert
and retain customers, and make decisions about licensing and cloud
transformation strategies.

3. Setting the Customer’s Journey
Webinar Series
Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/webinar-series/setting-the-customer-s-journey/

4. About Brittney Gwynn
Brittney Gwynn is the former Director of Product at Simple Health and led the launch of the company's birth
control vertical, which impressively went from conception to MVP in 90 days. She started her career at Google
and later joined SoundCloud as a PM, where she helped launch new consumer subscription products.
About Hannah Flynn
Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production for Product
Management Today and B2B Marketing Zone.
Empowering Product Teams
Webinar Series

5. ● Define baseline metrics
● Determine where the
opportunities to
improve are
1. Measure your
product’s performance
● Clear hypothesis
● Identified KPIs and
goals
Improved product
1. Measure your
product’s performance
3. Experiment
Evaluate user
feedback
Measure product
performance
Experiment
Launch MVP

9. ● Define baseline metrics
● Determine
improvement areas
1. Measure product
performance
● Clear hypothesis and
validated offering
● Identified KPIs and
goals
MVP launched
● Utilize baseline metrics
and user feedback
● Improve the product
3. Experiment
● Establish evidence for
product changes
● Decipher noise vs.
signal
2. Evaluate user
feedback
Evaluate user
feedback
Experiment Measure product
performance

12. ● Define baseline
metrics
● Determine
improvement areas
1. Measure product
performance
● Clear hypothesis
● Identified KPIs and
goals
MVP launched
● Utilize baseline metrics
and user feedback
● Improve the product
3. Experiment
● Establish evidence for
product changes
● Decipher noise vs.
signal
2. Evaluate user
feedback
OUTCOME
Select a
high
impact
quantitativ
e problem
area
Evaluate user
feedback
Experiment

17. ● Define baseline metrics
● Determine
improvement areas
1. Measure product
performance
● Clear hypothesis
● Identified KPIs and
goals
MVP launched
● Utilize baseline metrics
and user feedback
● Improve the product
3. Experiment
● Establish evidence for
product changes
● Decipher noise vs.
signal
2. Evaluate user
feedback
OUTCOME
Select a
high
impact
quantitativ
e problem
area
OUTCOME
Get user feedback that
explains that high
impact problem area
Experiment

31. ● Define baseline metrics
● Determine
improvement areas
1. Measure product
performance
● Clear hypothesis
● Identified KPIs and
goals
MVP launched
● Utilize baseline
metrics and user
feedback
● Maximize learning
3. Experiment
● Establish evidence for
product changes
● Decipher noise vs.
signal
2. Evaluate user
feedback
OUTCOME
Select a
high
impact
quantitativ
e problem
area
OUTCOME
Get user feedback that
explains the high
impact problem area

37. ● Define baseline metrics
● Determine
improvement areas
1. Measure product
performance
● Clear hypothesis
● Identified KPIs and
goals
Improved product
● Utilize baseline metrics
and user feedback
● Maximize learning
3. Experiment
● Establish evidence for
product changes
● Decipher noise vs.
signal
2. Evaluate user
feedback
OUTCOME
Select a
high
impact
quantitativ
e problem
area
OUTCOME
Use the learnings
to design new
hypotheses to test
OUTCOME
Get user feedback that
explains that high
impact problem area
Improved
product

38. Setting the Customer’s Journey
Webinar Series
Q&A
Hannah Flynn
With: Moderated by:
Former Director of Product at Simple Health
/in/bgwynn/
Brittney Gwynn
Site editor, Product Management Today
https://www.productmanagementtoday.com/webinar-series/setting-the-customer-s-journey/