It’s the biggest sporting event of the year both online and offline. Millions of football fans will be both watching the games and joining in the social conversation. Here’s what to expect over the next few weeks!

1. World
Cup
2014
Marke2ng
–
What
to
Expect

2. It’s
the
biggest
spor2ng
event
of
the
year
both
online
and
offline.
Millions
of
football
fans
will
be
both
watching
the
games
and
joining
in
the
social
conversa2on.
Here’s
what
to
expect
over
the
next
few
weeks!
TwiKer
Overload
Google
Maps
helping
aKendees
More
videos
from
FIFA
Ambush
Marke2ng

3. TwiKer
Overload
TwiKer
will
be
a
center
point
for
everything
World
Cup
related-­‐
we’ll
be
sharing
some
match
stats
and
predic2ons
before
every
game
from
our
TwiKer
account
so
watch
this
space.
Already
there’s
been
a
massive
amount
of
twee2ng
done,
check
out
the
chart
on
the
next
slide.
Nearly
5
million
tweets
rela2ng
to
the
World
Cup
have
been
posted
in
the
last
month.
It
will
only
increase
in
the
next
7
days
and
sky
rocket
from
then
on!
See
how
many
tweets
rela/ng
to
the
world
cup
have
been
sent
already

4. Search
Term-­‐
World
Cup
/
Brazil
–
Tweets-­‐
nearly
5
million
each

5. Increased
video
sharing
everywhere!
FIFA
sponsors
and
partners
have
already
got
massive
aKen2on
with
their
videos
launched
earlier
in
the
year.
Video
Sharing
will
sky
rocket
over
the
next
7
days
and
con2nue
throughout
the
tournament,
we’ve
found
some
more
videos
that
will
no
doubt
be
successful
in
the
coming
weeks.

6. More
FIFA
Videos
This
will
be
FIFA’s
year
of
video
success,
every
week
their
official
YouTube
Channel
adds
another
promo2onal
video.
Over
the
past
12
months
FIFA
have
added
videos
on
every
team,
venue
and
on
Brazil
itself,
as
well
as
highlights
and
goals
from
classic
previous
World
Cups
Check
out
some
of
our
favorite
FIFA
videos

7. coming
to
the
rescue
Not
only
have
all
venues
been
added
but
indoor
maps
for
venues
are
also
available.
PreKy
cool
for
those
lucky
ones
who
will
be
aKending.

8. Ambush
Marke2ng
Without
fail
and
at
every
major
spor2ng
event
Paddy
Power
have
capitalized
on
media
aKen2on.
So
we
can
expect
something
massive
from
them.
Maybe
Bavaria
will
repeat
their
World
Cup
2010
stunt.
Paddy
Power
have
kicked
off
their
campaign
with
this
video

9. Have
you
joined
the
video
marke2ng
revolu2on
yet?
Create
and
share
your
Viddyad
for
free
like
the
It
only
takes
minutes
!
Click
here
to
get
started