This document provides tips for optimizing a Facebook page for SEO purposes. It recommends clearly conveying the brand or business in the page name and across sections. It also suggests using a vanity URL that includes the business name, integrating keywords throughout the page especially in the bio, and engaging followers more at peak times by posting interactive content.
Foundation First - Why Your Website and Content Matters - David Pisarek
Facebook SEO.pdf
1. Get Your Hands On
Facebook SEO
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2. Your Page Name Should Portray The Brand
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The Facebook page name should clearly convey
what you do. In all the sections and the bio you
should include information of what you do
3. Build URL Structure
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Change the generic URL to a vanity one. Include
the name of your business after the domain
name.
4. Include Keywords
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Have an on-point bio section. Integrate
keywords wherever you can such as captions,
posts and especially in the bio section.
5. Keep The Engagement On Check
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Engage with your followers more often. Find the
time when the user engagement is on peak and
choose this time to post interactive contents.