The document compares the Facebook performance of Heineken and Carlsberg over a 3 month period. It finds that Heineken has over 4 million fans compared to Carlsberg's 231,000 fans. Heineken also had more people talking about the brand daily on average. While Carlsberg initially had a higher engagement rate, it dipped significantly in early October and never recovered after announcing a new marketing campaign, possibly shifting engagement to other pages.
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
Is Your Utility Ready for a Solar Rooftop Revolution?John Farrell
A summary of ILSR's reports on the local solar opportunity as unsubsidized solar becomes competitive with retail electricity prices in nearly every state.
The study was conducted by a team of MBA students from the Saïd Business School at the University of Oxford and the University of Oviedo’s Department of Applied Economics, and sponsored by Cisco
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
With the ever-increasing number of online casual players all around the world, the gaming market has become a very attractive source of traffic for advertisers, especially in these current times of economic crisis. At the same time, players are more then ever reluctant to pay for playing. As such, advertisement has become a very important revenue generator for game developers and publishers. In this session we will make the detailed analysis of this situation and will look into the main metrics and advertisement tools available.
Is Your Utility Ready for a Solar Rooftop Revolution?John Farrell
A summary of ILSR's reports on the local solar opportunity as unsubsidized solar becomes competitive with retail electricity prices in nearly every state.
The study was conducted by a team of MBA students from the Saïd Business School at the University of Oxford and the University of Oviedo’s Department of Applied Economics, and sponsored by Cisco
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
The Chapel Hill-Carrboro Chamber of Commerce, in partnership with its Foundation for a Sustainable Community, presented the State of the Community Report, 7:30-9:30 a.m., Tuesday, August 30, 2011 at The Sheraton Chapel Hill Hotel.
The only one of its kind in the community, the report tracks the well-being of Chapel Hill-Carrboro along social, economic, and environmental indicators. Attendees gained a comprehensive overview of the health of our community, including areas where we thrive and areas to improve.
Aaron Nelson, Chamber President and CEO and Foundation Executive Director, presented the report and took questions from attendees.
Originally presented at LOGIN 2009, this is a fast-paced and colorful trip through PopCap's first year in China, with advice for any company considering the challenge of entering the Chinese market (or any developing country, for that matter).
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
2. Users: 30,466,380 Penetration (%) : 48.90%
Gender Demographics
USERS: 797,934,020(↑5.54%)
GLOBAL POPULATION ON FB: 11.42%
Rank Country Users Penetration (%)
1 (-) United States 157412260 (+0.90%) 50.3 47% Male
2 (-) Indonesia 41777240 (+0.23%) 17.57 53% Female
3 (-) India 41399720 (+0.89%) 3.42
4 (↑) Mexico 30989300 (+2.88%) 27.59
5 (-) Turkey 30959340 (+1.59%) 41.99
6 (↓) United Kingdom 30466380 (-0.04%) 48.9
7 (↓) Brazil 27352100 (-10.18%) 14.21 Age Demographics
8 (-) Philippines 27033680 (+1.05%) 28.75
9 (-) France 23544460 (+1.27%) 36.2 4%
12% 13-17
10 (-) Germany 22123660 (+2.26%) 27.05 17%
18-24
11 (-) Italy 20889260 (+1.51%) 34.38
12 (-) Argentina 17581160 (+1.83%) 43.82 25-34
25%
13 (-) Canada 17111440 (+1.20%) 49.44 17% 35-44
14 (-) Colombia 15799320 (+1.35%) 34.22 45-64
15 (-) Spain 15682800 (+2.57%) 33.97 65+
25%
N/A China 527390 (+6.78%) 0.03
3. Fastest Growing Apps Fastest Growing Pages
MONTHLY APP/PAGE POSITION WEEKLY GROWTH
APP/PAGE POSITION No. USERS GROWTH
E dua ? Apo e kam fiksim ? 1 137,277
Iwipa Website: HTML +
11,900,000 2,000,000 İstanbul 122,738
iframe + FBML 2
1
MS Dhoni 3 110,061
Static Iframe Tab 25,200,000 2,000,000
2 The Human Centipede 157,080
4
Words With Friends 16,000,000 1,000,000 Scènes de ménages 223,811
3 5
Causes 4 5,600,000 800,000 Já chci na pláž 72,065
6
Family Tree 5 5,000,000 700,000
Can Yücel & Şiirleri 7 71,890
Yahoo! 6 10,400,000 700,000
Te quiero ♥... Ver BIEN lejos
296,513
Are YOU Interested? 7 7,700,000 600,000 :D 8
Today Calendar 8 790,000 510,000 Ahmed Ezzat 74,879
9
Tetris Battle 9 10,500,000 500,000
netTelevizor 63,567
TripAdvisor™ 10 12,800,000 500,000 10
Most Popular Apps (All Time) Most Popular Pages (All Time)
APP/PAGE POSITION No. USERS WEEKLY GROWTH
APP/PAGE POSITION PREV. POS. No. USERS
Facebook 1 57,448,170 332,738
Static HTML: iframe tabs 1 1 58,500,000
Texas Hold'em Poker 2 54,886,980 293,979
CityVille 49,500,000 Eminem 50,202,126 153,797
2 2 3
MyCalendar - Birthdays 39,900,000 YouTube 4 48,632,774 173,565
3 X
CastleVille 36,200,000 Rihanna 48,466,267 218,463
4 10 5
FarmVille 5 3 34,000,000 Lady Gaga 46,136,190 158,683
6
Texas HoldEm Poker 29,100,000
6 5 Shakira 43,414,929 193,445
7
Bing 7 8 25,900,000
Michael Jackson 43,259,147 122,402
Static Iframe Tab 25,200,000 8
8 6
Family Guy 40,424,867 135,177
The Sims Social 9 4 25,000,000 9
BandPage by RootMusic 24,200,000 Justin Bieber 38,801,709 193,865
10 7 10
4. News
Facebook App Profile Pages to Disappear by February 1st
Say goodbye to Facebook application profile pages, as page managers
are seeing notifications stating that they will be removed by February.
Anti Drug Message put into Facebook Timeline
Its McCann Digital branch used the timeline profile of fictional
Facebook user Adam Barak to caution against drug use by featuring
him under the influence in one timeline column and clean in the other.
The Israel Anti-Drug Authority commissioned the project by the Israeli
branch of the agency.
5 Tips for choosing a prize for your Facebook Giveaway
This time of year we see a lot of brands hosting promotions on their
Facebook pages.
Giving away fancy electronic items seems to be the trend as of late.
However nice these prizes are, a more expensive prize does not
always guarantee more likes.
There are other things to consider besides cost.
Here are five tips for choosing a prize for your next Facebook giveaway.
5. CASE STUDY OF THE MONTH
Heineken Vs. Carlsberg
Following on from last month’s case study on Heineken’s “Beer Tender” Facebook
campaign, we can now bring you a comparison of Heineken and Carlsberg’s
Facebook popularity.
Last year both Heineken and Carlsberg declared their intention to increase their
marketing spend, so Fresh Networks thought it would be interesting to use analytics
tool socialbakers to look at how both brands have fared in terms of their Facebook
engagement strategy for the last quarter (the period 1st September – 13th
December 2011).
1. Fans
At face value Heineken is leading the way in terms of fans with 4,740,759 fans, while
Carlsberg only has 231,641 fans, giving Heineken 4,509,117 more fans than
Carlsberg. In fact, in just over three months Heineken’s fans grew by a massive
2,098,504 with a steady, average fan growth of 20,178 fans per day.
2. Engagement
Using Facebook’s “Talking About” metric, significantly more people were “Talking
about” Heineken than Carlsberg. In fact, the number of people talking about
Carlsberg daily has been consistently low at an average of around 2,500 people per
day. As the chart shows, the peak on 25th November and subsequent decline in the
number of people talking about Heineken was probably due to people interacting
with Heineken’s Thanksgiving post, as well as the fact that Incubus, an American rock
band, had to cancel their performance at the Heineken music hall in Amsterdam on
this day. Carlsberg’s low people talking about rate could attributed to a lack of posts
from the page admin. The Carlsberg page admin has only posted content 42 times in
just over three months, while Heineken has posted double this amount. However,
what is interesting to note is that when you look at both Heineken and Carlsberg’s
Facebook pages in relation to their average engagement rate over time in the last
three months it seems as if Carlsberg had a higher average engagement rate than
Heineken at the start of the quarter. There is a massive dip in the engagement rate
on Carlsberg’s page around 7th October which they never quite recover from. This
coincides with the day that Carlsberg announced it was rolling out the next stage of
its marketing campaign for the UEFA Euro 2012 tournament on Facebook and so it
could be that people started engaging with Carlsberg Football Facebook page to the
detriment of engagement levels on the main Carlsberg page itself.
