This monthly report provides key metrics and trends related to Facebook usage globally and in top countries. Some of the key findings include:
- Global Facebook users increased 1.78% to 812 million in January 2011.
- The fastest growing apps were games like Hidden Chronicles and Bingo Island Community, gaining millions of users monthly.
- The most popular apps of all time remained games and utilities like Farmville and Facebook itself.
- Brazil saw a huge 38.58% increase in Facebook users, surpassing Google's Orkut as the top social network in that country.
This document provides an overview of Tele2 AB's financial performance in Q3 2012. Some key points:
1) Tele2 added 1.5 million net mobile customers in Q3, bringing its total customer base to 37.7 million.
2) Group net sales grew 9% excluding exchange rates to SEK 10,906 million. EBITDA was SEK 3,002 million with a 28% margin.
3) In Russia, Tele2 added 710,000 net customers and increased EBITDA margin to 38%, with ARPU continuing 4% annual growth.
This document provides financial and membership data for Netflix in Spain. It shows Netflix's objective is to have 4,000 members in Barcelona by the end of fiscal year 2011 with projected revenue of €482,000. Tables and charts display the company's monthly membership growth throughout 2011, as well as projected revenue and profit. Additional information analyzes Netflix's value chain, customer demographics, and the social, economic, and cultural environment in Spain.
The document compares the Facebook performance of Heineken and Carlsberg over a 3 month period. It finds that Heineken has over 4 million fans compared to Carlsberg's 231,000 fans. Heineken also had more people talking about the brand daily on average. While Carlsberg initially had a higher engagement rate, it dipped significantly in early October and never recovered after announcing a new marketing campaign, possibly shifting engagement to other pages.
This document summarizes Pakistan's experience with telecom deregulation and interconnection challenges from 2004-2009. It describes how implementing interconnection was difficult for telecom liberalization in Pakistan. Key issues included regulating termination rates, reference interconnect offers, and enforcing codes of conduct. The presentation covers market developments, regulatory determinations around access promotion contributions and universal service funds, and operational and financial challenges faced by incumbent operator PTCL during this period. Lessons learned include the need for thorough interconnection planning, robust settlement processes, and avoiding arbitrage opportunities between fixed and mobile termination rates.
Presentation at eComm in San Francisco in March 2009 about Asian mobile ecosystem, especially Japan, and comparisons with Apple's iPhone and Facebook. Some extra like mobile SNS, mobile novels and various other considerations of interest.
Tele2 AB reported financial results for the second quarter of 2012. Key highlights included a net customer intake of 1.5 million, revenue growth of 10%, and EBITDA of SEK 2,715 million, equivalent to a 25% margin. The company saw strong growth in Russia and Sweden. Tele2 Russia had a net intake of 693,000 customers and increased its EBITDA margin to 37%. Tele2 Sweden grew mobile revenue by 6% and service revenue by 2.3%, though EBITDA was negatively impacted by a temporary campaign.
Through three phases, the company plans to:
1) Test market and prepare for business in China by researching regulations and markets.
2) Incorporate in China and import products legally, expanding their existing online baby store on Taobao.
3) Further business expansion by developing new product lines and distribution channels across China.
This monthly report provides key metrics and trends related to Facebook usage globally and in top countries. Some of the key findings include:
- Global Facebook users increased 1.78% to 812 million in January 2011.
- The fastest growing apps were games like Hidden Chronicles and Bingo Island Community, gaining millions of users monthly.
- The most popular apps of all time remained games and utilities like Farmville and Facebook itself.
- Brazil saw a huge 38.58% increase in Facebook users, surpassing Google's Orkut as the top social network in that country.
This document provides an overview of Tele2 AB's financial performance in Q3 2012. Some key points:
1) Tele2 added 1.5 million net mobile customers in Q3, bringing its total customer base to 37.7 million.
2) Group net sales grew 9% excluding exchange rates to SEK 10,906 million. EBITDA was SEK 3,002 million with a 28% margin.
3) In Russia, Tele2 added 710,000 net customers and increased EBITDA margin to 38%, with ARPU continuing 4% annual growth.
This document provides financial and membership data for Netflix in Spain. It shows Netflix's objective is to have 4,000 members in Barcelona by the end of fiscal year 2011 with projected revenue of €482,000. Tables and charts display the company's monthly membership growth throughout 2011, as well as projected revenue and profit. Additional information analyzes Netflix's value chain, customer demographics, and the social, economic, and cultural environment in Spain.
The document compares the Facebook performance of Heineken and Carlsberg over a 3 month period. It finds that Heineken has over 4 million fans compared to Carlsberg's 231,000 fans. Heineken also had more people talking about the brand daily on average. While Carlsberg initially had a higher engagement rate, it dipped significantly in early October and never recovered after announcing a new marketing campaign, possibly shifting engagement to other pages.
This document summarizes Pakistan's experience with telecom deregulation and interconnection challenges from 2004-2009. It describes how implementing interconnection was difficult for telecom liberalization in Pakistan. Key issues included regulating termination rates, reference interconnect offers, and enforcing codes of conduct. The presentation covers market developments, regulatory determinations around access promotion contributions and universal service funds, and operational and financial challenges faced by incumbent operator PTCL during this period. Lessons learned include the need for thorough interconnection planning, robust settlement processes, and avoiding arbitrage opportunities between fixed and mobile termination rates.
Presentation at eComm in San Francisco in March 2009 about Asian mobile ecosystem, especially Japan, and comparisons with Apple's iPhone and Facebook. Some extra like mobile SNS, mobile novels and various other considerations of interest.
Tele2 AB reported financial results for the second quarter of 2012. Key highlights included a net customer intake of 1.5 million, revenue growth of 10%, and EBITDA of SEK 2,715 million, equivalent to a 25% margin. The company saw strong growth in Russia and Sweden. Tele2 Russia had a net intake of 693,000 customers and increased its EBITDA margin to 37%. Tele2 Sweden grew mobile revenue by 6% and service revenue by 2.3%, though EBITDA was negatively impacted by a temporary campaign.
Through three phases, the company plans to:
1) Test market and prepare for business in China by researching regulations and markets.
2) Incorporate in China and import products legally, expanding their existing online baby store on Taobao.
3) Further business expansion by developing new product lines and distribution channels across China.
A presentation of the information research by NICVA and published in State of the Sector VI - delivered to the Institute of Fundraising conference on 12 November 2012.
China E-Commerce Challenges and OpportunitiesMinh-Ha Nguyen
Minh-Ha Nguyen’s presentation on the challenges and opportunities of doing e-commerce in China highlights:
• Trends in China e-commerce, including mobile commerce
• Challenges of doing business in China, including the myth of China e-commerce as a low-cost distribution channel and what drives the high cost of China e-commerce
• Benefits of e-commerce in China
• Opportunities available for China e-commerce companies
• Opportunities available for the product manufacturers supplying these e-commerce companies in China
Com score 2010_canada_digital_year_in_review[1]Cbohemier
The document analyzes digital media trends in Canada in 2010. It finds that Canadians spent more time online than users in other countries. Overall internet usage in Canada grew slightly from 2009 to 2010. The largest growth was among internet users aged 55 and older, who grew by 12% year-over-year. The document examines trends in categories, social networking, email, advertising, video, search, and mobile to understand how Canadians consumed digital media in 2010.
The Starlook.Ru project is a Russian social shopping site for women. Users generate most of the site's content by searching for, discussing, and sharing opinions on beauty products. The site aims to help women make informed shopping decisions. It features expert recommendations alongside user reviews and editorial content. With over 1 million registered users, the site is growing rapidly in part due to a partnership with the Mail.Ru Group. The site generates revenue through advertising and by allowing brands to feature their products in the site's catalog.
Six Apart Media Day: 基調講演「日米ソーシャルメディア最新事情」Six Apart KK
This document summarizes key points from the Six Apart Media Day event in 2010. It discusses growth in social media and blogging platforms like Twitter, Facebook, and WordPress. Data from comScore shows large user numbers for these sites in 2009-2010 and rising page views for Six Apart Media properties. Speakers at the event discussed the rise of social media and its impact on digital marketing and consumer behavior.
myYearbook is the #1 social networking site for teens. It has more visits from teens than the next 5 largest sites combined and is the fastest growing social network in the US. Teen influencers, defined as the top 15% most active myYearbook users, are highly engaged on social media and influential over their peers' media consumption and purchasing habits both online and offline. They purchase more products and share their opinions more than average teens.
The document analyzes when a firm called OurCo will become an "online firm", defined as when over 50% of its revenues come from online. It is summarized that in 2010, OurCo had total revenues of €500k, with 20% (€100k) from online growing at 25% annually, while total revenues grow at 5% annually. At this rate, the date OurCo will become an online firm is projected to be January 2nd, 2016, when online revenues will surpass 50% of total revenues, masking a decline in non-online sales.
The survey of 892 downtown Kansas City residents found that more residents are owning rather than renting homes and having higher incomes. Residents are very satisfied living downtown and rate it positively for entertainment, character, and culture but negatively for transportation and green space. Most residents work downtown, dine out frequently at casual restaurants downtown, and shop for groceries downtown multiple times per month.
Originally presented at LOGIN 2009, this is a fast-paced and colorful trip through PopCap's first year in China, with advice for any company considering the challenge of entering the Chinese market (or any developing country, for that matter).
Energy Issues in the New Congress
Activities in Washington will have a major impact on the energy industry and therefore the economy of the Ports-to-Plains Corridor. Find out what Congress will be debating and how it affects jobs in your community.
How does the mobile channel fit in to a brands overall marketing strategy? Very carefully. Even with supersaturated penetration in the Irish Market marketing to people on their mobiles has yet to be effectively leveraged as a discreet advertising component. Some thoughts on how that can be remedied. Presented to agencies and clients at the Mobile Marketing Conference in Dublin September 2008.
MyVideoTalk is a powerful opportunity to start your own global internet business right from the comfort of your home or office, marketing the latest internet communication technologies.
Our compensation plan is designed so that you can earn career level income, our products are state-of-the-art - we're the first to market with the technology everybody needs.
That translates to huge opportunity for you.
Course delivered at the Directory of Social Change - www.dsc.org.uk -
Aims: To give participants a basic overview of the different community building tools online (aka Social Networking Sites) and other essential skills to successful online community fundraising.
For: Fundraisers who have little or no experience with using websites like Facebook, LinkedIn, Twitter, Flickr and YouTube for fundraising.
Weartech is an educational gaming platform that allows children to play games to stimulate learning while unlocking customization options to design their own t-shirts. It aims to educate children online and develop their skills and creativity. The founders provide an overview of the company, business model, competitors, SWOT analysis, target market analysis, cost projections, and revenue projections, demonstrating neutral financial performance. They request €305,000 for a 40% equity stake to fund operations over the next 6 years.
Here is the presentation that was shared with our MA Chapter AMTA members on Sunday May 6, 2012 at our 52nd Annual Meeting. The meeting was held at the Boston Newton Marriott and was attended by close to 275 people. Please visit www.massamta.org to learn more about massage therapy and the MA Chapter AMTA.
IGS Restack Workshop Presentation: Nov 2012A. Rocketeer
The document outlines a vision for the UK space sector in 2030. It discusses establishing a vision to guide growth of the sector and attract political and public support. Some key points include setting objectives to visualize a space-enabled world in 2030 and how the UK can benefit, as well as illustrating benefits of sustained UK leadership in this growing sector. It also reviews progress on recommendations from the 2010 UK Space Innovation and Growth Strategy (IGS) to support the sector.
TheJournal.ie & The Future of Journalism for the IIEAGavan Reilly
The online news business is facing two major trends - readers are moving online as newspaper circulation falls, but internet usage is growing, while advertisers are slowly moving online from traditional media. However, this does not necessarily mean it is good news for online publications, as readers have unlimited free content online and advertisers have many choices. The majority of Irish internet traffic does not land on Irish publishers. It is possible for online news sites to earn enough from advertising and subscriptions to support quality journalism though, as shown through estimates of audience size and potential revenue for a top Irish news site. If revenue of €7 million was achieved, it could support a newsroom of around 80 journalists. The author is optimistic about the future due to continued online
Globe7 HK Limited is a digital information and online communications company that has been operating in Hong Kong for two years. It has aggressively expanded its business into markets in the U.S., China, India, and Southeast Asia through partnerships with major portals and websites. The company operates several popular websites and has over 66 million daily online impressions. Globe7 strives to provide advertisers with the highest level of service to help them reach their target audiences.
An article from Mashable from May 2012 predicts that Facebook will disappear by the year 2020, citing a report from the company Ironfire Capital. The report notes that Facebook's value could drop to between $5-8 billion by 2023, down from its then current value of around $13 billion. A table shows internet traffic statistics for the top 10 websites by unique visitors in 2023, with Facebook no longer among them.
An article from Mashable from May 2012 predicts that Facebook will disappear by the year 2020, citing a report from an AI system called Ironfire Capital. The article notes Ironfire Capital predicted the end of successful companies like Blockbuster Video. It also lists Facebook as the top website in 2023 based on unique visitors and page views, receiving 880 million unique visitors and over 900 billion page views.
Costa Rica has developed clusters in industries like software, IT services, medical devices, and animation through promoting foreign direct investment and linkages between multinational companies and local small and medium enterprises. One example is Costa Rica Animation Holding, a consortium that allows animation studios to share resources and collaborate on international projects. It has helped Costa Rica's animation industry grow and win projects, but faces challenges in areas like consolidating its international brand, developing venture capital, expanding education programs, and ensuring sufficient broadband infrastructure.
A presentation of the information research by NICVA and published in State of the Sector VI - delivered to the Institute of Fundraising conference on 12 November 2012.
China E-Commerce Challenges and OpportunitiesMinh-Ha Nguyen
Minh-Ha Nguyen’s presentation on the challenges and opportunities of doing e-commerce in China highlights:
• Trends in China e-commerce, including mobile commerce
• Challenges of doing business in China, including the myth of China e-commerce as a low-cost distribution channel and what drives the high cost of China e-commerce
• Benefits of e-commerce in China
• Opportunities available for China e-commerce companies
• Opportunities available for the product manufacturers supplying these e-commerce companies in China
Com score 2010_canada_digital_year_in_review[1]Cbohemier
The document analyzes digital media trends in Canada in 2010. It finds that Canadians spent more time online than users in other countries. Overall internet usage in Canada grew slightly from 2009 to 2010. The largest growth was among internet users aged 55 and older, who grew by 12% year-over-year. The document examines trends in categories, social networking, email, advertising, video, search, and mobile to understand how Canadians consumed digital media in 2010.
The Starlook.Ru project is a Russian social shopping site for women. Users generate most of the site's content by searching for, discussing, and sharing opinions on beauty products. The site aims to help women make informed shopping decisions. It features expert recommendations alongside user reviews and editorial content. With over 1 million registered users, the site is growing rapidly in part due to a partnership with the Mail.Ru Group. The site generates revenue through advertising and by allowing brands to feature their products in the site's catalog.
Six Apart Media Day: 基調講演「日米ソーシャルメディア最新事情」Six Apart KK
This document summarizes key points from the Six Apart Media Day event in 2010. It discusses growth in social media and blogging platforms like Twitter, Facebook, and WordPress. Data from comScore shows large user numbers for these sites in 2009-2010 and rising page views for Six Apart Media properties. Speakers at the event discussed the rise of social media and its impact on digital marketing and consumer behavior.
myYearbook is the #1 social networking site for teens. It has more visits from teens than the next 5 largest sites combined and is the fastest growing social network in the US. Teen influencers, defined as the top 15% most active myYearbook users, are highly engaged on social media and influential over their peers' media consumption and purchasing habits both online and offline. They purchase more products and share their opinions more than average teens.
The document analyzes when a firm called OurCo will become an "online firm", defined as when over 50% of its revenues come from online. It is summarized that in 2010, OurCo had total revenues of €500k, with 20% (€100k) from online growing at 25% annually, while total revenues grow at 5% annually. At this rate, the date OurCo will become an online firm is projected to be January 2nd, 2016, when online revenues will surpass 50% of total revenues, masking a decline in non-online sales.
The survey of 892 downtown Kansas City residents found that more residents are owning rather than renting homes and having higher incomes. Residents are very satisfied living downtown and rate it positively for entertainment, character, and culture but negatively for transportation and green space. Most residents work downtown, dine out frequently at casual restaurants downtown, and shop for groceries downtown multiple times per month.
Originally presented at LOGIN 2009, this is a fast-paced and colorful trip through PopCap's first year in China, with advice for any company considering the challenge of entering the Chinese market (or any developing country, for that matter).
Energy Issues in the New Congress
Activities in Washington will have a major impact on the energy industry and therefore the economy of the Ports-to-Plains Corridor. Find out what Congress will be debating and how it affects jobs in your community.
How does the mobile channel fit in to a brands overall marketing strategy? Very carefully. Even with supersaturated penetration in the Irish Market marketing to people on their mobiles has yet to be effectively leveraged as a discreet advertising component. Some thoughts on how that can be remedied. Presented to agencies and clients at the Mobile Marketing Conference in Dublin September 2008.
MyVideoTalk is a powerful opportunity to start your own global internet business right from the comfort of your home or office, marketing the latest internet communication technologies.
Our compensation plan is designed so that you can earn career level income, our products are state-of-the-art - we're the first to market with the technology everybody needs.
That translates to huge opportunity for you.
Course delivered at the Directory of Social Change - www.dsc.org.uk -
Aims: To give participants a basic overview of the different community building tools online (aka Social Networking Sites) and other essential skills to successful online community fundraising.
For: Fundraisers who have little or no experience with using websites like Facebook, LinkedIn, Twitter, Flickr and YouTube for fundraising.
Weartech is an educational gaming platform that allows children to play games to stimulate learning while unlocking customization options to design their own t-shirts. It aims to educate children online and develop their skills and creativity. The founders provide an overview of the company, business model, competitors, SWOT analysis, target market analysis, cost projections, and revenue projections, demonstrating neutral financial performance. They request €305,000 for a 40% equity stake to fund operations over the next 6 years.
Here is the presentation that was shared with our MA Chapter AMTA members on Sunday May 6, 2012 at our 52nd Annual Meeting. The meeting was held at the Boston Newton Marriott and was attended by close to 275 people. Please visit www.massamta.org to learn more about massage therapy and the MA Chapter AMTA.
IGS Restack Workshop Presentation: Nov 2012A. Rocketeer
The document outlines a vision for the UK space sector in 2030. It discusses establishing a vision to guide growth of the sector and attract political and public support. Some key points include setting objectives to visualize a space-enabled world in 2030 and how the UK can benefit, as well as illustrating benefits of sustained UK leadership in this growing sector. It also reviews progress on recommendations from the 2010 UK Space Innovation and Growth Strategy (IGS) to support the sector.
TheJournal.ie & The Future of Journalism for the IIEAGavan Reilly
The online news business is facing two major trends - readers are moving online as newspaper circulation falls, but internet usage is growing, while advertisers are slowly moving online from traditional media. However, this does not necessarily mean it is good news for online publications, as readers have unlimited free content online and advertisers have many choices. The majority of Irish internet traffic does not land on Irish publishers. It is possible for online news sites to earn enough from advertising and subscriptions to support quality journalism though, as shown through estimates of audience size and potential revenue for a top Irish news site. If revenue of €7 million was achieved, it could support a newsroom of around 80 journalists. The author is optimistic about the future due to continued online
Globe7 HK Limited is a digital information and online communications company that has been operating in Hong Kong for two years. It has aggressively expanded its business into markets in the U.S., China, India, and Southeast Asia through partnerships with major portals and websites. The company operates several popular websites and has over 66 million daily online impressions. Globe7 strives to provide advertisers with the highest level of service to help them reach their target audiences.
An article from Mashable from May 2012 predicts that Facebook will disappear by the year 2020, citing a report from the company Ironfire Capital. The report notes that Facebook's value could drop to between $5-8 billion by 2023, down from its then current value of around $13 billion. A table shows internet traffic statistics for the top 10 websites by unique visitors in 2023, with Facebook no longer among them.
An article from Mashable from May 2012 predicts that Facebook will disappear by the year 2020, citing a report from an AI system called Ironfire Capital. The article notes Ironfire Capital predicted the end of successful companies like Blockbuster Video. It also lists Facebook as the top website in 2023 based on unique visitors and page views, receiving 880 million unique visitors and over 900 billion page views.
Costa Rica has developed clusters in industries like software, IT services, medical devices, and animation through promoting foreign direct investment and linkages between multinational companies and local small and medium enterprises. One example is Costa Rica Animation Holding, a consortium that allows animation studios to share resources and collaborate on international projects. It has helped Costa Rica's animation industry grow and win projects, but faces challenges in areas like consolidating its international brand, developing venture capital, expanding education programs, and ensuring sufficient broadband infrastructure.
Presentation to Google EU, Chaussee d'Etterbeek 180, 1040 Brussels, Belgium, 11 April 2011, based on research supported by the Oxford Internet Survey, eHarmony, and the EC’s Socio-Economic Services for European Research Projects (SESERV).
Presentation on customer access and channel shift presented to annual conference of public sector IT management organisation, Socitm, on 12 October 2010.
State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public In...ResellerClub
This document discusses the state of the domain name system and internet usage trends. It notes that over 27 years, the number of top-level domains has grown from the original .com, .net, .org etc to include hundreds of new country code and generic top-level domains. It also notes that internet usage has grown dramatically, with over 2 billion domain names registered and more than 2 billion internet users globally. Broadband access and usage is also growing rapidly in Asia and India specifically, which is seen as an indicator of future economic growth driven by internet and technology development.
This document provides an overview of online media usage statistics for Quebec. It finds that 75% of Quebec's population are regular internet users, with younger age groups spending more time online than older groups. French Canadians spend 9 hours per month on average online, compared to 3 hours for English Canadians. The internet has surpassed television as the main news source for Quebecers. Usage of social media like Facebook and YouTube is growing rapidly. The document also notes that Quebecers participate more actively in online contests and sweepstakes than other regions. Finally, it reports that internet advertising spending in Quebec has grown significantly and now accounts for 15% of total ad spending, making it the second largest media for advertising after television.
1) Internet usage and time spent online has increased significantly in recent years, especially among 16-24 year olds.
2) Traditional media consumption like TV, newspapers, and magazines is declining as more people spend time online.
3) Online advertising spending is growing while spending on traditional media like TV, radio, and print is declining.
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Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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3. Internet Usage Stats
Total internet users in Europe and in the World: [January 2006]
Europe: 290,121,957
World: 1,018,057,389
Total internet users by country and share of world users:
US: 205,326,680 (21.6% share) [Nielsen//NetRatings, January, 2006]
China: 111,000,000 (11%) [CINIC, December, 2005]
Japan: 86,300,000 (8.3%) [eTForecasts, December, 2005]
Germany: 48,722,000 (5.0%) [Nielsen//NetRatings, January, 2006]
India: 50,600,000 (4.2) [C.I.Almanac, March, 2005]
UK: 37,800,000 (3.8%) [ITU, October, 2005]
Source – Internet World
Source: e-consultancy
4. Worldwide Growth
The US leads with over 185 million internet users. Asian countries continue to grow.
There are more than 100 million internet users in China with that figure expected to
rise to 187 million by 2007 [China Internet Network Information Centre, 2006]
Much of future growth will come from populous countries such as China, India, Brazil,
Russia and Indonesia. [eTForecasts, Sept 2004]
For many new internet users in these countries, the mobile will be their only access
device.
Wireless web will also grow strongly.
Source e-consultancy
5. UK Reach
Over half (55%) of households in Great Britain (13.1 million) could access the
internet from home in May 2005 [National Statistics Omnibus Survey, May 2005]
26.5m people aged over 15 in the UK used the internet in December 2005 (56.3% of
the total UK over-15 population) [BMRB, February 2006]
More than 23.5m were home users. Growth in the number of online users was 13%
in 2005 compared to 7% in 2003 and 2004.
Users were found to have used the internet, on average, for five and a half years.
Source – e-consultancy
6. Usage By Gender
4,500
4,046
4,000 3,656
Unique Audience (000)
3,500 3,331 3,220
3,056
3,000 Male
2,483 2,573
2,500 Female
1,982
2,000
1,500
1,011
1,000
389
500
-
2 - 17 18 - 34 35 - 49 50 - 64 65+
Age Group
Source: Nielsen//NetRatings, Oct 2004
7. UK Usage
The average British internet user now spends 164 minutes online each day for
personal use, the equivalent of over 41 days each year.
This compares to 148 minutes spent watching television.
Two thirds (66%) of survey respondents were found to have increased their time
online over the past 12 months, with the biggest growth seen among 16-24 year
olds.
Men are still the highest internet users with an average of 172 minutes per day
compared to 156 minutes for women.
8. UK Usage
Shopping has become one of the most popular online activities, with internet users
now spending an average of £446 online each year.[National Office of Statistics Time Use
Survey/TNS Onlinebus Research Feb 2006]
On average, internet users spend a quarter of their weekly media time on the
internet. [BMRB Internet Monitor, January 2006]
The internet is the second most commonly used medium after television.
Research, carried out in November 2005, showed that 26.5 million people (half the
UK population) used the internet during that month, compared to 23.4 million people
in November 2004.
Source e-consultancy
12. What Are They Looking At?
TV RADIO NEWSPAPER MAGAZINE INT ERNET
Work Passive entertainment
Positive entertainment News
Sport Specific information
Communication Others choice
Special Interest Shopping / banking
Time check / travel update
UK users spent an average of 6 minutes, 40 seconds per website.
54% of UK traffic directed towards local sites, 46% towards international sites.
Source: Hitwise, Nov 2004
13. What Are They Doing?
UK DE FR ES IT EU
Email 86% 84% 85% 77% 83% 83%
News 46% 54% 56% 69% 60% 56%
Search/Research 54% 45% 44% 50% 45% 48%
Music 43% 38% 51% 54% 54% 48%
Local 46% 46% 33% 51% 44% 44%
entertainment 46% 36% 43% 29% 46% 40%
banking 43% 43% 34% 27% 25% 35%
Sports 37% 34% 37% 36% 33% 35%
shopping 45% 44% 32% 25% 19% 34%
Jobs 27% 22% 25% 54% 41% 33%
auction 18% 46% 11% 10% 6% 19%
Chat 8% 16% 19% 14% 27% 16%
comedy 12% 5% 10% 4% 28% 11%
Source: SciVisum, 2004
14. UK E-Commerce Market
Around 130,000 UK businesses now sell online, in a market which represented about
2.5% of all household spending in 2004. [Office of Fair Trading/ONS, April, 2006]
In the last 5 years, internet retail sales in the UK rose by 350% compared with
growth of only 20% for all retail sales.
In 2005, the typical online shopper spent £560 online, and forecasts suggest that this
could grow to over £860 per year by 2010.
Sales from internet retail shopping rose to £8.2bn in the UK during 2005, up 29%
from £6.4bn in 2004. [Verdict Research, February 2006]
By comparison, sales from high street department stores amounted to £9.4bn during
2005.
Overall UK retail sales grew by just 1.5% in 2005, representing the slowest rate since
the early 1960s.
Source e-consultancy
16. UK E-Commerce Buyers
% of Adults shopping online from home in past month
40
37 37
35 34
30
25
25 24
% 20
15 14
10
5 3
0
All Adults 16-24 25-34 35-44 45-54 55-64 65+
Source: BARB 2004 Lifestyle Insights
17. UK Buyer Trends
Nearly seven in 10 internet users in the UK now buy online, spending nearly £500
each year. [September 2005, Continental Research]
More than 17 million adults purchase online, out of 25 million who surf at home.
A third said they would increase the amount they spent via the internet, while only
one in 10 said they would spend less.
Online shoppers have grown from 20% in 2000 to 53% last year.
42% of those surveyed now use internet banking, compared to just 12% in
2001. [Henley Centre/BT, October, 2005]
Among UK internet users, the most common purchases were:
•travel, accommodation or holidays (52%)
•videos or DVDs (41%),
•music or CDs (40%)
•tickets for events (35%).
[National Statistics Omnibus Survey, 2005]
Source: e-consultancy
18. International E-Commerce Market
20% of the UK population made a purchase online in early 2006, spending on average
£70 a month, almost £10 more than online buyers in the US. [comScore Europe]
Nine out of 10 online UK women visited retail sites regularly at the start of 2006
compared to eight out of 10 in the United States.
89% of online UK men visited a retail site compared to 78% in the US.
On one day in December 2005, Amazon UK delivered 480,000 gifts.
EU Market Size: 97.8
(Billions of Euros) 80.3
65.1
51.9
40.1
29.8
20.4
2002 2003 2004 2005 2006 2007 2008
20. What Does It All Mean?
As penetration & broadband increase, more people are using the internet
The internet is the cheapest & most effective place for an SME to market themselves
E-commerce opportunities are growing
The worldwide market place is expanding rapidly (be careful about access methods)
Understanding how people use the internet will help you understand how your
business can embrace it’s target markets.
21. Free / Low Cost Marketing
What are the options?
Search Engines
Link Popularity
Email Marketing
New Technologies?
23. Natural Search
Key Phrase Selection
What are the main key phrases for my website?
Think….
•What words would my target markets type into the search engines when
searching for my products / services?
•What geographic words are required?
•Can categorisation / descriptions be used?
•Could plurals be used?
•What industry related resources / news might people search for?
Try Google / Overtures key word tools, or Wordtracker.com
24. Natural Search
Key Phrase Selection
What are the main key phrases for my website?
Make a list:
2 word phrases
3 word phrases
4 word phrases
25. Natural Search
Key Phrase Selection
What are the main key phrases for my website?
Make a list: Example: Internet-Dept
Internet marketing, e-commerce
2 word phrases development, cms modules, internet
consultancy, seo dorset,
Content management system, internet
3 word phrases marketing specialist, search engine
optimisation, internet consultancy dorset,
content management modules
Content management systems dorset,
4 word phrases search engine optimisation dorset, e-
commerce website development dorset
26. Natural Search
Distribute key phrases between main sections of website
E-Commerce Internet-Consultancy CMS Modules
e-commerce Example: Internet-Dept cms modules
development content management system
Internet marketing
e-commerce content management modules
internet consultancy
development dorset
seo dorset Content management systems
ecommerce development dorset
internet marketing specialist
ecommerce websites
search engine optimisation
e-commerce website
development dorset internet consultancy dorset
search engine optimisation
dorset
30. Natural Search
Do you have the correct Meta Tags?
- <Title> tag is the most important – no more than 15 words
- <Description> tag is also important – can be longer, should be legible
- <Keywords> least important – not really used any more
33. Natural Search
Do you have the <h> Tags?
<h1>With its stunning location, innovative menus and competent, enthusiastic team the Bistro on the
Beach has developed a reputation for delivering a unique Bournemouth dining experience.</h1>
36. Natural Search
Key Phrase Density
Select 2 – 4 phrases per page
Aim for a 4 to 8% density
Write copy firstly to make sense to human readers, then add in selected phrases to
the correct density.
Don’t add too many (stuffing), or your site may be penalised, even removed.
Check density here: www.webjectives.com/keyword.htm
37. Link Building
Why is it important?
•Google ‘page rank’
Tips
•Only add / request links from relevant sites
•Links from sites with higher pagerank will increase your pagerank
•Avoid pages with many outbound links
•Remember to add internal links (use ‘named anchors’)
39. Email Usage
% of Adults using e-mail at home or at work in past month
60
57
56 55
50 48
43
42
40
40
36
30
At home
% 30
25
22
At work
20
17
14
10
1
0
All Adults 16-24 25-34 35-44 45-54 55-64 65+
Source: BARB 2004
40. Email Consumption
31% of all internet users have work access (45% for 25-54 age range). [ONS Survey, Nov
2004]
25% of adults emailed at work in December 2004, the 25-44 year-old age group was
most likely to do so. [BARB, Lifestyle Insights Survey, 2004, UK]
68% of small businesses in the UK had internet access in 2004. [Ofcom, 2004]
59% of businesses had internet access in 2002, 62% had access in 2003.
This increase was found to be largest for small businesses, those with fewer than 50
employees.
41. Email Consumption
People with access to the internet at work rose from 6.5 million in 2002 to 7.1 million
in 2003. [Ofcom, 2004]
33% of businesses reported having a website in 2003, compared to 29% in 2002.
[ONS Survey, Nov 2004]
This is considerably lower than the US a year later, reporting 70% of small businesses
with a site in 2004. [Harris Interactive, 2004]
Most influential areas for email marketing in the UK:
Discounts (27%)
General product interest (24%)
Prize drawing (20%)
Brand familiarity (20%)
Attractive images (5%)
Humour (4%). [IPT, 2005]
42. Email Marketing
The Law – Data Protection Act
Under the Data Protection Act, we all have rights over our personal data. Anyone using it must
abide by eight rules of good practice:
• Fair and lawful processing
• Processing for limited purposes
• Adequate, relevant and not excessive
• Accurate
• Not kept longer than necessary
• Processed in accordance with the data subject’s rights
• Secure
• Not transferred to other countries without adequate protection
-Have a clearly visible privacy statement.
-Don’t SPAM
-Existing customers may be emailed offering similar products / services
For more information:
The Direct Marketing Association, www.dma.org.uk, has its own email marketing council
Information Commissioner’s site at www.dataprotection.gov.uk.
43. Email Marketing
The Campaign Basics
•Who is it aimed at, and what are you trying to achieve?
•Where is my list coming from?
•Website generated opt-in list
•Existing client database
•Purchased in list (e.g. OK Mail)
•Online Survey? (www.myoffers.co.uk)
•Text In?
•What content am I going to use?
•Relevant to recipients?
•Containing strong value proposition
•Calls to action
•With easy opt out option
•How will I send it?
•Internally
•Externally
44. Email Marketing
The Campaign Basics - CRITICAL
•CREATIVE – Assess design / layout / use of colour (both images & copy)
•RELEVANCE – Does the offer & creative meet the needs of recipients ?Relevant to recipients?
•INCENTIVE – ‘What's In It For Me?’ factor (WIFM), what benefit will the recipient receive for
participating?
•TARGETING & timing – Who will receive it? What time of day / week / year will it go out? Will
it be integrated into any other marketing activities?
•INTEGRATION – Does it all comply to brand guidelines? Does timing fit other communications?
•Copy – Structure & style. What hyperlinks will be used? Where will they be placed?
•Attributes – Subject line / from / to / what format will the mail be created in?
•Landing Page – What will it contain? Focussed information? Calls to action? Form?
49. Email Marketing
Tips
•Permission based – not interruption
•Rule of 24 – this is the maximum number
times per year your customers want to hear
from you
•From field as important as the subject field –
Get the branding in there!
•Filter information for recipients, if possible
allow them to control their own filters
•Is your message relevant, interesting and
does it cover your call to action?
50. Email Marketing
Tips
•Is your creative a even balance between text and visual?
•Have you followed usability guidelines if required? – http://www.headstar.com/ten/
•Has your content been checked for spam filter triggers, and appropriately corrected?
•Do you have a clear unsubscribe message?
•Do you have html and plain text versions?
•Run a deliverability test
Yahoomail, Hotmail & AOL are the musts for checking, with G-Mail & Tiscali also advised
•Can you track how many of your recipients:
actually received your email?
have opened your email?
have clicked on a link within your email?
52. Other Methods…
“ From a whisper to a scream”
•Submit press releases for online distribution
www.Pressbox.co.uk
www.Sourcewire.com
www.Pressdispensary.co.uk
www.PRWeb.com
www.Webwire.com
55. RSS
RSS Resources
Where to Submit:
www.goarticles.com
www.syndic8.com
www.newsisfree.com
Other Resources:
Everything you need to know about RSS - www.rss-specifications.com
RSS Search Engine - locate RSS feeds that are topic specific www.feedster.com
Create RSS feeds from your own content www.feedforall.com
Free online RSS reader www.rss4u.com
Desktop RSS reader - www.feeddemon.com
56. Blogs
Create your own blog…
Providers:
www.blogger.com
www.blog.co.uk
www.blogeasy.com
Tips:
Make it specific to your target markets
Delegate it to an expert in your field
Be sure to build in plenty of key phrases when blogging
Add links into pages of your site (containing key phrases if possible).
57. Thanks For Listening
Any Questions?
Nick Stocks
Internet-dept Ltd Download this seminar from :
Office: 08450 725 705
www.businesslinkwessex.co.uk
www.internet-dept.com www.internet-dept.com/resources
Email: nick@internet-dept.com