This document discusses using a Facebook business page as an avenue to sell products through the Facebook Store app. The app allows merchants to showcase products on their Facebook page for fans to view, share, and purchase. It provides fast setup, seamless syncing between the Facebook page and Shopify store, and full integration so merchants can manage their Facebook store the same way they do their Shopify store. The Facebook page can help merchants monetize their social media efforts by driving sales directly within Facebook.