En gennemgang af Facebooks økosystem, nyttige redskaber, strategiske overvejelser, resultatmåling og brug af Komfo Platform til optimering af indsatsen.
Opret din profil på Facebook og LinkedInKim Elmose
Et kort og fyndigt oplæg om hvordan du opretter hhv en profil på Facebook og en på LinkedIn - og dernæst opretter og markedsfører arrangementer på de to sociale netværk.
Præsentationen blev foretaget af undertegnede og min kollega fra Ingeniørforeningen, IDAs Digital Kommunikation til et møde for IDAs udvalgsformænd
This document provides an overview of developing applications for Facebook. It introduces the topic and outlines Facebook's history and massive user base with over 61 million active users. The document also lists sections that will discuss Golley Slater login details, client libraries, and building a simple Facebook application.
En gennemgang af Facebooks økosystem, nyttige redskaber, strategiske overvejelser, resultatmåling og brug af Komfo Platform til optimering af indsatsen.
Opret din profil på Facebook og LinkedInKim Elmose
Et kort og fyndigt oplæg om hvordan du opretter hhv en profil på Facebook og en på LinkedIn - og dernæst opretter og markedsfører arrangementer på de to sociale netværk.
Præsentationen blev foretaget af undertegnede og min kollega fra Ingeniørforeningen, IDAs Digital Kommunikation til et møde for IDAs udvalgsformænd
This document provides an overview of developing applications for Facebook. It introduces the topic and outlines Facebook's history and massive user base with over 61 million active users. The document also lists sections that will discuss Golley Slater login details, client libraries, and building a simple Facebook application.
This document provides dos and don'ts for blogging. It recommends choosing interesting topics for your audience; planning posts with an editorial calendar; creating headlines that use numbers, adjectives, and promises to entice clicks; using images legally from stock photo sites; cross-linking content; including calls to action; tracking engagement; and registering as a Google author for authorship attribution. The document also offers blogging services to help with graphics, editing, analysis, writing, and training.
Oplæg holdt for presseafdelingen og politiske konsulenter i IDA på 30 minutter med de mest basale oplysninger til kolleger om hvordan de skal håndtere #somedk med #twitter
This document discusses Fessel International's services for analyzing and improving restaurant businesses. They provide objective assessments of a restaurant's potential for future success to help parties in an acquisition. For lenders, they evaluate risks. For sellers, they identify strategies to maximize valuation. For buyers, they analyze opportunities. Fessel also assists with brand placement, concept development, strategic audits, and international expansion plans. Their analyses and recommendations help parties maximize financial performance and deal terms.
Et oplæg på 40 minutter på IBC Euroforums "Optimer dit pressearbejde" d. 16. og 17. marts på Radisson Hotel, Frederiksberg over for en kreds af 18 kommunikationsfolk .
This document provides dos and don'ts for political bloggers. It advises bloggers to [1] be open and honest, polite, and responsive to comments while avoiding lies, impoliteness, and unanswered comments. Bloggers should also [2] avoid writing as if their blog is a collection of letters to the editor or is a fully journalistic piece, and to not underestimate their readers or hide behind ghost writers. The document encourages bloggers to [3] define their blog's purpose, engage with readers through their comments, and be creative in their content delivery through various multimedia formats.
Slides fra Co3 Web Agency Facebook Kursus. Alle virksomheder er på Facebook i dag - og dermed er konkurrencen om at nå slutbrugeren ben hård.
Her er hvad du skal have ind under huden for at lave din egen Facebook strategi.
Sådan arbejder du målrettet og resultatorienteret med dit indhold.
Slides fra morgeninspiration hos Peytz & Co 9. Marts 2017.
Formål. Målgrupper. Indholdsoverblik. Indholdsproduktion. Contentplan. Effekt-målinger. Og forfra ...
Oplæg på KL Kommunikationsdøgn 2015.
Kommunerne skal skabe brugervenlige løsninger, der imødekommer borgernes behov. Det handler ikke kun om, hvorvidt en knap er grøn eller blå, men i høj grad også om hvorvidt selve indholdet giver mening for borgeren.
Digital borgerinvolvering - sociale medier i den offentlige sektorMaria Schwarz
Præsentation på Social Media Week 2014 i København.
Om præsentationen: I den offentlige sektor er der et hav af organisationer, som gør et kæmpe stykke arbejde for at nå danskerne via sociale medier. Men hvordan skaber man deltagelse, som er mere end et like? Hvordan sikrer man, at man når de rigtige på sociale medier, hvordan får man dem til at engagere sig - og er det overhovedet muligt at skabe reelle forandringer?
Dette er et oplæg omkring Seismonauts strategiske tilgang til digital borgerinvolvering. Det omhandler metode og konkrete cases.
Seismonaut har flere års erfaringer med borgerinvolverende projekter i offentlige organisationer, blandt andet Digitaliseringsstyrelsen, Aarhus Kommune, Rådet for Sikker Trafik og Region Midtjylland.
Managing and Creating Social Content SMWCph 2013 Maria Schwarz
How do we create engagement and participation on social platforms…? It often starts with the right content. However, creating relevant and engaging content needs a strategic approach and good planning.
During a two-hour session at SMWCph professionals from the field of content managment and social media debated different methods and techniques on how to work strategically with content on social platforms. Through relevant case studies, design tools like personas and costumer journey were debated as relevant in the process of creating social content.
The session was facilitated by Maria Schwarz, Chief Advisor at Seismonaut, who has many years of experience working in the field of content management.
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz
Maria Schwarz discusses using Facebook strategically for marketing. She introduces her company, Seismonaut, which develops digital strategies. Schwarz explains that Facebook allows users to communicate their offline identity online and build relationships in a virtual neighborhood of chosen connections. However, passive participation does not generate engagement. Instead, companies must listen to online conversations, understand their target audience, create relevant content, comment and discuss to build quality engagement over quantity. Companies should combine online and offline efforts and be honest rather than constantly selling in order to build trust with customers.
This document summarizes Maria Schwarz's presentation on using social media platforms to create engagement. Some of the main points include:
1. Social media does not create relationships but supports existing ones. Networks and friends act as filters for users.
2. To motivate customers to engage, listen to online conversations, identify the target audience, create relevant content, comment and discuss posts to get involved, and combine online and offline efforts.
3. Engagement is an art that requires the right mindset of empathy, authenticity, and acknowledgment rather than just broadcasting messages. Focus on understanding people over technology.
This document provides dos and don'ts for blogging. It recommends choosing interesting topics for your audience; planning posts with an editorial calendar; creating headlines that use numbers, adjectives, and promises to entice clicks; using images legally from stock photo sites; cross-linking content; including calls to action; tracking engagement; and registering as a Google author for authorship attribution. The document also offers blogging services to help with graphics, editing, analysis, writing, and training.
Oplæg holdt for presseafdelingen og politiske konsulenter i IDA på 30 minutter med de mest basale oplysninger til kolleger om hvordan de skal håndtere #somedk med #twitter
This document discusses Fessel International's services for analyzing and improving restaurant businesses. They provide objective assessments of a restaurant's potential for future success to help parties in an acquisition. For lenders, they evaluate risks. For sellers, they identify strategies to maximize valuation. For buyers, they analyze opportunities. Fessel also assists with brand placement, concept development, strategic audits, and international expansion plans. Their analyses and recommendations help parties maximize financial performance and deal terms.
Et oplæg på 40 minutter på IBC Euroforums "Optimer dit pressearbejde" d. 16. og 17. marts på Radisson Hotel, Frederiksberg over for en kreds af 18 kommunikationsfolk .
This document provides dos and don'ts for political bloggers. It advises bloggers to [1] be open and honest, polite, and responsive to comments while avoiding lies, impoliteness, and unanswered comments. Bloggers should also [2] avoid writing as if their blog is a collection of letters to the editor or is a fully journalistic piece, and to not underestimate their readers or hide behind ghost writers. The document encourages bloggers to [3] define their blog's purpose, engage with readers through their comments, and be creative in their content delivery through various multimedia formats.
Slides fra Co3 Web Agency Facebook Kursus. Alle virksomheder er på Facebook i dag - og dermed er konkurrencen om at nå slutbrugeren ben hård.
Her er hvad du skal have ind under huden for at lave din egen Facebook strategi.
Sådan arbejder du målrettet og resultatorienteret med dit indhold.
Slides fra morgeninspiration hos Peytz & Co 9. Marts 2017.
Formål. Målgrupper. Indholdsoverblik. Indholdsproduktion. Contentplan. Effekt-målinger. Og forfra ...
Oplæg på KL Kommunikationsdøgn 2015.
Kommunerne skal skabe brugervenlige løsninger, der imødekommer borgernes behov. Det handler ikke kun om, hvorvidt en knap er grøn eller blå, men i høj grad også om hvorvidt selve indholdet giver mening for borgeren.
Digital borgerinvolvering - sociale medier i den offentlige sektorMaria Schwarz
Præsentation på Social Media Week 2014 i København.
Om præsentationen: I den offentlige sektor er der et hav af organisationer, som gør et kæmpe stykke arbejde for at nå danskerne via sociale medier. Men hvordan skaber man deltagelse, som er mere end et like? Hvordan sikrer man, at man når de rigtige på sociale medier, hvordan får man dem til at engagere sig - og er det overhovedet muligt at skabe reelle forandringer?
Dette er et oplæg omkring Seismonauts strategiske tilgang til digital borgerinvolvering. Det omhandler metode og konkrete cases.
Seismonaut har flere års erfaringer med borgerinvolverende projekter i offentlige organisationer, blandt andet Digitaliseringsstyrelsen, Aarhus Kommune, Rådet for Sikker Trafik og Region Midtjylland.
Managing and Creating Social Content SMWCph 2013 Maria Schwarz
How do we create engagement and participation on social platforms…? It often starts with the right content. However, creating relevant and engaging content needs a strategic approach and good planning.
During a two-hour session at SMWCph professionals from the field of content managment and social media debated different methods and techniques on how to work strategically with content on social platforms. Through relevant case studies, design tools like personas and costumer journey were debated as relevant in the process of creating social content.
The session was facilitated by Maria Schwarz, Chief Advisor at Seismonaut, who has many years of experience working in the field of content management.
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz
Maria Schwarz discusses using Facebook strategically for marketing. She introduces her company, Seismonaut, which develops digital strategies. Schwarz explains that Facebook allows users to communicate their offline identity online and build relationships in a virtual neighborhood of chosen connections. However, passive participation does not generate engagement. Instead, companies must listen to online conversations, understand their target audience, create relevant content, comment and discuss to build quality engagement over quantity. Companies should combine online and offline efforts and be honest rather than constantly selling in order to build trust with customers.
This document summarizes Maria Schwarz's presentation on using social media platforms to create engagement. Some of the main points include:
1. Social media does not create relationships but supports existing ones. Networks and friends act as filters for users.
2. To motivate customers to engage, listen to online conversations, identify the target audience, create relevant content, comment and discuss posts to get involved, and combine online and offline efforts.
3. Engagement is an art that requires the right mindset of empathy, authenticity, and acknowledgment rather than just broadcasting messages. Focus on understanding people over technology.
The document discusses rethinking tourism marketing strategies with social media. It notes that most travelers use search engines like Google to find travel information online and that 60-70% of marketing budgets in Denmark are still spent on traditional channels. It suggests tourism marketers should plan how they will spend their 2011 marketing budgets and allocate more funds to social media strategies.
24. • Hver måned skaber en gennemsnitlig
bruger af facebook facebook 90
indholdselementer.
• Hver måned bliver mere end 30
milliarder indholdselementer bliver delt
på facebook.
43. 78% AF OS STOLER MEST PÅ ANDRE
FORBRUGERES ANBEFALINGER.
44. VI BESLUTTER I STIGENDE GRAD, HVAD VI SKAL
KØBE, SE OG OPLEVE VED HJÆLP AF ANDRE.
45. OG DET ER ENDNU MERE RELEVANT
NÅR MIT EGET NETVÆRK ANBEFALER
46. SUM MER ING
OP
FOLK BRUGER FACEBOOK SOM REDSKAB TIL AT VEDLIGEHOLDE
RELATIONER
VI INVESTERER VORES OFFLINE IDENTITET PÅ FACEBOOK
INDHOLDET PÅ SOCIALE MEDIER SKAL VÆRE RELEVANT FOR MIG
FREMTIDENS FILTER ER VORES VENNER
47. FACEBOOK SOM
MARKEDSFØRRINGSREDSKAB
• DET ER HER DINE KUNDER ER
• DET ER HER DE TALER OM DIG
• DU KAN FORSTÆRKE
RELATIONEN MED DINE KUNDER
• DU ER DER SELVOM DU IKKE
GØR NOGET FOR DET
70. HVORFOR?
1. Forstå brugerne/kunderne bedre (lytte)
2. Forøge kendskabet til vores produkt (markedsføre)
3. Opbygge større engagement (motivere)
4. Muliggøre dialog og refleksion (facilitere)
5. Udvikle nyt indhold (medskabe)
Inspireret af bogen: Groundswell - vinderstrategier i en verden af sociale teknologier
SKAB EN DIGITAL STRATEGI
74. Uge 1 Uge 2 Uge 3 Uge 4
Personrelateret
Produktrelateret
Salgsrelateret
Budskabsrelateret
Eventrelateret
Info om organisation
Anbefalende indhold
Historisk indhold
Generelt nyhedsindhold
+ Kort tid
Mellem tid
Lang tid
5 min.
20 - 30 min.
1 - 2 timer.
Statusopdatering, respondering
Billedeupload
Videoupload, reasearch,
Flere dage 1 - 2 dage Konkurrence, koncept, event
PLANLÆG DIT INDHOLD