Do's and Don'ts for Political Bloggers


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Presentation given at the Personal Democracy Forum in Barcelona, Oct, 2010.

Published in: Technology

Do's and Don'ts for Political Bloggers

  1. 1. DO´S <br />AND <br />DON’TS<br />FOR POLITICAL <br />BLOGGERS<br />Bente KalsnesCommunicationAdvisor, <br /><br />@benteka<br />
  2. 2.
  3. 3. Less shouting…<br />
  4. 4. More Dialogue…<br />
  6. 6. THANKS FOR THE INPUT:<br />
  7. 7.
  8. 8. Don’ts<br />
  9. 9. Don’t lie, be open.<br />Don’t be impolite. Manners count, online as well. <br />Don’t leave comments unanswered. Pick some and respond. <br />Don’t let you blog look like a collection of Letters to the editor. <br />Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts).<br />Don’t underestimate your readers. They are (at least) as smart as you are. <br />Don’t act like someone else. Be yourself. Be brave. <br />Don’t use ghost writers. If you have to, why bother with a blog?<br />Don’t hide your sources. Link to them.<br />Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand. <br />
  10. 10. Do’s<br />
  11. 11. Contentis still king!<br />
  12. 12. Define what is the purpose of your blog. Tell it to your readers. <br />
  13. 13. Readthecommentsand<br />decidewhich to respond to.<br />Explainyour dialog policy<br />to thereaders<br />
  14. 14. Learn from yourreaders<br />and treatthemwith<br />respect. <br />
  15. 15. Be creative! <br />Communicatewithmore than<br />words; images, video, animations,<br />data vizualisations,etc. <br />
  16. 16. Spreadyourcontent to many<br />placesand platforms (but<br />rememberto adjustthemessage<br />to theplatform)<br />
  17. 17. Giveyourreaders<br />”assignments”;<br />encouragespecific<br />feedback (comments,<br />ideas, links, images,<br />etc)<br />
  18. 18. Get Fans and cheeroneachother.<br />Helpeachotherspreadthe<br />messageand theattention.<br />
  19. 19. Useyourblogand social media<br />network to brainstorm<br />Politicalideas. <br />
  20. 20. Follow relevant conversations<br />Otherplaces, comment, link to<br />them and Why not bring the<br />conversations”back home” to your<br />Blog?<br />
  21. 21. Surpriseus! Writeabout<br />somethingdifferent for<br />a change. <br />
  22. 22. If you manage: <br />Write shorter, Easier, Funnier. <br />
  23. 23. THAT’S ALL, FOLKS!<br />@benteka<br />