Company analysis of cocacola


Published on

here u get strategic analysis of cocacola company with if matrix, swot analysis sg matrix.

Published in: Education, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Company analysis of cocacola

  1. 1.  Presented by::  Samrat Hossain Mamun  Israr Uddin  Masum Khan  Khaled Shaifullah We are New Moon
  2. 2.  Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines. It is produced by The Coca-Cola Company (United States).  The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its reorganization.  The Coca-Cola Company only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.
  3. 3. History  The first Coca-Cola recipe was invented in in Columbus, Georgia, by John Stith Pemberton , originally as a cocawine called “Pemberton's French Wine Coca’ in 1885.  The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day.
  4. 4. Who took over  In 1888 John Pemberton died and Asa Griggs Candler took over for a total price of $2,300. And started making Coca Cola signs all over the nation.  He incorporated the company in 1892 as Coca-Cola Company (the current corporation)
  5. 5. Mission Vision  To refresh the world...  To inspire moments of optimism and happiness...  To create value and make a difference.  People: Be a great place to work where people are inspired to be the best they can be.  Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.  Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.  Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.  Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.  Productivity: Be a highly effective, lean and fast-moving
  6. 6. Values Focus  Leadership: The courage to shape a better future  Collaboration: Leverag e collective genius  Integrity: Be real  Accountability: If it is to be, it's up to me  Passion: Committed in heart and mind  Diversity: As inclusive as our brands  Quality: What we do, we do well  Focus on needs of our consumers, customers and franchise partners  Get out into the market and listen, observe and learn  Possess a world view  Focus on execution in the marketplace every day  Be insatiably curious
  7. 7. Company Background  Name::The Coca Cola Company  Industries Served::Beverages  Geographic areas served:: WorldwideHeadquartersU.S.  Current CEO:: Muhtar Kent  Revenue$ :: 48.01 billion (2012)  Profit$ :: 9.01 billion (2012)  Employees::146,200  Main Competitors ::PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Groupe Danone, Kraft Foods Inc., Nestlé S.A. and others.
  8. 8. Coca Cola SWOT analysis 2013 Strengths Weaknesses  The best global brand in the world in terms of value ($77,839 billion)  World’s largest market share in beverage  Strong marketing and advertising  Most extensive beverage distribution channel  Customer loyalty  Bargaining power over suppliers  Corporate social responsibility  Significant focus on carbonated drinks  Undiversified product portfolio  High debt level due to acquisitions  Negative publicity  Brand failures or many brands with insignificant amount of revenues
  9. 9. Coca Cola SWOT analysis 2013 Opportunities Threats  Bottled water consumption growth  Increasing demand for healthy food and beverage  Growing beverages consumption in emerging markets (especially BRICS)  Growth through acquisitions  Changes in consumer preferences  Water scarcity  Strong dollar  Legal requirements to disclose negative information on product labels  Decreasing gross profit and net profit margins  Competition from PepsiCo  Saturated carbonated drinks market
  10. 10. Financial Statement
  11. 11. Net income Graph 0 2 4 6 8 10 12 2009 2010 2011 2012 2013 Column1 Column2 Series 1
  12. 12. Internal Factor Matrix
  13. 13. Competitive Profile Matrix
  14. 14. Competitive Advantages of Coca Cola  Market leadership  Business partnership  Strong brand portfolio  Collaborative customer relationships  Channel Marketing  Multi-Segmentation  Client Value Management  Go-to-market strategies  Flexible sales and distribution models  Full Operating Potential
  15. 15. Grand Strategy Matrix 2013
  16. 16. Possible Strategy base on GS matrix  Market Development  Market Penetration  Product development  Forward integration  Backward integration  Related divesification
  17. 17. Coke will achieve the following by the year 2020 Double revenue and increase system margins Become one of the world’s premier employers Be the most preferred and trusted business partner Attain corporate global leadership in corporate sustainabilit y Manage people, time and money for the greatest effectivenes s
  18. 18. How these will be achieve  For increasing revenue coca cola must take market penetration.  If they want to become worlds premier employers they should choose related diversification.  For being most preferred & trusted business partner should concern about forward & backward integration.  Market development is needed for leadership in corporate world  Finally if they successfully apply these they can achieve the effectiveness.